Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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Concerns about using facial analysis at events: part three

Conferences that Work

In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.

2024 386
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Communicating Your Mission Through Branding at Events

Eventmobi

When planning a conference or other large event for your association, determining how to engage attendees from start to finish is essential for success. At the same time, you want to make sure your event comes across as professional and represents what your organization stands for. After all, your main goal is to keep members coming back and taking advantage of all the professional opportunities your association has to offer!

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Know Thy Customer

Velvet Chainsaw

Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter.

B2B 221
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Visa Delays Continue to Impact the Events Industry

EventMB

Skift Take: It takes a minimum of 849 days to get a visitor visa interview appointment in Mexico City. In Bogota, it’s 640 days. Mumbai, 499 days. These delays have a tangible negative impact on the events industry.

Events 214
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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6 Best Retention Strategies for Membership Groups

Attendease

Professional associations, non-profits, and online interest-based groups all have one thing in common: the need to retain and renew their member base. The soaring popularity of online communities—through digital platforms like Meta, Slack, Discord, and others—has led to an overall change in membership retention strategies. Plus, in an inflationary economic climate, how do you encourage membership renewals when people are cutting their spending?

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Music industry giants unite behind youth vote campaign Just Vote

Event Industry News

Just Vote’s partnership with the summer festivals, ‘Crash the Party’, features: As festival season kicks off, music festival industry heavyweights are uniting to get 18-34 year olds to the polls.

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The Future of Events: Expert Insights From Greg Topalian

EventMB

Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution?

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6 Best Retention Strategies for Membership Groups

Attendease

Professional associations, non-profits, and online interest-based groups all have one thing in common: the need to retain and renew their member base. The soaring popularity of online communities—through digital platforms like Meta, Slack, Discord, and others—has led to an overall change in membership retention strategies. Plus, in an inflationary economic climate, how do you encourage membership renewals when people are cutting their spending?

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Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut

Event Marketer

“What we consistently hear from our users, and Gen Z in particular, is that Pinterest is their safe space to explore what they actually like, what inspires them. It’s much less about ‘what is everyone else doing,’ and more about, ‘what’s right for me?’ So we definitely leaned into that at Coachella.” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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The Meetings Industry Association seeks new chief executive as Kerrin MacPhie embarks on new venture

Prestige Events Magazine

The Meetings Industry Association (mia) is seeking an exceptional and inspirational new chief executive, following Kerrin MacPhie’s decision to pursue a new venture. Since her appointment in 2021, Kerrin has significantly elevated and transformed the trade association as well as its work advocating best practice and championing the business meetings and event sector.

Meetings 105
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Ronny Coombs: Career Goal – The Events Industry

EventMB

Skift Take: While many in the events industry have stumbled upon the profession, not Ronny Coombs, exhibits manager of the American Society of Nephrology. She set out on a path with deliberate focus.

Events 202
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Will the Paris Olympics Get the Gold from Meeting Profs?

Smart Meetings

You think planning a sales conference at a Chicago hotel ballroom is tough, try planning the 2024 Summer Olympics. The games stretch from July 26 to Aug. 11. To be closely followed by the Paralympics from Aug. 28-Sept. 8. The Olympics opening ceremony, for the first time in the history of the summer games, will not take place in a stadium, but will see 10,500 athletes from 205 international delegations glide along Paris’ River Seine on more than 80 boats as the sun sets.

Meetings 105
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The Brief: ‘Pregnant’ Street Teams and Big Green Keggs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs. KICK OFF YOUR SUMMER WITH A ‘BIG GREEN KEGG’ STAND We all know grilling and beer go hand-in-hand, so on May 28, just after Memorial Day Weekend wrapped and summer kicked off, Miller Lite teamed up with grill-maker Big Green Egg, which has gained a cult following, to craft the Big Green Kegg and tap into the company’s engaged audience.

2025 119
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Central Hall Westminster shares the remarkable benefits of volunteering

Prestige Events Magazine

In the events industry where the pace can often feel overwhelming, volunteering has emerged as a powerful antidote, offering profound benefits to not only those who are being supported but also to the volunteers themselves. From utilising pedal power to litter picking, with Volunteers’ Week taking place this week (3-9 June), Central Hall Westminster ’s team shines a spotlight on how donating their time has enriched both their own lives as well as their work as busy event professionals.

