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Your event registration page is the most critical step in converting website visitors into confirmed attendees. Since this page is designed for conversion, the user experience matters significantly. A poorly structured registration page can lead to confusion, drop-offs, and missed opportunities. On the other hand, a well-optimized page guides users through the process, ultimately increasing registration rates and building anticipation for the event.
This year marked New Orleans 11 th time hosting the Super Bowltying with Miami for the most NFL Championship gamesand, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. 9, which saw the Philadelphia Eagles deny the Kansas City Chiefs a three-peat with a dominant win.
Getting lost in the sea of travel booking platforms? Travelport and Chase are using AI to secure your attention. Have an upcoming meeting in Ottawa? A new transit extension just made your attendees arrival process smoother. Dreaming of shorter TSA wait times (arent we all)? Germanys Frankfurt Airport just debuted exciting new technology that may soon have us all moving faster.
The Science Museums Exploring Space will partially close after 22 April and fully close on 2 June 2025 as part of an ambitious transformation of the ground floor galleries marking the last chance to host an event in this popular space. Exploring Space has welcomed tens of millions of visitors over four decades, and hosted hundreds of events from corporate dinners under the rocket to drinks receptions and networking events for clients including T2RL, CORDAP, Bayer Crop Science and Imperial Colleg
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sophie and Yangs wedding was a celebration of their shared love for music, set at the stunning Spencer's at the Waterfront. The venues breathtaking views of the water provided the perfect backdrop for their day, while Capso Studio beautifully captured every special moment in timeless photos, from the intimate vows to the lively reception. With the expertise of Destiny Weddings , Sophie and Yangs music-inspired vision came to life perfectly.
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events.
Event planners often overlook the importance of attendee conversations. Why does this happen? For a clue, read this AT&T advertisement promoting telephones in the 1900’s! A 1909 AT&T advertisement that promotes the telephone as broadcast & messaging technology. The_Implement_Of_The_Nation Here’s Kevin Kelly’s analysis of what AT&T totally missed about how telephones could be used. “Advertisements at the beginning of the last century tried to sell hesitant
The Belfry Hotel & Resort achieves sustainability milestone with globally recognised EarthCheck certification 10 February 2025: Demonstrating its commitment to leading the industry on climate action and providing sustainable travel experiences for guests, The Belfry Hotel & Resort, in West Midlands, has officially achieved EarthCheck Benchmark Bronze status.
On a crisp winter day, surrounded by the warmth of loved ones and the beauty of a perfectly planned celebration, Kate and Jordan started their journey of forever together. Their wedding at the charming Pillar and Post Inn & Spa unfolded like a fairytale, filled with heartfelt moments, dreamy details, and the glow of love. With the expert planning of Lindsay Plank Events , their special day became a beautiful reflection of their love story.
In the age of influencers, companies are leaning into influence , showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, its the company rock star era, with luminaries like Richard Branson having helped pave the way. People want to consume from companies that are treating their people well and any public-facing showing of that is great, not just for the employees themselves to i
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Gather in city icons with these new and renovated hotels. The latest in new and renovated hotels stand in sought-after cities. Whether gathering regional attendees or those coming from all over, these properties offer can’t-get-anywhere-else experiences that celebrate the cities they call home. Heres how you can give your attendees sense of place like never before.
CHS Leeds has announced its educational programme for the event, taking place 25 th March 25, at the Royal Armouries, Leeds, and which will focus on the shows theme of Welfare. Sessions will touch on every aspect of Welfare, from safe travel, delegate protection, relationships, and even a special session on Martyns Law. CHSs educational programmes have become one of the key reasons why visitor numbers across the businesss brands continue to grow.
Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. If we could build an economy that would use things rather than use them up, we could build a future, said one of the foremost world leaders on building a circular economy, Ellen MacArthur an accomplished English sailor who learned those principles firsthand while navigating the worlds oceans.
At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?) For Super Bowl LIX, the brand upgraded the activation with a New Orleans spin and a bigger footprint.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In a quest to better understand what is really happening in Southern California after the well-publicized fires last month, we asked Los Angeles Tourism President and CEO Adam Burke what meeting professionals can expect when they arrive. He described a city physically intact, but mourning emotional losses and eager to return to work and life. How has the Los Angeles hospitality industry fared during the fires?
