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Here we go again—another generative AI service churning out plausible-sounding, but misleading content. This time it’s Google’s NotebookLM , branded as “your personalized AI research assistant powered by Google’s most capable model, Gemini 1.5 Pro” It now includes Audio Overview , which creates audio discussions between “two AI hosts” who supposedly engage in a “lively deep dive” based on your sources.
On September 12, 2024, SpotMe Life Sciences took home the bronze award in the Pharma Technology Impact Category at the PM Society Digital Awards. This new category celebrates breakthrough solutions that empower pharma brands to engage with HCPs in more effective and valuable ways. “We’re honored to receive this award, as it highlights the strides we’ve made in reshaping how pharma companies engage HCPs.
Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a cultural phenomenon that finds ways to evolve at the speed of AI, which is now the company’s driving force while keeping its au
Some love stories are destined to unfold in a place that feels like it was made just for them. For Sophie and Mark, that place was the Beaumaris Yacht Club —a venue that offered not just breathtaking views, but also a sense of intimacy and rustic charm that perfectly matched their vision for a dream wedding. Set against the backdrop of a serene bay, the Yacht Club provided an idyllic setting where nature and elegance intertwined seamlessly.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. With so many options out there for credentials, certifications and courses—in an industry where everyone seems to have a mini alphabet behind their name—how do you know which one is right for you, right now? To find out more about the range of paths planners can take in their continuing education journeys, and why continuing education is so important to this industr
ICC Wales is celebrating a huge business milestone with its confirmed event pipeline, which is expected to generate more than £75.8m in local economic benefit, with 2025 events contributing more than £39m alone. The extensive lineup of conferences, exhibitions, and large-scale events which are booked from now until as far ahead as 2028 span a range of sectors including technology, healthcare, education and renewable energy.
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ICC Wales is celebrating a huge business milestone with its confirmed event pipeline, which is expected to generate more than £75.8m in local economic benefit, with 2025 events contributing more than £39m alone. The extensive lineup of conferences, exhibitions, and large-scale events which are booked from now until as far ahead as 2028 span a range of sectors including technology, healthcare, education and renewable energy.
In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees.
Skift Take: It’s not always possible to take time after a meeting to get back to equilibrium, but many planners consider it a must. Ten event organizers share their relaxation rituals.
Meet Boricua brought culture and heart into El Conquistador Resort ballroom Smart Meetings Leadership Experience at El Conquistador Resort in Puerto Rico set the stage for top meeting professionals to make new connections to improve their effectiveness—and add some spice to their programs. Over three days, attendees danced, tasted and laughed their way through one of the top resorts in the world.
IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences. With a mission to inspire people to connect, Simone has shared her wisdom with organisations including the United Nations, Harvard University and Google.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
FOX Entertainment’s new drama “Rescue: HI-Surf” shines a spotlight on the heavy-water lifeguards who patrol and protect the North Shore of O’ahu in Hawaii, one of the most well-known, dangerous stretches of coastline in the world. While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign.
Unlock the potential of multicultural marketing with our in-depth e-book. Learn strategies to engage diverse audiences and expand your brand's reach in today's global market. Whether you're new to multicultural marketing or looking to enhance your current strategies. The post Multicultural Marketing E-book first appeared on Innovate Marketing Group, Inc.
Partnering with agencies can reduce cost and save time In many scenarios, planners have limited resources on hand. That often means seeking out third-party agencies and independent planners to attain their goals and create a stellar event. Smart Meetings chatted with Michelle Crosby, CMP, CITP, an account executive at Bright Spot Incentives and Events, and Yvette Campbell, CMP, a meeting broker at Meetings Made Easy, to explore how planners can seek out third-party agencies and independent plann
Ahead of the United Nations’ International Day of Awareness of Food Loss and Waste on 29 September, heart of London events venue, IET London: Savoy Place , has launched new sustainable menus in partnership with renowned caterers Searcys. The delectable menus, for autumn and winter 2024, have been meticulously designed to provide event planners with insight into the environmental impact of different foods and beverages.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. 19-21, bringing its unique blend of style, tech, and bold looks. Organized by the Vision Council and RX, it featured about 350 exhibiting companies, brands, and designers from around the globe showcasing the latest innovations in frame design, lens advancements, diagnostic instruments, and practice management solutions.
Promote Diversity, Equity, Inclusion, and Belonging in your events with our DEIB Calendar. This resource highlights important dates and cultural observances for 2024-2025, helping you plan events that are inclusive and culturally sensitive. The post DEIB Calendar 2024-2025 first appeared on Innovate Marketing Group, Inc.
City center hotels reveal exciting updates and new openings Who doesn’t want a meeting in the heart of the city? Whether you’re meeting in Nashville, Long Beach or Salt Lake City, these three new and renovated hotels stand in each city’s bustling epicenter. Alongside refreshing updates and brand new features, visitors enjoy easy access to sought-after exploration and meetings with each city’s unique flavor.
Conference Aston joins an elite group of Midlands restaurants with prestigious SRA Rating Conference Aston advances eco friendly operations with sustainable cooking and training following SRA rating Conference Aston has been awarded the esteemed three star ‘Food Made Good’ sustainability award from the Sustainable Restaurant Association (SRA). This recognition reflects the venue’s exceptional commitment to sustainability across sourcing, society, and environmental impact.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. ON YOUR MARKS, GET SET… LEAVE YOUR FRIENDS IN THE DUST London-based fitness chain Gymbox is on a mission to prove that exercising can be as fun as going out with friends (we’re skeptical), offering live djs and offbeat fitness classes at its various locations.
Stay ahead in the dynamic world of events; discover the latest trends, insights, and projections that will shape the event industry in 2024. This report is essential for professionals looking to make informed decisions and strategize effectively for the upcoming year. The post Event Industry Report & Forecast 2024 first appeared on Innovate Marketing Group, Inc.
The Victory Services Club (VSC) can announce the appointment of Colin Francis CBE as its new Chief Executive Officer. Colin brings with him a wealth of logistical and leadership experience and a deep commitment to the VSC community; promising to further the Club’s mission of providing a welcoming and supportive environment for members and their families, and a professional and customer centric hospitality and events venue.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. It will still stay at the Salt Palace in Salt Lake City, Utah. “The June 2024 OR show was successful and brought some renewed energy and optimism,” said Outdoor Retailer Show Director Sean Smith.
Streamline your business operations with our curated selection of tools. From project management to client engagement, these resources are designed to enhance efficiency and productivity in your event planning processes. The post IMG Business Tools first appeared on Innovate Marketing Group, Inc.
Skift Take: As DEI departments face widespread downsizing and political tension, experts argue that building an inclusive company culture matters more than having a dedicated DEI department.
CHS Birmingham has announced a new raft of exhibiting companies that will add even more to its visitor’s experience when the show opens its doors at the ICC Birmingham, 29 th October 24. The exhibition will once again provide a mix of domestic and international venues, destinations, unique venues, and support services that will allow event planners to build their events during one day at the show.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Industry experts including Google’s event strategy lead dive into one of the biggest accessibility trends: neuro-inclusion at events. The post Neuro-Inclusion at Events appeared first on Event Marketer.
Plan the perfect company retreat with ease. Our comprehensive checklist helps you cover all the essentials, ensuring a productive and enjoyable experience for your team. The post Checklist: Company Retreat Planning first appeared on Innovate Marketing Group, Inc.
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