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Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.
In the soft morning light, the beautiful bride, Mackenzie, began her journey into a day filled with rustic charm and timeless love, side by side with her beloved Daniel. The lens of Amos Photography was poised to capture every precious moment, skillfully guided by Wedding Bliss. With the artistry of South Coast Beauty Co , the bride and groom exuded beauty from within.
The annual convention drove home stewardship as key to prosperity for locals, visitors and meetings alike At Destinations International (DI) Annual Convention, 2024 (DIAC24), in Tampa, Fla. this past July 16-18, DI CEO Don Welsh’s opening remarks brought forward a wave of laugher from the crowd after he shared that the awe-inspiring drone show that kicked off the 2024 Annual Convention used an astounding 300 drones—and 298 of them made it through to the end!
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Convene portfolio of brands, a global lifestyle hospitality company that designs and manages premium meeting, event, and flexible workspaces and includes etc.venues, today announced that its venue at 200 Aldersgate, St. Paul’s will be converting to a Convene-branded location in early 2025. As part of the conversion to Convene 200 Aldersgate, St.
Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse consumers in its deep-rooted philosophy of optimism, as seen through the eyes of eight diverse photog
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Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse consumers in its deep-rooted philosophy of optimism, as seen through the eyes of eight diverse photog
Jessica and Stefano’s opulent affair at Casa Loma was a mesmerizing ode to love and sophistication, set against the enchanting backdrop of Toronto’s historic castle. From the moment the sun dipped behind the majestic turrets, their wedding unfolded like a modern fairytale — a seamless blend of grandeur and intimacy! Every detail, carefully planned and executed, reflected not just opulence and elegance but also the unique love story shared by Jessica and Stefano.
When my plane touches down in Cleveland for the ASAE Annual Meeting & Expo in early August, it will be my homecoming. It was there, in that Northern Ohio city on Lake Erie, that my journalism career took off. Many decades have passed, so I’m a now prodigal son of what’s often called The Land, a nickname from the city’s hip-hop scene. (NBA legend LeBron James, who has been leading the U.S.
With its autumn opening fast approaching, Hotel Gotham Newcastle , located on the popular Pilgrim Street, has appointed Chris Thompson, former Operations Manager of the Apartment Group, to lead its vibrant hospitality offering. Bringing a wealth of experience from his tenure with other brands such as Malmaison and Hotel du Vin, Chris is set to lead the team at Hotel Gotham Newcastle, promising guests a multisensory experience with exceptional service.
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at Verse Los Angeles on June 28. Designed to spark connections and conversations, The Table brought together celebrities, musicians, entertainment executives, stylists, brand partners,
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In 1997, Dar Williams, inspired by listening late at night to New Hampshire and Vermont’s progressive radio station WRSI The River , wrote the song “Are You Out There” Her beautiful song about audiences and humans’ desire for connection speaks to today’s events industry. Why? First, listen! Hoping that Dar will be OK with this, here are the relevant fragments of her song’s lyrics.
Melissa Mahon and Aaron Levinthal Melissa Mahon (left) and Aaron Levinthal (right), MAS Global experience agency MAS promotes experienced leaders to chief officer roles. Mahon will serve as chief operating officer. She has been with MAS for over seven years, most recently serving as EVP, business and operations. She brings extensive experience in live event production, finance, operations and sustainability.
The Belfry Hotel & Resort , in West Midlands, has received overwhelming interest resulting in millions of pounds in enquiries following the launch of its flagship new events venue, The Masters Suite in April. At 852sqm and with 149 additional bedrooms, the bold, innovative and multi-purpose space will be the resort’s biggest events venue yet when it opens in autumn 2025, and is the centrepiece of a wider £80million development project across the whole resort.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. BASEBALL FANS GET THEIR MITTS ON GEICO’S COMICALLY LARGE GLOVES Even baseball fans who aren’t athletically inclined could “play” in the big leagues during MLB All-Star Week, July 12-16, in Arlington, TX, thanks to Geico’s gigantic, custom-made baseball gloves.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results of your efforts — whereas leading indicators look ahead and attempt to predict future outcomes.
Monumental hotels across the US unveil extensive renovations and restorations Some of the most memorable names in hospitality history—historic Hotel Del, beloved Hotel Cleveland and the sparkling Inn at Stonecliffe—celebrate the culmination of extensive renovations centered around restoration, preservation and introducing modern amenities while maintaining their historic character.
– How to be an Event Organiser – CHS Birmingham has announced the theme of its award-winning educational content which will this year focus on ‘How to be an Event Organiser’. Following on from the theme at CHS Leeds – ‘How to Organise an Event’, the content will continue both the show’s back-to-basics approach, but also its continued commitment to support growth for organisers, both professional and personal.
What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian pop-up that offered several touchpoints to immerse fans in the franchise’s galactic world and introduce its ragtag team of misfits.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: Shawn Cheng, a seasoned events professional, is throwing some cold water on the AI hype. While the rush to embrace ChatGPT and other AI tools continues, Cheng is taking a more measured approach.
Amid the whirlwind of a high-powered CEO or celebrity’s life, many still find time to speak at corporate events, but what happens when these A-list event speakers’ busy lives get the best of them and they need to bow out of their speaking commitment, or they don’t arrive at the anticipated time? Although problem solving is a part of a meeting planner’s arsenal, this can still be a pain.
The UK’s leading sales and marketing consortium has seen three new venues join the membership over the past few weeks, continuing the trend for unique, independent and diverse venues who see the consortium as a natural partner to support their business. With quality and excellence key factors for Venues of Excellence (VOE) when auditing potential new members, not surprisingly there is a stellar line up in membership of the UK’s conference and event venues at the top end, and the newcomers underp
It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the industry. Now four years later, in the wake of a U.S.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
6 tips for budget-friendly, memorable rewards programs that are easy on the meeting prof Smart Meetings Vice President JT Long sat down with Melissa Moten, vice president of experience and event solutions at The Collective by BCD M&E, to discuss some key elements of planning a smooth and successful incentive trip. If you missed the webinar, fear not—below are six takeaways.
A luxury country house hotel is bucking the challenging hotel market conditions as it reveals substantial year on year growth. Horwood House in Buckinghamshire is heading into its fifth year under the ownership of Karim Kassam, who purchased the property in late 2019. It’s been a challenging few years for the hospitality sector, but independent Horwood House has remained a consistent success story.
The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July 19-20, brands showed up in record numbers to the 100,000-square-foot WNBA Live presented by U.S.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: There was a time when contracts were written haphazardly, and deals were secured with a handshake. Those days are over. Today, the industry relies heavily on detailed written terms.
Tips for meeting profs considering an incentive-at-sea Last week, Royal Caribbean officially launched its new ship Utopia of the Seas with a preview cruise to CocoCay, the company’s private island near Nassau. Dubbed the host of “the world’s biggest weekend,” Utopia of the Seas is a fully loaded mega-vessel that hosts three- to four-day trips to CocoCay and Nassau.
Emirates Old Trafford, the iconic Manchester-based cricket ground and home of Lancashire Cricket, is thrilled to announce a year of exceptional business success, one year on from the Hilton Garden Inn extension. This follows the completion of a £75 million investment project, including a major extension of the on-site Hilton Garden Inn hotel and the launch of the Destination Emirates Old Trafford brand a year ago as the venue hosted an Ashes Test Match in July 2023.
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