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There’s a lot to consider when planning a hybrid event. You need to think about who your audience is, what speakers you’ll have, how you keep your attendees engaged, and how you’ll host the live and virtual components of the event. On top of all these logistical considerations, you also need to be sure the outcome of the event is worth the budget you plan to invest.
At Event Farm, it’s been our mission to help the events industry bring live events back safely. Throughout the past year, we’ve been working tirelessly to rebuild the events industry by providing event organizers with solutions to execute safe events that instill confidence and drive attendee turnout. Today, we are excited to share that ASAE announced Event Farm as their partner to help with enhanced screening and safety protocols for all their 2022 in-person events.
Acing your event promotion strategy is often a challenging task. You may have an outstanding line-up of speakers for your event, a repository of informational content for attendees, a strong agenda and everything in between. But to create a buzz about your event, you need a solid event promotion strategy. You may send invitations to people on your company’s mailing list or even create pop-ups on your website about your event.
When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The inbox is the land of opportunity. Maybe you use email to announce your upcoming events. Maybe you use email to share special offers or promotions. Maybe you use email to send follow-up surveys after your events to ensure your attendees’ feedback is heard. Email might seem like a simple communication tool, but it’s actually […].
Melody and Tony instantly fell in love with the conservatory at Casa Loma — and no wonder, with its incredible stained glass and old world architecture. The couple enlisted the help of Fleur Weddings to bring their vision of a really vivid and colourful ceremony, to match the brightness of the greenhouse, to life. In the end, their ceremony at Casa Loma was a real-life fairytale set at a stunning castle.
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Melody and Tony instantly fell in love with the conservatory at Casa Loma — and no wonder, with its incredible stained glass and old world architecture. The couple enlisted the help of Fleur Weddings to bring their vision of a really vivid and colourful ceremony, to match the brightness of the greenhouse, to life. In the end, their ceremony at Casa Loma was a real-life fairytale set at a stunning castle.
Editor’s note : This guest article is excerpted from the book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences by Alon Alroy, Eran Ben-Shushan and Boaz Katz, which will be published by Wiley March 29. Events are ultimately about community building—a gathering of people around a shared goal, idea, market vertical, story or vision.
When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all.
Did you know that St. Patrick’s Day is celebrated in more countries than any other national festival in the world? Across the United States, Canada, Argentina, and New Zealand, and in many other countries, people come together to embrace what it means to be Irish. Rivers, beer, and beards alike all get dyed green as […].
Tell me a bit about yourself? I was born in Birmingham but moved to Sevenoaks in Kent when I was 2 years old and back to Birmingham when I was 11 with my parents and sisters. I was the oldest of three girls and assumed the role of peacemaker from an early age. Even now I’m still considered the calming influence or ‘wise old one’. From a young age I demonstrated that I had a good work ethic and have had the opportunity to try my hand at a multitude of jobs ranging from dental assistant to cashier
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Gen Z, those born in the late 90s and early 2000s, haven’t yet grasped the benefits of hospitality jobs and business. “They need to be included in the conversation and engaged with the tourism industry to develop an understanding of the value of travel and tourism,” according to a recent Destinations International (DI) and Longwoods International survey, National Resident Sentiment Towards Tourism.
David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees. One of the most talked-about sessions at our Future of the Event Industry summit was David Allison’s […].
Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights Event restrictions are relaxing throughout the world. In New York City, for example, patrons […].
Brianna and Mark’s winter wedding at The Madison Greenhouse Event Venue is giving us all the warm, winter-y, rustic vibes! This lavish wedding had it all; a bright palette, romantic details, and an oh-so-cozy feeling. Set at the stunning Madsen’s and captured by the talented lens of photographer Oak & Myrrh Photography , this celebration is so stylish, you’re going to want to throw a winter-y wedding, pronto.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? Will and Brandt think that the #1 event tech feature should therefore be customer support.
Episode #38 of the Event Manager Podcast focuses on the exciting world of destination marketing and features Stephanie Cheung, Director of Strategy & Insights at MarketID. Cheung is passionate about the event industry, particularly how destinations can impact people's lives. The cultural exchange inherent to business events creates truly enriching and worthwhile experiences.
