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Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, our honorees talked about the increased demand for live streaming.
Brittany and Marco embody effortless chic, with a personal style that embraces midcentury modern aesthetics infused with urban flair. Their choice of The Broadview Hotel as their wedding venue was a perfect reflection of their unique taste—a restored boutique hotel blending vintage charm against the backdrop of Toronto’s modern skyline. Brittany and Marco’s candid moments and retro vibes are all beautifully captured by Daring Wanderer.
Nicole Okuna Nicole Okuna, The Royal Hawaiian, a Luxury Collection Resort Okuna is appointed as general manager of The Royal Hawaiian, a Luxury Collection Resort. Most recently serving as hotel manager at the same property, Okuna was a driving force in elevating guest experiences at Pink Palace of the Pacific and leading key multi-hotel initiatives across Marriott’s Waikiki Collection.
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience , to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint for its ongoing campaign surrounding the release of Intel Core Ultra mobile processors for first-gen AI PCs in December 2023, Intel turned t
In a city where dreams soar as high as skyscrapers, Nicole and Tony embarked on a journey that would etch their love story into the very fabric of urban elegance. The Globe and Mail Centre , an emblem of contemporary sophistication, set the stage for their luxurious modern wedding, executed with precision by the visionary Luis DeCastro of Dream Maker Decor.
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In a city where dreams soar as high as skyscrapers, Nicole and Tony embarked on a journey that would etch their love story into the very fabric of urban elegance. The Globe and Mail Centre , an emblem of contemporary sophistication, set the stage for their luxurious modern wedding, executed with precision by the visionary Luis DeCastro of Dream Maker Decor.
Before Ronda Keys was a CMP Fellow —and a CMM, CEM, DES, CTA, HMCC and the assistant director of events at The Universities at Shady Grove —she was a little girl planning events complete with themes, invitations and menus for her Barbie dolls. She says, “Event design was a passion of mine at an early age!” Today, she is a confident planner, with prowess and passion.
In Part 1 of this post , I offered gratitude for client feedback and gave an excellent example from Rachel LaForgia , the Senior Program Director of The Peace and Security Funders Group (PSFG). In this continuation post, I’ll share what I learned from Rachel’s feedback. I get client feedback! Right after PSFG’s second peer conference in May 2024, I was delighted to receive detailed feedback from Rachel (in red ), which I shared in full in Part 1.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger. Through its partnership with Ohio’s Lake County Captains, the brand is making Minor League Baseball (MiLB) history this season at Classic Auto Group Park.
Skift Take: A new industry survey reveals senior incentive travel planners' current priorities and pain points as they navigate rising costs, evolving expectations, and a quickly shifting geopolitical landscape.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Big-name hotels in major cities unveil the conference space of your dreams What better destination for a big meeting than a bright, celebrated city? From NYC to Chicago to Vegas, celebrated hotel brands debut expanded meeting space and strategic redesigns to draw conferences of the best and brightest to their all-star cities. City in a Garden Burnham Ballroom, JW Marriott Chicago Centrally located on Chicago’s famous Loop is JW Marriott Chicago , made all the more enticing with the debut of its
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
The replica confessional doubled as a porta-potty. There’s no room for bashfulness when you’re a company that sells personal care products, and irreverent bidet brand Tushy proved as much on June 20 with its Coming Clean Confessional activation in New York City. Leaning into the religious undercurrents often associated with cleansing routines, Tushy installed a mock confessional booth that doubled as a porta-potty to give consumers a test run of its hero product… in the middle of Washingto
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The ICE Awards UK are calling this years’ event one of the most positive in its now 10-year history, following recognition of a ‘new kind of event standard’ at the awards. Both the organisers and the judges noticed a shift in quality, scope, reach, and creativity of events this year, and an overwhelming feeling of impetus for the wider experience industry.
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Sundance, which is eyeing a new location, has been a Park City, UT, institution for decades. (Photo: Courtesy of Sundance Institute/Stephen Speckman) Sundance and Utah go way back. Since 1978, the annual January film festival, organized by the nonprofit Sundance Institute, has taken place in snowy Park City, UT, showcasing short films, full features and documentaries.
Skift Take: The Austin Convention Center is closing for a $1.6 billion redevelopment. The city is stressing that it will still be open for events business.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The Business of Events (TBOE) has today published its latest annual International Planner Sentiment Report for 2024, created in partnership with Meet in Ireland and IBTM World. The annual report, which was first published in 2020, uses desk-based research to track the sentiment of planners in ten specific areas to determine the key factors influencing their choice of destination.
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums—dedicating real time and effort—to posting and pre
Skift Take: From the bustling streets of Berlin to the remote town of Nebbi, Uganda, Gerrit Jessen’s journey reveals how expertise and passion can transform hospitality standards in even the most challenging environments.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Meet In Wales has announced the next evolution of its Sector Strategy campaigns, this time focusing on the destination’s creative industry. The campaigns, which have previously shined a light on the country’s Renewables, Life Sciences, and Compound Semi-Conductor industries, have proved highly effective in linking together Wales’s internal business expertise and its highly successful Ambassador Programme.
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
Get a little closer with a selection of the It Listers with this annual showcase of some of the best experiential agencies and the MVPs driving them. Get their thoughts on the industry. See case studies of their work. And discover how they’re disrupting the landscape and racking up client wins amid an increasingly changing landscape. Your tour begins now.
Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
· Effective engagement requires understanding audience behaviour and psychology · Content must be inclusive and diverse in thought · Tech can facilitate engagement but cannot replace human interaction Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight timelines. And in today’s climate, they cut costs as expertly as they use their CNC machines to slice through metal and plexiglass.
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