2024 105
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What’s New in Canada

EventMB

Skift Take: The Expanded BMO Centre is opening today in Calgary, and there are plenty more new offerings across Canada.

Meetings 195
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Smart Moves in Columbus, Boston and More

Smart Meetings

Stuart Levy Stuart Levy, The Singer Oceanfront Resort, a Curio Collection by Hilton Levy takes on the role of general manager at The Singer Oceanfront Resort, a Curio Collection by Hilton. With decades of experience leading full-service properties and a passion for fostering meaningful relationship and driving growth in the hospitality industry, Levy will take the helm at the resort and lead it through its upcoming multi-million-dollar renovation.

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How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products

Event Marketer

It’s no secret that consumers are more skeptical and discerning than ever about the types of CPG products they’re willing to use, and pay for. More and more, they’re looking for a peek “under the hood” to understand how products work and the types of ingredients they’re made of. In response, brands like Tide and OGX have been hosting science lab-themed pop-up activations that let attendees delve into the innerworkings of products with hands-on interactives that are typically led by brand special

Education 114
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Business of Events Postpones London Policy Forum Following Announcement of UK General Election

Prestige Events Magazine

Following last week’s confirmation that a UK General Election will take place on 4th July 2024, The Business of Events and The Meetings Show has elected to postpone the London Policy Forum until the Autumn. It had been due to take place on the 19th June 2024. Martin Fullard, director of The Business of Events issued the following statement: “With the UK General Election catching most commentators by surprise, we have elected to postpone the London Policy Forum.

2024 103
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The Event Tech Market in 2024

EventMB

Skift Take: The event tech boom took companies to Covid pandemic highs. Now, many of the same companies have settled into post-pandemic realities.

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New and Renovated: Meetings in International Cities

Smart Meetings

Grand openings and major renovations refresh meeting space in famous international cities All across the world, in some of the most sought-after international cities, come new and renovated hotels and meeting spaces, leaving the stage set for outstanding gatherings, wherever your attendees may be traveling from to get there. If you’re planning an international meeting, these new and renovated venues are calling your name.

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F&B Trends, Tips, and Tactics from an MPI Planner

MeetingsNet

Tanya Philyaw, CMP, senior meeting planner for Meeting Professionals International, shares her food-and-beverage planning experiences. Edamame for breakfast, anyone? Lesson learned: Interviewing a meeting planner while her conference is going on around her is practically inviting interruptions. However, it’s also a chance to see the multitasking superpowers planners are known for and to feel some of the event’s behind-the-scenes energy.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Ticketmaster data breach: what it means for event organisers

eventplanner

Ticketmaster, a leading platform for event ticket sales, recently confirmed a significant data breach. The ShinyHunters hacking group claims to have stolen 1.3TB of data from 560 million Ticketmaster users.

Events 84
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Event Tech News Roundup – May 2024

EventMB

Skift Take: From AI assistants promising to revolutionize event planning to strategic partnerships enhancing attendee analytics—there is plenty of fresh, impactful event tech news to explore.

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The Convergence of the Events and Wellness Industries: Why Event Planners Should Care

Smart Meetings

Cvent CEO Reggie Agarwal recently stated that the event industry has reached a staggering $1.6 trillion! This stands as a testament to the global appetite for connectivity, knowledge exchange and memorable experiences. That being said, according to a McKinsey study the wellness industry has hit an even more impressive $1.8 trillion, driven by a universal shift towards holistic health and well-being.

2024 97
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Ashfield Event Experiences and WRG Combine to Create New Global Experiential Agency, Emota

Exhibitor Magazine

LONDON - Inizio Engage announces the launch of its new global experiential agency, Emota, merging Ashfield Event Experiences (AEE) and WRG to create a.

Events 78
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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First Sight Media

Event Industry News

First Sight Media is not your average production team. With over 30 years’ experience in delivering AV for events globally, it’s the relationships we create with our clients that really sets us apart.

Events 69
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Industry News for June 7, 2024

Special Events

Special Events industry news

2024 59
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Mastering Contact Sharing and Networking at Events

Eventscase Blog

Networking at events has evolved significantly in the digital age. While traditional methods still hold value, the integration of technology has revolutionised how we share contacts and build professional relationships. This blog delves into the intricacies of contact sharing at events and networking , providing practical tips and highlighting innovative tools to enhance your networking prowess.