Event Age by Swapcard
OCTOBER 19, 2023
Suppose you asked a room full of event directors and event organizers what a successful on-site trade show event looked like. You’d likely see a similar picture of smooth logistics, attractive booth designs, meaningful connections, and abundant revenue for organizers, exhibitors, and sponsors.
Attendease
OCTOBER 20, 2023
There are a lot of ways to measure event success. That’s why we’re breaking down the steps into two parts. In this first segment of our two-part series, we’ll unravel the magic of analytics. We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result.
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Conferences that Work
OCTOBER 16, 2023
While facilitating, I try to remember that we are all different. Here’s why that goal can make me a better facilitator. I can be better than I expect at noticing differences I know that everybody’s fingerprints are unique, though that doesn’t help me facilitate better. But sometimes, to my surprise, I become aware of subtle useful differences between members of a group.
EventMB
OCTOBER 14, 2023
Skift Take: Toy Fair, worth an estimated $20 to $30 million, announced plans to move from New York — where it’s been held for a century — to New Orleans. Extensive and vociferous member blowback forced organizers to do an about-face.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Eventmobi
OCTOBER 19, 2023
If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! But as your organization evolves, you’ll inevitably find yourself asking the big question: How do I grow my membership base?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventSource
OCTOBER 18, 2023
As the cool fall and even cooler winter approach, we find that our professional and social calendars begin to fill with all sorts of end of year events: meetings, holiday parties, weddings, social engagements, and so forth. And so, what’s the best part of attending these end of year soirees? Why, the food of course! If you’re anything like me, you love to keep up on all the latest food trends – and the creations from Toronto’s best caterers are always at the forefront!
EventMB
OCTOBER 17, 2023
Skift Take: Accor's research suggests soft trends and AI will help make attendees happy, healthy, and productive while maximizing value for clients.
Eventtia
OCTOBER 20, 2023
Creating a comprehensive event budget is crucial for ensuring the optimal performance of any type of event. It serves as a financial roadmap, providing a clear view of all expenses and revenues associated with the event. By creating an effective event budget plan, organizers can exercise financial control and achieve maximum returns on their investments.
Event Marketer
OCTOBER 16, 2023
As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing , the immersive technology—and the numbers show no signs of slowing. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Industry News
OCTOBER 17, 2023
International competitors in the London Marathon will be charged a £26 climate levy as part of efforts to make the race net zero by 2030. London Marathon Events (LME) said the funds will be used to pay carbon removal company CUR8 to pull 280 tonnes of CO2 from the air.
EventMB
OCTOBER 19, 2023
Skift Take: A proliferation of internal meetings and customer advisory boards will help the meetings industry continue to grow next year.
MeetingsNet
OCTOBER 17, 2023
Known as Spark, the planning-specific platform will maintain a free version along with a paid version offering enhanced features that rolls out on October 23. After conducting five months of beta testing and building its datasets from the input of more than 3,000 planners and industry suppliers, the Professional Convention Management Association and event-technology firm Gevme will unveil the full version of Spark—an A.I. platform designed specifically for the business-events industry—on October
Event Marketer
OCTOBER 16, 2023
Lauren Collins, VP-Promotions, Events and Experiences, AMC Networks If you’ve ever activated at a major fan convention, you already know that there are few attendee types as passionate, discerning—and vocal—as pop culture superfans. Brands that aim to bring popular intellectual properties to life face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight, but never stray from “canon.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Special Events
OCTOBER 16, 2023
Creating circular events to limit waste from the start
EventMB
OCTOBER 20, 2023
Skift Take: Record attendance and buyer numbers are positive signs for an industry looking beyond recovery and towards sustained growth.
Smart Meetings
OCTOBER 20, 2023
Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. He will oversee product management, engineering, design and data strategy for PerformX, a SaaS-based incentive and recognition technology that helps to amplify business results. He will also oversee Rewarding You, One10’s global rewards catalog.
Event Marketer
OCTOBER 16, 2023
Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. Achieving both objectives while keeping the experience fresh year after year is a challenge that many an event marketer can relate to.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
OCTOBER 19, 2023
The team at Universal Live have been providing full service technical support to the live event industry for over 30 years. We provide great people, great ideas, great support and great kit for our clients. Our services include sound, light, vision, stage, power and media.
EventMB
OCTOBER 18, 2023
Skift Take: An estimated 17,500 are gathering in Las Vegas for IMEX America 2023. Many conversations that started at Skift Meetings Innovation Lab on Smart Monday spilled onto the show floor.
Smart Meetings
OCTOBER 20, 2023
The Events Industry Council (EIC) invites meeting and event professionals to participate in a survey that will help inform the next stage of the Certified Meeting Professional (CMP) standards and exam. CMP accreditation has played a huge part in the lives of meeting professionals, with more than 12,000 CMPs to date. To keep up standards EIC conducts a competency profile project every five to seven years that uses feedback and expertise from industry professionals through focus groups, a task for
Event Marketer
OCTOBER 16, 2023
Fall is in full swing, but as an event marketer, you’re already on to the next season. Whether you’re planning to activate in a traditional cold-weather market this winter or preparing contingency plans for unexpected weather patterns, we’ve compiled four tips for pulling off successful cold-weather outdoor activations to help you embrace the next season’s bounty—from the snow, to the holidays, to the sports.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Industry News
OCTOBER 19, 2023
Experts in short, medium and long term printer and copier rentals. For over 20 years, Equipment Rentals & Sales Ltd has built a reputation as a leading supplier of in-house print equipment for rent, hire and lease.
EventMB
OCTOBER 17, 2023
Skift Take: Skift Meetings held an Innovation Lab during IMEX’s Smart Monday where 16 expertly-selected event scientists facilitated conversations amongst a group of more than 100 meeting professionals.
Smart Meetings
OCTOBER 20, 2023
Create one-of-a-kind, unforgettable group experiences. As we near the end of 2023, planners looking to finish their year with a bang may want to consider some interesting and different team-building activities to bring the year to a close. Check out these experiences available for your next group meeting. Cabaret in Seattle If you find yourself in Seattle, you may want to check out Teatro ZinZanni , the legendary theatrical cirque that is part circus, part cabaret experience that recently starte
SmartMeetings
OCTOBER 16, 2023
Four days (including Smart Monday) go fast. After more than a decade of attending IMEX, we have learned a thing or 10 about being efficient with the precious 96 hours in town. Hopefully, this helps you maximize your IMEX ROI. 1. Plan Ahead Research the event schedule, keynote speakers and exhibitors before arriving. Create a personalized agenda with the must-attend sessions, networking events, and workshops.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
MPI
OCTOBER 18, 2023
Deciding where to hold a major conference or meeting has always been driven by a complicated calculus for professional and trade association meeting organizers.
EventMB
OCTOBER 18, 2023
Skift Take: The Venetian Resort has a lot to celebrate during IMEX. Not only is it directly connected to the mind-boggling Sphere, but it is also undergoing a $188 million renovation to its convention center.
Smart Meetings
OCTOBER 16, 2023
Meeting venues from the mountains to the rainforest Every once in awhile, it doesn’t hurt to slow things down. For meeting planners seeking to create a particular vibe, aesthetic or just wanting to get away from the big cities, it may be worth it to explore the wide range of off-the-grid destinations available to planners. To the Mountains The Williams Inn , located in Williamstown, MA is an upscale, contemporary hotel inspired by nearby farmhouses.
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