Eventmobi
JULY 9, 2024
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.
Attendease
JULY 12, 2024
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
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Conferences that Work
JULY 8, 2024
In Part 1 of this post , I offered gratitude for client feedback and gave an excellent example from Rachel LaForgia , the Senior Program Director of The Peace and Security Funders Group (PSFG). In this continuation post, I’ll share what I learned from Rachel’s feedback. I get client feedback! Right after PSFG’s second peer conference in May 2024, I was delighted to receive detailed feedback from Rachel (in red ), which I shared in full in Part 1.
EventMB
JULY 9, 2024
Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Industry News
JULY 9, 2024
Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
JULY 11, 2024
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, our honorees talked about the increased demand for live streaming.
EventMB
JULY 11, 2024
Skift Take: A new industry survey reveals senior incentive travel planners' current priorities and pain points as they navigate rising costs, evolving expectations, and a quickly shifting geopolitical landscape.
MeetingsNet
JULY 12, 2024
A major survey of planners finds that as meeting costs keep rising, sustainability slides down the list of priorities. With rising prices squeezing business-event budgets in many areas, planners are increasingly basing their venue and service-vendor choices on “value for money” while focusing less on sustainability factors. This is according to the International Planner Sentiment Report from The Power of Events, a U.K.
Attendease
JULY 12, 2024
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventSource
JULY 11, 2024
Brittany and Marco embody effortless chic, with a personal style that embraces midcentury modern aesthetics infused with urban flair. Their choice of The Broadview Hotel as their wedding venue was a perfect reflection of their unique taste—a restored boutique hotel blending vintage charm against the backdrop of Toronto’s modern skyline. Brittany and Marco’s candid moments and retro vibes are all beautifully captured by Daring Wanderer.
EventMB
JULY 10, 2024
Skift Take: Events create 2.5 pounds of landfill-bound waste per person per day. Eliminating things like swag, water bottles, and lanyards can go a long way toward delivering more sustainable events.
MeetingsNet
JULY 12, 2024
A 12,000-person agricultural convention in Houston deftly worked its way around Hurricane Beryl—including holding breakout sessions with no electricity. Never underestimate the determination of conventioneers to reach their learning and networking objectives, even when Mother Nature delivers a forceful blow. The Texas FFA State Convention, a gathering of more than 12,000 agriculture teachers and students, ran headlong into Hurricane Beryl on Monday, July 8—the scheduled opening day of its 96th a
Attendease
JULY 9, 2024
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
PCMA Convene
JULY 8, 2024
Julia Gräßer guides Convening EMEA 2023 participants in a meditation during the events’ closing session in Copenhagen, Denmark. Read about the thoughts behind the unusual close in “ Beginning and Ending an Event With Authenticity.” Dominic Thurbon, a Sydney, Australia–based entrepreneur who has created behavioral change programs for some of the most successful companies in the world, is also a speaker who thinks a lot about how behavioral science principles are — and aren’t — applied at co
EventMB
JULY 10, 2024
Skift Take: Creating authentic and unexpected experiences is a surefire way to maintain attendee engagement, thus making your event much more valuable than a standard day inside a convention center.
Event Marketer
JULY 12, 2024
The replica confessional doubled as a porta-potty. There’s no room for bashfulness when you’re a company that sells personal care products, and irreverent bidet brand Tushy proved as much on June 20 with its Coming Clean Confessional activation in New York City. Leaning into the religious undercurrents often associated with cleansing routines, Tushy installed a mock confessional booth that doubled as a porta-potty to give consumers a test run of its hero product… in the middle of Washingto
Attendease
JULY 9, 2024
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Caterease
JULY 12, 2024
In the world of catering, efficiency and creativity are critical. One of the most innovative ways to achieve both is by introducing pre-batched cocktails into your offerings. With pre-batched cocktails, you can serve high-quality drinks quickly and consistently at any event, from intimate weddings to large corporate gatherings.
EventMB
JULY 8, 2024
Skift Take: Former rivals, Maritz and Convention Data Services, have joined forces. Maritz has acquired the company from Freeman.
MeetingsNet
JULY 11, 2024
The TEN Collective, a community of small-business owners in the meetings industry, gathers online every other week to discuss their challenges and questions. Its leader: Sarah Meister, founder of SM Event Co. It’s not unusual to meet business-event professionals who, confident in their industry knowledge and skills, have launched their own firms. It’s also not unusual to find those same entrepreneurs struggling with the many challenges of running a small business.
Smart Meetings
JULY 10, 2024
Big-name hotels in major cities unveil the conference space of your dreams What better destination for a big meeting than a bright, celebrated city? From NYC to Chicago to Vegas, celebrated hotel brands debut expanded meeting space and strategic redesigns to draw conferences of the best and brightest to their all-star cities. City in a Garden Burnham Ballroom, JW Marriott Chicago Centrally located on Chicago’s famous Loop is JW Marriott Chicago , made all the more enticing with the debut of its
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
JULY 11, 2024
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience , to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint for its ongoing campaign surrounding the release of Intel Core Ultra mobile processors for first-gen AI PCs in December 2023, Intel turned t
EventMB
JULY 9, 2024
Skift Take: From the bustling streets of Berlin to the remote town of Nebbi, Uganda, Gerrit Jessen’s journey reveals how expertise and passion can transform hospitality standards in even the most challenging environments.
SmartMeetings
JULY 9, 2024
Tapping into women’s strengths for negotiation success We begin to learn the art of negotiation in childhood. Our parents tell us if we eat our meal, we get dessert, or if we clean up our toys, we get a treat. These transactions teach us that if we do what another person wants, we can be rewarded. As we grow, we begin to negotiate with our teachers, our coaches and our friends.
Smart Meetings
JULY 12, 2024
Nicole Okuna Nicole Okuna, The Royal Hawaiian, a Luxury Collection Resort Okuna is appointed as general manager of The Royal Hawaiian, a Luxury Collection Resort. Most recently serving as hotel manager at the same property, Okuna was a driving force in elevating guest experiences at Pink Palace of the Pacific and leading key multi-hotel initiatives across Marriott’s Waikiki Collection.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Marketer
JULY 9, 2024
Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums—dedicating real time and effort—to posting and pre
EventMB
JULY 9, 2024
Skift Take: Networking is too important to an event’s success to leave to chance. Working with the right technology and partners can generate connections that demonstrate the value a meeting or event provides attendees.
EventSource
JULY 9, 2024
In a city where dreams soar as high as skyscrapers, Nicole and Tony embarked on a journey that would etch their love story into the very fabric of urban elegance. The Globe and Mail Centre , an emblem of contemporary sophistication, set the stage for their luxurious modern wedding, executed with precision by the visionary Luis DeCastro of Dream Maker Decor.
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