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As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts.
When the historic allure of Alderlea intertwines with the allure of modern bridal elegance, unbridled enchantment ensues. Captured exquisitely in these photographs, a captivating wedding soiree styled shoot in Brampton, reveals a seamless blend of past and present. The muses for this dreamlike affair was the striking model Kavin Ketheeswaran, alongside the actress Ogeindiana, embodying the timeless essence of the eternal bride.
Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. But constantly switching between apps wastes precious time and creates opportunities for errors to slip through the cracks.
Identity Middle East announces the opening of a new office in Ras Al Khaimah (RAK), aimed at expanding the company’s operations and enhancing its ability to serve clients across the Middle East. This new office is part of Identity’s broader strategy to strengthen its regional presence and support its long-term growth objectives. Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working cl
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision. In that spirit, the event was rebranded as “NXT” and transformed to make all 1,200 attendees feel like they had dodged the traditional hotel venue and landed at SXSW.
Love sparkled under the glimmering chandeliers at the Shangri-La Hotel, Toronto , where Isabel and Ryan celebrated their opulent wedding. The hotel’s sophisticated interiors and unparalleled city views provided a stunning backdrop for their lavish affair. With Narelle Janine Events handling the month-of planning and LoveLee Celebrations as both the main planner and bride, every aspect of the day was flawlessly executed, delivering a seamless and luxurious experience.
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Love sparkled under the glimmering chandeliers at the Shangri-La Hotel, Toronto , where Isabel and Ryan celebrated their opulent wedding. The hotel’s sophisticated interiors and unparalleled city views provided a stunning backdrop for their lavish affair. With Narelle Janine Events handling the month-of planning and LoveLee Celebrations as both the main planner and bride, every aspect of the day was flawlessly executed, delivering a seamless and luxurious experience.
Welcome to Smart Travel, our weekly column where we share our latest tips and tricks to stay up to date on the can’t-miss news in travel. Today, we size up the latest hotel picks from Michelin, wince at the latest financial report from Delta, pack our broomsticks for a new ‘Wicked’ experience and more. Michelin Announces Latest Top Hotel Picks in U.S., Canada and Mexico On Thursday, Michelin released its top choices in hotels in the U.S., alongside new additions in Canada and Mexico.
By Dermot Herlihy, Commercial Director at DUKES London Technology is advancing at lightning speed and in recent years, artificial intelligence (AI) is increasingly finding its place in the hospitality and events industry. From automated RSVPs to virtual event planning assistants, AI promises efficiency and convenience. But when it comes to creating truly memorable events, there’s one thing technology will never replace – the human touch.
Under blue skies in Manhattan’s Flatiron Plaza on Thursday, Sept. 12, an orange force baked its way into the morning commute as King’s Hawaiian, known for its rolls and breads, officially launched the Snack House Tour promoting its new Soft Pretzel Bites product and grand entrance into the snack category. NFL legend and brand spokesperson Eli Manning manned a custom King’s Hawaiian pretzel cart in the plaza, dolling out free samples and shooting content.
Skift Take: Sotheby’s and Marriott have teamed up to auction off two high-end travel experiences. With bidding closing soon, are these exclusive packages extraordinary enough to attract the VIPs they are aimed at?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
When crisis strikes a meeting professional’s host city and hotel, it’s comforting to know that—despite the uncertainty that surrounds unexpected events—the hotel in which you’re hosting your event is well prepared to take on the challenge. This is what Loews Atlanta Hotel demonstrated when Sustainable Forestry Initiative Conference (SFI) hosted their event just days after a water main break occurred in downtown Atlanta, and later impacted another water main pipe in midtown Atlanta, just days bef
Ansty Hall joins Exclusive Collection following extensive brand and restoration project UK B-Corp hotel group, Exclusive Collection , is pleased to announce the expansion of its portfolio with the rebirth of Ansty Hall in Warwickshire. Rising with renewed vitality, the grade II listed Georgian manor has undergone an extensive renovation to breathe new life into its storied walls.
