Sat.Sep 21, 2024 - Fri.Sep 27, 2024

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Multicultural Marketing E-book

IMG

Unlock the potential of multicultural marketing with our in-depth e-book. Learn strategies to engage diverse audiences and expand your brand's reach in today's global market. Whether you're new to multicultural marketing or looking to enhance your current strategies. The post Multicultural Marketing E-book first appeared on Innovate Marketing Group, Inc.

Marketing 195
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Google Audio Overview tool in NotebookLM generates bogus output

Conferences that Work

Here we go again—another generative AI service churning out plausible-sounding, but misleading content. This time it’s Google’s NotebookLM , branded as “your personalized AI research assistant powered by Google’s most capable model, Gemini 1.5 Pro” It now includes Audio Overview , which creates audio discussions between “two AI hosts” who supposedly engage in a “lively deep dive” based on your sources.

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Time to Chill: Planners’ Post-Meeting Rituals

EventMB

Skift Take: It’s not always possible to take time after a meeting to get back to equilibrium, but many planners consider it a must. Ten event organizers share their relaxation rituals.

Meetings 173
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SpotMe Life Sciences Wins Bronze in Pharma Technology Impact Category at the PM Society Digital Awards

SpotMe Blog

On September 12, 2024, SpotMe Life Sciences took home the bronze award in the Pharma Technology Impact Category at the PM Society Digital Awards. This new category celebrates breakthrough solutions that empower pharma brands to engage with HCPs in more effective and valuable ways. “We’re honored to receive this award, as it highlights the strides we’ve made in reshaping how pharma companies engage HCPs.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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DEIB Calendar 2024-2025

IMG

Promote Diversity, Equity, Inclusion, and Belonging in your events with our DEIB Calendar. This resource highlights important dates and cultural observances for 2024-2025, helping you plan events that are inclusive and culturally sensitive. The post DEIB Calendar 2024-2025 first appeared on Innovate Marketing Group, Inc.

2025 195

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Next-Gen FOMO: Why Actual Face Time Beats Screen Time for Gen Z

EventMB

Skift Take: Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.

2010 168
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EPIC Entertainment Group redefines holiday experiences through immersive storytelling and cutting-edge innovation

Event Industry News

EPIC Entertainment Group, renowned for pushing the boundaries of immersive entertainment, continues to lead the way in creating unforgettable holiday experiences. Through a combination of cutting-edge technology, immersive storytelling, and a deep commitment to authenticity, EPIC delivers “wow” moments for guests across multiple venues.

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Event Industry Report & Forecast 2024

IMG

Stay ahead in the dynamic world of events; discover the latest trends, insights, and projections that will shape the event industry in 2024. This report is essential for professionals looking to make informed decisions and strategize effectively for the upcoming year. The post Event Industry Report & Forecast 2024 first appeared on Innovate Marketing Group, Inc.

2024 195
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Chic Elegance at Le Diner en Blanc Toronto

Canadian Special Events

Last Thursday, the iconic Le Dîner en Blanc transformed Fort York National Historic Site —Garrison Common —into a stunning sea of white. This global picnic phenomenon, which began in Paris, welcomed 1,000 guests to enjoy dinner à la française, where good conversation and champagne were in abundance. Guests are guided by their Table Leader to the secret location.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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AI, Acquisitions, and Adaptation: Cvent’s Strategy for Event Tech Leadership

EventMB

Skift Take: Cvent’s blueprint goes beyond buzzwords. AI is improving efficiencies, and acquisitions are filling gaps as the company tries to stay ahead of shifting industry demands.

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The Box Group Introduces Stadia XHD: A new era of heavy-duty modular ground protection

Event Industry News

The Box Group, a leading provider of innovative ground protection and event temporary infrastructure solutions, is excited to announce the launch of Stadia XHD, a cutting-edge modular ground protection system designed to revolutionise events hosted at stadiums and sports venues.

Sports 111
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IMG Business Tools

IMG

Streamline your business operations with our curated selection of tools. From project management to client engagement, these resources are designed to enhance efficiency and productivity in your event planning processes. The post IMG Business Tools first appeared on Innovate Marketing Group, Inc.

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How To Stay Motivated As An Association Volunteer Leader During Challenging Times

StraussCA

In times of uncertainty and challenge, whether due to global events, personal struggles, or change within your organization, it can be difficult to maintain motivation in your work. As Association Volunteer Leaders, you are the backbone of countless organizations, making an impact in your individual communities and beyond. But when the going gets tough and life gets busy, staying engaged and inspired can feel harder than ever.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Is DEI Becoming a “Dirty Word” in the Meetings Industry? 

