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You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.
Recently, I had a thought-provoking conversation with association maven and friend KiKi L’Italien. She said she had worked hard to avoid replicating in her marriage some unhealthy dynamics she experienced in her family while growing up. And she felt she’d been successful. But recently, she realized that she had incorporated these unhealthy dynamics into her relationship with her career.
There was a whole lot of good clean fun to be found among fan activations at the 73 rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.
Step into the captivating world of Champagne Dreams – the theme of WPIC’s Kick-off gala, a highly anticipated event each year that unites wedding planners from across Canada and beyond. This gathering serves as a celebration of excellence in the event and wedding planning industry. Held at the charming Renaissance by the Creek and meticulously orchestrated by founders of WPIC, Danielle Andrews and Tracey Manailescu, this event not only brings together professionals, but also sets a b
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Austin Gardner Gardner is vice president of business development for Staypineapple Hotels Inc. , based in Bellevue, Washington. Gardner has more than 13 years working in hospitality sales and marketing—specifically with independent hotels—most recently as regional vice president of sales for Oxford Collection Hotels. Daniel Scott Scott is Kona Village, A Rosewood Resort ’s managing director.
Skift Take: Sustainability is flooded with authoritative-sounding designations and convoluted certifications. Prince Harry’s Travalyst aims to provide clarity to sustainable travel.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: Sustainability is flooded with authoritative-sounding designations and convoluted certifications. Prince Harry’s Travalyst aims to provide clarity to sustainable travel.
How agencies can use Pinterest’s trend report to help clients stay ahead of the curve In a world moving at the speed of culture, brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. It can be a daunting effort, but a new Pinterest Predicts Agency Insights Guide released last month in the U.S., UK and Canada was developed to lighten the load.
Nestled in the heart of Queen Street West, Twist Gallery stands as a canvas for love and celebration. Their 2024 wedding open house was a tapestry of artistry and sophistication, inviting couples to explore the possibilities of crafting their dream weddings within its unique space. The 5000 square foot New York-style loft features skylights, French Arch windows overlooking the city streets, and a 20 foot high ceiling.
The Big Easy prepares for its 11th Super Bowl When the NFL added another week to its usual 17-week schedule in 2021, this created a small problem between the Super Bowl LVIII and this year’s Mardi Gras in New Orleans. As a result, 2025’s Super Bowl was moved to New Orleans and Super Bowl LVIII took place in Las Vegas, a first for the city and accompanied by much fanfare.
The Venues Collection has become the first UK venue chain to remove dairy from all dessert menus across all its five venues. This groundbreaking move is expected to save over 42 tonnes of CO2 on event menus alone in 2024. The near identical dairy-free alternatives have been developed by Sam Morgan, Executive Head Chef of The Venues Collection and includes all the classics including sticky toffee pudding, cherry trifle, Biscoff mousse with raspberry compote, seasonal berry cheesecake and salted c
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” MCDONALD’S MAKES AN ANIME PLAY Interest in anime is booming, and McDonald’s is staking its claim in the consumer passion point with a multifaceted “WcDonald’s” campaign unveiled last week.
You may have wondered what lies behind the striking and intricately carved limestone façade of The Albany Club. Located at King and Church, the expertly modeled, Victorian-era architecture is a historic throwback in a city where new and generic skyscrapers and condos seem to be popping up just about everywhere. Despite the venue being surrounded by many of the city’s most iconic and bustling landmarks – St Lawrence Market, St James Cathedral, and steps from the Financial District – the ve
South Florida offers luxury, wellness and experiences Touring through South Florida was almost an international experience as I explored all the different influences Marriott International has interwoven into their hospitality, culinary and wellness offerings. A true melting pot of culture, wellness and professional amenities, South Florida offers accessible luxury with innovative holistic approaches on the gorgeous Atlantic coast.
Skift Take: A new ruling by the Federal Trade Commission targets scammers seeking to rip off the business events industry, paving the way for direct monetary compensation from bad actors.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. It is a delicate outreach when you’re talking about a historical drama because there could be one wrong move and you lose their interest.
