Sat.Sep 28, 2024 - Fri.Oct 04, 2024

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How to Measure Event Success: A Guide to Event Reporting & Analytics

Attendease

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.

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Dockworkers’ Strike Impact on Events: Supply Shortages and Higher Costs

EventMB

Skift Take: The ongoing dockworkers' strike in the U.S. is disrupting operations at 36 ports nationwide, presenting a serious threat to the supply chain. Delays in receiving essential goods are likely to affect meetings and events.

Events 209
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Google’s Audio Overview is an AI love-bath and a propagandist’s dream

Conferences that Work

Why are people raving about the conversations produced by Google NotebookLM ‘s Audio Overview? Because Google’s Audio Overview is an AI love-bath! I can’t take credit for characterizing Audio Overview’s appeal like this. Kudos to Johnnie Moore , who responded to my first post on Audio Overview with this insight: “And you’ve really nailed the trouble with the relentless enthusiasm.

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Amplifying Your Industry Awards

Velvet Chainsaw

During a recent client roundtable, we had a lively discussion around the challenges of changing up the way awards are presented during general sessions at events. While all agree it is important to celebrate professional accomplishments, award presentations are one of the hardest event features for leaders to agree to modernize, change, or make more expeditious.

2024 195
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

More Trending

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SpotMe Life Sciences Named A Trailblazer in Omnichannel Engagement by Everest Group

SpotMe Blog

SpotMe Life Sciences was named a Trailblazer in Omnichannel Engagement by Everest Group in the ‘Life Sciences Commercial Technology Specialists Assessment’. The report studies key trends that are shaping the life sciences commercial technology market, major adoption drivers for life sciences enterprises, enterprise-sourcing criteria for commercial technology, and 23 leading life sciences commercial technology specialists (i.e., Trailblazers).

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Will GLP-1 Drugs Radically Change Event Catering in the Next Decade?

Event Industry News

As the events industry adapts to trends in technology, sustainability, and attendee experiences, a new development might quietly reshape one of its most integral aspects—catering. GLP-1 drugs, known for their use in managing type 2 diabetes and, more recently, weight loss, are growing in popularity.

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The Brief: Golden Porta Potties and Boozy ‘Sailgates’

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. FYRE FEST MEETS WONKA? THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said. It’ll be glamorous, they said. Let’s just say the only fancy thing about the “Bridgerton”-themed ball in Detroit was the majority of superfans who arrived dressed to the nines in their “Regency era” finest.

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Sound Healing Adds Calm and Creativity to Meetings and Events 

EventMB

Skift Take: Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.

Meetings 172
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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London hotel group recognised for green credentials and investing in their people 

Prestige Events Magazine

Two outstanding achievements in one month as The Wesley successfully wins a Green Tourism Gold Award as well as Gold accreditation from Investors In People (IIP). The Wesley achieved the ‘Gold’ benchmark following a wide-ranging accreditation process and rigorous examination of its commitment to staff that was conducted over recent months by IIP. The process involved interviews with The Wesley employees, and a close analysis of the hotel group’s key performance indicators and steps to create and

Hotels 108
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Changemakers 2024: Jennifer Hadley Is “Graciously Audacious”

MeetingsNet

In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She’s also cleverly labeled her approach to driving change. When she started at the Calgary Real Estate Board in April 2023, Jennifer Hadley inherited a completed plan for the group’s annual Diamond Gala happening two months later.

2024 98
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A Day in the Life: Tour Manager Romel Martin on His Career on the Road

Event Marketer

The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. We’ve followed and covered an array of fresh tour programs this year, and it got us thinking that it was time to go behind “the wheel” again and get

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Skift Meetings Forum Video: Growth of The Glasshouse

EventMB

Skift Take: In this video from Skift Meetings Forum 2024, we hear from Gianluca Sardo, president of The Glasshouse, about how the relatively new venue in New York has built a solid reputation in a short period of time.

Meetings 172
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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World Mental Health Day: Time to prioritise mental health in the workplace

Prestige Events Magazine

As we approach World Mental Health Day 2024 on 10 October, the importance of addressing mental health in the business meetings and events industry has never been more critical. According to wellbeing not-for-profit EventWell, one in three event professionals struggle with their mental wellbeing every year, furthering the need for ongoing action. With this year’s World Mental Health Day theme, of ‘prioritising mental health in the workplace’, we have gathered insights from key industry figurehead

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Smart Moves at Seattle Convention Center, Atlantis Resorts and More

Smart Meetings

Jennifer LeMaster Jennifer LeMaster, Seattle Convention Center; photo credit: Sean Cokes LeMaster is the new president and CEO of Seattle Convention Center. She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. She went on to oversee $22 million in annual revenue and a $30 million renovation at the Georgia World Congress Center Authority (GWCCA).

