Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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5 Ways to Make Your Event Marketing Plans More Effective

Eventmobi

Events have a lot to offer your organization. They bring more awareness, opportunities to fundraise, time for engagement and networking, and can even boost supporter recruitment and retention. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy.

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How to Make Virtual Events More Interactive and Engaging

Attendease

Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free. Although virtual events offer a variety of benefits, one common challenge that event managers face is keeping attendees, participants, and guests engaged from behind their screens.

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Monique Ruff-Bell Reflects on TED’s 40-year Evolution and Her Personal Leadership Journey

EventMB

Skift Take: TED’s chief program and strategy officer took center stage at Skift Meetings Forum, inspiring 250 meeting professionals to think strategically about their careers.

Meetings 178
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Facials Brand Glowbar Experiments with its First Activation Developed In-house

Event Marketer

Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn Mawr, PA, with an attention-grabbing pop-up.

2025 78
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Rebecca Chan Events’ Back-to-School Runway For Upper Canada Mall

Canadian Special Events

In celebration of Upper Canada Mall’s 50th birthday, an exciting Back-to-School Runway event took centre stage at the mall’s vibrant Centre Court, bringing together fashion, community, and nostalgia in a truly unique way. The event, designed by Rebecca Chan Events Inc. , was a nod to five decades of style, featuring the latest back-to-school looks from some of Upper Canada Mall’s most beloved retailers.

Fashion 98

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How Geopolitics Shape the Future of the Meetings Industry

EventMB

Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.

Meetings 178
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Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Event Marketer

Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sp

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New and Renovated: Where Globe-Trotters Gather

Smart Meetings

For meetings with a sense of adventure With the rising desire among travelers to trek to never-been-before destinations, planners looking to give their attendees the experience of a lifetime have a wealth of choices. These new and renovated properties stand in exciting destinations and exhibit the thoughtful sense of place that today’s travelers crave.

Travel 91
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Eastside Rooms celebrates 37.5% growth and major wins in association sector

Prestige Events Magazine

Eastside Rooms, Birmingham’s newest conference venue, has revealed a significant increase in association-based event turnover for 2024 compared to 2023. In 2023, the venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5% increase, showcasing the venue’s growing reputation and influence within the sector.

2025 86
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Behind the Scenes of Skift Meetings Forum 2024

EventMB

Skift Take: Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.

2024 161
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21 questions to include in your next post-event survey

MPI

Get actionable insights with these 21 post-event survey questions. Learn how to engage guests, improve event quality, and boost accessibility for future events!

Events 98
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The Brief: Harvesting Screams and Ferry Fashionistas

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. With Gen Z leading the charge, non-alcoholic craft beverages continue to trend (look no further than dirty soda ), and savvy brands are responding.

Fashion 87
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TRO creates festival of golf to celebrate 20-year BMW and PGA Championship partnership

Prestige Events Magazine

Experiential marketing agency TRO will once again deliver the activation at this year’s BMW PGA Championship for its longstanding client BMW. Taking place from 19-22 September at the iconic Wentworth Club, the BMW PGA Championship stands as one of the UK’s premier golf festivals. The event will include a charity Pro-Am and a 4-day golf tournament, featuring a host of European star golfers.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Identity Crisis: What Exactly Is a Meeting Planner?

EventMB

Skift Take: So few people in the general public understand what meeting planners do. We can’t even decide what to call ourselves. Why does meeting planning have such an identity crisis?

Meetings 145
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2024 Platinum Choice Awards Voting

Smart Meetings

Vote for the Best in the Industry At Smart Meetings, we believe in the power of innovation to transform the way we gather, nourish, and reward guests. For over two decades, we have spotlighted the venues and destinations at the forefront of change, helping you craft events that leave lasting impressions. The Platinum Choice Awards are not just about recognizing the industry’s leaders; they’re about coming together as a community to celebrate our collective achievements and aspiration

2024 80
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July/August/September: Event Industry People, Deals, and Moves

Event Marketer

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires CPG Agency has added three new senior members to its Creative Studio. Melanie Goodwin joins as senior creative strategist. Chris Merrifield joins as senior creative director.

