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Corporate event planning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Yet, putting on a seamless, branded event experience is essential for driving sales, cultivating relationships, and elevating your company’s profile.
Celebrating the launch of their 2025 carefully curated catering menu, the team at Daniel et Daniel Catering & Events invited various professionals from across the industry to their sneak peak dinner at The Royal Conservatory. Naturally, RCM served as the perfect venue host for the occasion. With plenty of natural light, a perfect blend of history and modern architecture, and an ideal downtown locale, this venue never fails to impress.
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet wit
Nteractive, the global brand experience agency, has appointed Ian Cummings as Global CEO. Founded in 2010 by Neil Evans and Matt Brownfield, Nteractive is an agency that architects experiences; consistently setting the standard for delivering exceptional client experiences, particularly within the tech and lifestyle sectors. The agency has earned the trust of some of the world’s most prestigious brands by combining creativity and precision to create unforgettable experiences on a global scale.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
When more than 1,200 Quest Software employees went to Anaheim Hilton in California for the company’s annual fiscal end celebration, NXT FY25, the setting looked more like one created for a music festival. With that, it wouldn’t have been all too surprising if some attendees questioned if they were in the right place. Luckily, the inventive branding by edgefactory ensured they knew where they were.
On a picturesque day filled with love, laughter, and lavish details, Sarah and Mark celebrated their union at the stunning The Arlington Estate. The journey to this day was as beautiful as the wedding itself. They moved from friendship to love, with Mark’s persistent efforts to get to know her better eventually blossomed into a deep, meaningful relationship.
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On a picturesque day filled with love, laughter, and lavish details, Sarah and Mark celebrated their union at the stunning The Arlington Estate. The journey to this day was as beautiful as the wedding itself. They moved from friendship to love, with Mark’s persistent efforts to get to know her better eventually blossomed into a deep, meaningful relationship.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts. SINGLES SWIPE RIGHT ON FRESHDIRECT’S SPEED-DATING PICNIC IN NYC Research shows that in-person dating is making a solid comeback as singles grow increasingly frustrated with digital-first dating. Case in point: A recent Forbes health survey showed that 79 percent of Gen Z are reporting “dating app burnout.
The changing dynamics of the workplace and the role of AI in the business meetings and events industry are among the topics being discussed at the miaSummit 2024. Hosted by the Meeting Industry Association (MIA) , the event at Hilton Liverpool City Centre on 7 November 2024, will re-connect and inspire leaders and future leaders through a series of topical discussions led by industry experts.
How increase engagement without increasing costs One of the biggest challenges facing planners today is how to grow engagement among attendees all while keeping the stellar experience within a budget. To better understand how this is possible, Smart Meetings chatted with Devon Montgomery Pasha, CMP, CED, director of North America for Event Design Collective.
Love radiated from every corner as Nadeen and Waseem’s luxurious wedding unfolded with breathtaking grandeur at the Chateau Le Parc. Modelled after classic French sophistication, the venue created an exceptional setting for a celebration to remember. Everlasting Moments captured each precious memory of Nadeen and Waseem’s big day, preserving the magic in a gallery of stunning images that tell their love story with unparalleled beauty.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along with them (read: tours). Flash forward to last month, as Olivia Rodrigo’s GUTS World Tour blew up on TikTok with a purple star-covered school bus as the hub, and it’s clear the charm and conve
– New event is designed exclusively for in-house event professionals and marketers at brands and corporates – The leading global event for the meetings and events industry, IBTM World , which returns to the iconic Fira de Barcelona from November 19 to November 21, has revealed the first details of its new Exceptional Experiences programme.
Exciting openings across Europe for your next, best meeting How’s a Europe meeting for an incentive? Well, beyond a must-do, these three new and renovated properties answer: artsy and stylish; elegant and stately; historic and hip. With options from London to Helsinki to Hamburg, you just might find your perfect fit below. Live it Up in London Virgin Hotels London-Shoreditch Virgin Hotels opens its first London location with Virgin Hotels London-Shoreditch.
