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“The event is just the thing that happened, but the experience that we create is how we make people feel, and how we make people feel is what builds loyalty.” –Felicia Kaban, Director-Executive Events, Kenvue Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.
Love found its grand stage amidst the towering spires and historic refinement of Casa Loma as Siqi and Mikai began their journey to everlasting happiness and love. Every moment of their opulent celebration, seamlessly planned by Designed Dream Events , felt like a scene from a modern fairy tale with all the elements of romance and luxury. The morning started with the couple getting ready surrounded by their loved ones.
Are you ready for the next crisis to strike at your event? What plan do you have in place to communicate important messages to your attendees? Crisis communication is an essential, if often overlooked, element for all events. In fact, I believe it is so critical that I just took the time to complete a dual master’s degree in Emergency and Disaster Management & Homeland Security from American Military University on top of my certifications in Crisis and Disaster Management from American Milit
Arena Racing Group (ARC), the UK’s largest racecourse group, boasting 21 venues and 16 premier racecourses nationwide, has launched ‘Step Into Summer’ – a Wellness-inspired experience at meetings and conferences this summer. The concept has been designed to help event organisers to boost delegate wellbeing by embracing outdoor experiences, connecting with nature, and discovering the rich heritage and history at each r acecourse.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
“We listen to our customers and are very intentional with the concept of our activations so that it’s something they want to participate in and, hopefully, learn a lot about the brand.” —Brittany Shaw, Senior Brand Director, Liquid I.V. In the wheel-to-wheel racing of Formula 1, every second counts, with the cars designed to be incredibly aerodynamic to keep up with the cars ahead.
Through attending decades of Vermont Town Meetings, I learned that effective facilitation requires respect. For over two hundred years, my little hometown of Marlboro, Vermont, met at least once a year for “town meeting” : a form of local government where every eligible resident can directly participate in town governance. At our main annual town meeting, we discussed and voted on published agendas that included the town and school budgets and many other articles.
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Through attending decades of Vermont Town Meetings, I learned that effective facilitation requires respect. For over two hundred years, my little hometown of Marlboro, Vermont, met at least once a year for “town meeting” : a form of local government where every eligible resident can directly participate in town governance. At our main annual town meeting, we discussed and voted on published agendas that included the town and school budgets and many other articles.
You have heard of craft beer, craft cocktails and even craft stores, but how about craft events? Playing on the small-batch distilling and culinary legacy in Louisville, Kentucky, Meeting Professionals International (MPI) is approaching its annual World Education Congress as a personally crafted experience that allows attendees to build a calendar of sessions that fits their career goals.
emc3 has been honoured with a King’s Award for Enterprise: International Trade. Announced yesterday [Monday 6th of May 2024], emc3 has officially been recognised for its excellence in International Trade and is one of 252 organisations nationally recognised with a prestigious King’s Award for Enterprise. The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen
“The biggest trend right now is that ability to sort of change and flex and try and experiment and not be like, ‘Here’s what you’re going to do, and this is your journey.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.
Skift Take: Many meeting and event professionals work from home. Climate benefits are associated with not commuting to an office, but home setups aren’t the most environmentally friendly.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Darren Howard Darren Howard, Suncadia Howard joins Suncadia as director of golf. He began his career in 1991 when he became a PGA Class A Professional. He grew in his experience at prestigious golf clubs across the nation, organizing and executing events on both local and national levels. At Suncadia, he will work to optimize golf optimizations across the destination and work with course superintendents to improve courses’ playability.
Some may think an event is over when the guests leave the venue, and the doors are shut, but event managers still do much more work. Part of the work is to gauge attendees’ satisfaction and measure the event’s success. Today, we will share some best practices to help you create effective event surveys to measure this success. What Are Post-Event Surveys?