In an increasingly electronically connected world, actual live, interpersonal connections can seem rarer than ever. Yet people crave and need flesh-and-blood connections for emotional happiness, which means events that can bring your community together can have an outsized impact. Supporting local businesses with downtown event ideas centered around shopping locally can be a great way […].
If you’re just kicking off your venue search and would like to have your wedding in the east end of the GTA, this article is exactly what you’ve been looking for! Durham Region is only a short hop, skip, and drive away from the City of Toronto but has a ton of relatively untapped wedding venue options – whether you’re looking for an incredible outdoor space, a rustic event space that can accommodate a large party, a refined and traditional banquet hall, there is truly something
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Some things are meant to go together: bread and butter, cheese and wine, events and sponsors. Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. But like any good relationship, it needs to benefit both parties. No matter how good it […]. The post Sponsorship Measurement: How to Evaluate Your Event’s Success appeared first on Eventbrite UK.
Mobile technology plays a leading role in creating compelling hybrid event experiences. Understanding the key trends for mobile event apps in 2022 is a great starting point for selecting the right apps and working with providers in the most productive way. This article is based on content included in the 2022 edition of the EventMB […]. The post Top Trends Shaping Mobile Event Apps in 2022 by EventMB Studio Team appeared first on [link].
The way we meet now is constantly changing. In just a handful of months, we’ve seen the return of marquee in-person events and festivals, virtual events that completely redefine how the world meets, and hybrid experiences we’d only ever dreamed of in science fiction. But what will successful events actually look like in the future, and what does this mean for the future of event planning?
It’s no secret that event professionals are looking for new ways to increase audience engagement. The days of “Let’s have a show of hands for…” are in the rearview mirror for today’s speakers. With the arrival of virtual and hybrid events, old methods are now obsolete. Integrating technology that allows for audience participation is the new frontier.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The Belfry Hotel & Resort , an award-winning luxury hotel and resort in Royal Sutton Coldfield, North Warwickshire, has announced Quin Holtzhuizen has been appointed General Manager. Quin joins the team with over 22 years of experience in hospitality and will report directly to Resort Director, Chris Eigelaar. As General Manager Quin will be responsible for overseeing hotel operations, ensuring an exemplary experience for guests and that the team at The Belfry remains motivated and happy.
Crafting the right attrition and cancellation clauses in event contracts is more important than ever. Despite continued uncertainty, planners can no longer count on the low rates and flexibility hotels offered at the height of the pandemic. Contract experts share their advice on how best to negotiate in the current climate. Being a smart negotiator […].
Planners and hoteliers weigh in on how to protect meetings from the labor crisis. In the meeting industry, the phrase “It’s a relationship business” is often bandied about. But as the world slowly comes out of the age of Covid, that notion will be put to the test perhaps more than ever before. Amid the labor shortage plaguing hotels, it's critical for planners and suppliers to communicate early and honestly, conduct fair negotiations, and—in case circumstances go awry—put everything in writing,
Launched in 2019, ExhibitDay is a fast-growing, free, trade show planning and project management tool for exhibitors and conference sponsors. Thousands of Event managers and trade show teams use ExhibitDay every day to plan in-person and virtual events. What separates ExhibitDay from other event planning tools is: Simplicity; take a test-drive by creating a free account and the first thing you’ll notice is the meticulous attention paid to making the tool as easy-to-use as possible.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The award-winning Conference, Banqueting and Events Centre at Sandy Park, home of Exeter Chiefs, is responding much faster to RFPs and saving many hours of executive time now that it is digitally connected to the meetings distribution network built by venuedirectory.com. Bev Gratton, Sales Manager at Sandy Park, has been championing this project on behalf of the venue and can instantly see the efficiencies this will give the team at the venue when replying to RFPs from meeting planners. “ venued
While the event industry’s reaction to the crisis in Ukraine has varied — ranging from statements of support to direct offers of employment for those affected — few global events have triggered this level of solidarity. Meanwhile, figuring out how and who to exclude in terms of Russian participation from events is proving difficult. [emb_content_sidebar […].
Behind every leading company is a smart tech stack, or a combination of technologies that it uses to run every part of the business — from front-end and back-end tools to frameworks, databases, and more. To execute virtual events that will deliver ROI not only to your company but to each of your attendees, you also need a smart event tech stack — i.e., a winning mix of tools that help you execute every last detail, including pre, during, and post-event.
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