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Technology has transformed nearly every aspect of event planning and execution. From initial event discovery to post-event follow-ups, attendees expect seamless digital experiences that enhance their journey before, during, and after an event. Technology should facilitate meaningful connections in the digital age—not hinder them. While event planners adopt the latest tech tools, keeping the attendee experience at the heart of each touchpoint along the event journey is crucial.
For heaven’s sake! Fake women event speakers? Fake articles by fake writers in Sports Illustrated? Meeting professionals: this is a golden opportunity! We need to think bigger! Yes, friends, it’s now obvious that what our industry needs is… fake events! Think about it for a moment. Fake speakers Creating fake women speakers is just one tiny step in the right direction.
“The idea of experiential marketing like this is really important because people want to know their brands a little more intimately. People want to support brands that they feel like they understand and trust. And by having a little more area, a little more opportunity for dialogue, we get that opportunity to get in and get people to know us a little better.
Hosted at Malaparte - Oliver & Bonacini , Sarah and Dave’s wedding unfolded like a modern-day fairytale. With the lens of 3Photography capturing every mesmerizing moment, the couple’s love story came to life in a symphony of both beauty and elegance. With meticulous planning by RGK Events & Design , the stage was set for an unforgettable celebration at this enchanting venue.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Articles, surveys and webinars, oh my! In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This year, sustainability was just as much about education and how-to’s as it was about why it’s important to be sustainable. We know sustainability is important. We know attendees want the events they take part in to make a positive impact, and that they don’t want to contribute to excess carbon emissions.
Skift Take: With industrial buildings transformed into state-of-the-art venues, a growing reputation as the “Silicon Valley of Europe,” and a blossoming tourism industry, discover why Poland is becoming a first choice for event and meeting planners worldwide.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: With industrial buildings transformed into state-of-the-art venues, a growing reputation as the “Silicon Valley of Europe,” and a blossoming tourism industry, discover why Poland is becoming a first choice for event and meeting planners worldwide.
The best events are ones that actively encourage attendee participation. You want your attendees buzzing—not snoozing—on the big day, so they can enjoy the results of your hard work! That’s why we’ve curated 23 unique event engagement ideas, including special strategies for: Pre-event and post-event engagement Annual conferences Virtual events Ready for some audience engagement examples to make your next event better than ever?
One of the most common ways to show your guests your gratitude for their attendance on your wedding day is to send them home with a touch of whimsy and gratitude with wedding favours. While these keepsakes are not mandatory, they add a sweet, memorable touch to your wedding festivities; it’s the perfect gesture to convey your heartfelt thanks to friends and family!
Scenic Mountain Escapes For Brilliant Minds Three new and renovated resorts nestled in three breathtaking mountain regions invite visitors to take in the wonders of the natural world. Montana’s Spanish Peaks, Colorado’s Rocky Mountains and Garden of the Gods and New York’s Catskill Mountains draw the adventurer within all of us. Whether attendees are avid skiers or would prefer to take in bright starry skies from the comfort of the indoors, these resorts offer the ideal space to for an inspiring
Skift Take: Germany's exhibition industry might be on the brink of a transformative upheaval as it grapples with calls for transparency and potential regulatory disruption.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The SportAccord World Sport & Business Summit 2024 in Birmingham, West Midlands has announced its first wave of high-profile speakers for sport’s most influential industry gathering. A total of seven leading experts, unveiled today, will address some of the biggest challenges and opportunities in global sport with over 1,500 delegates at Birmingham’s award-winning International Convention Centre (ICC) on 7-11 April 2024 under the Summit’s theme “The Power of Sport”.
Strategic meetings management is a concept that’s over 20 years old but has recently taken on a new form. As an event planner in today’s digital age, you have the opportunity to take on a much more strategic role within your organization. Gone are the days of simply executing logistical tasks and coordinating venues and catering. The meetings and events industry has evolved, and planners now have a seat at the omnichannel table, where data-driven insights and attendee experiences are top o
As the meetings and events industry is still in reconstruction after Covid, the importance of Corporate Social Responsibility (CSR), giving back to communities and sustainability has garnered more attention and discussion. The sentiment of supporting each other and doing what we can for a better future has never been so illuminated as we realize our industry works better when we do what we can for others.
