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While the holiday season still feels far away, savvy event planners know that early Fall is the best time to kick-start their holiday party planning. Corporate holiday parties, gala dinners, and annual celebrations are right around the corner… and to create truly memorable holiday experiences, you need to begin locking in venues, vendors, catering, and entertainment ASAP.
For couples eager to celebrate their love in an intimate setting, planning a small wedding provides the perfect opportunity to focus on what truly matters—your connection and the joy shared with your closest loved ones. While it may be on a smaller scale, an intimate wedding still requires thoughtful planning, especially when it comes to crafting a budget that aligns with both your vision and financial reality.
A current assessment and resources for those affected Hurricane Milton made landfall in western Florida yesterday, leaving nine dead and nearly 3.5 million residents and 165 health care facilities without power. Over 80,000 Floridians are currently being supported by nearly 300 operating shelters. In a twist of fate, Hillsborough County , which had offered comfort stations, income eligible hotel assistance and FEMA assistance to those impacted by Hurricane Helene’s September 26 landfall, was sud
With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling out during CBS Premiere Week (beginning Oct. 13), the network has been on the road encouraging consumers to cozy up to its programming, and lean into the simple joy of watching fall TV from the comfort of their couch. Enter: The Comfy Blue Sofa Tour. The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stoppin
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Robert Kenward the leading senior specialist in event and brand experience industry recruitment, is pleased to share his latest quarterly report on recruitment trends for the fourth quarter of 2024. Drawing from extensive interactions with agency owners, managing directors, c-suite stakeholders, and senior leaders, Robert offers unparalleled insider insight into the evolving priorities and strategies within the industry.
As your university’s alumni go about their days leading teams, conducting research, and making an impact on the world, they may forget about the invitation they got to your next fundraising event. The email might sit in their inbox for weeks before they open it, only to realize then that the event already passed. A text message, however, will cut right through the noise and get your alumni’s attention moments after you send it.
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As your university’s alumni go about their days leading teams, conducting research, and making an impact on the world, they may forget about the invitation they got to your next fundraising event. The email might sit in their inbox for weeks before they open it, only to realize then that the event already passed. A text message, however, will cut right through the noise and get your alumni’s attention moments after you send it.
MPI, the largest association within the MICE (Meetings, Incentives, Conferences and Exhibitions) industry, has announced it will hold its 2025 European Meetings & Events Convention (EMEC) in Istanbul, the site of the EMEC 2014. With 1,000 members and 10 chapters and clubs, MPI has the largest presence at the conference. Paul Van Deventer, president and CEO of MPI, said of the development, “EMEC has long been a cornerstone for the global events community, fostering professional development th
Marking the merger of nine different event rental brands under one unified brand, Element Event Solutions celebrated this major company milestone by hosting an unforgettable evening at the newly re-opened Estates of Sunnybrook. More than just a product showcase, the event brought together leaders from across the industry to help mark the occasion. Needless to say, the event looked spectacular with designs by McNabb Roick Events.
The Meetings Industry Association (MIA) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members. The partnership, which commenced this month (October), will provide MIA members with regular updates and travel trips as Avanti invests in a dedicated MICE Business development role to create a streamlined booking solution for delegates when travelling to meetings and events.
: The other day, I had the incredible opportunity to attend a mesmerizing performance of Tuvan throat singing by the Alash Ensemble at the Marlboro Elementary School, a small pre-kindergarten through eighth-grade school in my hometown of Marlboro, Vermont. It brought up a whole host of emotions. Tuvan throat singing The eerie, captivating music produced by the trio’s throats was spellbinding.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
This week, we explore the impact the meetings, incentives, conferences and exhibitions industry sector has had on global business travel, Wynn Resorts’ expanded plans for the UAE’s first casino, the benefits and economic power of Indigenous tourism, new European itineraries by Variety Cruises—and a last-minute chance to score some steep discounts on flights to Dublin, London and Paris.
In her role at BCD Meetings & Events, Hanzlik creates strategies for accommodating neurodiversity across the meeting experience for hundreds of clients. The winners are attendees as well as event hosts. It’s not often that a business-event planner has a formal education and professional background in change management. But about halfway through her 30-year career, Mindy Hanzlik “took some time away from events to get my MBA and become a change-management consultant,” she says.
Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent setting. Between Sept. 12 and Oct. 10, ABC and brand partners like Expedia and Saks Fifth Avenue treated consumers to surprise-and-delight experiences ranging from travel upgrade
Anne and Matthew’s love story started on a hiking trip at Silent Lake Provincial Park, where they shared their first “I love you.” Years later, Matt proposed to Anne in the same park, while they were on a canoe in the middle of the lake. Since nature played such a big part in their relationship, their wedding at Ball's Falls Conservation Area perfectly reflected their love for the outdoors.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Risk mitigation and crisis management have always been pressing topics in meeting planning, but as our world evolves, the types of risks planners prepare for evolve in turn. In partnership with Destinations International, Smart Meetings is asking you to share your perspective on the top factors you consider in your risk mitigation and crisis management plans today.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.
Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34 years ago in San Luis Obispo, CA, Jamba today boasts more than 700 locations across the U.S. and even other parts of the world. But following the QSR brand’s reboot four months ago with a new look and name ( just Jamba) and new offerings, like blended coffees, the brand is turning to experiential to maximize engagement around its repositioning in its most saturated market, California.
Defining how the global events industry better communicates its economic and social value, while identifying areas that require more support, will be key priorities for IBTM World ’s Forum for Advocacy , in partnership with The Business of Events, when it takes place next month. With widespread support for the forum from leading organisations across the events industry, it is ideally placed to be a catalyst for change and amplify the existing conversation around advocacy issues.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Risk mitigation and crisis management have always been pressing topics in meeting planning, but as our world evolves, the types of risks planners prepare for evolve in turn. In partnership with Destinations International, Smart Meetings is asking you to share your perspective on the top factors you consider in your risk mitigation and crisis management plans today.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover fast food dupes, “Crumbled” pop-ups and Law & Order Station. RETURN OF THE MAC: INSIDE MCDONALD’S DUPE RESTAURANT Tapping into dupe culture is typically reserved for beauty and fashion brands, but McDonald’s flipped the script with its own restaurant dupe last week.
The Royal College of Physicians today announces the appointment of Jo Stafford as the new Group General Manager for catering and venue operations at its London and Liverpool venues: RCP London Events and Spaces at the Spine. With over 15 years of diverse experience in the hospitality industry, Jo brings a wealth of expertise and leadership to the Company of Cooks team based at the Royal College of Physicians venues, having worked in boutique hotels in Dublin to large chains in Scotland.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The Concierge Club produced and designed an exclusive, invite-only preview event last month for Dynamite at their new flagship store in Montreal’s luxurious Royalmount Shopping Centre. The event, featuring a speakeasy theme in collaboration with Cloakroom Bar , celebrated the brand’s evolution and offered a glimpse into its stylish future. Held a day before the store’s official opening, the intimate affair provided select guests the opportunity to experience both the store and Dynamite’s new col
Redefining event catering with chef-driven menus, wellness-focused offerings and immersive dining experiences. There is always one thing that stands out for attendees during an event: the food. Planners often try to one-up themselves from event to event, looking for ways to wow and inspire their guests’ palettes. Smart Meetings caught up with Suzanne Halperin, head of meetings & events, luxury & lifestyle Americas at IHG Hotels & Resorts, to get a better sense of what trends she has
It’s no secret that Gen Z preferences are transforming the workplace by way of collaborative leadership models, work-life balance policies, and purpose-driven missions, among major cultural shifts. But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer.
GES has launched a new division in Qatar aimed at expanding its capacity to deliver localised, in-region support for its clients. Organisers in the area will be able to benefit from faster, high quality and a more personalised service for their events and exhibitions, with a range of GES services on offer including its event management platform, Visit.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Filling seats is your biggest priority and your biggest challenge as an event planner. Potential attendees have a smorgasbord of options, meaning competition for their attention is fierce. It’s normal to be left wondering— how can I stand out and sell more tickets? The good news is, the event ticketing market is booming. Revenue in the U.S. event tickets market is projected to reach $36.26 billion in 2024 and grow at a 2.85% annual rate through 2028.
Tuesday, Oct. 8 was the grand opening of IMEX America 2024 , with a jaw-dropping trade show, unexpected meetups with good friends and exciting announcement after exciting announcement. Giving Back First things first: our friends in the South experienced devastating effects from Hurricane Helene , and less than a week later., Hurricane Milton, now a category 5 storm, is expected to hit Florida on Wednesday.
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