Attendease
FEBRUARY 1, 2024
2023 has been a challenging year, but it was also a time to learn and experiment. As we approach the new year, what are the learnings we will apply to improve the way we manage events during a time of uncertainty? Our team at Attendease got together to share our favorite resources for event professionals so you can learn the latest trends and ideas from industry experts.
Velvet Chainsaw
FEBRUARY 1, 2024
A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity.
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EventMB
JANUARY 31, 2024
Skift Take: The CEO of the software company Vistex died after falling 20 feet to the stage with approximately 700 members of his team watching. Accidents happen. Do you have contingency plans in place?
Expo Pass
JANUARY 29, 2024
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained from applying a digital-first mindset to in-person events, not just for the attendees.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Attendease
JANUARY 30, 2024
Events offer tremendous opportunities to generate leads and move prospects along the sales funnel. Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
FEBRUARY 2, 2024
Skift Take: Tapping into the power of emotion helps inspire and motivate. It also fosters a deeper connection between attendees and the event itself, creating an experience that resonates.
Event Industry News
JANUARY 31, 2024
At Grapefruit Graphics we offer a turn-key service including an initial consultation, inhouse design, and full production house including on-venue installation. Our company is known for its professional service and attention to detail on every project, big or small, and serves clients worldwide.
Event Marketer
JANUARY 29, 2024
“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.” –Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusi
Smart Meetings
FEBRUARY 2, 2024
Gary Murakami, CMP, saw his mother work in hotels throughout his childhood. “[She] had a passion and love for the industry,” he says, which carried through to him. “Her dedication and appreciation for the connections with guests and co-workers and the career opportunities hospitality provided for an immigrant coming to the U.S. with a minimal command of English inspired me to pursue a career in the industry also.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
FEBRUARY 1, 2024
Skift Take: A new survey reveals a surprising disconnect between AI usage and AI training among association and non-profit planners. Ethical quandaries are also part of the challenge.
Prestige Events Magazine
JANUARY 29, 2024
The Mercure Manchester Piccadilly hotel has announced a new vision, strategy and investment plan for the hotel that will revolutionise the hotel throughout 2024 and beyond. The strategy will see major investments across the hotel’s high-profile meetings and investment spaces, including its iconic International Suite. It will also see comprehensive modernizing of all of its 280 bedrooms, and a new concept and redesign of its entrance.
Event Marketer
JANUARY 29, 2024
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity to help kids learn across subjects,” she says.
Smart Meetings
FEBRUARY 2, 2024
“Know whom you know” is not just a double entendre but is also the title of my next book. You might ask, “What does this have to do with meeting planners?” As professionals who are entrusted with creating meaningful and productive events, ones that your attendees will talk to colleagues about and benefit from for many years to come (and from whom you will likely get repeat business), you may think you already “know whom you know” but I want to provide you a few strategies that have worked for me
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
FEBRUARY 1, 2024
Skift Take: Convene, whose portfolio of brands includes etc.venues, is segmenting its portfolio to create a stronger distinction between its locations.
Prestige Events Magazine
JANUARY 30, 2024
by Danielle Bounds, Sales Director, ICC Wales Events have the power to shape opinions and behaviours, and by aligning with the United Nations Sustainable Development Goals (SDGs), the sector can play a significant role in promoting global sustainability and societal well-being, both within itself and among the industries it serves. By prioritising the UN SDGs, events can raise awareness, facilitate dialogue, and drive action towards achieving these important goals.
Event Marketer
JANUARY 29, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. COACHELLA IS RIDING THE STRUGGLE BUS Attempting to snag tickets to Coachella is typically an event in and of itself.
PCMA Convene
FEBRUARY 2, 2024
“Men are the champions of overtalking — and talking over,” Lyons writes in his book. If men learn to listen instead, the event experiences for women are likely to improve. (Illustration by Ellen Weinstein) Dan Lyons is a New York Times bestselling author who has spent much of his career covering technology for Forbes and Newsweek. He’s also “an inveterate overtalker, which has cost me dearly,” he writes in STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
JANUARY 31, 2024
Skift Take: Much like sea levels around the world, the importance of sustainability continues to rise, with properties seeking to obtain the coveted LEED certification to highlight eco-friendly practices and policies.
Smart Meetings
JANUARY 31, 2024
Destination meeting spaces for groups all about luxury These new and renovated properties offer all you can imagine in the category of luxury—resort life like you’ve never seen it. Whether you head off to island paradise in Bermuda or Antigua, or you opt for a private vacation house right by Walt Disney World, your group is certain to leave with a renewed appreciation of just how good it can get.
Skiddle
FEBRUARY 1, 2024
Independent Venue Week is in full swing and to celebrate, we wanted to chat with the people on the ground, working hard to platform grassroots music and help the next generation of talent coming through up and down the country. Earlier in the week, we spoke to The Black Prince’s Phil Moore and today, we’ve got an interview with Sam Pratt, the director of ABB Events which is based in Leeds.
Event Marketer
FEBRUARY 2, 2024
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. At the tech brand, she moved from event manager to director-global events before becoming an event executive. Through these various roles, Gorlick has had the opportunity to move to new places around the country and the world (she has yet to return to her South
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
JANUARY 30, 2024
Skift Take: Networking is one of the most essential elements of any meeting or event, and yet often it's ignored or left to chance.
Smart Meetings
JANUARY 30, 2024
Speaking with Las Vegas Super Bowl Host Committee’s leading decision makers Las Vegas’ first Super Bowl is less than a month away. In what’s sure to be an incredibly exciting Sunday at Allegiant Stadium, Las Vegas is poised to show its locals, as well as hundreds of thousands of visitors, why Las Vegas has the reputation it does. The NFL wasn’t always destined for Las Vegas—not so soon anyway.
MPI
JANUARY 29, 2024
Through the power of music, Felipe Gomez, keynote speaker for MPI’s WEC 2024, leads audiences through a journey of the body, mind and soul of leadership.
Event Age by Swapcard
JANUARY 29, 2024
Interactive floor plans provider ExpoFP and Event technology platform Swapcard announce a new partnership, serving trade show organizers looking to streamline event operations and enhance revenue opportunities. This collaboration, complemented by blue dot navigation from Crowd Connected, integrates event technology software with digital floor plans and wayfinding.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
EventMB
JANUARY 30, 2024
Skift Take: Super Bowl LVIII will take place on February 11 in Las Vegas, with sustainability as a top priority for hosts and organizers.
Smart Meetings
FEBRUARY 2, 2024
Forget quiet luxury, Las Vegas goes big on experiences and a quartet of new entries to the venue menu prove the point. From new dining and entertainment options to upgraded meeting space and world-class sports infrastructure, the Smart Meetings team toured the latest and greatest while in town for Preview Las Vegas 2024 and sent back highlights to add to your next site visit.
Event Marketer
JANUARY 30, 2024
The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun. In this guide, we explore what’s changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money.
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