Attendease
MAY 9, 2024
Some may think an event is over when the guests leave the venue, and the doors are shut, but event managers still do much more work. Part of the work is to gauge attendees’ satisfaction and measure the event’s success. Today, we will share some best practices to help you create effective event surveys to measure this success. What Are Post-Event Surveys?
IMG
MAY 7, 2024
We at Innovate Marketing Group are thrilled and honored to announce that we have been recognized as a Silver Finalist at the prestigious 22nd EX Awards , presented by Event Marketer. Being acknowledged among the top contenders in the industry is truly humbling. It reaffirms our commitment to excellence and fuels our passion for creating unforgettable experiences.
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Conferences that Work
MAY 6, 2024
Through attending decades of Vermont Town Meetings, I learned that effective facilitation requires respect. For over two hundred years, my little hometown of Marlboro, Vermont, met at least once a year for “town meeting” : a form of local government where every eligible resident can directly participate in town governance. At our main annual town meeting, we discussed and voted on published agendas that included the town and school budgets and many other articles.
EventMB
MAY 8, 2024
Skift Take: Many meeting and event professionals work from home. Climate benefits are associated with not commuting to an office, but home setups aren’t the most environmentally friendly.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Attendease
MAY 7, 2024
You’ve spent countless hours and resources planning an amazing event. But what happens if no one shows up? Event registration can make or break the success of your event. A seamless event registration process leads to more attendees and higher revenues. A leaky process, on the other hand, leads to missed opportunities and diminishing ROI. Let’s examine an often overlooked but important source of attendees for your event: incomplete registrants AKA the people who stalled midway through your even
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
MeetingsNet
MAY 9, 2024
To extend engagement and reinforce messaging, build a plan to connect with attendees before and after in-person events. Part one of our feature on pre- and post-event strategies for year-round impact Organizations set lofty goals for their in-person meetings: educating participants, building business relationships, enhancing brand visibility, recognizing excellence, boosting business momentum, and so on.
EventMB
MAY 7, 2024
Skift Take: Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.
Event Marketer
MAY 9, 2024
“We listen to our customers and are very intentional with the concept of our activations so that it’s something they want to participate in and, hopefully, learn a lot about the brand.” —Brittany Shaw, Senior Brand Director, Liquid I.V. In the wheel-to-wheel racing of Formula 1, every second counts, with the cars designed to be incredibly aerodynamic to keep up with the cars ahead.
Smart Meetings
MAY 9, 2024
Are you ready for the next crisis to strike at your event? What plan do you have in place to communicate important messages to your attendees? Crisis communication is an essential, if often overlooked, element for all events. In fact, I believe it is so critical that I just took the time to complete a dual master’s degree in Emergency and Disaster Management & Homeland Security from American Military University on top of my certifications in Crisis and Disaster Management from American Milit
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
MAY 7, 2024
Arena Racing Group (ARC), the UK’s largest racecourse group, boasting 21 venues and 16 premier racecourses nationwide, has launched ‘Step Into Summer’ – a Wellness-inspired experience at meetings and conferences this summer. The concept has been designed to help event organisers to boost delegate wellbeing by embracing outdoor experiences, connecting with nature, and discovering the rich heritage and history at each r acecourse.
EventMB
MAY 9, 2024
Skift Take: Selected by the Skift Meetings team, the 2024 Skift Meetings Awards judging panel includes industry experts, innovators, and leaders.
Event Marketer
MAY 8, 2024
“The event is just the thing that happened, but the experience that we create is how we make people feel, and how we make people feel is what builds loyalty.” –Felicia Kaban, Director-Executive Events, Kenvue Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.
Smart Meetings
MAY 9, 2024
You have heard of craft beer, craft cocktails and even craft stores, but how about craft events? Playing on the small-batch distilling and culinary legacy in Louisville, Kentucky, Meeting Professionals International (MPI) is approaching its annual World Education Congress as a personally crafted experience that allows attendees to build a calendar of sessions that fits their career goals.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Planning Pod
MAY 7, 2024
Event and venue businesses traditionally tend to rely on static pricing models…in other words, setting a fixed price for packages regardless of the season or other fluctuations impacting demand. While this approach offers simplicity, it fails to help your business benefit from the dynamic nature of the event industry. Any seasoned event pro knows that peak seasons, holidays, and popular dates often see high demand, while slower periods often come with struggles to fill available space.
