Attendease
FEBRUARY 1, 2024
2023 has been a challenging year, but it was also a time to learn and experiment. As we approach the new year, what are the learnings we will apply to improve the way we manage events during a time of uncertainty? Our team at Attendease got together to share our favorite resources for event professionals so you can learn the latest trends and ideas from industry experts.
Event Marketer
JANUARY 31, 2024
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket.
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Smart Meetings
JANUARY 29, 2024
Marin Bright often told the story of how she launched the meetings and events industry’s first lifestyle magazine in 2002, a few months after the devastating attacks on 9/11 and the downturn in the travel industry. Over 22 years, through economic recessions, a global pandemic and personal health issues, as CEO of Bright Business Media, LLC and Smart Meetings , she continued to exemplify the resiliency and grit required to build the Smart Meetings community into the most engaged in the in
Prestige Events Magazine
JANUARY 29, 2024
The Mercure Manchester Piccadilly hotel has announced a new vision, strategy and investment plan for the hotel that will revolutionise the hotel throughout 2024 and beyond. The strategy will see major investments across the hotel’s high-profile meetings and investment spaces, including its iconic International Suite. It will also see comprehensive modernizing of all of its 280 bedrooms, and a new concept and redesign of its entrance.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Velvet Chainsaw
FEBRUARY 1, 2024
A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
FEBRUARY 2, 2024
Gary Murakami, CMP, saw his mother work in hotels throughout his childhood. “[She] had a passion and love for the industry,” he says, which carried through to him. “Her dedication and appreciation for the connections with guests and co-workers and the career opportunities hospitality provided for an immigrant coming to the U.S. with a minimal command of English inspired me to pursue a career in the industry also.
Prestige Events Magazine
JANUARY 30, 2024
by Danielle Bounds, Sales Director, ICC Wales Events have the power to shape opinions and behaviours, and by aligning with the United Nations Sustainable Development Goals (SDGs), the sector can play a significant role in promoting global sustainability and societal well-being, both within itself and among the industries it serves. By prioritising the UN SDGs, events can raise awareness, facilitate dialogue, and drive action towards achieving these important goals.
EventMB
FEBRUARY 2, 2024
Skift Take: Tapping into the power of emotion helps inspire and motivate. It also fosters a deeper connection between attendees and the event itself, creating an experience that resonates.
Event Marketer
JANUARY 29, 2024
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity to help kids learn across subjects,” she says.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
JANUARY 30, 2024
Speaking with Las Vegas Super Bowl Host Committee’s leading decision makers Las Vegas’ first Super Bowl is less than a month away. In what’s sure to be an incredibly exciting Sunday at Allegiant Stadium, Las Vegas is poised to show its locals, as well as hundreds of thousands of visitors, why Las Vegas has the reputation it does. The NFL wasn’t always destined for Las Vegas—not so soon anyway.
Prestige Events Magazine
JANUARY 29, 2024
Exclusive Collection, the UK’s first B Corp hotel company, has launched its latest Impact Report detailing its 2022/23 ESG initiatives and activities, outcomes and future actions. Highlights in the Impact Report include: 2% reduction in carbon emissions, water usage and waste generation. Annual energy reduction of 4%. £105,000 donated to its preferred charities Hospitality Action, Bug Life and Protect Earth, as well as making a £35,000 investment to help students at Eastleigh College learn and p
EventMB
FEBRUARY 1, 2024
Skift Take: Convene, whose portfolio of brands includes etc.venues, is segmenting its portfolio to create a stronger distinction between its locations.
Event Marketer
JANUARY 29, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. COACHELLA IS RIDING THE STRUGGLE BUS Attempting to snag tickets to Coachella is typically an event in and of itself.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Smart Meetings
FEBRUARY 2, 2024
Rich Lopez and David Bishow Rich Lopez and David Bishow, Westward Look Resort & Spa Westward Look Resort & Spa appoints new executives to its leadership team. Lopez will serve as director of food & beverage, bringing with him 21 years of experience in food and wine in the hospitality industry. He will manage all food and beverage processes and events and will establish and uphold exceptional culinary experiences for guests.
Attendease
JANUARY 30, 2024
Events offer tremendous opportunities to generate leads and move prospects along the sales funnel. Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.
EventMB
JANUARY 31, 2024
Skift Take: The CEO of the software company Vistex died after falling 20 feet to the stage with approximately 700 members of his team watching. Accidents happen. Do you have contingency plans in place?
Event Marketer
FEBRUARY 2, 2024
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. At the tech brand, she moved from event manager to director-global events before becoming an event executive. Through these various roles, Gorlick has had the opportunity to move to new places around the country and the world (she has yet to return to her South
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventSource
FEBRUARY 2, 2024
Much like dreaming up the perfect dress , many brides have a blossoming idea of their ideal wedding flowers. When it’s time to turn those floral fantasies into reality, it’s all about finding a florist who speaks your language of blooms and beauty. And since flowers are the natural jewels of any wedding, brightening the bridal party and event space with their vibrant hues, it’s crucial to ask the correct questions to your florist!
Expo Pass
JANUARY 29, 2024
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained from applying a digital-first mindset to in-person events, not just for the attendees.
EventMB
JANUARY 30, 2024
Skift Take: Networking is one of the most essential elements of any meeting or event, and yet often it's ignored or left to chance.
Event Marketer
JANUARY 30, 2024
The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun. In this guide, we explore what’s changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
JANUARY 31, 2024
CHS Leeds has launched the theme of its 2024 outing as the show’s organisers continue to prioritise visitor’s professional and personal growth. Evolving previous themes from ‘Work Life’ to ‘Love Life’, this year’s focus will be on ‘Love Life, Live Well’, and demonstrated through both the show’s educational content and the business environment created at the Royal Armouries, the host once more of the event, come 23 rd April.
Smart Meetings
JANUARY 30, 2024
The city’s main hubs for meetings and conventions, the San Jose McEnery Convention Center, has acquired several certifications showcasing the city’s commitment to eco-friendly, sustainable practices, including the Santa Clara County Green Business and California Green Business Innovator certifications. San Jose’s venues and communal spaces have been making grand efforts to create a more green and sustainable city for locals and visitors alike.
EventMB
FEBRUARY 1, 2024
Skift Take: A new survey reveals a surprising disconnect between AI usage and AI training among association and non-profit planners. Ethical quandaries are also part of the challenge.
Special Events
JANUARY 31, 2024
Special Events talks with entertainment services company Production Resource Group (PRG)
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
JANUARY 30, 2024
The Venues Collection has launched the ‘Meetings for Change Plus’ event packages, empowering organisers with options that are not only good for the planet but good for the mind and body too. The Meetings for Change Plus DDR (Day Delegate Rate) and 24-hour rates include many new healthy elements to enhance the delegate experience, including healthy morning booster shots and nutritionally balanced afternoon bites, plant-based options, dairy free desserts, dishes under 500 calories and carbon label
Event Industry News
FEBRUARY 1, 2024
The Event Technology Awards (ETA) US & Canada are proud to announce Courtney Stanley as a judge for the inaugural stateside edition. Courtney Stanley is recognized globally as an award-winning keynote speaker, leadership coach, and host of the podcast for women in business, Dare to Interrupt.
EventMB
JANUARY 31, 2024
Skift Take: Much like sea levels around the world, the importance of sustainability continues to rise, with properties seeking to obtain the coveted LEED certification to highlight eco-friendly practices and policies.
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