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As businesses grapple with today’s ever-changing event landscape, having the best event platform is no longer a luxury—it’s a necessity! However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. Nonetheless, in a world where digital connectivity is king, it’s essential to find the right tools to captivate your audience and deliver memorable experiences.
Franca and Joseph’s two-day fairytale wedding was a scene straight out of a storybook as the day unfolded in all its magical splendor. Celebration Events transformed La Primavera Event Space into a whimsical wonderland, where love and enchantment reigned supreme. The bride was the epitome of grace and beauty, thanks to the talented hands of Afia Beauty , who created a look fit for a queen.
Sheraton Phoenix Downtown Embraces CSR and Afghan Refugees The staffing crisis decimating hotel services due to the slow return of employees to front desks and housekeeping carts added to the already brutal disruption in occupancy levels from the global pandemic. One Arizona hotel forged creative partnerships with government agencies, nonprofit organizations and the local Afghan refugee community to address layers of disconnect happening in the city.
“Nostalgia is super important for us, and engagement goes hand in hand with that. So we used all the details from the series in a really intentional way. We had subtle clues for what was to come in season two and every detail had meaning.” —Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Conventions are increasingly steering away from Florida. They are choosing not to support DeSantis’ divisive rhetoric by taking their groups and money elsewhere.
Ever need help generating event sponsorship ideas? You’re not alone! The right ideas = the right sponsors. And having strong sponsor support can mean the difference between a good event and a great one. After all, with the right sponsors, you’ll not only receive financial support but also: Establish valuable partnerships Enhance your brand visibility Add credibility to your event And so much more!
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Ever need help generating event sponsorship ideas? You’re not alone! The right ideas = the right sponsors. And having strong sponsor support can mean the difference between a good event and a great one. After all, with the right sponsors, you’ll not only receive financial support but also: Establish valuable partnerships Enhance your brand visibility Add credibility to your event And so much more!
This week, a series of videos taken by passengers on an American Airlines flight from Dallas Fort Worth (DFW) to Orlando (MCO) showed the web what “War of the Worlds” or “X-Files” might look like in the air: including alien scares and pass-along hysteria. A passenger was filmed screaming about a seatmate who “wasn’t real.” “You all can die up here if you want to but I’m getting off,” she yelled while those around her filmed the scene and posted it to TikTok where it went viral as “#l
Reddit’s future-forward b-to-b-to-c event campaign attracts brand partners with a strategy steeped in discovery and connection that lets its communities do the talking At Cannes, the Reddit Explorers Club enticed creatives with consumer-style engagements that showcased Reddit’s unique storytelling and collaboration opportunities. Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return.
Skift Take: Attendee wellness is a hot topic for planners. Providing wellness opportunities as part of business events can not only offer health benefits to attendees, it can also provide high-quality networking and bonding opportunities.
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Hospitality Show offered a mix of great insights and lessons to take home More than 3,500 attendees came together at the first-ever Hospitality Show at The Venetian Conference Center & Expo in Las Vegas June 27-29. The Show featured keynote speakers and discussions among hospitality veterans within and adjacent to the hospitality industry, covering topics such as what travelers now expect from the industry, how hoteliers can stay vigilant in the $70-billion human trafficking industry, th
If you’re like me, you absolutely love wedding flowers! While there are a lot of wedding-day priorities, Wedding bouquets are one of the most important visual accessories for any bride on her big day. The bouquet not only adds an extra touch of elegance to the bridal ensemble but also symbolizes the love and beauty of the occasion. However, with so many different wedding bouquet styles available, choosing the perfect one can be overwhelming.
Skift Take: Hospitality workers at 61 Southern California hotels are on strike, demanding higher pay and better benefits. Meetings are being severely impacted as groups try to navigate the challenging situation.
