Sat.Sep 28, 2024 - Fri.Oct 04, 2024

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How to Measure Event Success: A Guide to Event Reporting & Analytics

Attendease

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.

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Amplifying Your Industry Awards

Velvet Chainsaw

During a recent client roundtable, we had a lively discussion around the challenges of changing up the way awards are presented during general sessions at events. While all agree it is important to celebrate professional accomplishments, award presentations are one of the hardest event features for leaders to agree to modernize, change, or make more expeditious.

2024 195
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Dockworkers’ Strike Impact on Events: Supply Shortages and Higher Costs

EventMB

Skift Take: The ongoing dockworkers' strike in the U.S. is disrupting operations at 36 ports nationwide, presenting a serious threat to the supply chain. Delays in receiving essential goods are likely to affect meetings and events.

Meetings 183
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SpotMe Life Sciences Named A Trailblazer in Omnichannel Engagement by Everest Group

SpotMe Blog

SpotMe Life Sciences was named a Trailblazer in Omnichannel Engagement by Everest Group in the ‘Life Sciences Commercial Technology Specialists Assessment’. The report studies key trends that are shaping the life sciences commercial technology market, major adoption drivers for life sciences enterprises, enterprise-sourcing criteria for commercial technology, and 23 leading life sciences commercial technology specialists (i.e., Trailblazers).

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

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Sound Healing Adds Calm and Creativity to Meetings and Events 

EventMB

Skift Take: Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.

Meetings 144
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A Day in the Life: Tour Manager Romel Martin on His Career on the Road

Event Marketer

The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. We’ve followed and covered an array of fresh tour programs this year, and it got us thinking that it was time to go behind “the wheel” again and get

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London hotel group recognised for green credentials and investing in their people 

Prestige Events Magazine

Two outstanding achievements in one month as The Wesley successfully wins a Green Tourism Gold Award as well as Gold accreditation from Investors In People (IIP). The Wesley achieved the ‘Gold’ benchmark following a wide-ranging accreditation process and rigorous examination of its commitment to staff that was conducted over recent months by IIP. The process involved interviews with The Wesley employees, and a close analysis of the hotel group’s key performance indicators and steps to create and

Hotels 110
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Glownet unveils new Marketplace management feature to revolutionize revenue control

Event Industry News

Glownet, the global leader in event technology solutions, is proud to introduce its newest feature, Marketplace, designed to empower event promoters and their vendors by providing unparalleled control over sales and revenue management.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Skift Meetings Forum Video: Growth of The Glasshouse

EventMB

Skift Take: In this video from Skift Meetings Forum 2024, we hear from Gianluca Sardo, president of The Glasshouse, about how the relatively new venue in New York has built a solid reputation in a short period of time.

Meetings 144
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Changemakers 2024: Jennifer Hadley Is “Graciously Audacious”

MeetingsNet

In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She’s also cleverly labeled her approach to driving change. When she started at the Calgary Real Estate Board in April 2023, Jennifer Hadley inherited a completed plan for the group’s annual Diamond Gala happening two months later.

2024 98
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World Mental Health Day: Time to prioritise mental health in the workplace

Prestige Events Magazine

As we approach World Mental Health Day 2024 on 10 October, the importance of addressing mental health in the business meetings and events industry has never been more critical. According to wellbeing not-for-profit EventWell, one in three event professionals struggle with their mental wellbeing every year, furthering the need for ongoing action. With this year’s World Mental Health Day theme, of ‘prioritising mental health in the workplace’, we have gathered insights from key industry figurehead

2024 105
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Smart Moves at Seattle Convention Center, Atlantis Resorts and More

Smart Meetings

Jennifer LeMaster Jennifer LeMaster, Seattle Convention Center; photo credit: Sean Cokes LeMaster is the new president and CEO of Seattle Convention Center. She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. She went on to oversee $22 million in annual revenue and a $30 million renovation at the Georgia World Congress Center Authority (GWCCA).

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Encore CEO on Tackling AV Budget Challenges and Service Gaps

EventMB

Skift Take: Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.

Meetings 131
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Alice and Tony’s Intimate Wedding at the Fairmont Royal York

EventSource

Weddings are always special, but when they take place at a venue as iconic as the Fairmont Royal York , they become unforgettable. This historic Toronto hotel, with its regal charm and grand architecture, offers the perfect backdrop for Alice and Tony to begin their “happily-ever-after” in style! With Ever After by Justine handling the planning, everything came together smoothly.