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Q&A: Award-Winning Perspectives with Grand Ex Recipient Little Cinema

Event Marketer

Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live Más LIVE last April, an industry-first product showcase experience held leading up to the Super Bowl.

2016 108
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UFI Names a New CEO

EventMB

Skift Take: Cloud-based technology company Cendyn has acquired meetings and events data company Knowland.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Meeting Needs – creating and saving lives in Northern Tanzania

Prestige Events Magazine

If you need an ambulance in the UK, you phone one number and – barring problems – you know that a modern vehicle staffed with qualified professionals and stacked with state-of-the-art medical equipment will arrive in minutes to whisk you to a nearby hospital for treatment. But what if you live in Africa, far from tarred roads, let alone a hospital? This was the situation faced by those who live in Yamba, high in the West Usambara Mountains in the Tanga region of Tanzania.

Meetings 105
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New and Renovated: Meet Boutique

Smart Meetings

Incentivize your attendees with soothing new and renovated boutique hotels It’s time to stop daydreaming and start living the dream. With a meeting, event or incentive retreat at any of the following new and renovated hotels, it’s easy for your and your attendees to do so. All luxuriously, indulgently private, opportunities to unwind are ample; and with upscale amenities and exciting activities available in each destination, there’s no shortage of opportunities to get out and about, either.

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Bugaboo Launches its New Stroller with a ‘Social-first’ Pop-up for Creators and Parents

Event Marketer

For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers were introduced to the Kangaroo, Bugaboo’s first single-to-double stroller than can accommodate up to three kids.

2025 105
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Skift Meetings Forum Video: Connecting with Destinations to Inspire Delegates

EventMB

Skift Take: Private equity takes aim at an events company, again. In the latest deal, New State Capital Partners, a private equity firm, has acquired a majority stake in The Expo Group.

Meetings 172
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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5 Epic Halloween Events to Take Inspiration From this Year

Skiddle

Halloween is on the way and if you’ve been thinking about hosting an event, you’ve come to the right place. However, maybe inspiration is lacking. You’ve sat down, had a few brainstorming sessions and still can’t seem to crack the code. That’s where we come in. We’ve trawled the Skiddle website (and beyond) and gathered a list of frighteningly good Halloween events taking place this year to help get your creative juices flowing.

Events 96
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Smart Travel: Field & Stream Lodge Co. Debuts in Bozeman, 2025 Travel Maximization, Hurricane Helene Relief for Travel Pros and More

Smart Meetings

Ever wished you could step inside the pages of Field & Stream, the magazine published in print from 1895 until 2015 (don’t worry, you can still enjoy its digital content)? Get ready for your dream to come true in winter of next year. Know what a “travel maximizer” is? Hilton is here to tell you all about it. And, most critically, have you been contemplating how to help those affected by Hurricane Helene?

Travel 97
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LEO Events Launches Event Minor and Fellows Program at the University of Tennessee, Knoxville

Event Marketer

LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Beginning this fall, students will learn b-to-b event marketing, production and event management through classroom, instructional and hands-on training for the 15-hour minor, as well as have the opportuni

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Encore CEO on Tackling AV Budget Challenges and Service Gaps

EventMB

Skift Take: Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.

Meetings 171
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Foxhills study reveals that over 70% of delegates welcome activities during away days

Prestige Events Magazine

Foxhills Club and Resort , a premier destination for business retreats and corporate meetings, has unveiled the findings of its recent research on business meetings and away days. Results of the survey highlights how hybrid working has effected what motivates employees, the importance of engaging offsite meetings, and preferences for meeting times and activities. 72% of those surveyed believe that delegates gain more from a full-day meeting that includes an activity, underscoring the necessity o

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ADE Pro announces conference program

eventplanner

Amsterdam Dance Event (ADE) announces top-tier artists to its Conference programme, including Amelie Lens & Charlotte de Witte, Marlon Hoffstadt, Reinier Zonneveld, Kölsch, and more.

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Agency HR Update: The Talent Pool and Creative Roles

Event Marketer

Gabriela Neves, Partner, Factory360 Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in line in their top investments heading into next year.

2025 102