Event Marketer
AUGUST 16, 2024
Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe.
EventSource
AUGUST 15, 2024
Evelyn and Steffan’s wedding was a picture-perfect romantic affair filled with plenty of magical memories! The bride’s walk down the aisle with her parents, the tea ceremony, all the breathtaking pictures from the couples’ first look, and of course, the stunning reception. Meticulously planned by Lustre Events , the couples’ celebration was the perfect indoor wedding with a combination of modern-day elegance and rustic detail.
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Smart Meetings
AUGUST 12, 2024
Proposed law may impact pricing, but it’s more complicated than that The city that doesn’t sleep should not mind having the number of its hotel rooms go down, but meeting profs will—and proposed licensing of hotels in New York City will hasten the drop, according to trade groups for the hotel industry. But that’s just one factor in a complex hotel environment in the city.
Prestige Events Magazine
AUGUST 13, 2024
CHS Birmingham is expecting another increase in visitor numbers this year and, with attendees again asking for more variety, innovation, and education, the show’s organisers are already feeling confident for the event and the industry. The show, which has grown its attendee numbers every year since its inception, is expecting this number to continue to rise as more and more event organisers look to find services and solutions for their events at trade shows.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
AUGUST 15, 2024
A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I think the true power and promise of AI, when we’re talking about events, is in the ability for it to expand brand worlds, inviting attendees into a brand enviro
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
AUGUST 15, 2024
I have been riding motorcycles for more than 50 years; it is what I do for pure enjoyment. In 2013, I had the opportunity to check off the item in the top spot on my Biker Bucket List; a 32-day, 34-state, 13,000-mile solo motorcycle ride along the perimeter of the United States. But before ever rolling on the throttle, I was introduced to The Boot Campaign , an organization founded by five Texas women with a mission to provide support and services to active duty military, veterans and their fami
Prestige Events Magazine
AUGUST 15, 2024
“Creating impactful moments, building lasting legacies.” emc3, the award-winning experiential events agency specialising in strategic experience design, announces its acquisition of the sustainability consultancy ‘from now’ Expanding Sustainable Expertise With this acquisition, certified B Corporation emc3 is poised to deepen its commitment to sustainability, integrating ‘from now’s’ extensive expertise and sustainability services into its operations.
Event Marketer
AUGUST 14, 2024
It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of unconscious, twitching people lying on the sidewalk, propped up on stairs and leaning out taxi cab windows.
Conferences that Work
AUGUST 12, 2024
Religious meetings are a small, fascinating subset of the meeting industry. I learned about them when I presented at The Religious Conference Management Association annual conference in 2014, and I’ve written about what meeting designers can learn from religious services. However there isn’t much academic research into event management, so I was happy to discover Ruth Dowson and Daniel H.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
AUGUST 15, 2024
If an event prof career life is a smorgasbord of hospitality job options, how do you decide what to put on your plate? We asked an award-winning F&B expert. In this episode of What One Thing? host JT Long, vice president and content director of Smart Meetings, delves into the fascinating world of food and beverage with Thomas Whelan, director of operations for Levy Restaurants.
Prestige Events Magazine
AUGUST 12, 2024
The Spice Girls Experience will take to the stage at Millennium Point this October to celebrate 30 years of ‘Girl Power.’ On 19 October, the group will perform the Spice Girls’ biggest hits at the award-winning events venue and recreate the magic and energy of one of the most exciting eras for pop music in the UK. To get the party started, guests will be treated to a complimentary cocktail on arrival, and a chance to strut their stuff on the dance floor, where the venue’s
Event Marketer
AUGUST 12, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses. THE L.A. BEAUTY COMMUNITY ‘BONDS’ AT OLAPLEX’S HOLLYWOOD LAUNCH PARTY Curls took center stage at Olaplex’s launch party for its Bond Shaper Curl Treatment products at NYA Studios in Hollywood, CA.
EventMB
AUGUST 14, 2024
Skift Take: From beach volleyball and gymnastics to tennis and dressage, hip-hop star Snoop Dogg was in the crowd cheering during the 2024 Paris Olympics. His involvement underscores how an unconventional celebrity can amplify an event's impact and broaden its appeal.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Smart Meetings
AUGUST 14, 2024
It’s time to treat your attendees to something special. Planning an incentive or executive retreat? Start here. These three new and renovated properties each offer their own distinct style—so whatever experience your attendees are looking for, you’ll be sure to walk away with top-notch approval ratings. From a historic inn (we’re talking 2 ½ centuries) to the luxury lakeside resort of your dreams, discover your next incentive destination here.