EventMB
MAY 7, 2024
Skift Take: Tourism Diversity Matters was roiled by a workplace bullying scandal at the end of February. In an effort to repair the damage, the nonprofit has appointed noted DEI expert Hattie Hill as its interim CEO.
SmartMeetings
MAY 6, 2024
How tech events fuel robust employee engagement The tech industry is famous for its festivalized events. And, certainly, they leave a major impact. But what role does festivalization play in an event, and in the longer-term impact of employee satisfaction, really? And are there other ways tech events are achieving measurable impact with their events?
Smart Meetings
MAY 10, 2024
Darren Howard Darren Howard, Suncadia Howard joins Suncadia as director of golf. He began his career in 1991 when he became a PGA Class A Professional. He grew in his experience at prestigious golf clubs across the nation, organizing and executing events on both local and national levels. At Suncadia, he will work to optimize golf optimizations across the destination and work with course superintendents to improve courses’ playability.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Prestige Events Magazine
MAY 7, 2024
emc3 has been honoured with a King’s Award for Enterprise: International Trade. Announced yesterday [Monday 6th of May 2024], emc3 has officially been recognised for its excellence in International Trade and is one of 252 organisations nationally recognised with a prestigious King’s Award for Enterprise. The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen
EventMB
MAY 6, 2024
Skift Take: The International Association of Exhibitions and Events and UFI, The Global Association of the Exhibition Industry, have signed a memorandum of understanding to re-establish a regular exchange between the two.
SmartMeetings
MAY 7, 2024
Designing events that connect and inspire 112 years ago, sociologist Emile Durkheim wrote: ‘The very fact of congregating is an exceptionally powerful stimulant. Once the individuals are gathered together, a sort of electricity is generated from their closeness and that quickly launches them to an extraordinary height of exaltation.” This is how the concept of shared joy or in scientific terms “collective effervescence” was born.
Smart Meetings
MAY 6, 2024
By the time Churchill Downs Bugler Steve Butteman sounded the “call to post,” a number of notable performances had already taken place. The University of Louisville marching band played “My Old Kentucky Home,” Kentucky native Wynonna Jud performed the National Anthem and lifestyle influencer and restauranteur Martha Stewart called “Riders Up” from the red carpet. 157,000 people had experienced Louisville hospitality in-person and 16.7 million tuned in for the “most exciting two minutes in sports
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
MAY 7, 2024
“The biggest trend right now is that ability to sort of change and flex and try and experiment and not be like, ‘Here’s what you’re going to do, and this is your journey.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.
EventMB
MAY 6, 2024
Skift Take: Bonnie Grant is promoting Philadelphia as a premier host of life sciences meetings by showcasing unique destination opportunities.
SmartMeetings
MAY 9, 2024
Dave Leong speaks on making everyone feel welcomed at events As Smart Meetings leans into exploring what the concept of “belonging” means to the meetings and events industry and how we can all do better, we are sitting down with experts to capture their different angles on what the idea of belonging is. Dave Leong, founder and CEO of Super Creative, gives his expert insight into his thoughts on belonging and what progress for the future looks like.
Smart Meetings
MAY 8, 2024
Curate your perfect gathering in California If you’re looking for a classic California meeting, know that the options abound. California is wildly diverse, and rich with opportunities for any style meeting. Whether you’re looking for city vibes, a relaxing stay amongst rolling green hills or a deep dive into California history in the state capital, know that you’ll find it at these new and renovated hotels.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
eventplanner
MAY 5, 2024
Have you ever asked yourself what the human side of your event is? In a world where speed of execution is paramount and digital experiences dictate the way we should plan and run events, making your attendees feel truly cared for can be a hard task.
EventMB
MAY 9, 2024
Skift Take: Ian Cummings, global head of meetings and events for CWT Meetings & Events, has stepped down. This comes after a deal in which American Express Global Business Travel is acquiring the company.
Event Marketer
MAY 10, 2024
Events are everything , and it’s the mantra that guided EMS 2024 in Las Vegas, where event profs convened for a three-day discussion that explored every aspect of the experiential marketing discipline. The post Video Recap: The 2024 Experiential Marketing Summit appeared first on Event Marketer.
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