Sat.Jul 20, 2024 - Fri.Jul 26, 2024

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How To Create More Engaging Workshops For Your Association’s Members: 5 Fresh Ideas

Eventmobi

Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.

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Conference Metrics That Matter

Velvet Chainsaw

“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results of your efforts — whereas leading indicators look ahead and attempt to predict future outcomes.

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Are You Out There?

Conferences that Work

In 1997, Dar Williams, inspired by listening late at night to New Hampshire and Vermont’s progressive radio station WRSI The River , wrote the song “Are You Out There” Her beautiful song about audiences and humans’ desire for connection speaks to today’s events industry. Why? First, listen! Hoping that Dar will be OK with this, here are the relevant fragments of her song’s lyrics.

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Has AI Jumped the Shark?

EventMB

Skift Take: Shawn Cheng, a seasoned events professional, is throwing some cold water on the AI hype. While the rush to embrace ChatGPT and other AI tools continues, Cheng is taking a more measured approach.

Meetings 180
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay

Event Marketer

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.

2023 112

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34 Essential Tips to Make Your Event Accessible for Every Body 

Event Leadership Institute

Is your event truly accessible? How do you define a disability? Physical, behavioral, developmental, sensory, visible, invisible—the list goes on. This Friday marks 34 years since the Americans with Disabilities act was signed into law, prohibiting discrimination against people with disabilities in several areas of public life. In the business events industry, ensuring all participants feel welcomed and valued is crucial to fostering an inclusive environment.

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Skift Meetings Awards 2024: Meet the Finalists 

EventMB

Skift Take: For the second year, Skift Meetings Awards will once again celebrate the business events industry’s most respected and innovative suppliers. View the 2024 finalists now.

2024 170
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Live AI translation used to increase comprehension and inclusivity for multilingual meetings and events

Event Industry News

Wordly, the leading provider of live AI translation and captions, released the 2024 State of Live AI Translation, a comprehensive global study into the use of live translation at multilingual meetings and events.

Meetings 105
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ASAE Cleveland: A Prodigal Son’s Guide to The Land

Smart Meetings

When my plane touches down in Cleveland for the ASAE Annual Meeting & Expo in early August, it will be my homecoming. It was there, in that Northern Ohio city on Lake Erie, that my journalism career took off. Many decades have passed, so I’m a now prodigal son of what’s often called The Land, a nickname from the city’s hip-hop scene. (NBA legend LeBron James, who has been leading the U.S.

Banking 105
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Cultivating raving fans through a seamless customer experience for events

Planning Pod

In an industry built on creating memories, the event customer experience is paramount. From initial inquiry to post-event, every interaction a client has with your business holds weight and shapes their perception of your brand. Cultivating a seamless customer journey means more than successfully pulling off one event – it’s an investment in your business success.

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Are Your Meeting Contracts Really Protecting You?

EventMB

Skift Take: There was a time when contracts were written haphazardly, and deals were secured with a handshake. Those days are over. Today, the industry relies heavily on detailed written terms.

Contracts 154
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Demand for The Belfry’s flagship new events venue surges

Prestige Events Magazine

The Belfry Hotel & Resort , in West Midlands, has received overwhelming interest resulting in millions of pounds in enquiries following the launch of its flagship new events venue, The Masters Suite in April. At 852sqm and with 149 additional bedrooms, the bold, innovative and multi-purpose space will be the resort’s biggest events venue yet when it opens in autumn 2025, and is the centrepiece of a wider £80million development project across the whole resort.

Venues 98
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Smart Moves in Las Vegas, Anaheim and More

Smart Meetings

Melissa Mahon and Aaron Levinthal Melissa Mahon (left) and Aaron Levinthal (right), MAS Global experience agency MAS promotes experienced leaders to chief officer roles. Mahon will serve as chief operating officer. She has been with MAS for over seven years, most recently serving as EVP, business and operations. She brings extensive experience in live event production, finance, operations and sustainability.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Veuve Clicquot Illuminates New Yorkers with an ‘Emotions of the Sun’ Photo Exhibition

Event Marketer

Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse consumers in its deep-rooted philosophy of optimism, as seen through the eyes of eight diverse photog

2023 99
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Informa Offers $1.6 Billion to Buy Ascential, Looking to Grow Lions and Money20/20 Brands

EventMB

Skift Take: Event and publishing giant Informa has big plans to expand into the marketing and financial technology verticals.