EventMB

Skift Take: As DEI departments face widespread downsizing and political tension, experts argue that building an inclusive company culture matters more than having a dedicated DEI department.

Meetings 157
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Is AI-powered speech translation the future of multilingual events?

Event Industry News

– New research shows that 94% of multilingual event planning professionals said they would consider using AI as part of the live translation services at their events.

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Checklist: Company Retreat Planning

IMG

Plan the perfect company retreat with ease. Our comprehensive checklist helps you cover all the essentials, ensuring a productive and enjoyable experience for your team. The post Checklist: Company Retreat Planning first appeared on Innovate Marketing Group, Inc.

Marketing 195
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Bonus Episode: LASSO Fest Rewind – Ask Us Anything!

Lasso

About the Episode This special bonus episode of the podcast ‘Corralling the Chaos’ looks back at a session from the virtual festival, LASSO Fest. The session was an ‘Ask Us Anything!’ event where the hosts answer questions about the company and its products, focusing on the speed of development, how customer feedback is incorporated, plans for the mobile app, customer support, and future plans for LASSO.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Rising Event Costs to Challenge 2025 Budgets

EventMB

Skift Take: Taking last year’s budget and adding an inflation adjustment will no longer cut it given today’s economy.

2025 177
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Field Report: 10 Things We Loved at Dreamforce 2024

Event Marketer

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a cultural phenomenon that finds ways to evolve at the speed of AI, which is now the company’s driving force while keeping its au

2024 94
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Checklist: 6 steps to Building a Rockstar Event Experience

IMG

Ensure your next event is unforgettable with our step-by-step checklist. From initial planning to execution, this guide covers everything you need to create an exceptional event that resonates with your audience. The post Checklist: 6 steps to Building a Rockstar Event Experience first appeared on Innovate Marketing Group, Inc.

Events 195
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The importance of Event Strategy

Event Industry News

Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

Events 95
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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San Francisco Travel Names Its First Female CEO

EventMB

Skift Take: San Francisco is still far off from seeing a full recovery in its conferences and meetings business. Hiring a permanent CEO for its destination marketing organization is an important step.

Travel 146
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ICC Wales projected to generate almost £76m in local economic benefit

Prestige Events Magazine

ICC Wales is celebrating a huge business milestone with its confirmed event pipeline, which is expected to generate more than £75.8m in local economic benefit, with 2025 events contributing more than £39m alone. The extensive lineup of conferences, exhibitions, and large-scale events which are booked from now until as far ahead as 2028 span a range of sectors including technology, healthcare, education and renewable energy.

2028 95
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IMG Culture Event Ideas

IMG

Looking to boost company culture? Explore our collection of event ideas that foster team building, employee engagement, and a positive workplace environment. These ideas are crafted to inspire and help you create memorable experiences for your team. The post IMG Culture Event Ideas first appeared on Innovate Marketing Group, Inc.

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CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards

Event Marketer

FOX Entertainment’s new drama “Rescue: HI-Surf” shines a spotlight on the heavy-water lifeguards who patrol and protect the North Shore of O’ahu in Hawaii, one of the most well-known, dangerous stretches of coastline in the world. While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign.

Apparel 93
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Breathe New Life Into Meetings in Whistler

EventMB

Skift Take: Whistler, British Columbia, shines as a meetings and incentives destination with its natural beauty and planner-friendly amenities.

Meetings 157
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New and Renovated: Meet, Downtown Style

Smart Meetings

City center hotels reveal exciting updates and new openings Who doesn’t want a meeting in the heart of the city? Whether you’re meeting in Nashville, Long Beach or Salt Lake City, these three new and renovated hotels stand in each city’s bustling epicenter. Alongside refreshing updates and brand new features, visitors enjoy easy access to sought-after exploration and meetings with each city’s unique flavor.

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Swapcard Unveils Surprising Insights in New State of Event Engagement Report

Event Age by Swapcard

Swapcard, the leading event engagement platform, today released its latest report, The State of Event Engagement , offering deep insights into how event organizers and exhibitors can unlock new levels of success by addressing often overlooked gaps in engagement. Analyzing over 2000 global events and 2.5 million participants, the report sheds light on underused strategies and surprising blind spots in event management and exhibitor efforts.