42% of all U.S. businesses are owned by women Women made up 47% of the U.S. civilian labor force in 2023 11% of Fortune 500 company CEOs are women, along with 30% of Fortune 500 board members. Women-owned businesses have grown 114% in the last two decades About half of all startups in the U.S. are founded by women Hey there, fellow women trailblazers!
How to adopt a growth mindset from psychology of leadership expert Ryan Dohrn Let’s face it. New ideas can be terrifying. Whether it is new faces across the negotiating table, evolving event technology or looming AI adoption , taking a risk is not something that comes naturally to many meeting professionals. That is why we dedicated our February Extraordinary Experience at The Ritz-Carlton Dallas, Las Colinas to innovation in all its forms.
Skift Take: The best way to create the future of events is to create it. Skift Meetings met with several forward-thinking industry leaders to discuss innovation in events and share insights into making their visions a reality.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
“When it comes to the impacts to fans and activations, we’re going to start treating this at the same level that we treat the NFL. We’re showing up big at the NHL Stadium Series; we have big plans for the draft and the Stanley Cup. When the calendar of the NFL wraps up, we still have three or four months of probably the most exciting time with hockey to keep up that momentum we have.
What does 2024 hold for the events industry? Thanks to rapid innovation and the global sharing of ideas entrenched in technology, event managers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. At the same time, the core of what makes a successful event remains the same: Events are about the experience, from start to finish (and beyond).
A battle between two equally attractive forces commences There may be no settings at more opposite ends than lakeside properties and those that sit in a downtown area. Both respectable in their own right, each come with a different vibe and cater to a certain kind of person, or a certain kind of mood. The properties below are on either side, offering a stay with sights of slow flowing waves or gorgeous city landscapes.
Skift Take: Michelle Allgauer deeply values personal and professional relationships. As an event leader, she is doubling down on the irreplaceable value of face-to-face interactions and looking to leverage the power of AI to enhance operational efficiency.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz.
Nestled in the heart of Queen Street West, Twist Gallery stands as a canvas for love and celebration. Their 2024 wedding open house was a tapestry of artistry and sophistication, inviting couples to explore the possibilities of crafting their dream weddings within its unique space. The 5000 square foot New York-style loft features skylights, French Arch windows overlooking the city streets, and a 20 foot high ceiling.
ICC Birmingham to welcome 18 th edition of “sport’s most influential industry gathering”, SportAccord World Sport & Business Summit (7-11 April) “Huge opportunity” for the West Midlands’ major sporting events venues and suppliers to take centre stage with international sport’s senior decision makers Birmingham and the West Midlands’ sporting offer and major events hosting expertise will be thrust back into the global spotlight from 7-11 April when it welcomes the SportAccord World Sport &
Skift Take: America’s Playground is moving beyond leisure tourism to become a modern home for meetings and events based on the values of sustainability and corporate social responsibility. Discover why its combination of business, play, and regenerative thinking is attracting event planners in 2024 and beyond.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
“We still can’t digitally advertise on Facebook like other brands can, and from a Delta-9 and THC standpoint, you can’t sell direct-to-consumer. So we have to look at other ways that are off the page and offline to market to our fans. And I can’t think of a better way to create a real emotional connection with people than at a music festival.
On this episode of What One Thing? Vice President and Content Director of Smart Meeting JT Long chats with President of ASAE , the Center for Association Leadership, Michelle Mason to discuss finding one’s own path and purpose, the evolving landscape of meetings and conferences, the need for inclusivity , sustainability , and adaptation to technology.
Somerset House, Home of Cultural Innovators and winner of Best Venue with Outside Space at the London Venue & Catering Awards, is offering the opportunity to host private events on its River Terrace this summer. Located in the centre of the city, the River Terrace is one of the capital’s largest alfresco spaces, perfect for entertaining. Set against the backdrop of Somerset House’s 18 th century facade and with sweeping views across the Thames, it is a prime spot for summer celebrations for
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