Skift Take: Tulum, a popular incentive destination, now has an airport. The Felipe Carrillo Puerto International Airport is open, with five daily domestic flights and numerous international routes coming soon.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
As Athena’s internship programme reaches its 10 th anniversary, Sandeep Singh, managing director of the landmark Leicester venue, and two interns talk about the industry’s skills shortage and how paid internships are a necessity. In the competitive landscape of the events industry, nurturing talent has become a top priority for organisations looking to stay ahead.
Event organizers face enormous pressure to gather a crowd and create memorable experiences that foster invaluable connections, all while working toward organizational goals. But their success cannot be measured simply on the execution of the event itself, rather it’s evaluated in the crucial step that follows: collecting feedback. Why Feedback is Important Gathering feedback after an event is not a box-ticking exercise; it’s an crucial exercise that provides insights on audience engagement
Job outline Working with the Events Director and Events Manager, you will play a key role in planning and delivering The PIE’s suite of PIE Live conferences, The PIEoneer Awards and bespoke events, including receptions and roundtables. Key duties Key skills and experience Why work for The PIE? Salary £26-33K per year dependent on experience.
Skift Take: Mexico’s drug cartels often dominate the headlines, but avoiding the country altogether is a costly mistake. By partnering with local experts and selecting a property that celebrates local culture, you have all the necessary pieces to truly motivate your guests.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
by Stephen Fearnley, General Manager at Billesley Manor Hotel and Spa As the General Manager at Billesley Manor Hotel and Spa, I have seen first-hand the transformative power of sustainability within the hospitality industry. Forging a path toward a greener future isn’t just an option, it’s an obligation. At our hotel, we’ve embraced this ethos wholeheartedly, striving to set a precedent for what hotels can accomplish in their sustainability endeavours.
As the current year winds down, event organizers are gearing up for the next round of exciting programs and gatherings. And they’re right to do so. The success of an event often hinges on meticulous preparation and foresight. Planning your events calendar a year in advance provides the framework for a seamless and successful series of gatherings. It also reinforces marketing and branding initiatives geared toward creating cohesive messaging and consistent experiences for your audiences.
Based on survey results from corporate managers, a newly released report from Harvard Business Review Analytic Services makes the case for more in-person meetings among coworkers to strengthen an organization’s top line and bottom line. With so many employees working from home on a regular basis, the importance of holding employee meetings has become increasingly apparent to corporate managers, according to a recent survey and analysis conducted by Harvard Business Review Analytic Services title
Skift Take: Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
On Friday 24 November, Lincoln’s Inn won two awards at the London Venue and Catering Awards 2023. Winner of Best in-House Caterer Bronze for the Best Historic Venue or Livery Hall As a 20/20 member we are quite familiar with Lincoln’s Inn, set in an impressive 11 acres of beautiful, maintained gardens, just a few minutes from Holborn Station. The venue provides a haven of creativity through the ages.
GroupSync Instant Booking for guest rooms now available chain-wide, while Instant Booking for meeting space is coming in 2024. At Omni Hotels & Resorts, the small-group booking process has just gotten a little easier. The Dallas-based hotel chain with 50 properties across the U.S. and Canada has expanded its use of the GroupSync Instant Booking tool from platform provider Groups360.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The official conference and events bureau for Cambridge is marking the end of its 25 th anniversary year by supporting a local Toy Drive to donate toys to children and young people who may otherwise not receive a gift this Christmas. Meet Cambridge, which invited representatives from its 53 venues to bring along a toy to its recent AGM and Members’ Meeting, is working with Westminster College to support the Grafton Gifting Tree, sponsored by Star Radio.
But when it comes to mental health and wellness, we tend to shy away from giving gifts that could encourage education, resources and mindfulness. Why is that? Here are three reasons.
How to redefine confidence and own your power Editor’s Note: We asked Lisa Sun, founder & CEO of the viral clothing company Gravitas and author of the book by the same name, to share an excerpt from her manifesto on living with self-assurance in the hopes that meeting professionals can learn from her entrepreneurial journey and step into their own greatness.su Lisa Sun Society is full of unwritten rules that hold women back.
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