Attendease

NOVEMBER 14, 2023

Your event website has the potential to be the biggest driver of corporate event attendance. An optimized, functional and user-friendly event website acts as the centralized online hub for your event. It’s where attendees can register, get information, and engage with your brand. With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial.

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Social Media Speakers Management Event Management 195

Conferences that Work

NOVEMBER 13, 2023

Join me in Rome next week (November 21 – 26)! On November 24 I’m leading a Masterclass at the 2023 Best Event Awards Festival. The topic? Creating and supporting meaningful participation at events. Here’s the entire program for November 24. There’s also an opportunity to meet with me in Studio Room 2 from 11:30 AM – 12:30 PM CET to explore questions and issues arising from the session or that weren’t addressed and tackle questions on how to solve your top-of-m

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2023 Conference Meetings Events 245

EventMB

NOVEMBER 16, 2023

Skift Take: Most panels are a waste of time. A shame, as they can be highly productive when planned with intent.

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Meetings Event Design Conference Events 225

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership.

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Social Media Event Apps Education Technology 130

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Event Marketer

NOVEMBER 13, 2023

“We wanted to show up in a place where we’re uniquely differentiated, and we saw that there is a huge overlap between people who game and watch anime. Given that Anime Expo is the largest North American anime conference, we thought it was a really great opportunity to show up as a gaming brand but also show up authentically to immerse ourselves in that culture.” -Aki Martin, Head of Marketing-North America Consumer PC & Gaming, HP OMEN’s cherry blossom “portal&#

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EventMB

NOVEMBER 14, 2023

Skift Take: Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.

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Tourism Venues Meetings Events 214

SpotMe Blog

NOVEMBER 14, 2023

LAUSANNE, Switzerland, November 14 , 2023 — SpotMe, the enterprise event platform that HCPs love, is pleased to announce a new partnership with drcom, a global life sciences digital agency with omnichannel & storytelling expertise. “We are thrilled to embark on this transformative journey with SpotMe. Our partnership is a testament to our commitment to pushing the boundaries of innovation for HCP engagement.

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Healthcare 2023 Event Apps Event Technology 130

Event Marketer

NOVEMBER 13, 2023

More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

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2023 Sustainability Marketing Event Marketing 124

Special Events

NOVEMBER 16, 2023

The new Westfield Topanga location launched with a grand opening party

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

EventMB

NOVEMBER 17, 2023

Skift Take: Bleisure travel is here to stay, so why not build meeting agendas with a balance of business and pleasure baked right in? We look to Budapest for four great ways to infuse an event schedule with cultural experiences of all kinds.

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Travel Events Meetings Event Design 213

MeetingsNet

NOVEMBER 17, 2023

About half of respondents know how A.I. can assist with event planning, but only a small percentage have incorporated it “extensively” into their processes while some others have dabbled. Information on how artificial intelligence can help build, market, and analyze business events has been a popular offering at industry events and in the trade media this year.

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Marketing Event Planning Meetings Events 109

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov. 3. As other trade shows dabble in festival formats, SEMA this year added an actual music festival—SEMA Fest—open to the public with headliners including Ima

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2023 Trade Shows Automotive Entertainment 122

EventSource

NOVEMBER 14, 2023

In a tapestry of rustic elegance and vibrant celebration, Jasmine and Mateo’s love story unfolded like a living masterpiece. With the talented eye of Renee Brock Photography capturing every fleeting emotion, their wedding day became an unforgettable symphony of joy and romance. As the warm September sun embraced their spirits, casting a soft glow upon their journey, the couple radiated an effortless grace.

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Venues Events 109

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

NOVEMBER 13, 2023

Skift Take: Don’t be fooled by generic concessions and terms offered by hotels. Having the right negotiating strategy will save time and money.

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Negotiating Hotels Events Meetings 209

Smart Meetings

NOVEMBER 16, 2023

On this episode of What One Thing? Smart Meeting’s Vice President JT Long chats with The Party Scientist Jacques Martiquet to explore the concept of bringing joy to events, turning attendees from spectators into connectors and the impact of movement and music on attendees. Read more about how to create engaging events from Martiquet here. Don’t Miss a Podcast Drop.

