Eventmobi

SEPTEMBER 18, 2024

Events have a lot to offer your organization. They bring more awareness, opportunities to fundraise, time for engagement and networking, and can even boost supporter recruitment and retention. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy.

Event Marketing 321

Event Marketing Marketing Social Media Events 321

EventMB

SEPTEMBER 19, 2024

Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.

Meetings 218

Meetings 2024 218

Conferences that Work

SEPTEMBER 16, 2024

Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Here’s the post in full:  Let’s compare Jeff’s points about media platforms’ responsibilities with my views on the responsibilities of conferences.

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Conference 2012 Conference Design Government 202

Attendease

SEPTEMBER 19, 2024

Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free. Although virtual events offer a variety of benefits, one common challenge that event managers face is keeping attendees, participants, and guests engaged from behind their screens.

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Event Marketer

SEPTEMBER 19, 2024

Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sp

Food and Beverage 116

Food and Beverage Wireless Sports Social Media 116

PCMA Convene

SEPTEMBER 20, 2024

With Lake Erie as a backdrop, sustainability expert Leor Rotchild shared case studies of sustainable business events held in Canada during the ASAE day trip. Earlier this year, when the team at Destination Canada brainstormed how they could add “oomph” to their brand activation at the 2024 American Society of Association Executives (ASAE) Annual Meeting & Exposition, they had an epiphany: Canada’s Pelee Island is just 20 minutes by air from Cleveland, ASAE’s host city.

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Sustainability Fashion 2024 Advertising 106

Attendease

SEPTEMBER 18, 2024

No matter how you slice it, managing multiple events requires planning superpowers. But being an event planning rockstar doesn’t mean your job is easy. In a world where companies need to be more visible than ever—while event budgets keep getting smaller—successfully planning and executing multiple corporate events simultaneously can feel like pushing a boulder uphill.

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Management Sponsorships Event Management Events 195

Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. With Gen Z leading the charge, non-alcoholic craft beverages continue to trend (look no further than dirty soda ), and savvy brands are responding.

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EventMB

SEPTEMBER 19, 2024

Skift Take: TED’s chief program and strategy officer took center stage at Skift Meetings Forum, inspiring 250 meeting professionals to think strategically about their careers.

Meetings 195

Meetings Event Design Events 195

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Prestige Events Magazine

SEPTEMBER 16, 2024

Arena Racing Company (ARC), the UK’s largest racecourse group, has launched a Christmas Live Lounge at Newcastle Racecourse for the 2024 corporate festive party season. ARC’s new shared party concept promises to revolutionise the traditional Christmas party experience. A New Era of Christmas Parties Christmas Live Lounge will provide a relaxed atmosphere and a unique party vibe, with local bands and DJs for entertainment and Christmas-themed Street food, perfect for those seeking a l

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2024 Venues Hospitality Entertainment 104

MPI

SEPTEMBER 16, 2024

Get actionable insights with these 21 post-event survey questions. Learn how to engage guests, improve event quality, and boost accessibility for future events!

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Events 99

Event Marketer

SEPTEMBER 18, 2024

Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters in New York City to make some noise—and its case for bringing a pro football game to Dublin.

Sponsorships 115

Sponsorships Sports Financial Marketing 115

EventMB

SEPTEMBER 16, 2024

Skift Take: Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.

2024 195

2024 Meetings Corporate Events Events 195

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Prestige Events Magazine

SEPTEMBER 16, 2024

IET Birmingham: Austin Court will host the highly anticipated CHS Birmingham Welcome Reception. The partnership will form a crucial part of the hosted buyer and exhibitor experience for the show, allowing for informal but business-focused networking ahead of the main event the following day. The Welcome Reception has become a mainstay of CHS Birmingham and takes place the evening before the event from 6.30-8.30pm.

Entertainment 104

Entertainment Venues Management Events 104

Smart Meetings

SEPTEMBER 19, 2024

In this episode of What One Thing? , a Smart Meetings podcast, host JT Long, vice president and content director of Smart Meetings, explores essential strategies for ensuring safety in an increasingly risky world. JT welcomes Kevin Coffey, a travel security and meeting risk advisor, who brings decades of expertise from his time as a detective with the Los Angeles Police Department’s LAX Airport Crimes Investigation Detail.

Travel 98

Travel Meetings Hotels Risk Management 98

Event Marketer

SEPTEMBER 19, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires CPG Agency has added three new senior members to its Creative Studio. Melanie Goodwin joins as senior creative strategist. Chris Merrifield joins as senior creative director.

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2024 Advertising 2023 Marketing 105

EventMB

SEPTEMBER 17, 2024

Skift Take: So few people in the general public understand what meeting planners do. We can’t even decide what to call ourselves. Why does meeting planning have such an identity crisis?