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. “Each new season gives us an opportunity to bring fresh perspectives and new topics to explore within the fashion industry, along with business heavyweights that have so much wisdom to share with our community,” Kelly Helfman, president at MMGNET Group told EM.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We’ve got some new kids on the block! The oldest Gen-Zers are nearing 30, which means they’ve entered the professional world and are attending trade shows, conferences, and other events. While millennials and Gen X still make up most of your event attendance, Gen Z is quickly joining the ranks—they currently comprise 27% of the global population. What worked for one generation won’t necessarily work for another.
Where cutting-edge technology and exceptional entertainment converge: PPDS and Oracle Red Bull Racing team up together with Vogel’s and Ruitech Solutions to create one of the world’s most unique, deeply immersive, experiential event locations, with MK-7 now home to Europe’s largest* indoor dvLED wall. PPDS, the exclusive global provider of Philips Professional Displays, is delighted to announce the latest evolution of its partnership with Oracle Red Bull Racing, with the installation of a record
We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. From wetsuits to bucket hats to flip flops, we explored the variety of exhibits that made up the largest and longest-running watersports, beach and resort lifestyle trade show, which is produced twice annually in September and January.
Skift Take: Sales kickoffs (SKOs) start the engine for a productive year. Securing the right technology partner can ensure they reach their maximum potential and drive growth.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
With so many moving parts to organising an event, having a single platform covering all your technology requirements makes things a little easier. A single source of truth, one interface to manage, a single overview of all aspects of the event and no more trying to hold disparate systems together with string!
Culinary concept caterer PenniBlack launched its Autumn & Winter concept at Shoreditch hot spot Kachette, on Tuesday. A hundred corporate bookers and event agents from firms including Orange, Sugar & Rind and Snook were immersed in a sensory experience from the moment they stepped into the venue. Enveloped in Harvest Moonlight, created by Halo Lighting, guests were offered a choice of the delectable ‘Autumn Orchard Fizz’ mocktail, or the whisky based ‘Honey Loves Pit,’ the English sparkl
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds. FESTIVALGOERS SLIDE INTO GOOGLE PLAY’S GLOW-IN-THE-DARK PLAYSCAPE Google Play Points members had a shot at unlocking exclusive rewards and experiences during the Zedd In The Park music festival at the LA State Historic Park last week, whether they were on-site at the “Google Play Playground” or online navigating the brand’s virtua
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Acquisition extends Cvent’s reach into the rapidly growing category of repeatable events trusted by marketers to generate awareness, create demand and grow revenue Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has acquired Splash, an event marketing technology company.
Moving Venue celebrates 40 th at Natural History Museum 250 guests in attendance 625 glasses of Champagne served alongside 1500 canapes to all guests The “Rebellious by Nature” theme featured botanical headpieces and vibrant outfits that fully embraced the concept. Moving Venue, London’s most experienced event caterer, celebrated a milestone 40th anniversary on Tuesday 10 th September in grand style at the iconic Natural History Museum.
Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Jockey Club Venues, with its collection of flexible spaces for events both big and small, has a wealth of experience when it comes to hosting and organising large-scale events. Hannah Gates, Operations Manager at Cheltenham Racecourse, shares her wisdom and offers practical advice to ensure that your large-scale event goes without a hitch.
UK’s leading hospitality charity Hospitality Action has launched a comprehensive new guide, “Next Steps: What the industry can do to improve wellbeing in hospitality”. Developed in partnership with the fundraising initiative Walk for Wellbeing, the guide is designed to equip hospitality businesses and individuals with effective strategies to enhance employee mental health and wellbeing.
(Photo Credit: Arturo Olmos for AARP) AARP, which is dedicated to helping people live their best lives as they age, likes to pop up in unexpected places, from New Orleans Jazz Fest to Sturgis Motorcycle Rally to pickleball championships. So when the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April through July, the brand saw an opportunity to satisfy its multigenerational strategy and supersize on surprise and delight.
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