Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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Unexpected experiences of awe

Conferences that Work

If you saw the solar eclipse on April 8, 2024, you surely felt an experience of awe. Even if you weren’t in the path of totality—at my home we were at 96%—it was an awesome experience. The author (on the right) and others enjoying a near-total solar eclipse on April 8, 2024 The eclipse could hardly be called unexpected; it had been predicted for hundreds of years.

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Meeting Boom Continues as Laptop Luggers Hit the Road

EventMB

Skift Take: It is no surprise that meetings are getting larger, but what is surprising is that they have increased 25% from an average of 116 attendees to 145, according to newly released data from Knowland and Amadeus.

Meetings 209
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Trending Sources

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The Brief: ‘Tortured’ Swifties and Hot Ones Live

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential cover “tortured” Swifties, prophetic brainwaves and “Hot Ones” live. SPOTIFY’S LIBRARY POP-UP ‘TORTURES’ SWIFTIES It’s been much longer than a Fortnight since Taylor Swift dropped a new album. So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about th

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Earth Day 2024: Ending Single-Use Plastic

PCMA Convene

r.World, a company that provides reusable service ware, estimates 4 billion single-use plastic cups are used annually at live events in North America. The official theme for Earth Day 2024 is “Planet vs. Plastic,” a call to arms issued by Earthday.org to reduce all plastic production by 60 percent by 2040 and to rapidly phase out all single-use plastics by 2030.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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“Can an event organiser ever truly be Net Zero?” Raccoon Media Group’s sustainability journey

Event Industry News

As the world sets ambitious targets to combat climate change, live events are under increasing scrutiny for their environmental impact. Raccoon Media Group (RMG) reflects on its sustainability efforts in the past year and questions the feasibility of achieving true net zero status in this dynamic industry.

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EMS 2024 Day Two Recap

Event Marketer

The post EMS 2024 Day Two Recap appeared first on Event Marketer.

2024 119
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DOT to U.S. Airlines: Make Flight Refunds Easier

MeetingsNet

New rules take some uncertainty out of the air-travel experience for on-the-road meeting professionals and their attendees. Here’s what’s new. Delayed and canceled flights, lost bags, wonky WiFi: You can’t police these travel hassles out of existence, but standards can be set for how airlines will deal with them when they happen. Right now, U.S. airlines set their own standards for what kind of flight problems warrant a refund, when and how refunds are issued, when baggage is considered lost, an

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How to Handle the 'Budget' Talk with Your Client

Special Events

Strategies to make the budget-talk process simple, straightforward, and stress-free

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Webex Pulls the Plug on Events Platform

EventMB

Skift Take: Cisco's strategic shift away from standalone event platforms towards integrated solutions within their Webex Suite marks the end of an era for virtual event platforms.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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A Guide to the Perfect Event Email Marketing Campaign

Stova

It’s no secret that some marketers believe that email marketing has lost its effectiveness. They believe that inboxes are simply too full, and they can’t break through the noise. If you’ve heard the same, don’t fall victim. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent.

Marketing 105
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Novum Live

Event Industry News

Novum Live is an award-winning Full-Service Events Agency dedicated to crafting unforgettable experiences. Specialising in solutions for a wide range of events such as Corporate Conferences right through to World Sporting Events. What sets Novum Live apart is our commitment to excellence and innovation.

Sports 105
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Jen and David’s Enchanting Wedding at Chateau Le Parc

EventSource

Jen and David’s wedding at Chateau Le Parc was every bit both stunning as it was elegant. Planned alongside the expert hands of Ever After by Justine , you can’t help but fall in love with the breathtaking beauty of Jen in her whimsical wedding dress and flawless makeup by Louminous Makeup. The talented Eric Cheng Photography captured the glamour and romance of the couples’ gorgeous ceremony.

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ICCA Opens New Office in Panama

EventMB

Skift Take: ICCA's expansion in Latin America and the Caribbean is the latest development in a continued collaboration with PROMTUR. The country's destination marketing organization is working to position Panama as an attractive hub for international associations.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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New and Renovated: Built to Gather

Smart Meetings

Spaces built to streamline community-building New and renovated debuts bring thoughtfully designed spaces that help to make authentic gathering easier than ever. These venues and meeting spaces are committed to being a space that facilitates community-building. All do well to also weave the special flavor of each of their destinations throughout, so your attendees walk away with both a fantastic meeting memory and an outstanding destination experience.