Prestige Events Magazine
AUGUST 12, 2024
Rhubarb Hospitality Collection (RHC) has acquired The Brewery, one of London’s leading large scale event venues. RHC’s investment in this landmark events venue expands the firm’s footprint in UK venues and brings its total employees to over 2500. RHC has continued to grow rapidly since its acquisition by Oak View Group (OVG) in 2023, which represented the biggest UK hospitality deal in decades.
Event Marketer
AUGUST 14, 2024
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to take its online business into the wild.
EventMB
AUGUST 15, 2024
Skift Take: The Skift Meetings Awards are once again celebrating the business events industry’s most respected and innovative suppliers. Discover the final results and meet the 2024 winners.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
AUGUST 14, 2024
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? For those looking to further develop their marketing, sourcing and engagement strategies, three new products may be convincing arguments on the pro side of relying on digital assistants.
Prestige Events Magazine
AUGUST 15, 2024
On 13 August 2024, members of The National Honey Show and Sandown Park Racecourse gathered at the course in Esher to unveil a plaque to mark the centenary of the show. The plaque was installed to recognise the commemorative tree planted by HRH The Princess Royal on the 29 October 2023, on the opening day of the show. During her visit HRH The Princess Royal delivered a speech to officially open the 100 th National Honey Show, engaged with traders, observed workshops and examined entries in the Ju
Event Marketer
AUGUST 15, 2024
How often do attendees avoid walking down an aisle because it feels like an empty tunnel of doom? Bored salespeople on their phones and the overall sense of being bait are enough to make anyone turn on their heels and go for free coffee at a market leader’s sprawling exhibit. But small can be beautiful and impactful. A 10×10 or a 10×20 booth, when designed with strategic intent, can offer an intimate and personalized experience that larger setups might miss.
EventMB
AUGUST 12, 2024
Skift Take: Two industry experts share inspiring ideas for festive holiday gatherings on this week’s Skift Meetings Podcast.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventSource
AUGUST 16, 2024
Nestled in the heart of downtown Newmarket, The Postmark Hotel is a beautifully restored historic venue that effortlessly blends charm with modern sophistication. With its rich history as a former post office and community hub, this venue now serves as an exquisite location for weddings and special events, making it an ideal choice for anyone seeking a unique and memorable setting for their event.
Prestige Events Magazine
AUGUST 12, 2024
The high-profile Ministers’ Summit at World Travel Market in association with UN Tourism and WTTC will see more than 50 tourism dignitaries and leaders from across the globe debate the potential for Artificial Intelligence (AI) and emerging technologies to transform the tourism industry. With an increasing demand for innovative solutions that can revolutionize how we experience and interact with destinations, the industry is on the brink of profound change as a result of technological advancemen
Event Marketer
AUGUST 16, 2024
Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. In this free, one-hour webinar hosted by Event Marketer and featuring leading industry experts, you will hear the latest thinking on how AI is being leveraged across attendee experiences, internal design and measurement practices and the impact AI policies will have for the industry, sooner than later.
EventMB
AUGUST 15, 2024
Now in its second year, Skift Meetings Awards celebrate the industry’s most respected suppliers, setting the standard for excellence in business events. This year’s finalists showcased a unique understanding of planner needs, consistent delivery of exceptional service, and extraordinary offerings that leave a lasting impression. The 2024 categories were once again split across three distinct criteria groups: Hotels Other suppliers Tech Providers Following a scoring review by our independent judg
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Smart Meetings
AUGUST 16, 2024
Dustin Dent Dustin Dent, Nemacolin Pennsylvania luxury resort Nemacolin appoints Dent as managing director. He will oversee all operations and strategic initiatives while working to continue elevating the guest experience at the resort. Dent joined Nemacolin in August of 2023 and played an instrumental role in establishing the resort as a luxury destination as vice president of development through his visionary leadership as he oversaw the successful completion of multiple openings of key venues
Prestige Events Magazine
AUGUST 14, 2024
Engineering impact: transforming events to transform the world Martyn Westcott-Wreford, Operations Manager at IET London: Savoy Place, says that event planners should strongly consider aligning themselves to the 17 UN Sustainable Development Goals, and with engineering and technology weaved into the very fabric of the IET’s DNA, they are the perfect venue partner to help event planners on their journey.
Expo Pass
AUGUST 12, 2024
It is THE global event—the Olympic Games! This year, Paris gave event planners a striking template for creating innovative and engaging experiences. While many of us won’t find ourselves managing the biggest event on Earth anytime soon, there’s a lot to learn from how the Olympics set themselves up for success and handled a few unexpected challenges.
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