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“This was more than just an event; this was a movement.” –Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. Cosmetics e.l.f. sponsored Indy 500 driver Katherine Legge, the only woman who competed in this year’s race. When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change.
Love stories often unfold in the most enchanting ways, weaving tales of two hearts finding their perfect rhythm. Adela and Michael’s journey was no exception, culminating in a classically elegant wedding at The Doctor's House. Tucked away in the serene beauty of Kleinburg, the venue’s timeless charm and rustic elegance perfectly complemented the essence of their love-filled affair.
When you bring people together for a meeting or event, there is always a reason. You may want to educate, create raving fans, increase sales or network with colleagues and clients. Often, it’s a combination of these goals. For over 8,000 years wine has played a central role in fostering connection, business and culture. It can enhance almost any event, contributing to depth, delight and significance that are fundamental to almost every program we curate.
Recently, I’ve been practicing what Susan Pollak calls “letting go of whatever isn’t serving you right now” Perhaps your first thought is “That sounds nice” , quickly followed by a second thought along the lines of “Huh, easy to say, hard to do. OK, Adrian, how can I let go in this chaotic world?” I’ve no guarantees, but here are nine suggestions that almost always work for me. 1 — Notice what’s going on Yes, we need to shut up and list
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The exhibit features nine artists working on new pieces that draw from their previous work, but will now be AI-powered and interactive. Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each p
In a picturesque setting nestled along the serene shores of Stony Lake, Stefanie and Alex’s dream wedding weekend unfolded in a symphony of rustic yet elegant settings. The sprawling grounds, kissed by the gentle caress of nature, offered a perfect canvas where their love story could unfurl amidst natural grandeur. Wedding coordinator Julia Weird ensured every aspect of their special day was infused with personalized charm and seamless beauty.
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In a picturesque setting nestled along the serene shores of Stony Lake, Stefanie and Alex’s dream wedding weekend unfolded in a symphony of rustic yet elegant settings. The sprawling grounds, kissed by the gentle caress of nature, offered a perfect canvas where their love story could unfurl amidst natural grandeur. Wedding coordinator Julia Weird ensured every aspect of their special day was infused with personalized charm and seamless beauty.
No need to sacrifice serenity for ideal destination access From vibrant green Florida to the Great Salt Lake to sunny California, new and renovated hotels offer up an enhanced experience and brilliantly refreshed meeting space. Thoughtfully designed spaces enhance a feel of serenity right in the middle of ideal locations where you’ll find easy access to each respective destination’s business hub.
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design.
The past few years have witnessed a seismic shift in business operations, with remote and hybrid working patterns becoming increasingly prevalent. Virtual events, once seen as a temporary solution, have evolved into a viable and often preferred alternative to traditional in-person meetings. Webinars and digital exhibitions, in particular, have undergone a transformative few years, with organizers and attendees alike recognizing the benefits and challenges of the digital format.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Growing up, Allyson Gee, CMP Fellow , told everyone she would be an artist one day. “Then,” she says, “I realized traditional art, like drawing or painting, wasn’t my gift.” Her gift, she would later discover, lay elsewhere. Fast forward to the present day, and you’ll find her working as event venue manager at Hines@Airbnb. “I may not have grown up to be a professional artist in a traditional sense,” Gee says, “but I can confidently say events are now my canvas and the details have the greatest
Skift Take: Cvent's latest acquisition provides the event tech giant with fresh AI capabilities, a purpose-built centralized vendor sourcing process and a broader offering of vendors across ten categories.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow renewals and rosé for days. DO WE REALLY HAVE TO CALL THIS ODE TO BUGS A ‘SYMPHONY’? Squeamish as we are, we have to applaud Orkin for its creative chops. The brand on June 8 hosted a Cicada Symphony “Orkinstra” performance in Springfield, IL, that served as a celebration of a rare occurrence: For the first time since 1803, two cicada broods emerged simultaneously acr
Pixl Evolution, a leading provider of event technology and production services, has recently achieved ISO 27001 certification. This significant milestone underscores the company’s dedication to ensuring the security and privacy of client data. In today’s digital events landscape, ensuring data security is crucial for both event organisers and their chosen suppliers.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The $450 billion U.S. wellness industry (as measured by McKinsey & Company ) could help meeting professionals design events that are more effective, accommodating and memorable. To demonstrate the power of integrating elements to nurture body and mind into agendas, Caesars Entertainment pulled from its Wellness Menu of activities, F&B options and speakers to immerse a group of 100 meeting professionals and industry watchers in the possibilities over three days at Nobu Las Vegas in Caesar
Skift Take: Cvent swapped Las Vegas for San Antonio for its user conference this year, with 4,000 attendees taking part and generating an estimated $7.1 million in economic impact for the city.
