This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. But there’s a way to significantly reduce the amount of time and money you spend producing event content.
Creativity is part of what makes you an event superstar. But it can be hard to get creative when you’re worried about budget approvals and other logistics. That’s why many event pros partner with companies that provide creative services. With creative experts on their side, they can stress less while ensuring their event strikes the perfect balance between engaging attendees and meeting business goals.
The head of a major speakers bureau provides insight on hot topics, interesting formats, and rising cost concerns for keynoters and other featured speakers. For planners, the return of in-person events brings back the task of selecting and negotiating for captivating keynote and other featured speakers—and coordinating all the logistical details around getting those speakers to and from the meeting site on time, well rested, and at the top of their game.
Event agencies play a fundamental role in our industry. In Spain, the UK, and most parts of the world, they are key suppliers for corporations when it comes to developing a successful event strategy. They also become the bridge that connects end clients with other event suppliers such as onsite staff, A/V, catering or even technology providers such as Eventscase.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play? Is their communication strategy on target? — Paul Cook Read the Complete Story On Skift Meetings.
As a kid growing up in San Francisco, DJ and Bay Area radio personality Chuy Gomez would often call radio stations to request songs for his mother, finding joy in the act of (indirectly) queuing up music for others. “I was initially just a radio fan,” Gomez says. “Then I saw a DJ at a […].
370
370
Sign up to get articles personalized to your interests!
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
As a kid growing up in San Francisco, DJ and Bay Area radio personality Chuy Gomez would often call radio stations to request songs for his mother, finding joy in the act of (indirectly) queuing up music for others. “I was initially just a radio fan,” Gomez says. “Then I saw a DJ at a […].
Though I don’t teach college anymore, I’m interested in educational class design because a class is a meeting. And much of what we can do to design great meetings is applicable to college classes too. So I had high hopes for a September 7 2022, City University of New York webinar introducing Cathy Davidson ‘s and Christina Katopodis’ book The New College Classroom , which is “about inspiring, effective, and inclusive teaching at the college level.” Sadly, I
Danielle and Tim’s day was everything you could want in a wedding: Whimsical, elegant and romantic. Despite the restrictions of COVID-19 in Toronto, they were able to have a magical day and stay true to who they are, thanks to the help of their incredible wedding planner, Swoon Events. They chose to have an elegant tented wedding a Copper Creek because they’ve been coming to the venue over the years for various functions and always loved the food!
There is both an art and a science to designing and executing effective incentive travel programs that motivate employees. The stress of attracting and retaining the next generation of employees during The Great Resignation has heightened attention on making everyone feel valued for their contribution. SITE Classic, Society of Incentive Travel Executives Foundation’s annual fundraiser at The Boca Raton in The Palm Beaches, Florida, unveiled the latest trends according to new research and demonst
Illustrations: Marylou Faure Words: Claire Margine Halloween season isn’t truly complete without a live viewing of Rocky Horror Picture Show, including an over-the-top shadow cast, plenty of props, and ideally a pair of fishnets. The movie house tradition of pairing this iconic film with a live simultaneous performance is alive and well. It’s an interactive smorgasbord […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
A cotton robe and a selection of other amenities from across Hilton’s brand portfolio were the guests’ to take home. What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience.
The turquoise water and white sandy beaches that line the coast of the Caribbean draw more than 30 million people to the West Indie islands each year. While the Dominican Republic, Cuba and Puerto Rico account for most of the popularity, smaller islands, like Saint Kitts and Nevis, are gaining attention as they ramp up their hospitality and tourism sectors.
Organizing a sports and fitness event can help grow your business and unite the community. In this guide, we’ll take a look at how to plan a sports event, from the initial steps to the day-of execution. Read on to learn all the details about sports event planning, and check out our event planning checklist […].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Events are perfect occasions to celebrate Hispanic/Latinx Heritage Month. If you want to bring the team together and enjoy a fun Fiesta, events are great to celebrate and share love with your Hispanic/Latinx employees and clients. Here are some event ideas to celebrate with them. 1. Hispanic/Latinx Love at First Bite! Nothing brings people together like food.