Hotels 92
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Meeting Needs – creating and saving lives in Northern Tanzania

Prestige Events Magazine

If you need an ambulance in the UK, you phone one number and – barring problems – you know that a modern vehicle staffed with qualified professionals and stacked with state-of-the-art medical equipment will arrive in minutes to whisk you to a nearby hospital for treatment. But what if you live in Africa, far from tarred roads, let alone a hospital? This was the situation faced by those who live in Yamba, high in the West Usambara Mountains in the Tanga region of Tanzania.

Meetings 105
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The Brief: Golden Porta Potties and Boozy ‘Sailgates’

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. FYRE FEST MEETS WONKA? THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said. It’ll be glamorous, they said. Let’s just say the only fancy thing about the “Bridgerton”-themed ball in Detroit was the majority of superfans who arrived dressed to the nines in their “Regency era” finest.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Skift Meetings Forum: How Did It Go?

EventMB

Skift Take: Editor-in-Chief Miguel Neves and Executive Editor Andrea Doyle share their favorite moments from Skift Meetings’ annual event—and look ahead to next year.

Meetings 132
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New and Renovated: Meet Boutique

Smart Meetings

Incentivize your attendees with soothing new and renovated boutique hotels It’s time to stop daydreaming and start living the dream. With a meeting, event or incentive retreat at any of the following new and renovated hotels, it’s easy for your and your attendees to do so. All luxuriously, indulgently private, opportunities to unwind are ample; and with upscale amenities and exciting activities available in each destination, there’s no shortage of opportunities to get out and about, either.

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Foxhills study reveals that over 70% of delegates welcome activities during away days

Prestige Events Magazine

Foxhills Club and Resort , a premier destination for business retreats and corporate meetings, has unveiled the findings of its recent research on business meetings and away days. Results of the survey highlights how hybrid working has effected what motivates employees, the importance of engaging offsite meetings, and preferences for meeting times and activities. 72% of those surveyed believe that delegates gain more from a full-day meeting that includes an activity, underscoring the necessity o

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Minimizing operational costs and unnecessary expenses for event businesses

Planning Pod

Event businesses often operate on thin margins, making it essential to your success to carefully manage costs. In this article, we’ll delve into various strategies to minimize operational costs and unnecessary expenses for your event business. From vendor and supplier negotiations to technology investments, we’re here to provide actionable tips and insights to help you optimize your financial performance.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Skift Meetings Forum Uncovers What Stresses Planners Out Most

EventMB

Skift Take: We distilled a day’s worth of sessions from the recent Skift Meetings Forum to identify 7 of the biggest tension points among planners.

Meetings 139
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LEO Events Launches Event Minor and Fellows Program at the University of Tennessee, Knoxville

Event Marketer

LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Beginning this fall, students will learn b-to-b event marketing, production and event management through classroom, instructional and hands-on training for the 15-hour minor, as well as have the opportuni

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Barbican to showcase London’s Destination City at IMEX America 2024

Prestige Events Magazine

The Barbican, London’s internationally renowned arts and conference centre, will champion the City of London’s Destination City to buyers from around the world at IMEX America 2025. IMEX America will take place from 8-10 October in Las Vegas, providing an opportunity for the Barbican to emphasise its fundamental role at the heart of the Destination City program.

2024 98
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ADE Pro announces conference program

eventplanner

Amsterdam Dance Event (ADE) announces top-tier artists to its Conference programme, including Amelie Lens & Charlotte de Witte, Marlon Hoffstadt, Reinier Zonneveld, Kölsch, and more.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Skift Meetings Forum Video: Putting Connection At the Heart of the Attendee Experience

EventMB

Skift Take: In this video from Skift Meetings Forum 2024, Caroline Godden, global brand leader at Sheraton Hotels & Resorts, discusses how creating experiences that maximize opportunities can create connections during meetings.

2024 126
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Q&A: Award-Winning Perspectives with Grand Ex Recipient Little Cinema

Event Marketer

Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live Más LIVE last April, an industry-first product showcase experience held leading up to the Super Bowl.

2024 83
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30 Euston Square Showcases Sustainable Excellence at Annual Event 

Prestige Events Magazine

Sustainability Meets Style & Self Helps #EventProfs Lead the Way On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase. The event underscored the venue’s dedication to eco-friendly event management, sustainable catering, and community engagement.