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. In this guide, we’re walking you through everything you should know about event vendors.
The past few years have witnessed a seismic shift in business operations, with remote and hybrid working patterns becoming increasingly prevalent. Virtual events, once seen as a temporary solution, have evolved into a viable and often preferred alternative to traditional in-person meetings. Webinars and digital exhibitions, in particular, have undergone a transformative few years, with organizers and attendees alike recognizing the benefits and challenges of the digital format.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Learn how to make the delegate experience positively memorable “Delegate experience is no longer just about the content delivered; it’s about how attendees really feel throughout the event. People will forget most things about an event, but they won’t forget the way you make them feel. It’s what we experience at an event and how it makes us feel that makes the event memorable.” says Chief Commercial Officer Richard Smith.
Skift Take: Cvent swapped Las Vegas for San Antonio for its user conference this year, with 4,000 attendees taking part and generating an estimated $7.1 million in economic impact for the city.
After introducing a “wellness menu” last fall, Caesars Entertainment walked the talk at its inaugural Global Wellness Summit. For organizations open to it, building wellness activities into an event agenda offers a variety of potential benefits. It can energize attendees for upcoming sessions, engage them in ways that make the event more memorable, introduce them to healthful stress-reduction practices, and build community around shared experiences.
Family-Run Startup Offers Unique and Delicious Jelly Shots for All Occasions YIXO Limited, a vibrant new player in the event catering scene, is thrilled to announce its grand launch.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Venues of Excellence (VOE), the UK’s leading consortium for independent venues, specialising in conference and events, has announced outstanding success in its key business objectives over the past year. The consortium, now in its third year of ownership with Mandy Jennings, CEO at the helm, has continued to expand the portfolio, introducing 14 new venues in the past 12 months.
Favorable hotel deals are appearing for event groups willing to gather in hurricane-prone areas in late 2024 and 2025. How does a “flexible cancellation clause” and 50-percent attrition allowance sound? Just as the 2024 hurricane season began on June 1, a few meetings-focused hotels in South Florida, both on the Atlantic and Gulf coasts, publicized promotions to the group market featuring especially favorable pricing and contract terms for meetings taking place between July and December of 2024
Noodle Live was established in 2012 with the goal of providing event organizers with cutting-edge technology and sustainable solutions. We are a global team of passionate events professionals who have been committed to innovation and true sustainability since the very beginning.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The wait is almost over – The Meetings Show 2024 kicks off at ExCeL London next week, and final preparations are in full swing for what promises to be THE must-attend event for #eventprofs this summer. Taking place on 19-20 June, The Meetings Show features a jam-packed programme with a stellar line up of meeting and event suppliers from across the globe, a thought-provoking education programme, and countless networking opportunities.
Skift Take: Meeting planners are often challenged to provide exceptional experiences on limited budgets. A city with ample leisure appeal, such as Portland, Oregon, can give people a compelling reason to attend. Add in sector-specific field trips and strong EDI credentials, and this “Silicon Forest” is a meeting destination on the rise.
According to the latest analysis from the Advertising Specialty Institute, distributor sales of promotional products, including event giveaways, in 2023 set a new record, reaching more than $26 billion in sales. Last year, a Reddit user who was helping to plan for a booth at a conference asked the online academic community on the social website for suggestions on swag.
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