Events are everything , and it’s the mantra that guided EMS 2024 in Las Vegas, where event profs convened for a three-day discussion that explored every aspect of the experiential marketing discipline. The post Video Recap: The 2024 Experiential Marketing Summit appeared first on Event Marketer.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
By the time Churchill Downs Bugler Steve Butteman sounded the “call to post,” a number of notable performances had already taken place. The University of Louisville marching band played “My Old Kentucky Home,” Kentucky native Wynonna Jud performed the National Anthem and lifestyle influencer and restauranteur Martha Stewart called “Riders Up” from the red carpet. 157,000 people had experienced Louisville hospitality in-person and 16.7 million tuned in for the “most exciting two minutes in sports
We at Innovate Marketing Group are thrilled and honored to announce that we have been recognized as a Silver Finalist at the prestigious 22nd EX Awards , presented by Event Marketer. Being acknowledged among the top contenders in the industry is truly humbling. It reaffirms our commitment to excellence and fuels our passion for creating unforgettable experiences.
You’ve spent countless hours and resources planning an amazing event. But what happens if no one shows up? Event registration can make or break the success of your event. A seamless event registration process leads to more attendees and higher revenues. A leaky process, on the other hand, leads to missed opportunities and diminishing ROI. Let’s examine an often overlooked but important source of attendees for your event: incomplete registrants AKA the people who stalled midway through your even
Skift Take: Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Get more character, history and experience this summer in boutique hotels Try something a little different for your summer incentives, small meetings or executive retreats in major destinations. Boutique hotels come in all different varieties—historic, niche, off the beaten path and everything in between. Smart Meetings is inspiring meeting professionals to be creative and immerse their guests in experience and culture with these popular and unique boutique hotels.
Venues of Excellence prides itself in inviting independent, diverse and unique venues into its portfolio, and The Jocky Club Rooms is exactly that, an historic venue with versatile space within the unique setting of the spiritual home of British Horseracing in Newmarket. Where extraordinary comes as a standard, conference and event planners choosing to host their events can walk the corridors travelled by historical legends and dine in Georgian splendour in rooms adorned with equine masterpieces
Sizzle Nightclub & El Paradiso Beach Club have announced an exclusive long-term partnership with Glownet.com to power the hottest events & personalized resort packages in Zante. In a move that marks a first in the region, Glownet.
Skift Take: Tourism Diversity Matters was roiled by a workplace bullying scandal at the end of February. In an effort to repair the damage, the nonprofit has appointed noted DEI expert Hattie Hill as its interim CEO.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Curate your perfect gathering in California If you’re looking for a classic California meeting, know that the options abound. California is wildly diverse, and rich with opportunities for any style meeting. Whether you’re looking for city vibes, a relaxing stay amongst rolling green hills or a deep dive into California history in the state capital, know that you’ll find it at these new and renovated hotels.
Mercure Manchester Piccadilly has won Best Contemporary Hotel in North West England at the UK Enterprise Awards 2024. A dedicated research and judging team assessed a host of businesses across the UK for SME News’ seventh annual UK Enterprise Awards, which honours the remarkable accomplishments of companies from a wide range of industries. The Mercure’s entry was considered alongside reviews, testimonials, and crucial feedback from clients and customers and chosen by the judges for its exe
To extend engagement and reinforce messaging, build a plan to connect with attendees before and after in-person events. Part one of our feature on pre- and post-event strategies for year-round impact Organizations set lofty goals for their in-person meetings: educating participants, building business relationships, enhancing brand visibility, recognizing excellence, boosting business momentum, and so on.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Leading creative communication agency DRPG has marked the month of Earth Day with a series of eco-friendly initiatives, highlighting the proactive efforts of its Stage & Scenic team specifically in championing sustainability and community engagement. Throughout April the team have volunteered their time to spruce up the local Open Trail in Worcestershire as well as giving an affordable food club in Birmingham a shopfront makeover.
Have you ever asked yourself what the human side of your event is? In a world where speed of execution is paramount and digital experiences dictate the way we should plan and run events, making your attendees feel truly cared for can be a hard task.
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