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Events Meetings 105

Prestige Events Magazine

NOVEMBER 15, 2023

At Sixes, we’re all about reimagining cricket and challenging its stereotypes. It’s not that outdated game played in whites that may end in a draw after 5 days play; it’s a whole new ball game! Here’s the lowdown: World-Class Fun: We’re here to serve you some world-class fun and hospitality. From the moment you step in, we’ve got your back with top-notch service.

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Hospitality Venues Events 105

MeetingsNet

NOVEMBER 13, 2023

Strategic thinking is one thing, but communicating those thoughts in ways that get listeners to understand your vision and see you as a leader is another. Here’s some advice. You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. But to be known for strategy as well as execution, it’s critical to be able to communicate those ideas effectively.

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Speakers Event Marketing Marketing Meetings 105

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

NOVEMBER 14, 2023

Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight.

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Smart Meetings

NOVEMBER 15, 2023

Financial & Insurance Conference Professionals (FICP) brought 700 thought leaders together at JW Marriott Marco Island Beach Resort in Florida to prepare meeting professionals for whatever comes next with a call to reflect, discover and recharge. Smart Meetings was in attendance and sent back this report from beyond the horizon, touching on topics like the disruption from artificial intelligence, ever-increasing costs and shrinking teams.

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2023 Negotiating Insurance Financial 105

Planning Pod

NOVEMBER 16, 2023

Planning an event can be exhilarating, but when it comes to logistics like payment processing, it can start to feel overwhelming. With so many online payment tools available to choose from, how can you choose the best event payment processing tool for your business? Fortunately, choosing the best event payment tool isn’t as hard as you might think. By understanding the needs of your business and considering key factors, you’ll not only simplify your payment processes but also elevate your events

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Event Management Financial Management Events 88

MeetingsNet

NOVEMBER 16, 2023

The new meetings-industry A.I. engine is impressive, but planners need to understand how best to use its contracts section and how human expertise is still required. Warning: Please note that the generated output is not legal advice. You are advised to consult a lawyer. That’s the small print on the legal prompts in Spark, the meetings-specific generative-A.I. engine launched earlier this year by the Professional Convention Management Association and Gevme, an event-technology provider.

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Contracts Meetings Hotels Transportation 103

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

EventMB

NOVEMBER 14, 2023

Skift Take: The International Association of Exhibitions and Events has its first permanent woman president and CEO in its 95-year history.

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Meetings Events 203

Smart Meetings

NOVEMBER 16, 2023

Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Putting on a multi-day annual event is a higher level undertaking. Smart Meetings chatted with Renee Roberts, director of public relations and communications at Visit Oakland, who wrapped the first annual Oakland Style event in early October, to discuss how the community of Oakland rallied together to create this first-of-its-kind event.

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Fashion Meetings Venues Events 105

Exhibitor Magazine

NOVEMBER 13, 2023

Gearing up for a busy trade show season in 2024, CORT Events is pleased to announce two important leadership moves with the promotions of Derek Argo a.

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Trade Shows 2024 Events 81

Social Tables

NOVEMBER 16, 2023

Party packages are a great way for the Johnsons to book Grandma June’s birthday party at their favorite local Italian restaurant, but they’re also a huge help for larger, more complex, or professional events. But when it comes to constructing a restaurant party package, there’s a lot to consider. This post explores what restaurant party packages are and what they could be.

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Food and Beverage Social Media Venues Advertising 78

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Events

EventMB

NOVEMBER 13, 2023

Skift Take: Eventgroove CEO Lance Trebesch believes in building great client relations through clear and fair pricing. He sees future events as sustainable, tech-augmented gatherings.

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Smart Meetings

NOVEMBER 17, 2023

John Helderman and Stacie Michaels John Helderman (left) and Stacie Michaels (right), Fontainebleau Las Vegas Fontainebleau Las Vegas names Helderman chief financial officer. With over 25 years of experience in gaming, finance and accounting, he most recently served as chief financial officer for Las Vegas-based financial services operator The Brennan Entities.

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Food and Beverage Hospitality Hotels Financial 104

Expo Pass

NOVEMBER 14, 2023

In the world of pop-up events, unique experiences can create long-lasting connections with attendees. Over the last few years (and with the help of social media), pop-up events have become a cultural trend. They’ve changed the way that brands engage with audiences! With the power of marketing, branding, and unique pop-up event experiences, you can join in on the fun too.

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