Hotels 98
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Insert Productions appoint Matt Rakowski as Marketing Manager

Event Industry News

Insert Productions are delighted to announce the appointment of Matt Rakowski as Marketing Manager. Managing Director Danny Pearce discussed the appointment: “We’re excited to welcome Matt to Insert so he can help give our projects the exposure they deserve.

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Winners Unveiled: The 2024 Ex Awards

Event Marketer

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. New to the program this year are expanded Trade Show Categories including: Best Overall Trade Show Exhibit Portfolio, Best Trade Show Exhibit Under 50×50, Best Trade Show Exhibit Over 50×50, Best Outdoor Trade Show Exhibit and Best In-Booth Trade Show Activation/Experience.

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Brightline On Track to Connect Las Vegas to Southern California

EventMB

Skift Take: Brightline West officially broke ground on the U.S.'s first high-speed rail system connecting Las Vegas to Southern California.

Meetings 206
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

Do you know the reasons your attendees show up at your events? And why do they wait so long to register, anyway? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Spoiler alert: It isn’t early bird discounts.

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Hans Anders & To The Point Events, good vibes only

eventplanner

40 years of Hans Anders. What a milestone! More than 500 enthusiastic employees put on their best disco outfit for an unforgettable evening.

Events 97
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Emerging Tech for Enhanced Engagement & Wayfinding at Events

Event Age by Swapcard

Event organizers are increasingly turning to advanced tech to make their events stand out from the crowd and attract returning exhibitors and attendees. Two emerging technologies in this mix? Blue dot technology and location-based messaging. These innovations are shaking up trade shows, offering on-the-fly navigation and tailored interactions that boost engagement and efficiency.

Tech 78
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Destination Brief: Phoenix Tops Rankings for Airport, Convention Center & Tech Growth

EventMB

Skift Take: From its investment in growth sectors like semiconductors and electric vehicles to its boom in hotel development and innovative transportation, Phoenix is a city on the rise — and event organizers are taking note. This sun-drenched region values nature just as much as technology, bridging the two to find solutions for more sustainable events.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Lessons Learned at IACC 2024

Smart Meetings

Luxury language and presentation tips IACC 2024 in Basking Ridge, New Jersey was centered around empowering attendees to be seen, heard and respected as they drive their careers forward as leaders in the meetings and events industry. Quinn Conyers was the keynote speaker to kick off the event, driving home her message of self-presentation and “luxury language to be an effective leader.

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Joy Squad named Headline Sponsor for Event Technology Awards US & Canada

Event Industry News

Joy Squad, the premier provider of custom photo booth activations for events across the United States, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S & Canada. The sponsorship marks a significant milestone in Joy Squad’s commitment to innovation and excellence in event technology.

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Seven Tips to Help You Perfect Event Registration    

ePly

Planning an event involves a lot of work, thinking, and steps. There’s a ton that goes into each step, and that’s why it’s sometimes easier to consume advice and tips in more digestible chunks. Instead of reading an entire encyclopedia on event planning in one sitting, you can target each facet of the event. Today, you can look specifically at event registration and some better ways to think about it.

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New Zealand Wants to Transform Delegates Into Influencers

EventMB

Skift Take: Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Earth Day is a Call to Action

Smart Meetings

Resources for green meetings; for today, and for the future Earth Day: it’s not just about spending extra time thinking about what we love about nature. It’s not a day for a green-themed party with leaf-adorned table settings, nor is it a day to hold a short-term campaign that fades into the background over the following weeks. credit: Shutterstock Think of it as a “green New Years’,” a day for setting resolutions we mean to keep through this year, and beyond.

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Countdown to 2030: The joint mission of three organisations to help the events industry reach its sustainability goals

Event Industry News

There are just six years left until the deadline for the 2030 Agenda for Sustainable Development, and Earth Day is a stark reminder of this important deadline, and an annual snapshot of how much work remains to be done.

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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.

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