Skift Take: Since 1987, South by Southwest (SXSW) and Austin has been a convergence of film, music, education, and culture, a global destination for creative people to connect, collaborate and think outside the box. As SXSW expands into Sydney, this annual gathering offers many new and expanded possibilities for groups. — Andrea Doyle Read the Complete Story On Skift Meetings.
IHG Hotels & Resorts has teamed up with Historically Black Colleges and Universities (HBCUs) Morehouse College (MC) and Clark Atlanta University (CAU) for a mutually beneficial collaboration through their early career recruitment program. IHG diversifies and enhances their staff with talented and ambitious employees and the educational institutions have a corporate relationship that can provide opportunities for students in many areas of study to be successful going forward in the world.
Creating a popular fitness series will require you to flex your event planning muscles — but don’t sweat it, Eventbrite is here to help. With so many options available, it can be challenging to figure out how to make a fitness class successful. This guide will offer tips for organizing, marketing, and hosting an in-person […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and attendee engagement as a measure of an event’s success. That’s why we’ve brought on an expert on all things attendee engagement metrics, Ryan Costello.
Skift Take: The passing of Queen Elizabeth II has set in motion ten days of mourning during which much of London will be paralyzed. So how are meeting and incentive groups coping? — Paul Cook Read the Complete Story On Skift Meetings.
Drew Berry. Berry is general manager for The Portofino Hotel & Marina in Redondo Beach, California. Berry comes from Mosaic Hotel and Maison 140, both in Beverly Hills, California, where he worked as general manager. Berry has also worked in leading hospitality roles at Le Meridien in Santa Monica, Jamaica Bay Inn in Marina Del Rey and Cambria Hotel & Suites LAX in El Segundo, all in California.
With fitness influencers flooding social media, athleisure on trend, and everyone heading back to the gym, it’s clear that sports and athletics-themed events attract crowds. Many event creators are asking how to create a sports event to attract that same crowd. Whether you’re organizing a 5K run, an obstacle race, or a community soccer tournament, […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking.
Skift Take: The perfect storm stirring in the event tech sector is pounding the virtual event tech world worst of all. Still, event tech leaders are confident of steady and sustainable long-term growth for virtual events. — Miguel Neves Read the Complete Story On Skift Meetings.
UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first global event built from landfill waste. In collaboration with Palram, manufacturer of thermoplastic sheets (moldable plastic, essentially), PLANETech World 2022 , to be held in Tel Aviv, Israel, Sept. 21, 2022, will be the first time a trade show reduces its own construction’s carbon footprint.
People are always looking for ways to keep active and enhance their health. Between innovations in fitness technology and more at-home workouts, many gyms and fitness centers are searching for fresh opportunities to retain customers and bring in new ones. Events centered around exercise are a great way to market businesses and engage the community. […].
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Though I don’t teach college anymore, I’m interested in educational class design because a class is a meeting. And much of what we can do to design great meetings is applicable to college classes too. So I had high hopes for a September 7 2022, City University of New York webinar introducing Cathy Davidson ‘s and Christina Katopodis’ book The New College Classroom , which is “about inspiring, effective, and inclusive teaching at the college level.” Sadly, I
Skift Take: In this episode we are joined by Gerrit Heijkoop,Executive Partner / Moderator & Host at LiveOnlineEvents, where together we deep dive into the hybrid events, from both a production perspective and an audience perspective. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Staffing shortages and ensuing issues have become commonplace in the hospitality and tourism industries and a stark reality meeting professionals must now grapple with at nearly every turn. The Great Resignation and a mindset among workers focused on a healthy balance between life and work have caused some reluctance for a full return of the workforce once in-person gatherings resumed while the industry began rebounding.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
147 
Let's personalize your content