Financial 185
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CONVENE PORTFOLIO OF BRANDS ANNOUNCES ETC.VENUES 200 ALDERSGATE, ST. PAUL’S IN LONDON TO BECOME A CONVENE LOCATION

Prestige Events Magazine

The Convene portfolio of brands, a global lifestyle hospitality company that designs and manages premium meeting, event, and flexible workspaces and includes etc.venues, today announced that its venue at 200 Aldersgate, St. Paul’s will be converting to a Convene-branded location in early 2025. As part of the conversion to Convene 200 Aldersgate, St.

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Learnings From AIM Group International’s Sustainability Report

PCMA Convene

In June, professional congress organizer AIM Group International published its first Sustainability Report, taking into account its activities in 2023. The report identifies the most relevant sustainability issues facing the organization as well as shares AIM’s sustainability goals and values with internal and external stakeholders. “We recognize that the path to sustainability is an ongoing journey,” Patrizia Semprebene Buongiorno, vice president of AIM Group International, said in a press rele

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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New and Renovated: Iconic for Years to Come

Smart Meetings

Monumental hotels across the US unveil extensive renovations and restorations Some of the most memorable names in hospitality history—historic Hotel Del, beloved Hotel Cleveland and the sparkling Inn at Stonecliffe—celebrate the culmination of extensive renovations centered around restoration, preservation and introducing modern amenities while maintaining their historic character.

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100+ Creative Event Promotion Ideas – (Free & Cheap Options)

EventMB

Skift Take: Based on research on what drives attendee engagement, Skift Meetings has curated a list of over 100 event promotion ideas to maximize your event's reach and impact.

Events 152
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Hotel Gotham Newcastle appoints experienced general manager ahead of highly anticipated autumn opening

Prestige Events Magazine

With its autumn opening fast approaching, Hotel Gotham Newcastle , located on the popular Pilgrim Street, has appointed Chris Thompson, former Operations Manager of the Apartment Group, to lead its vibrant hospitality offering. Bringing a wealth of experience from his tenure with other brands such as Malmaison and Hotel du Vin, Chris is set to lead the team at Hotel Gotham Newcastle, promising guests a multisensory experience with exceptional service.

Hotels 97
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On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’

Event Marketer

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian pop-up that offered several touchpoints to immerse fans in the franchise’s galactic world and introduce its ragtag team of misfits.

Sports 96
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Building Lasting Client Relationships in Your Catering Business

Caterease

In the bustling world of events, catering businesses play a crucial role. Event planners and caterers know that a satisfied client is a repeat client. But how can you ensure your clients keep coming back for more? Today, we’re exploring powerful strategies to increase repeat catering clients, ensuring your business thrives in a competitive market.

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70 Event Networking Ideas To Break The Ice

EventMB

Skift Take: Perfect event networking ideas melt away the initial awkwardness and set the stage for meaningful conversations and laughter, making your event unforgettable.

Events 147
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CHS Birmingham Announces Educational Theme for 2024

Prestige Events Magazine

– How to be an Event Organiser – CHS Birmingham has announced the theme of its award-winning educational content which will this year focus on ‘How to be an Event Organiser’. Following on from the theme at CHS Leeds – ‘How to Organise an Event’, the content will continue both the show’s back-to-basics approach, but also its continued commitment to support growth for organisers, both professional and personal.

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How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table

Event Marketer

Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at Verse Los Angeles on June 28. Designed to spark connections and conversations, The Table brought together celebrities, musicians, entertainment executives, stylists, brand partners,

Fashion 95
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Unlocking the Power of Event Measurement: Insights from the Experiential Marketing Measurement Coalition (EMMC)

Event Industry News

In the evolving landscape of experiential marketing, credible measurement is paramount. The Experiential Marketing Measurement Coalition (EMMC), a non-profit organisation, is at the forefront of this shift, advocating for consistent, performance and outcome-focused measurement methodologies across the industry.

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Pop Girl Summer: Art Inspires Experiences

Special Events

Lean into the vibes from chart-topping musicians for new event inspiration

Events 105
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Venues of Excellence consortium welcomes three outstanding new venues

Prestige Events Magazine

The UK’s leading sales and marketing consortium has seen three new venues join the membership over the past few weeks, continuing the trend for unique, independent and diverse venues who see the consortium as a natural partner to support their business. With quality and excellence key factors for Venues of Excellence (VOE) when auditing potential new members, not surprisingly there is a stellar line up in membership of the UK’s conference and event venues at the top end, and the newcomers underp

Venues 96