I recently attended a conference session that made me uneasy, and not in a constructive way. I won’t name names, but the session was centered around a specific program to increase “ belonging ” in organizations and included statistics such as: “Only 13% of organizations are ready to actually implement belonging as a practice.” “47% of our audiences are lonely.” When the presenter said increasing belonging would be beneficial, I asked: “To whom, the
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create feasts for the eyes, generate fodder for social posts and have the potential to increase brand loyalty (check out this compilation of ins
5 th -7 th SEPTEMBER 2024 London’s largest garden party Cocktails in the City is back for its last hurrah of the summer, shaking up a new kind of nostalgia. From 5 th to 7 th September, Bedford Square Garden will become a treasure trove of summertime memories waiting to be unlocked for the cocktail festival’s Newstalgia Edition; bringing our favourite throwback drinks trends into the here and now with clever 2020s twists.
How a holistic approach can boost engagement and focus Too many meetings set participants up for less than productive outcomes with rote agendas or meandering discussions event though research shows that people are motivated by purpose, which leads to better outcomes for both employees and organizations. On the other hand, workplace stress and burnout can have the opposite effect–leading to decreased performance, higher absenteeism and increased turnover.
Skift Take: Who better to ask for packing tips than meeting planners who are constantly on the road? From the 5-4-3-2-1 rule to a portable Nespresso machine, they have all the tricks.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Over the last decade, marketing has become increasingly dominated by impersonal channels like email and social media in favor of automation and frequency. And while this digital market shift has become an integral part of running a successful business many have forgotten about the unique power of in-person connection. For the last ten years, Innovate Marketing Group been on a mission to harness the dynamic blend of digital advancements with the timeless impact of face-to-face engagements.
Celebrating the launch of their 2025 carefully curated catering menu, the team at Daniel et Daniel Catering & Events invited various professionals from across the industry to their sneak peek dinner at The Royal Conservatory. Naturally, RCM served as the perfect venue host for the occasion. With plenty of natural light afforded by the venue’s stunning floor-to-ceiling windows and terrace, perfect blend of history and modern architecture, and ideal downtown locale, this venue never fail
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. Tracy Judge, CEO and Founder of Soundings Smart Meetings What are the trends of freelance meeting planner gig workers?
The highly-anticipated Skift Meetings Forum returns for its second edition, preceding the prestigious Skift Global Forum. This one-day event, held on September 17 at The Glasshouse in New York City, is where the industry’s most influential planners will converge for unparalleled learning, networking, and inspiration. If you’re serious about staying ahead in the meetings industry, here are ten compelling reasons why Skift Meetings Forum should be on your calendar: Experience Skift’s Editorial Exc
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
A renowned Mayfair hotel has announced two new appointments as it continues to bring the heritage brand to new generations of guests and gastronomes. DUKES London has recently welcomed Assistant Sales Director, Ben Chender, and Marketing Manager, Shene Karim, to its team. With backgrounds spanning renowned global hospitality brands, the pair are set to make their mark on one of London’s most iconic hotels.
Hey, planners! Are you feeling stuck and uninspired when planning your webinars? While there’s nothing new about virtual event experiences, these platforms can feel restrictive, with limited options for engaging audiences. Fortunately, Expo Pass has some tricks! As technology advances, we’re discovering new ways to bring webinars to life. Tools like AR and VR, digital chats , and strategic use of demonstrations can get attendees leaning forward.
Welcome to Smart Travel, our weekly column where we share our latest tips and tricks to stay up to date on the can’t-miss news in travel. Today, we explore top travel apps and services, can’t-miss pricing for those planning a South American getaway, new international airline routes and more. American Airlines Launches Massive Fare Sale to South American Destinations Have you been dreaming of a sunny incentive program in Colombia, Chile, Peru or another top destination in South America?
Skift Take: Could we be making our jobs more stressful by constantly talking about how stressful they are? Some experts say yes, and there’s even a term for it.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Funding from Meeting Needs has enabled completion of two new classrooms for 60 children and accommodation for five teachers at a primary school in Victoria Falls, Zimbabwe. The completion of the Break Primary School Classroom Block Project was a collaborative effort between Meeting Needs, Jafuta Foundation and Break Fast Community. Sipho Moyo, Jafuta´s Community Outreach Director, said: “On behalf of Break Fast Primary School and the entire community, we extend our deepest gratitude to Meeting N
As Formula 1® drives forward with its Net Zero by 2030 goal, it has today announced a multi-year partnership with Aggreko, a world-leading provider of temporary power solutions, to deliver innovative low-carbon energy generation systems at all European Grands Prix from the 2025 season.
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