The Venues of Excellence (VOE) Annual Conference 2025 Positive Evolution, was held this year at the recently renovated Imago Venues, Burleigh Court, brought together over 130 industry leaders, professionals, and suppliers for an inspiring celebration of growth, collaboration, and innovation. Attendees from across the UK gathered to exchange ideas, discuss future trends, and connect with like-minded individuals, creating an atmosphere charged with positive energy and forward-thinking insights.
Welcoming over 3 million overnight visitors to the northwest suburbs,Meet Chicago Northwest(MCNW) announced that the region experienced a 6.1 percent increase in gross sleeping room revenue in 2024, according to MCNW president Heather Larson, CDME, CMP (pictured).
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and Matcha Moments. THIS TOUR VEHICLE IS DRIVING BLUE DIAMOND NUTS Youve seen Oscar Mayers Wienermobile , the OG experiential tour vehicle. And youve likely spotted Planters NUTmobile , too, which happened to be spinning around New Orleans over the weekend for Super Bowl LIX.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings Elevate Experience at the newly renovated Rancho Bernardo Inn in San Diego activated the principles of audience engagement by putting the emphasis on engaging both the “experiencing self” and the “remembering self” as IMEX Head of Programme Tahira Endean described it in her Science of Happiness Finale. In a world where anger, stress, sadness, physical pain and worryunhappinesshas been rising for 20 years, according to a Gallup poll, helping people get uncom
The historic Leeds Castle , located near Maidstone, Kent, has enhanced its meetings and events offer with the addition of two 24-hour delegate packages. The Leeds Castle estate, which includes a range of unique event spaces which are suitable for a variety of corporate gatherings, now offers a 24-hour day delegate and a 24-hour team building day delegate rate.
beam, the UK trade association for the business events, accommodation, and meetings industry, has officially appointed its 2025 Chair and Vice Chair following a successful year of growth and transformation.
Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. There was a lot going on. Dont just take our word for it; explore 16 more activations that delivered fetes, food and fun to football fans ahead of the Big Game.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Freemans Gen Z Report reveals how young professionals can balance digital and in-person interaction Recently, Freeman released its 2025 Gen Z Report. The central lessons centered on how Gen Z views their relationship with technology and how they feel events impact their professional development. The study offers extensive insight, stats, and information about how Gen Z attendees feel about technology and how planners can utilize these insights to provide better service to their attendees.
Professor Sonali Diddi (in green) at the Fashion and Circularity Symposium held at Colorado State University in 2023. Sonali Diddi, an associate professor in the Department of Design and Merchandising at Colorado State University (CSU) and a faculty affiliate at CSUs School of Global Environmental Sustainability, is an expert on textile waste, including the environmental impact of fast fashion low-priced, cheaply made apparel thats meant to be rapidly replaced and often ends up in landfills.
The renowned promoter behind the Isle of Wight Festival, John Giddings, was named Festival Promoter of the Year last night at the esteemed FestForums awards in Santa Barbara. The award comes shortly after the Isle of Wight Festival was named Best Large Festival at the UK Music Festival Awards in December last year.
New Orleans is one of the countrys most walkable cities, and we were among the 100,000-plus visitors in town for Super Bowl LIX who took advantage of sidewalks and side streets to cover the short distances between event and activation venueseven when it got a bit hot and humid outside. Strolling around the city allowed for ample sightseeing and people-watching, but what really piqued our interest were the branded vehicles all over the road and parked in a few unexpected areas.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
How to build a schedule that works with human circadian rhythms When you schedule a presentation can be as important as what you include. Human attention spans naturally fluctuate throughout the day, and trying to fight built-in rhythms is like trying to overcome gravity. Nature almost always wins. But if you work with the tendencies that dictate ability to focus you will be more likely to leave everyone smiling.
Event registration survey questions are essential for collecting key attendee information that shapes the event experience. Whether included in the registration form or sent separately as a pre-event survey, these questions help personalize interactions, streamline logistics and ensure every attendee feels valued. In this quick guide, we’ll: break down the different types of event registration survey questions. share best practices for writing them. offer tips to maximize response rates wi
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