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Events have a lot to offer your organization. They bring more awareness, opportunities to fundraise, time for engagement and networking, and can even boost supporter recruitment and retention. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy.
Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters in New York City to make some noise—and its case for bringing a pro football game to Dublin.
Emily and Gerry’s wedding at Three Feathers Terrace was all about celebrating their love in a setting that felt both modern and intimate. The summer sun added a soft glow to the day, perfectly highlighting the venue’s natural beauty. Surrounded by her closest friends in beautiful satin bridesmaid dresses , Emily wore a gown from Élisabeth & Beau that seemed made just for her.
The Venues Collection is delighted to announce the promotion of two key members and a restructure of its commercial team, emphasising the company’s commitment to growth and excellence in the conference and events sector. Lisa Morris has been promoted to the role of Commercial Director and will lead the new commercial team. Lisa brings over 25 years of extensive venue and hotel experience to her new role, having worked with renowned brands such as Marriott, Q Hotels, and Almarose Hotels.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In this episode of What One Thing? , a Smart Meetings podcast, host JT Long, vice president and content director of Smart Meetings, explores essential strategies for ensuring safety in an increasingly risky world. JT welcomes Kevin Coffey, a travel security and meeting risk advisor, who brings decades of expertise from his time as a detective with the Los Angeles Police Department’s LAX Airport Crimes Investigation Detail.
Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sp
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sp
Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Here’s the post in full: Let’s compare Jeff’s points about media platforms’ responsibilities with my views on the responsibilities of conferences.
Arena Racing Company (ARC), the UK’s largest racecourse group, has launched a Christmas Live Lounge at Newcastle Racecourse for the 2024 corporate festive party season. ARC’s new shared party concept promises to revolutionise the traditional Christmas party experience. A New Era of Christmas Parties Christmas Live Lounge will provide a relaxed atmosphere and a unique party vibe, with local bands and DJs for entertainment and Christmas-themed Street food, perfect for those seeking a l
Vote for the Best in the Industry At Smart Meetings, we believe in the power of innovation to transform the way we gather, nourish, and reward guests. For over two decades, we have spotlighted the venues and destinations at the forefront of change, helping you craft events that leave lasting impressions. The Platinum Choice Awards are not just about recognizing the industry’s leaders; they’re about coming together as a community to celebrate our collective achievements and aspiration
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. With Gen Z leading the charge, non-alcoholic craft beverages continue to trend (look no further than dirty soda ), and savvy brands are responding.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.
IET Birmingham: Austin Court will host the highly anticipated CHS Birmingham Welcome Reception. The partnership will form a crucial part of the hosted buyer and exhibitor experience for the show, allowing for informal but business-focused networking ahead of the main event the following day. The Welcome Reception has become a mainstay of CHS Birmingham and takes place the evening before the event from 6.30-8.30pm.
For meetings with a sense of adventure With the rising desire among travelers to trek to never-been-before destinations, planners looking to give their attendees the experience of a lifetime have a wealth of choices. These new and renovated properties stand in exciting destinations and exhibit the thoughtful sense of place that today’s travelers crave.
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires CPG Agency has added three new senior members to its Creative Studio. Melanie Goodwin joins as senior creative strategist. Chris Merrifield joins as senior creative director.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Seth Godin has spent decades inspiring thousands of audiences to make change happen. At Skift Meetings Forum, he shared some strong advice for planners.
By Simon Hainsworth, Managing Director of Corporate & Sporting Events Management (CSE) This year’s Olympic Games in Paris saw sustainability placed front and centre, with a heavy focus on emissions reduction and an unprecedented £1.2 billion invested in the cleanup of the River Seine. With the complexity of logistics involved in delivering a large-scale event, events themselves can account for a high degree of needless waste if not managed properly.
Ronnie Collins Ronnie Collins, Visit Anaheim Collins is Visit Anaheim ’s new chief sales officer (CSO). Since joining Visit Anaheim in 2023, he has seen numerous successes, including redeploying Visit Anaheim’s meeting sales team to better service local hotels and launching several new programs, including an incentive program for hotels to generate group business.
Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn Mawr, PA, with an attention-grabbing pop-up.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: TED’s chief program and strategy officer took center stage at Skift Meetings Forum, inspiring 250 meeting professionals to think strategically about their careers.
Experiential marketing agency TRO will once again deliver the activation at this year’s BMW PGA Championship for its longstanding client BMW. Taking place from 19-22 September at the iconic Wentworth Club, the BMW PGA Championship stands as one of the UK’s premier golf festivals. The event will include a charity Pro-Am and a 4-day golf tournament, featuring a host of European star golfers.
Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free. Although virtual events offer a variety of benefits, one common challenge that event managers face is keeping attendees, participants, and guests engaged from behind their screens.
For the latest in can’t miss travel news, we cover levitating trains, travel market projections, the ultimate flight experience and more. Wondering what your business travel expenses might look like in 2025? Read what the CEO of Global Business Travel Forecast has to say. Dreaming of a 30-minute commute from Los Angeles to San Francisco? We have an update on how that’s inching closer to reality.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.
Eastside Rooms, Birmingham’s newest conference venue, has revealed a significant increase in association-based event turnover for 2024 compared to 2023. In 2023, the venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5% increase, showcasing the venue’s growing reputation and influence within the sector.
No matter how you slice it, managing multiple events requires planning superpowers. But being an event planning rockstar doesn’t mean your job is easy. In a world where companies need to be more visible than ever—while event budgets keep getting smaller—successfully planning and executing multiple corporate events simultaneously can feel like pushing a boulder uphill.
With Lake Erie as a backdrop, sustainability expert Leor Rotchild shared case studies of sustainable business events held in Canada during the ASAE day trip. Earlier this year, when the team at Destination Canada brainstormed how they could add “oomph” to their brand activation at the 2024 American Society of Association Executives (ASAE) Annual Meeting & Exposition, they had an epiphany: Canada’s Pelee Island is just 20 minutes by air from Cleveland, ASAE’s host city.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: So few people in the general public understand what meeting planners do. We can’t even decide what to call ourselves. Why does meeting planning have such an identity crisis?
Destination Emirates Old Trafford has launched a guide for event planners, both new and experienced, on how to get the most out of their Christmas events this year. The guide, which comes in blog, video, and social media form consists of top tips for organisers when planning these important business events. The guide has been created in partnership with the venue’s event operations team, who have experience in organising events from small corporate meetings to large scale sporting and musical ev
Get actionable insights with these 21 post-event survey questions. Learn how to engage guests, improve event quality, and boost accessibility for future events!
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