2024 77
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Clermont Hotel Group Launches Meetings and Events Reward Programme

Prestige Events Magazine

Clermont Hotel Group has launched a new ‘Booking Bonus Rewards’ programme to reward individual agents for booking meetings and events at its iconic hotels. Designed to recognise the increasing demand for meetings and events in London, agents can earn shopping vouchers starting at £50, with rewards scaling up to £500 for large-scale bookings. This new incentive programme aims to boost the group’s meeting and event business, encouraging national agents to bring more activity back to London through

Hotels 81
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Women Leaders in Meetings: Janet Dell, CEO of Freeman

EventMB

Skift Take: For the first time in its 97-year history, Freeman is being led by a woman. Janet Dell took the helm on July 1, replacing Bob Priest-Heck who retired. Here are the keys to her success.

Meetings 141
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Emily and Gerry’s Modern Wedding at Three Feathers Terrace

EventSource

Emily and Gerry’s wedding at Three Feathers Terrace was all about celebrating their love in a setting that felt both modern and intimate. The summer sun added a soft glow to the day, perfectly highlighting the venue’s natural beauty. Surrounded by her closest friends in beautiful satin bridesmaid dresses , Emily wore a gown from Élisabeth & Beau that seemed made just for her.

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How Jameson is Rabble-rousing Fans with a ‘Touch Down in Dublin’ Tailgate Tour

Event Marketer

Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters in New York City to make some noise—and its case for bringing a pro football game to Dublin.

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The Venues Collection Strengthens Commercial Team with Key Promotions

Prestige Events Magazine

The Venues Collection is delighted to announce the promotion of two key members and a restructure of its commercial team, emphasising the company’s commitment to growth and excellence in the conference and events sector. Lisa Morris has been promoted to the role of Commercial Director and will lead the new commercial team. Lisa brings over 25 years of extensive venue and hotel experience to her new role, having worked with renowned brands such as Marriott, Q Hotels, and Almarose Hotels.

Venues 79
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Skift Meetings Forum 2024: What You Missed

EventMB

Skift Take: With keynotes by Seth Godin and Monique Ruff-Bell and a slate of industry VIP speakers, Skift Meetings Forum succeeded in its dual mission of high-level education and networking.

2024 131
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The Power of Events Schools Engagement Programme announces EICC exclusive sponsorship of Edinburgh region

Event Industry News

The Schools Engagement Programme, launched in January 2024 in the East of England region by The Power of Events with grant support from the EIF, is excited to announce that Edinburgh International Conference Centre (EICC) has been confirmed as exclusive sponsor of the Edinburgh region.

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Smart Travel: Futuristic Trains, New Business Travel Cost Projections, Cancun Balances Expansion with Sustainability

Smart Meetings

For the latest in can’t miss travel news, we cover levitating trains, travel market projections, the ultimate flight experience and more. Wondering what your business travel expenses might look like in 2025? Read what the CEO of Global Business Travel Forecast has to say. Dreaming of a 30-minute commute from Los Angeles to San Francisco? We have an update on how that’s inching closer to reality.

Travel 52
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Barbican to welcome The Council of Tall Buildings and Urban Habitat Conference

Prestige Events Magazine

Next week, the Barbican welcomes the prominent Council on Tall Buildings and Urban Habitat International Conference (CTBUH) 2024. CTBUH is the international body and world’s leading nonprofit in the field of tall buildings – including skyscrapers, and sustainable urban design – and the future of cities. Its annual conference is internationally recognised as being the centre for discussions on architectural innovation and sustainable urban development.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Seth Godin on Transforming Meetings

EventMB

Skift Take: Seth Godin has spent decades inspiring thousands of audiences to make change happen. At Skift Meetings Forum, he shared some strong advice for planners.

Meetings 127
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A round with Exhibit 3Sixty

Event Industry News

With a background in graphic design, marketing and web development, commercial manager Sam Pearce joined Exhibit 3sixty from the Dovetail Group in 2023. This episode sees Sam talking about Exhibit 3sixty’s development from straight-ahead stand builder when it launched six years ago to delivering a full service for exhibitions.

2023 62
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Smart Moves at Impact XM, Visit Anaheim and More

Smart Meetings

Ronnie Collins Ronnie Collins, Visit Anaheim Collins is Visit Anaheim ’s new chief sales officer (CSO). Since joining Visit Anaheim in 2023, he has seen numerous successes, including redeploying Visit Anaheim’s meeting sales team to better service local hotels and launching several new programs, including an incentive program for hotels to generate group business.

2001 52