Event Age by Swapcard
OCTOBER 19, 2023
Suppose you asked a room full of event directors and event organizers what a successful on-site trade show event looked like. You’d likely see a similar picture of smooth logistics, attractive booth designs, meaningful connections, and abundant revenue for organizers, exhibitors, and sponsors.
Event Marketer
OCTOBER 16, 2023
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the year showed that roughly 70 percent of festivalgoers believed sponsors could enhance their show experience—and over this summer, brands undeniably proved it.
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EventSource
OCTOBER 18, 2023
As the cool fall and even cooler winter approach, we find that our professional and social calendars begin to fill with all sorts of end of year events: meetings, holiday parties, weddings, social engagements, and so forth. And so, what’s the best part of attending these end of year soirees? Why, the food of course! If you’re anything like me, you love to keep up on all the latest food trends – and the creations from Toronto’s best caterers are always at the forefront!
Attendease
OCTOBER 20, 2023
There are a lot of ways to measure event success. That’s why we’re breaking down the steps into two parts. In this first segment of our two-part series, we’ll unravel the magic of analytics. We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
OCTOBER 16, 2023
While facilitating, I try to remember that we are all different. Here’s why that goal can make me a better facilitator. I can be better than I expect at noticing differences I know that everybody’s fingerprints are unique, though that doesn’t help me facilitate better. But sometimes, to my surprise, I become aware of subtle useful differences between members of a group.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
OCTOBER 17, 2023
As Tolu prepared for her big day, the room was filled with anticipation and excitement. Her bridesmaids were there to help her into her stunning traditional attire, each intricate detail a symbol of her cultural heritage. F10 Studio captured every moment perfectly, bringing the beauty of the occasion to life. The planners at Weddings by Sisters ensured that everything was in place for the traditional ceremony, while the talented make-up artists, Olaglam and Khamzy, added the final touches to Tol
Smart Meetings
OCTOBER 17, 2023
Day 1 At 8:30 a.m. on Tuesday, Oct. 17, the switch flipped on 150 education sessions and thousands of one-on-one meetings at IMEX America 2023 at Mandalay Bay Convention Center in Las Vegas as Nick Santonastasso, CEO of Victorious International, took the stage to help everyone rewrite their stories with themselves as the narrative hero. His message: “Focus on what you can control instead of what you are lacking.” We walked the floor and kept this running journal of insights gleaned.
EventMB
OCTOBER 17, 2023
Skift Take: Accor's research suggests soft trends and AI will help make attendees happy, healthy, and productive while maximizing value for clients.
Event Marketer
OCTOBER 16, 2023
Fall is in full swing, but as an event marketer, you’re already on to the next season. Whether you’re planning to activate in a traditional cold-weather market this winter or preparing contingency plans for unexpected weather patterns, we’ve compiled four tips for pulling off successful cold-weather outdoor activations to help you embrace the next season’s bounty—from the snow, to the holidays, to the sports.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventSource
OCTOBER 15, 2023
The Chinese wedding tea ceremony is more than a ritual; it’s a gesture of reverence, a bond between families, and a reflection of heritage. When hosting a Chinese tea ceremony, I believe it’s important to allow your personalities to shine through while at the same time, embracing the deep-rooted history of this time-honoured tradition. When planning your wedding, embracing tradition can add depth and significance to your celebration.
Smart Meetings
OCTOBER 20, 2023
Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. He will oversee product management, engineering, design and data strategy for PerformX, a SaaS-based incentive and recognition technology that helps to amplify business results. He will also oversee Rewarding You, One10’s global rewards catalog.
EventMB
OCTOBER 20, 2023
Skift Take: Record attendance and buyer numbers are positive signs for an industry looking beyond recovery and towards sustained growth.
Event Marketer
OCTOBER 16, 2023
Lauren Collins, VP-Promotions, Events and Experiences, AMC Networks If you’ve ever activated at a major fan convention, you already know that there are few attendee types as passionate, discerning—and vocal—as pop culture superfans. Brands that aim to bring popular intellectual properties to life face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight, but never stray from “canon.
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Eventmobi
OCTOBER 19, 2023
If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! But as your organization evolves, you’ll inevitably find yourself asking the big question: How do I grow my membership base?
