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For most growing event businesses, payment processing is viewed as a business expense first and foremost. Each swipe of a credit card can feel like a small bite into your profit margin when you think of the multitude of fees that you’re paying. You’re almost afraid to ask too many questions about different processing costs, worried that a thorough understanding of how electronic payments work will only reveal more expense to your business.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads. INSOMNIA COOKIES WANTS TO DO YOUR DIRTY WORK Unbeknownst to us, the Tuesday before Valentine’s Day is commonly referred to as “ Red Tuesday ,” the most popular day of the year to get dumped.
The great thing about wedding inspiration is that there’s never any shortage of it! And we have over 20 of Toronto’s most inspiring weddings from 2023 here. Between, TikTok, IG, Pinterest, you name it – there’s plenty of ideas to go around. The flipside is that oftentimes, the inspiration that you find online is not remotely realistic for the majority of couples (y’all remember the viral wedding in France that was rumoured to cost $59 million?!
Dr. Romie Dr. Romie, Great Wolf Resorts Board-certified physician, award-winning wellness speaker and founder of brainSHIFT, Dr. Romie , begins a new role as chief wellness officer for Great Wolf Resorts. She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
LESS THAN A MONTH TO GO UNTIL TOTTENHAM’S NEW CULTURAL INSTITUTION HOSTS A DIVERSE RANGE OF HOSTS INCLUDING CHASE AND STATUS, RADIO 1, CRAIG DAVID, RECESS, FALSE IDOLS, DRUMCODE, WORRIED ABOUT HENRY AND MORE IN THE SECOND RUN OF SHOWS Building on a massive debut season last year, DRUMSHEDS is back. Broadwick Live (the team behind DRUMSHEDS , Printworks , Field Day etc) have been successful in their mission to bring a new, audience-first live experience to North London, hosting a trailblazi
Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and demos within the 7,000-square-foot booth.
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Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and demos within the 7,000-square-foot booth.
The great thing about wedding inspiration is that there’s never any shortage of it! And we have over 20 of Toronto’s most inspiring weddings from 2023 here. Between, TikTok, IG, Pinterest, you name it – there’s plenty of ideas to go around. The flipside is that oftentimes, the inspiration that you find online is not remotely realistic for the majority of couples (y’all remember the viral wedding in France that was rumoured to cost $59 million?!
Planners come together for three days of networking, learning and all-out joy While a warm wind brushed the fronds of palm trees and the warm water of the White Bank crashed on the shore of Paradise Island, a group of 29 meeting professionals and 17 representatives from Marriott CRN member hotels gathered to share insights, ideas and inspiration at Marriott ’s first Meet with Momentum event of 2024 at Atlantis Bahamas this past January.
Ellen Mutimer, Strategic Events and Meetings Consultant at Inntel has won the inaugural Chris Peacock Young Champion of Change Award The award is beam’s tribute to Chris, co-founder of Conference Care who was an integral driving force for the association for many years and a true advocate for encouraging the industry’s talent to shine, a champion of the future generation and for protecting the planet. beam member companies were invited to nominate someone within their organisation aged 25 or und
With the carmaker back as headliner, the cross-country tour heads to six POWDR mountains Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar lift at Killington, cleared the moguls, hung a left at the famous K1 lodge and cruised right into the Subaru WinterFest national tour kick-off. The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Cynthia and Michael’s journey of love culminated in a splendid wedding celebration, guided by the creative vision of wedding planners Lorraine and Mirabel from Rainbow Chan Weddings and Events Photographer Rosetta Li skillfully encapsulated the nuances of their love story through her lens, preserving the moments in vibrant detail. Cynthia’s radiance was elevated by the skilled hands of the Bridal Secretary , setting the stage for a day of timeless elegance.
In this special edition of Smart Moves, get to know Kim Niederman, the new CEO of GlobalMeet GlobalMeet , a leader in virtual event technology, announces Kim Niederman will serve as the company’s CEO. GlobalMeet’s event technology makes fully interactive, live events available for audiences numbering over 100,000. It is used by five out of the 10 largest US banks, half of Fortune 500 pharmaceutical and biotech companies and all Big Four Consulting Firms, which audit 90% of all Fortune 500
Many meetings still focus on creating audiences rather than community. Yes, there’s a big difference. And not just at meetings. Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Kiesow says: Community does not scale.
“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” –Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience thro
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.
The future of events in Las Vegas looks bright Industry professionals from all sectors of the hospitality industry got together Jan. 24 at Las Vegas newest property, Fontainebleau Las Vegas, to discuss the success of last year’s major events and what lies ahead in the city in 2024. Key moments of Preview Las Vegas 2024 included appearances by Nevada Governor Joe Lombardo, Las Vegas Chamber President and CEO Mary Beth Sewald, Applied Analytics Principal Analyst Jeremy Aguero, MLB A’s President Jo
Using event technology to its full potential allows associations to provide enriching, personalized experiences to members. The right tools can track and consolidate event data, adapt to members’ needs and preferences, and use automation to eliminate administrative tasks. CRMs, association management software, and event planning platforms go beyond managing member data and event planning.
“We really see these brands as collaborators and storytellers with us because we know that they play a critical role in helping us to drive awareness for our stories, like ‘Black Cake.’ And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.” –Adia Matthews, VP-Partnership Marketing, Hulu For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex, multigenerational fa
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?
Across the board, new meeting spaces make for premium, curated events. New and renovated meeting spaces and hotels debut with immersive experiences in mind. Virtual Reality takes center stage in Orlando, where attendees can meet and celebrate like never before. A Charleston art hotel offers options for everyone to take in art however they choose. Georgia sees the opening of a meeting venue that emulates sophisticated style within a driven commitment to environmental stewardship and conservation.
Picture this: You’ve got a big business event on the horizon, and the pressure’s on to make it both impactful and unforgettable. That’s where the magic of live event production companies in Los Angeles comes in. Buckle up, because we’re about to explore how we can transform your run-of-the-mill gathering into a business bash that leaves everyone talking.
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach, with six BIPOC-owned shops posting on social about the series and their collaborative events with Hulu, which featured advance screenings, book and journal
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: As costs continue to rise, meeting professionals are shifting their gatherings to less-expensive secondary cities, according to meetings industry data company Knowland.
Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event planners! In this article, we’re going to cover 5 essential things to think about when it’s time to calculate those ticket prices.
The Basics Name: Jian Magen and Page Magen Company: The Magen Group Years in Business: 23 So how’d you both get started? When we were in high school, we both got into trouble for acting up during our school’s fashion show rehearsals. As a punishment, we were given the task of throwing the show’s after-party. We had to find a venue, get tickets, figure out music and then get people to come.
Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. The three-day EMS agenda is designed to inform and connect the experiential marketing community around the hottest topics and best practices impacting
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Virginia Beach is home to adventure and ample meeting space Virginia Beach is a destination designed for exploration and entertainment. The destination is home to a premier convention center and diverse hotel properties, as well as a wide array of adventures for your group to engage in. Meet in Virginia Beach The Virginia Beach Convention Center was the United States’ first convention center to earn LEED Gold certification as an existing building, showcasing its commitment to being an eco-friend
Venues of Excellence (VOE) has hosted its 2024 Annual Conference at the award-winning Alton Towers Resort sponsored by Oyster Recruitment. The theme for the conference was titled ‘The Power of Discovery’ and was attended by 143 delegates and supported by 21 exhibitors. The Power of Discovery theme was a major success with delegates and as always, VOE provided motivation and inspiration from an excellent range of industry speakers and informative sessions all focussed on helping venues strive for
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