EventMB
SEPTEMBER 18, 2023
Skift Take: A ranking of the top 30 convention centers across the U.S. was recently released by the Wall Street Journal placing three Las Vegas facilities in the top 10 with high scores based on overall space, amenities and convenience. But how did they measure up on a practical level for groups and meetings?
Attendease
SEPTEMBER 22, 2023
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!
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Event Marketer
SEPTEMBER 18, 2023
“The overall company goal is to design an experience that achieves ROI for our collective teams, so the wheelhouse for us is entertainment press in the publicity sector. But this opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.
EventSource
SEPTEMBER 20, 2023
Mobile bartending services are all the rage these days and have quietly been revolutionizing celebrations and special events for the past few years due to their convenience, innovation, and style they add to just about any indoor or outdoor event. No longer confined to stationary setups, mobile bartending brings the bar to your chosen venue. Beyond serving drinks, mobile bars craft immersive and interactive experiences that can compliment any event theme (if applicable) and are certain to make a
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
SEPTEMBER 18, 2023
Strive to live in your own imagination, not someone else’s. Having written about the intersection of power and status at meetings , I appreciate what professor of African American studies at Princeton University Ruha Benjamin shares in this 2019 video: “ The New Jim Code? Race, Carceral Technoscience, and Liberatory Imagination “ She delves deeply into nonobvious ways that historic designs encode and perpetuate inequity.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
SEPTEMBER 18, 2023
“We’ve partnered with [Maria Sharapova] for more than 10 years. She’s been a great partner for evian. First and foremost, with all of her experience and what she’s been through in her career and after, she brings a lot of authenticity to the brand, and she’s a great way for us to engage with our target audience.” –Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water.
EventSource
SEPTEMBER 19, 2023
On a brisk fall day, Samantha and Kenny joyfully exchanged their vows surrounded by the love and support of their closest family and friends. With Eric Cheng Photography capturing every magical moment, and the expert planning of Jeannie Yeoh from A Blush Moment , their wedding day unfolded as a testament to their pragmatic yet heartfelt approach to love and celebration.
EventMB
SEPTEMBER 20, 2023
Skift Take: A career in events is one of the best available, and it should be able to attract the best talent. Here’s how to make that happen.
Smart Meetings
SEPTEMBER 21, 2023
On this episode of What One Thing? Smart Meetings Vice President and Content Director JT Long sits down with Regional Vice President of Sales and Distribution for the Caribbean and Latin America at Marriott International Louise Bang to discuss her love of travel and its ability to be a force for good and how communicating in multiple languages allowed her to have empathy for others.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
SEPTEMBER 22, 2023
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic. The sold-out b-to-b event marketing staple upped the ante for this year, boasting an additional 3,000 attendees, nearly double the number of educational sessions, a festival-style format, surprise-and-delight “drops” enabled by app push notifications, accessibi
Eventmobi
SEPTEMBER 21, 2023
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter?
EventMB
SEPTEMBER 19, 2023
Skift Take: The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.
Smart Meetings
SEPTEMBER 22, 2023
How to incorporate a sense of belonging into the attendee event experience The phrase “sense of belonging” is defined as the psychological feeling of connectedness to a social, spatial, cultural, professional or other type of group or community (Hurtado & Carter, 1997). Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Marketer
SEPTEMBER 19, 2023
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.
Eventmobi
SEPTEMBER 21, 2023
Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. Imagine what your customers must be feeling! So how do you attract customers and inspire them to act? Through personalization and real-life experiences! Called experiential marketing, this approach hinges on creating interactive and emotional connections between brands and their target audience to drive results.
EventMB
SEPTEMBER 18, 2023
Skift Take: Daphne Hoppenot, founder of The Vendry, discusses the ins and outs of building a buzzing online community for event professionals alongside the company's core venue and vendor-sourcing platform.
Smart Meetings
SEPTEMBER 20, 2023
A dynamic debut, re-conceptualized meeting space and an art-forward transformation Host your next event in a brand-new event space in St. Paul, Minnesota. Or, meet in the glory of the Colorado Rockies. If you’re headed to Massachusetts, take in the vibrant artistic community of North Adams. Invigorating new spaces and re-designs provide the spaces for the autumn meeting of your dreams.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
SEPTEMBER 22, 2023
The Power of Events announces its cross-four-nation tour to introduce the Event Industry Insight App. This unique roadshow will traverse the four nations, igniting enthusiasm and showcasing the immense potential of this ground breaking app. It is designed to be an innovative tool for industry partners to help them with their insight/data and research needs, leveraging the unique cross 7 sectors supporter community and trust in The Power of Events mission.
SpotMe Blog
SEPTEMBER 22, 2023
Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM.
EventMB
SEPTEMBER 22, 2023
Skift Take: The next edition of PCMA's European gathering will take place in Barcelona in 2024. The event will also feature a co-located sustainability and climate tech conference.
Smart Meetings
SEPTEMBER 20, 2023
Following a devastating earthquake in Morocco, Marrakesh remains a strong meetings destination On September 8, 2023, Morocco experienced an earthquake of 6.8 magnitude. It’s epicenter in was the Al Haouz province in the High Atlas Mountain Range, about 45 miles southwest of major tourist destination Marrakesh. Areas as far as Casablanca felt vibrations.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
SEPTEMBER 21, 2023
ICC Wales and The Celtic Collection have today announced a strategic partnership with The Power of Events , an organisation committed to highlighting and advancing the world-leading UK events industry. The partnership between the Welsh venues and the not-for-profit organisation established in February 2023 sets out to continue showcasing the impact of the events industry across the UK’s seven core sectors and four key industry communities.
MeetingsNet
SEPTEMBER 22, 2023
After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. In 2022, the Events Industry Council launched the Sustainable Event Professional Certificate online course, aimed at meeting planners and suppliers interested in improving the sustainability and social-impact efforts of their organizations and the business events they organize.
EventMB
SEPTEMBER 22, 2023
Skift Take: Proposed legislation in 30 U.S. states threatens DEI initiatives at colleges and state agencies with companies also at risk of similar laws. Can outreach and promotion curb the possible impacts?
Smart Meetings
SEPTEMBER 19, 2023
Veteran IMEX America attendees may notice something different as they approach Mandalay Bay Resort and Casino Las Vegas in October. “We tried to walk in people’s shoes and imagine what we wanted them to experience when they enter,” said Oliver “ Oli” Bailey, show experience/senior operations manager with IMEX Group. “We choreographed the welcome experience with photo opportunities and lots of immersive experience.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
SEPTEMBER 20, 2023
Opening London Fashion Week to a packed house, Paul Costelloe’s Spring Summer ’24 collection, inspired by his childhood summers in Ireland, received critical acclaim from the British and Irish media. In notable attendance was iconic shoe designer Jimmy Choo, Caroline Rush from the British Fashion Council, plus the cast of Made in Chelsea and top fashion bloggers.
Event Industry News
SEPTEMBER 20, 2023
VisitBritain expands its ‘Future of Events’ educational series with launch of its Diversity, Equity and Inclusion (DEI) Pathway, in partnership with New Intent As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its Diversity, Equity and Inclusion (DEI) Pathway – supporting the understanding and […]
EventMB
SEPTEMBER 21, 2023
Skift Take: A quarter of the population cannot be ignored. The meetings industry is taking note and learning to address their needs.
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