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[…] The post Guerilla Marketing Tactics: 3 Creative & Clever Strategies appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
As I write this, we are entering the fourth year of the COVID-19 pandemic which has been responsible for millions of deaths and long-term disabilities. Many more people are going to die and contract Long COVID. In addition, most current events are still dangerous to attend for people with disabilities and certain chronic illnesses. Under the circumstances, it’s shocking that the meeting industry has developed no widely-accepted standards for safer events.
Your conference is a special event that deserves a special venue. But don’t let the search for unique conference venues overwhelm you. With some creative thinking and careful planning, you can find a space that will help your event stand out and make a lasting impression on your guests. Here are some tips to help you get started! Benefits of Unique Conference Venues Choosing an unusual venue for your conference can add to the overall experience for your guests.
Hey there, organizers! We know you have a long to-do list for your event, but we’ve got great news for you. Adding onsite badge printing to your list can actually make things a whole lot easier for you! So, grab a pen and take notes, because we’re about to give you the top 5 reasons why onsite badge printing is a must-have for your next event.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Imagine all your staff, volunteers, and guests gather for a spectacular evening to celebrate all the hard work your nonprofit puts towards your cause. The night is inspiring and fun, with donors more encouraged and inspired to give than ever. But, for all the meticulous planning your nonprofit puts into planning events such as the venue, activities, catering, decor, and marketing, there are still some things out of your control.
Suffice to say 2022 was quite the boom year for the wedding planning industry. Once things opened up (but for realzies this time), the industry was essentially tasked with juggling two years worth of weddings into one. Hectic days, long nights, and plenty of coffee ensued for your friendly neighbourhood event vendors. We wouldn’t have had it any other way.
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Suffice to say 2022 was quite the boom year for the wedding planning industry. Once things opened up (but for realzies this time), the industry was essentially tasked with juggling two years worth of weddings into one. Hectic days, long nights, and plenty of coffee ensued for your friendly neighbourhood event vendors. We wouldn’t have had it any other way.
You can be the best event planner in the world and have wonderful clients who love you, but none of that will matter if you don’t have a solid team of vendors to work with. Vendors and planners need each other. A planner without a vendor cannot produce an event. Period. We each play our role to bring an event to life so we need to be on good terms and work well together for the sake of the client’s event and our industry as a whole.
Wyboston Lakes Resort will mark 40 years of trading from its site in Bedfordshire this year with several events and activities. Purchased in September 1983, the 380-acre site in Bedfordshire featured a fledgling golf course at the time. The founder, Peter Hutchinson created Wyboston Lakes Resort to form part of an already successful portfolio of businesses.
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Over 11 days, Jan. 19-29, the first-ever hybrid Sundance showcased 111 feature films, 64 short films and four episodic projects across venues in Park City, as well as Salt Lake City and the Sundance Mountain Resort.
You’ll love this magical and whimsical wedding at Casa Loma ! Erin and Chris first met on a student association event at school, and after exchanging numbers, their love story began. For Christmas in 2019, the couple took a trip with Erin’s mom at New York City to celebrate their anniversary — and to Erin’s surprise, a proposal! Their special day took place at the fabulous Casa Loma and was inspired by Van Gogh’s The Starry Night , complete with celestial decor and vibes, all
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Many professionals attend two or more conventions, or trade shows, a year in various locations throughout the United States and the world. These events usually last three to four days, and when you add on travel time, attendees may be gone from their families for a week or longer. This can mean each attendee must find someone to care for their children or ask their spouse to do double duty while they are gone.
For the past several years, White Light (WL) has worked closely with Culture Creative and Sony Music to supply the lighting and technical support for their renowned Christmas trails. Taking place at much-loved and famous locations across the UK, the trails feature trees and woodland drenched in Christmas colour, shimmering waterside reflections, tunnels of light as well as fire gardens.
The court’s “hoops” are NBA regulation-size replicas of KFC’s iconic chicken buckets. Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC Buckets Are Life” campaign to hype, and the knowledge that basketball is Canada’s fastest-growing sport, KFC spotted an opportunity. Enter: the KFCourt, the first-ever winterized basketball court, where shooting buckets and eating buckets of chicken align under one “roof”—Toronto’s Gardiner Expressway.
Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
As legendary mythologist Joseph Campbell , spelled out in his description of the time-tested storytelling tool, “The Hero’s Journey,” a crisis calls on ordinary people to do extraordinary things. The disruption caused by the pandemic and subsequent Great Resignation in the events world is no exception. The urgent call to restaff hotels and events teams and engage discriminating audiences will include many unimaginable trials, learning new skills and, ultimately, a reinvention of ourselves and th
The Barbican has appointed two new team members to support growth across its Business Events team. The new starters’ arrival has coincided with the venue achieving AIM Gold Accreditation for the 9 th year in a row. Natasha St Lawrence who has taken on the role of Account Manager moved over from the Barbican’s catering partner, Searcys, where she had already come to know and understand the venue.
The value of RSVPs for event creators can be tremendous. An acronym derived from the French term “répondez s’il vous plait,” which translates in English to “please answer,” RSVPs are crucial to estimating head counts for events, which helps event planners determine the budget, venue size, and more.
Skift Take: New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Rescue groups have been working around the clock in an effort to find survivors after a 7.8 magnitude earthquake devastated Syria and Turkiye (Turkey) early Monday morning. The death toll has risen to over 7,700 across both countries, AP reports. Multiple aftershocks, including a 5.7 temblor have created a dangerous situation for rescuers looking for survivors.
A luxury Wiltshire hotel is encouraging its guests to cut their carbon footprint as part of an education initiative on how to help slow the impact of climate change – as it challenges them to minimise their carbon output during their stay. Bowood Hotel, Spa and Golf Resort , which sits at the heart of the 2,000-acre Bowood Estate, is committed to conserving energy and promoting sustainable practices, all whilst saving costs amidst the current energy crisis.
For event creators, a save-the-date email campaign makes a great solution for when you want to stake out a day for an upcoming event. For example, those on your email list — prior event registrants — appreciate the heads-up to clear their calendars for your event.
Skift Take: Layoffs have battered the meetings industry, with event tech hit especially hard. This is our guide to patching up the rupture and carrying on.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Big dreams require a big helping hand. Luckily for hospitality entrepreneurs attending New York University, there’s a lot to go around. Funded through gifts and sponsors like Atento Capital, a Tulsa, Oklahoma-based investment firm, the NYU School of Professional Studies (NYU SPS) and Jonathan M. Tisch Center of Hospitality (HI HUB) aim to support business savvy entrepreneurs.
Ascot Racecourse has announced the fine dining line-up for Royal Ascot 2023, and it features more Michelin stars than any other British sporting event in history. With a roster of globally renowned chefs who hold an abundance of coveted accolades, the 2023 Royal Meeting on 20-24 June will provide guests with an exceptional gastronomic experience. Among the ‘chefs in residence’, Sally Abé of The Pem makes her Royal Ascot debut in Holyroodhouse in the Royal Enclosure after her successful appearanc
At Something Dope for the People, the party starts in line. By the time founder Jordan St. Pierre arrives, people are queued up, abuzz with creative energy. They’re playing keyboards, strumming guitars, and socializing — St. Pierre’s even spotted DJs deejaying the line.
Skift Take: Layoffs have impacted almost all major tech companies. Zoom is downsizing by 15 percent and may be shifting its focus away from live events.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Located in the west-end, downtown core, Third Place is a 3,000 square foot mid-century gem offering guests a sleek, modern, yet industrial aesthetic suitable for just about any event type: from weddings and birthdays, to corporate functions and brand activations up to 150. In celebration of the venue’s grand opening, we were invited down to enjoy a fantastic evening filled with tons of fun, and of course, an abundance of delicious food from the venue’s list of preferred partnered caterers.
ExCeL London prepares to host over 20,000 Muslims and over 300 businesses from around the globe who represent the largely untapped Ramadan economy worth over £200 million and growing yearly. Many mainstream brands have only recently realised the potential of the Ramadan economy, the likes of which include lifestyle brands such as Westfield, John Lewis & Partners, Tesco, and Sainsbury’s, with many more household brands taking advantage of the booming market.
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