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Your event website has the potential to be the biggest driver of corporate event attendance. An optimized, functional and user-friendly event website acts as the centralized online hub for your event. It’s where attendees can register, get information, and engage with your brand. With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial.
“We wanted to show up in a place where we’re uniquely differentiated, and we saw that there is a huge overlap between people who game and watch anime. Given that Anime Expo is the largest North American anime conference, we thought it was a really great opportunity to show up as a gaming brand but also show up authentically to immerse ourselves in that culture.” -Aki Martin, Head of Marketing-North America Consumer PC & Gaming, HP OMEN’s cherry blossom “portal&#
The Pop-Up Chapel Co. returned to the beloved Koerner Gardens event space at Evergreen Brick Works to marry 18 couples over two days. A vibrant, groovy, and iridescent design created an unforgettable wedding experience! Vendors Featured in this Article 7 Reviews Evergreen Brick Work. Venue 46 Reviews The Pop-Up Chapel Co. Event Planner 4 Reviews Event Rental Group Décor & Rentals 38 Reviews EPiQVision Audio / Visual Alicia Thurston Phot.
On this episode of What One Thing? Smart Meeting’s Vice President JT Long chats with The Party Scientist Jacques Martiquet to explore the concept of bringing joy to events, turning attendees from spectators into connectors and the impact of movement and music on attendees. Read more about how to create engaging events from Martiquet here. Don’t Miss a Podcast Drop.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
At Sixes, we’re all about reimagining cricket and challenging its stereotypes. It’s not that outdated game played in whites that may end in a draw after 5 days play; it’s a whole new ball game! Here’s the lowdown: World-Class Fun: We’re here to serve you some world-class fun and hospitality. From the moment you step in, we’ve got your back with top-notch service.
More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.
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More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.
In a tapestry of rustic elegance and vibrant celebration, Jasmine and Mateo’s love story unfolded like a living masterpiece. With the talented eye of Renee Brock Photography capturing every fleeting emotion, their wedding day became an unforgettable symphony of joy and romance. As the warm September sun embraced their spirits, casting a soft glow upon their journey, the couple radiated an effortless grace.
Financial & Insurance Conference Professionals (FICP) brought 700 thought leaders together at JW Marriott Marco Island Beach Resort in Florida to prepare meeting professionals for whatever comes next with a call to reflect, discover and recharge. Smart Meetings was in attendance and sent back this report from beyond the horizon, touching on topics like the disruption from artificial intelligence, ever-increasing costs and shrinking teams.
Join me in Rome next week (November 21 – 26)! On November 24 I’m leading a Masterclass at the 2023 Best Event Awards Festival. The topic? Creating and supporting meaningful participation at events. Here’s the entire program for November 24. There’s also an opportunity to meet with me in Studio Room 2 from 11:30 AM – 12:30 PM CET to explore questions and issues arising from the session or that weren’t addressed and tackle questions on how to solve your top-of-m
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov. 3. As other trade shows dabble in festival formats, SEMA this year added an actual music festival—SEMA Fest—open to the public with headliners including Ima
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Putting on a multi-day annual event is a higher level undertaking. Smart Meetings chatted with Renee Roberts, director of public relations and communications at Visit Oakland, who wrapped the first annual Oakland Style event in early October, to discuss how the community of Oakland rallied together to create this first-of-its-kind event.
48% of organisers increased registration fees in 2023, whilst 51% of associations/not for profits reduced catering spend as they sought to combat economic challenges and price rises. The Eastside Rooms’ cost of living impact survey reveals that 83% of organisers saw an increase in event costs in the last year. In response, associations/not for profits and corporates have needed to seek different ways to balance the budget, from reduced catering and AV to increases in registrations fees.
In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.
John Helderman and Stacie Michaels John Helderman (left) and Stacie Michaels (right), Fontainebleau Las Vegas Fontainebleau Las Vegas names Helderman chief financial officer. With over 25 years of experience in gaming, finance and accounting, he most recently served as chief financial officer for Las Vegas-based financial services operator The Brennan Entities.
emc3 is thrilled to announce the recent conclusion of their Reimagine London 2023 event, held on November 7th at 133 Houndsditch. Themed around the powerful concept of ‘using events as a force for good,’ the event delved into the pivotal aspects of forging a sustainable future in events—focusing on people, planet, and profit. Reimagine, a vibrant community in the events and marketing sphere, brings people together to delve into crucial topics, such as sustainability, diversity and in
LAUSANNE, Switzerland, November 14 , 2023 — SpotMe, the enterprise event platform that HCPs love, is pleased to announce a new partnership with drcom, a global life sciences digital agency with omnichannel & storytelling expertise. “We are thrilled to embark on this transformative journey with SpotMe. Our partnership is a testament to our commitment to pushing the boundaries of innovation for HCP engagement.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: Bleisure travel is here to stay, so why not build meeting agendas with a balance of business and pleasure baked right in? We look to Budapest for four great ways to infuse an event schedule with cultural experiences of all kinds.
Keep your well-being in check throughout your holiday planning Glorious colorful foliage, crisp breezes, and pumpkin spice, everything has signaled that the change of seasons is well underway. For meeting professionals, it also means the holidays are coming like a turbocharged reindeer on espresso. We all adore the festivities and merrymaking, but let’s face it—it’s that time of year when meeting and event profs are moving faster than Santa’s elves on roller blades and deadlines are
The UK based magazine, which covers news from the music, television and film industries has chosen the iconic Roundhouse to host its first ever awards. The live awards take place on Thursday 23 rd November, in collaboration with Rémy Martin. Several hundred guests are expected to attend the evening which will see live music performances and 13 very special award winners inducted into the Rolling Stone UK Hall of Fame.
OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming and anime fans with a three-room journey powered by RFID wristbands that invited attendees to discover their “Spirit of Fun”: Magic, Adventure or Play. The post Video: Inside OMEN’s Enchanting Booth at Anime Expo 2023 appeared first on Event Marketer.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion. With thirty-six winners crowned overall and vFairs being this year’s stand out tech, bagging four awards including Best Hybrid Event Platform or Production, Best Event Networking Technology, Best Virtual Event Platform and Best Sustainable Tech Solution.
By Michael Hirst OBE, Chair of the UKEVENTS Advocacy and Government Relations Working Group In the world of events, recognition and support are pivotal to fostering a thriving industry which delivers on government priorities in growing the visitor and wider economy. The recent announcement of a £5 million grant by Arts Council England for the grassroots music sector is indeed a positive step, demonstrating the government’s acknowledgment of the significance of music festivals.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight.
About half of respondents know how A.I. can assist with event planning, but only a small percentage have incorporated it “extensively” into their processes while some others have dabbled. Information on how artificial intelligence can help build, market, and analyze business events has been a popular offering at industry events and in the trade media this year.
Premier events management company, Camm & Hooper, is delighted to announce the addition of Platform Glasgow to its growing and iconic portfolio of venues. Part of its national growth strategy, this latest acquisition will enable Camm & Hooper to attract a wider national and international client base, while providing new employment and partnership opportunities for members of the Glasgow community as it has plans to grow across the region.
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