EventMB
SEPTEMBER 18, 2023
Skift Take: A ranking of the top 30 convention centers across the U.S. was recently released by the Wall Street Journal placing three Las Vegas facilities in the top 10 with high scores based on overall space, amenities and convenience. But how did they measure up on a practical level for groups and meetings?
Attendease
SEPTEMBER 22, 2023
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!
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Conferences that Work
SEPTEMBER 18, 2023
Strive to live in your own imagination, not someone else’s. Having written about the intersection of power and status at meetings , I appreciate what professor of African American studies at Princeton University Ruha Benjamin shares in this 2019 video: “ The New Jim Code? Race, Carceral Technoscience, and Liberatory Imagination “ She delves deeply into nonobvious ways that historic designs encode and perpetuate inequity.
Eventmobi
SEPTEMBER 21, 2023
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter?
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
SEPTEMBER 19, 2023
Skift Take: The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
MeetingsNet
SEPTEMBER 22, 2023
After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. In 2022, the Events Industry Council launched the Sustainable Event Professional Certificate online course, aimed at meeting planners and suppliers interested in improving the sustainability and social-impact efforts of their organizations and the business events they organize.
Eventmobi
SEPTEMBER 21, 2023
Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. Imagine what your customers must be feeling! So how do you attract customers and inspire them to act? Through personalization and real-life experiences! Called experiential marketing, this approach hinges on creating interactive and emotional connections between brands and their target audience to drive results.
EventMB
SEPTEMBER 18, 2023
Skift Take: Daphne Hoppenot, founder of The Vendry, discusses the ins and outs of building a buzzing online community for event professionals alongside the company's core venue and vendor-sourcing platform.
Event Marketer
SEPTEMBER 18, 2023
“The overall company goal is to design an experience that achieves ROI for our collective teams, so the wheelhouse for us is entertainment press in the publicity sector. But this opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Industry News
SEPTEMBER 20, 2023
VisitBritain expands its ‘Future of Events’ educational series with launch of its Diversity, Equity and Inclusion (DEI) Pathway, in partnership with New Intent As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its Diversity, Equity and Inclusion (DEI) Pathway – supporting the understanding and […]
Smart Meetings
SEPTEMBER 18, 2023
6 tips for a smooth European event from an international DMC expert If it seems to you everyone is taking their incentive meeting to Europe this year, you are not alone. International destinations often increase the perceived value of an experience in the mind of the participants making the reward (in the case of an incentive program) even more unique and unforgettable.
EventMB
SEPTEMBER 20, 2023
Skift Take: A career in events is one of the best available, and it should be able to attract the best talent. Here’s how to make that happen.
Event Marketer
SEPTEMBER 18, 2023
“We’ve partnered with [Maria Sharapova] for more than 10 years. She’s been a great partner for evian. First and foremost, with all of her experience and what she’s been through in her career and after, she brings a lot of authenticity to the brand, and she’s a great way for us to engage with our target audience.” –Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Industry News
SEPTEMBER 20, 2023
Innovation is important in the event industry. Surprising audiences every year and going beyond the standard. With that, events continue to astound and surprise their audiences. That is why Neptunus Structures is constantly developing new event structures. In recent years, this has already showcased the Salacia, Alure Globe Giant and the award-winning Poseidon.
EventSource
SEPTEMBER 19, 2023
On a brisk fall day, Samantha and Kenny joyfully exchanged their vows surrounded by the love and support of their closest family and friends. With Eric Cheng Photography capturing every magical moment, and the expert planning of Jeannie Yeoh from A Blush Moment , their wedding day unfolded as a testament to their pragmatic yet heartfelt approach to love and celebration.
EventMB
SEPTEMBER 19, 2023
Skift Take: Making a list and checking it twice, or several times, is essential when assembling all the necessary gear prior to an event, but what are planners’ “must-haves” for ensuring a stunning event experience?
Social Tables
SEPTEMBER 21, 2023
Have you ever attended a birthday party, holiday gathering, or business meeting at a restaurant? Although you may not have considered those occasions “events” at the time, that’s precisely what they were, and restaurants host more of them than we think. As the demand for private events grows and booking windows get shorter, more customers are looking for restaurant event spaces that meet their needs.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
SEPTEMBER 22, 2023
The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue.
Best Corporate Events
SEPTEMBER 20, 2023
Do you love taking part in team building activities? Would you like your company to do more of them? Are you unsure about how to approach your manager about this? If your answers are all “yes,” this post is for you! Maybe you enjoy the camaraderie and the opportunity to enhance your relationships with coworkers. Perhaps you appreciate the chance to give back to the community through corporate social responsibility (CSR) team building programs.
EventMB
SEPTEMBER 22, 2023
Skift Take: Proposed legislation in 30 U.S. states threatens DEI initiatives at colleges and state agencies with companies also at risk of similar laws. Can outreach and promotion curb the possible impacts?
Smart Meetings
SEPTEMBER 21, 2023
On this episode of What One Thing? Smart Meetings Vice President and Content Director JT Long sits down with Regional Vice President of Sales and Distribution for the Caribbean and Latin America at Marriott International Louise Bang to discuss her love of travel and its ability to be a force for good and how communicating in multiple languages allowed her to have empathy for others.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
PCMA Convene
SEPTEMBER 22, 2023
The U.S. Travel Association estimates that visa processing delays have cost the U.S. nearly 7 million potential visitors and $12 billion in projected spending in 2023. Over the summer, U.S. Senators Amy Klobuchar and Jerry Moran introduced the Visa Processing Improvement Act, a wide-reaching bipartisan bill that aims to address visa processing delays that have left some international visitors waiting hundreds of days to enter the country.
MPI
SEPTEMBER 22, 2023
Now is a great time for organizations to promote their products and services with event marketing. With the world open for business once again, consumers are enjoying being active in their communities—and event marketing is an opportunity to meet potential customers where they are and remind them about the great products and services you offer.
EventMB
SEPTEMBER 20, 2023
Skift Take: As business events continue to evolve, prioritizing diversity and inclusion (DEI) is the way to ensure we create meaningful experiences for all participants.
Smart Meetings
SEPTEMBER 22, 2023
How to incorporate a sense of belonging into the attendee event experience The phrase “sense of belonging” is defined as the psychological feeling of connectedness to a social, spatial, cultural, professional or other type of group or community (Hurtado & Carter, 1997). Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Marketer
SEPTEMBER 22, 2023
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic. The sold-out b-to-b event marketing staple upped the ante for this year, boasting an additional 3,000 attendees, nearly double the number of educational sessions, a festival-style format, surprise-and-delight “drops” enabled by app push notifications, accessibi
Event Age by Swapcard
SEPTEMBER 22, 2023
CEIR's recent study reveals that 61% of exhibitors rely on the previous year's event data to guide their investments, driven by the need to showcase strong return on investment (ROI) to internal stakeholders. But when the numbers are there, exhibitors are not afraid to go all-in. Statistics say that 84% of exhibitors would upgrade to a larger exhibit space if there were many high-quality attendees.
EventMB
SEPTEMBER 22, 2023
Skift Take: The next edition of PCMA's European gathering will take place in Barcelona in 2024. The event will also feature a co-located sustainability and climate tech conference.
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