Smart Meetings
OCTOBER 20, 2023
The Events Industry Council (EIC) invites meeting and event professionals to participate in a survey that will help inform the next stage of the Certified Meeting Professional (CMP) standards and exam. CMP accreditation has played a huge part in the lives of meeting professionals, with more than 12,000 CMPs to date. To keep up standards EIC conducts a competency profile project every five to seven years that uses feedback and expertise from industry professionals through focus groups, a task for
EventMB
OCTOBER 17, 2023
Skift Take: Skift Meetings held an Innovation Lab during IMEX’s Smart Monday where 16 expertly-selected event scientists facilitated conversations amongst a group of more than 100 meeting professionals.
Event Marketer
OCTOBER 16, 2023
Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. Achieving both objectives while keeping the experience fresh year after year is a challenge that many an event marketer can relate to.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
OCTOBER 20, 2023
Five chefs from The Celtic Manor Resort share their insight into the industry This International Chefs Day, we bring to you the inspiring stories of those behind the swinging kitchen doors at The Celtic Manor Resort , as well as a taste of the creativity, teamwork and values that make up the wider Celtic Collection’s outstanding catering offering. Values beyond the kitchen When it comes to turning passion into progression, the proof is in the pudding for Vinny Tzortzis, Executive Chef at The Cel
Smart Meetings
OCTOBER 20, 2023
Create one-of-a-kind, unforgettable group experiences. As we near the end of 2023, planners looking to finish their year with a bang may want to consider some interesting and different team-building activities to bring the year to a close. Check out these experiences available for your next group meeting. Cabaret in Seattle If you find yourself in Seattle, you may want to check out Teatro ZinZanni , the legendary theatrical cirque that is part circus, part cabaret experience that recently starte
EventMB
OCTOBER 19, 2023
Skift Take: A proliferation of internal meetings and customer advisory boards will help the meetings industry continue to grow next year.
Event Marketer
OCTOBER 20, 2023
How drone show competition inspires creativity Transforming Marketing Events: The Growing Role of Drone Shows In today’s dynamic advertising landscape, drone shows emerge as a game-changer, offering a fresh, innovative avenue for brand engagement. Beyond traditional static mediums, drones bring messages directly to audiences, creating captivating aerial displays that resonate both offline and online.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
OCTOBER 19, 2023
Central London venue, Regent’s Events will now accommodate 2,000 guests for outdoor events following a significant increase in demand and performance. The private, rural five-acre plot, which previously advertised its space for up to 1,200, has seen the Regent’s team working meticulously on its stringent risk assessments to open up the space for 65% more visitors.
Smart Meetings
OCTOBER 16, 2023
Meeting venues from the mountains to the rainforest Every once in awhile, it doesn’t hurt to slow things down. For meeting planners seeking to create a particular vibe, aesthetic or just wanting to get away from the big cities, it may be worth it to explore the wide range of off-the-grid destinations available to planners. To the Mountains The Williams Inn , located in Williamstown, MA is an upscale, contemporary hotel inspired by nearby farmhouses.
EventMB
OCTOBER 18, 2023
Skift Take: An estimated 17,500 are gathering in Las Vegas for IMEX America 2023. Many conversations that started at Skift Meetings Innovation Lab on Smart Monday spilled onto the show floor.
Eventtia
OCTOBER 20, 2023
Creating a comprehensive event budget is crucial for ensuring the optimal performance of any type of event. It serves as a financial roadmap, providing a clear view of all expenses and revenues associated with the event. By creating an effective event budget plan, organizers can exercise financial control and achieve maximum returns on their investments.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
OCTOBER 19, 2023
RIBA at 66 Portland Place is offering both exclusive Christmas celebrations and shared parties this festive season for the first time. Following an increase in enquiries for smaller, departmental celebrations from companies who still want the big party atmosphere, the team at 66 Portland Place have launched shared Christmas parties for 2023 on two dates: Tuesday 12 th December and Friday 15 th December 2023.
Smart Meetings
OCTOBER 16, 2023
Healthy Meeting Resources Help Planners Start Meaningful Discussions Looking for an easy way to keep everyone healthy when putting together an agenda? In advance of IMEX America 2023 coming to Las Vegas, Caesars Entertainment, the largest gaming company in the world, launched its Wellness Menu during a one-day Wellness Day that included tai chi classes in Valley of Fire State Park led by Pink Jeep Tours.
EventMB
OCTOBER 16, 2023
Skift Take: Scott Beck has his work cut out as the new president and CEO of the San Francisco Travel Association. The city still hasn’t rebounded to pre-pandemic levels, and a negative perception prevails, but Beck says he is up for the challenge.
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