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Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.
SpotMe Life Sciences was named a Trailblazer in Omnichannel Engagement by Everest Group in the ‘Life Sciences Commercial Technology Specialists Assessment’. The report studies key trends that are shaping the life sciences commercial technology market, major adoption drivers for life sciences enterprises, enterprise-sourcing criteria for commercial technology, and 23 leading life sciences commercial technology specialists (i.e., Trailblazers).
Weddings are always special, but when they take place at a venue as iconic as the Fairmont Royal York , they become unforgettable. This historic Toronto hotel, with its regal charm and grand architecture, offers the perfect backdrop for Alice and Tony to begin their “happily-ever-after” in style! With Ever After by Justine handling the planning, everything came together smoothly.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. FYRE FEST MEETS WONKA? THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said. It’ll be glamorous, they said. Let’s just say the only fancy thing about the “Bridgerton”-themed ball in Detroit was the majority of superfans who arrived dressed to the nines in their “Regency era” finest.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Two outstanding achievements in one month as The Wesley successfully wins a Green Tourism Gold Award as well as Gold accreditation from Investors In People (IIP). The Wesley achieved the ‘Gold’ benchmark following a wide-ranging accreditation process and rigorous examination of its commitment to staff that was conducted over recent months by IIP. The process involved interviews with The Wesley employees, and a close analysis of the hotel group’s key performance indicators and steps to create and
Jennifer LeMaster Jennifer LeMaster, Seattle Convention Center; photo credit: Sean Cokes LeMaster is the new president and CEO of Seattle Convention Center. She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. She went on to oversee $22 million in annual revenue and a $30 million renovation at the Georgia World Congress Center Authority (GWCCA).
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Jennifer LeMaster Jennifer LeMaster, Seattle Convention Center; photo credit: Sean Cokes LeMaster is the new president and CEO of Seattle Convention Center. She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. She went on to oversee $22 million in annual revenue and a $30 million renovation at the Georgia World Congress Center Authority (GWCCA).
Why are people raving about the conversations produced by Google NotebookLM ‘s Audio Overview? Because Google’s Audio Overview is an AI love-bath! I can’t take credit for characterizing Audio Overview’s appeal like this. Kudos to Johnnie Moore , who responded to my first post on Audio Overview with this insight: “And you’ve really nailed the trouble with the relentless enthusiasm.
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. We’ve followed and covered an array of fresh tour programs this year, and it got us thinking that it was time to go behind “the wheel” again and get
As we approach World Mental Health Day 2024 on 10 October, the importance of addressing mental health in the business meetings and events industry has never been more critical. According to wellbeing not-for-profit EventWell, one in three event professionals struggle with their mental wellbeing every year, furthering the need for ongoing action. With this year’s World Mental Health Day theme, of ‘prioritising mental health in the workplace’, we have gathered insights from key industry figurehead
Incentivize your attendees with soothing new and renovated boutique hotels It’s time to stop daydreaming and start living the dream. With a meeting, event or incentive retreat at any of the following new and renovated hotels, it’s easy for your and your attendees to do so. All luxuriously, indulgently private, opportunities to unwind are ample; and with upscale amenities and exciting activities available in each destination, there’s no shortage of opportunities to get out and about, either.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: The ongoing dockworkers' strike in the U.S. is disrupting operations at 36 ports nationwide, presenting a serious threat to the supply chain. Delays in receiving essential goods are likely to affect meetings and events.
Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live Más LIVE last April, an industry-first product showcase experience held leading up to the Super Bowl.
If you need an ambulance in the UK, you phone one number and – barring problems – you know that a modern vehicle staffed with qualified professionals and stacked with state-of-the-art medical equipment will arrive in minutes to whisk you to a nearby hospital for treatment. But what if you live in Africa, far from tarred roads, let alone a hospital? This was the situation faced by those who live in Yamba, high in the West Usambara Mountains in the Tanga region of Tanzania.
Ever wished you could step inside the pages of Field & Stream, the magazine published in print from 1895 until 2015 (don’t worry, you can still enjoy its digital content)? Get ready for your dream to come true in winter of next year. Know what a “travel maximizer” is? Hilton is here to tell you all about it. And, most critically, have you been contemplating how to help those affected by Hurricane Helene?
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.
For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers were introduced to the Kangaroo, Bugaboo’s first single-to-double stroller than can accommodate up to three kids.
Sustainability Meets Style & Self Helps #EventProfs Lead the Way On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase. The event underscored the venue’s dedication to eco-friendly event management, sustainable catering, and community engagement.
A conference in California’s vineyard-covered, rolling Napa Valley just feels different than any other place in the world. After spending quality time at LEED Platinum-certified Bardessono Hotel & Spa (one of only three in California that meet that sustainability standard), we were curious about what elements could be adopted from the organic feel of the historic boutique property.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
During a recent client roundtable, we had a lively discussion around the challenges of changing up the way awards are presented during general sessions at events. While all agree it is important to celebrate professional accomplishments, award presentations are one of the hardest event features for leaders to agree to modernize, change, or make more expeditious.
The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative content experiences throughout the day that will have leaders thinking differently about not only their roles, bus
Foxhills Club and Resort , a premier destination for business retreats and corporate meetings, has unveiled the findings of its recent research on business meetings and away days. Results of the survey highlights how hybrid working has effected what motivates employees, the importance of engaging offsite meetings, and preferences for meeting times and activities. 72% of those surveyed believe that delegates gain more from a full-day meeting that includes an activity, underscoring the necessity o
A last-minute addition of wellness sessions made all the difference When going to and from session to session during an event, it’s easy for attendees to neglect themselves: not being mindful of what they eat, how active they are or, simply, if they need a break. This is something Melissa Paige, co-CEO of Healthcare Advocate Summit, realized. When she brought her annual event to Caesars Palace in Las Vegas, she decided to take action.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Beginning this fall, students will learn b-to-b event marketing, production and event management through classroom, instructional and hands-on training for the 15-hour minor, as well as have the opportuni
The Barbican, London’s internationally renowned arts and conference centre, will champion the City of London’s Destination City to buyers from around the world at IMEX America 2025. IMEX America will take place from 8-10 October in Las Vegas, providing an opportunity for the Barbican to emphasise its fundamental role at the heart of the Destination City program.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.
Gabriela Neves, Partner, Factory360 Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in line in their top investments heading into next year.
On July 30th, 2024, the Royal Academy of Arts played host to a magical evening at the exclusive Keepers House, where guests were treated to an unforgettable Secret Garden Dinner Party. The evening began with a warm welcome in the secluded secret courtyard, a hidden gem brimming with lush palm trees and a tranquil ambiance. Guests mingled over expertly crafted cocktails and delicate canapés, setting the tone for the elegant affair.
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