Meetings 184

Meetings Meeting Planning Management Events 184

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Events

Prestige Events Magazine

SEPTEMBER 19, 2024

The Venues Collection is delighted to announce the promotion of two key members and a restructure of its commercial team, emphasising the company’s commitment to growth and excellence in the conference and events sector. Lisa Morris has been promoted to the role of Commercial Director and will lead the new commercial team. Lisa brings over 25 years of extensive venue and hotel experience to her new role, having worked with renowned brands such as Marriott, Q Hotels, and Almarose Hotels.

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Venues Hotels 2023 2020 103

PCMA Convene

SEPTEMBER 16, 2024

The Great Elephant Migration exhibit is on display in New York City’s Meatpacking District until Oct. 20. (Courtesy BrakeThrough Media) Convene editor in chief captured this elephant being transported to New York City. Recently, I was part of The Great Elephant Migration. Okay, I was stuck in traffic on a Connecticut highway one evening in early September when a herd of life-sized elephant sculptures strapped to a flatbed truck pulled up alongside us.

Transportation 98

Transportation Sustainability Travel 98

Event Marketer

SEPTEMBER 20, 2024

Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn Mawr, PA, with an attention-grabbing pop-up.

2025 105

2025 Retail Education Marketing 105

EventMB

SEPTEMBER 16, 2024

Skift Take: For the first time in its 97-year history, Freeman is being led by a woman. Janet Dell took the helm on July 1, replacing Bob Priest-Heck who retired. Here are the keys to her success.

Meetings 183

Meetings 183

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Prestige Events Magazine

SEPTEMBER 17, 2024

By Simon Hainsworth, Managing Director of Corporate & Sporting Events Management (CSE) This year’s Olympic Games in Paris saw sustainability placed front and centre, with a heavy focus on emissions reduction and an unprecedented £1.2 billion invested in the cleanup of the River Seine. With the complexity of logistics involved in delivering a large-scale event, events themselves can account for a high degree of needless waste if not managed properly.

Sustainability 102

Sustainability Transportation Venues Technology 102

Canadian Special Events

SEPTEMBER 16, 2024

In celebration of Upper Canada Mall’s 50th birthday, an exciting Back-to-School Runway event took centre stage at the mall’s vibrant Centre Court, bringing together fashion, community, and nostalgia in a truly unique way. The event, designed by Rebecca Chan Events Inc. , was a nod to five decades of style, featuring the latest back-to-school looks from some of Upper Canada Mall’s most beloved retailers.

Fashion 98

Fashion Retail Social Media Event Design 98

Smart Meetings

SEPTEMBER 17, 2024

Vote for the Best in the Industry At Smart Meetings, we believe in the power of innovation to transform the way we gather, nourish, and reward guests. For over two decades, we have spotlighted the venues and destinations at the forefront of change, helping you craft events that leave lasting impressions. The Platinum Choice Awards are not just about recognizing the industry’s leaders; they’re about coming together as a community to celebrate our collective achievements and aspiration

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2024 Hotels Venues Meetings 98

EventMB

SEPTEMBER 18, 2024

Skift Take: With keynotes by Seth Godin and Monique Ruff-Bell and a slate of industry VIP speakers, Skift Meetings Forum succeeded in its dual mission of high-level education and networking.

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2024 Meetings Education Speakers 179

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Prestige Events Magazine

SEPTEMBER 17, 2024

Experiential marketing agency TRO will once again deliver the activation at this year’s BMW PGA Championship for its longstanding client BMW. Taking place from 19-22 September at the iconic Wentworth Club, the BMW PGA Championship stands as one of the UK’s premier golf festivals. The event will include a charity Pro-Am and a 4-day golf tournament, featuring a host of European star golfers.

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Technology Marketing Events 100

Eventscase Blog

SEPTEMBER 18, 2024

Organising events is a profession that requires both creativity and detailed planning. Whether it’s a corporate event, a wedding, or a music festival, the role of an event organiser is fundamental to ensure that everything runs smoothly. In this blog post, we’ll explain what an event organiser is and the key functions of an event organiser , helping you understand how these professionals turn ideas into reality.

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Negotiating Contracts Transportation Financial 96

Smart Meetings

SEPTEMBER 20, 2024

Ronnie Collins Ronnie Collins, Visit Anaheim Collins is Visit Anaheim ’s new chief sales officer (CSO). Since joining Visit Anaheim in 2023, he has seen numerous successes, including redeploying Visit Anaheim’s meeting sales team to better service local hotels and launching several new programs, including an incentive program for hotels to generate group business.

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