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With so many marketing channels available to your sponsor companies, you can no longer assume they will return year after year to exhibit at your event. Today, providing them with real value must be more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.
Skift Take: For 36 years, SXSW and Austin have been synonymous. Not anymore. In October, this annual convergence of creativity will descend upon Sydney, Australia, focusing on the Asia-Pacific region.
Congratulations! You’re about to plan your first event. We remember the early days in the industry. The surprises, the last-minute saves, and all of the people we’ve gotten to meet along the way. All of this is ahead of you, but first, you’ve gotta plan that first A+ event. As exciting as it is to step into the ring, it can also be an intimidating task.
What comes to mind when you hear the phrase “corporate event?” While images of boardrooms and expensive suits likely appear, you might be surprised to learn that there are many different types of corporate events, each with a unique purpose and atmosphere. Businesses are diverse, with varying missions, styles, and cultures, but meetings and events are an integral part of every business, whether you consider your company “corporate” or not.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Planning for large, outdoor events as a vendor or company to showcase your brand, messaging, products, and services can be a large project. First and foremost, you need to make sure you have adequate staff, a budget, and a checked-off list of items — but perhaps the most important piece of event inventory on your list of items is an event pop-up tent.
Ashley and Matthew’s wedding at The Guild Inn Estate is every bit as luxurious and elegant as it is stunning — and, of course, like the couple’s love story, has its sweet moments too. Long story short, the couple met via Facebook, and while Ashley knew Matthew’s family, she didn’t know Matthew. They soon discovered they had more things in common, and Matthew got down on one knee in 2018.
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Ashley and Matthew’s wedding at The Guild Inn Estate is every bit as luxurious and elegant as it is stunning — and, of course, like the couple’s love story, has its sweet moments too. Long story short, the couple met via Facebook, and while Ashley knew Matthew’s family, she didn’t know Matthew. They soon discovered they had more things in common, and Matthew got down on one knee in 2018.
Hey, meeting planners! Yes, you , you know who you are. Are you obsessed with conferences? Well…hopefully not to the same extent as George Meyer. Speedboats have been a lifelong diversion. Scotch, a serious problem. Yet no vice bedevils me like my one desperate fixation, my shameful ravening itch: I simply must attend conferences. — George Meyer , My Undoing: Obsessed with conferences , The New Yorker, May 28, 2007 Of course, every good meeting planner is fixated on the details of the events w
How meeting profs can keep event data safe with the latest cybersecurity tools You don’t want to be the next data leak to hit the headlines. Maintaining the security and protection of your organization’s information is a requirement for producing a successful event. Your attendees trust you and are counting on you to treat their information with the utmost care.
White Claw is “sticking to its roots” through the Shore Club. A Q&A with marketing and creative exec Kevin Brady on the brand’s Shore Club festival platform and staying on the cutting edge of culture The annual South by Southwest (SXSW) conference and festival tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in attendance.
Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. Founded and funded by the Cambridge Colleges 25 years ago, Meet Cambridge currently has a portfolio of more than 50 venues, offering organisers a broad spectrum of meeting and conference facilities for all types and size of events.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: Meeting professionals can learn how to avoid making major mistakes in food and beverage, attendee health, and more by heeding the lessons of the offbeat hit TV show, The White Lotus.
In a March 23 testimony before the U.S. Senate Committee on Commerce, Science & Transportation, “Enhancing Consumer Protections and Connectivity in Air Transportation,” William J. McGee, senior fellow for aviation and travel, American Economic Liberties Project, told the Committee that “the nation’s airline industry is broken.” McGee went on to comment, “Every day passengers are faced with fewer choices, higher fares, and a plethora of junk fees added onto airfares.
POPFLEX introduced its first puffer coat at the pop-up, along with other activewear items from its newest line. In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.
UKEVENTS has confirmed members of its newly elected Executive Committee. Nick Morgan, Commercial Opportunities lead and Chair of the Outdoor Events Working Group, has been re-elected, while Glenn Bowdin has been elected as Vice Chair and Treasurer. Meanwhile, Priya Narain, Vice Chair, takes over as Chair of the Diversity, Skills and Talent Working Group from Caroline Jackson, who has stepped down from her role after serving a multi-year term on the UKEVENTS Executive Committee.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.
When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager
Audiences want more digitally-driven experiences. In-person event costs are rising. And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report.
Marrah Thomas, Senior Manager-Global Internal Events and Conferences, Delta Air Lines Organizations across industries are reportedly investing more in employee events this year, they’re increasing travel budgets for them, and in-person meetings are playing a key role in preserving company values and onboarding staff. In this episode, Marrah Thomas, senior manager of global internal events and conferences at Delta Air Lines, helps break down what’s changing and what’s trending in employee e
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: Entries are now open for the first-ever Skift Meetings Awards, celebrating the business events industry’s most respected and innovative suppliers. Apply ASAP for the best entry rates.
Largest F&B trade show showcases latest innovations and products Pickled-flavored products, creature comforts from mac n’ cheese to fried chicken and doughnuts to an incessant yearning for all things spicy thanks to heat-obsessed consumers—these topics and many others will be top-of-mind at the largest F&B trade show in the country next week.
A luxury Welsh retreat has opened an exclusive multi-purpose function room for businesses to enjoy dedicated professional services and company retreat options. Bryn Tanat Hall , a luxury 5-star self-catering destination, is excited to unveil its recently renovated Garden Room, with a new look and a new name. Previously the Terrace Room, the exclusive, modern space offers a luxury venue to hold small gatherings for up to 40 guests, the perfect haven for businesses to strategise, reward achievemen
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Small actions generate big changes. Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment.
Top 10 best European destinations and tours Como estas, wie geht’s, comment allez-vous ? However you’re feeling today, the thought of saying hello to a beautiful European escape is most likely a vision dancing about the malaise of your day-to-day headspace. The ancient architecture, the succulent cuisine, the vibrant cultures, the eloquent languages—all things that make hosting events in Europe a magical and enticing experience.
Event catering company Lush by Tom Kerridge, in partnership with Searcys, has been appointed the official caterer for the Guards Polo Club. The events caterer founded by the famed Michelin-starred chef will take over the hospitality services for the Club’s upcoming events, with Searcys providing catering at the Clubhouse restaurant from spring 2023.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: Anca Platon Trifan, founder, creator and CEO of Trifan Events & head of Events: Demystified podcast, on increasing female representation in event production, collaborating with competitors, and the importance of physical and mental fitness.
Pet Health Expos LLC and PetZone 360, LLC (aka PetZONE360 or PZ3) have joined forces and have entered a strategic partnership that will give pet parents in Southern California and across the country the easiest way to access the widest range of pet health + wellness products and professional information.
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