Back in 1992 , I developed The Three Questions as a fundamental opening process for participant-driven meetings and conferences. I’ve used it myself at hundreds of events, and many facilitators and meeting designers have also adopted it as an effective way for attendees to get to learn about each other and uncover what they would like to discuss while they are together.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
New post-Covid report shows bright future in rebuilding group travel While lounging in a swanky bar or restaurant, sipping craft cocktails and bashfully hovering over large dishes of tasty and pretentious hors d’oeuvres with attendees and fellow meeting profs, you’ve most likely heard the term “post-pandemic” and the technically inclined “endemic,” creating a spiral of memories from an age that seems so distant that it feels like a past life lived by other people.
Venue Search London and the London Christmas Party Show have just published the results of their recent survey of over 160 corporate event buyers, revealing the changing trends and plans for companies’ 2023 end-of year celebrations. The Venue Search London Team will be presenting the key findings at their popular seminars at next month’s Show, where event agencies and corporate buyers can also connect with over 150 of the best venues and creative suppliers.
Image credit: Destination NSW Skift Take: Event organizers have the power to bring diverse groups together to create change for the better. Here are four ways to be a changemaker and leave an event legacy.
The Fully Charged SHOW has made enormous progress since its first episode on YouTube 13 years ago. In its first 8 years, Robert Llewellyn established it as a leading voice on the future of energy and transport globally.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
IACC’s Meeting Rooms of the Future Trends Report Shows Rising Desire for Meaningful Experiences Meeting professionals are increasingly turning to unique venues to help design meaningful experiences, according to the 7th annual International Association of Conference Centers (IACC) Meeting Rooms of the Future Trends Report released in June. The report surveys meeting planners from all over the world on their priorities for venue selection in a wealth of categories, including meeting space desi
Apprenticeships are a vital tool for enhancing the availability of talent in the events industry, but Richard Waddington, Lead, Event Apprenticeships, argues that perceptions must change and that industry leaders should be more active in encouraging them. The UK events industry is facing a chronic skills shortage, and I am firmly of the view that apprenticeships hold the key to unlocking untapped potential and bringing in a diverse pool of talented individuals.
Skift Take: This surprise acquisition creates a company with the experience, reputation and tech know-how to expand rapidly in the Australian association sector.
A festival boss has formally threatened legal action against the government over drug checking at festivals. Parklife founder Sacha Lord has written to Home Secretary Suella Braverman urging her to allow on-site testing in “pop-up labs” to go ahead.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The International Brotherhood of Teamsters which represents 340,000 UPS workers considering a strike, walked away from the negotiating table with the company this week, starting a countdown to July 31 when the union vows to strike. At stake are wages and working conditions. Recently, the company agreed to add air conditioning to UPS trucks, a move UPS resisted for years.
Last week, members of the press had the pleasure of meeting and interviewing Dean Light, a renowned Michelin chef and master of Great Britain. As food enthusiasts and lovers of culinary arts, they were excited to learn more about his career and passion for cooking. Dean Light is a true master of his craft, having honed his skills over the course of many years in the industry.
By Matt Coyne Attending The Meetings Show last week, co-located with the Travel Technology Show and the Business Travel Show, was an excellent opportunity to enjoy the buzz and energy of professionals from various industries, connecting, learning, networking and relationship building.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Andrew Casperson Andrew Casperson Casperson is Executive Vice President of Operations at Coury Hospitality , bringing with him the experience of three decades in the industry. He has managed and operated numerous hotels across North America and worked for nine years as Senior Vice President of Operations at Omni Hotels and Resorts. He most recently oversaw twenty-two outstanding properties at Aimbridge Hospitality as Vice President of Operations.
London-based MICE Destination Ltd, the brainchild of 28-year-old Ben Parker aims to revolutionise the meetings, conference, incentives, and event industry by inspiring event planners to seek out new locations worldwide with the help of artificial intelligence (AI). Combining state-of-the-art technology with extensive destination knowledge, Ben’s vision is to be the world-leading source of event destination information and offer an industry-leading platform that intuitively matches event planners
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