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Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
As you know, conferences are the bread and butter of event planners. You plan so many conferences of a similar nature each year that it can be easy to get stale. But, just because conferences have a heavy business-focus, doesn’t mean they need to be (or should be) lifeless! Even on a small budget, there are simple ways to get the most out of conference staging ideas.
After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. “Born ahead of his time,” she says. “What a load of s**t. Nobody is born ahead of their time—it’s impossible.” — Annaliese Griffin , Hannah Gadsby rewrites the way we tell jokes in “Nanette” Do you ever feel that the world isn’t ready for wh
Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. By 2021 the contract catering market is expected to grow at an annual rate of 4%. The expansion of catering services isn’t a result of people eating more or events growing bigger.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is a sponsored post by GES. More information about Event Manager Blog’s sponsored posts. There’s good reason why the position of event planner is consistently named to the top ten most stressful jobs each year. There are so many moving parts, demands, and unexpected complications that can arise. And through it all you not only have […]. The post How to Be More Productive on Event Days by GES appeared first on [link].
Jacksonville Convention Center. Proposals have been approved and dreams have been shattered on the convention center circuit. Some cities have celebrated ground breakings, topping outs and ribbon cuttings. Others are going to have to wait a bit longer for the shovel to turn the soil as expansion projects are put on the backburner. Let’s take a look at some of the major convention center news in the United States, Europe and Down Under.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Jacksonville Convention Center. Proposals have been approved and dreams have been shattered on the convention center circuit. Some cities have celebrated ground breakings, topping outs and ribbon cuttings. Others are going to have to wait a bit longer for the shovel to turn the soil as expansion projects are put on the backburner. Let’s take a look at some of the major convention center news in the United States, Europe and Down Under.
By Michelle Bruno. Exhibition organizers don’t know as much about attendees as they could. What they do know, they don’t leverage as well as they should. Tracking the attendee journey for most is usually an exercise in assumptions, rather than proof that engagement occurred. And although multiple technologies can digitize attendee behaviors and preferences, few organizations can combine the data into a single attendee record.
Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today. Only a decade ago, an event planner would have to possess a solid knowledge of HTML, CSS, and Photoshop to create a functional event website. The introduction of easy-to-use website builders with pre-made templates changed everything.
Want to increase the attention your event invitation emails are getting? If your audience isn’t seeing them, your attendance will suffer. This guide is designed to help inspire you with 101 awesome designs plus, how to create email invitations, tips on sending and creative ideas to improve RSVP rates, click-throughs, and time spent viewing the […].
Large venues and events tend to generate an unnecessarily large amount of waste in a short period of time. This is not only expensive but also harmful to the environment. Reducing the amount of waste generated at your events can improve your profits by making use of possible tax deductions that you can get for donating items. You can reduce the amount of waste that you generate by reducing, reusing and recycling the waste generated as much as possible. 5 Tips to Greenify Your Next Meeting.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
*The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason.
Every event comes with an element of risk and some events are of course riskier than others. So how do you ensure that you have the right event contingency in your event budget? This simple process will go along way to ensuring you have accounted for the right level of risk. How to quickly calculate the right event contingency. Running events is a risky business.
Team building events are essential if you want better team relations because it is all about the most important asset of your business – your employees. Even the best product or most innovative business plan doesn’t mean anything if there aren’t great people behind it. Employees are the heart of every company, and investing in team building exercises enhances their roles and connections.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Good news, bad news, breaking news—it’s all here in this week’s air travel update. Here are the “need to know” items: airline employee steals plane, TSA tests new security tech, Virgin Atlantic and Delta cozy up over drinks, and SFO’s busiest day. Quote of the Week. “It obviously happens very, very rarely. It’s a rogue employee. I think passengers should feel safe.”– aeronautical university dean regarding the Horizon Air theft.
EventMB is the number one source for the industry when it gets to event trends. Join us for a featured webinar to look at the last portion of 2018. What are the trends impacting event marketing, budgets, event technology, marketing and social media? Join Julius Solaris, the editor of Event Manager Blog, to stay […]. The post Event Trends: Late 2018 Outlook [Webinar] by Julius Solaris appeared first on [link].
Here’s a simple and not-so-shocking truth: we use our mobile phones a lot. There were 3.7 billion unique users pf mobile devices worldwide as of January 2018. tech-savvy Americans, for example, spend an average of three to four hours a day interacting with smart phones each day. Young adults are estimated to check their devices 86 times a day.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
With so many conferences and trade shows out there, it’s important to stay on top of emerging trends and ensure that your event presents the value that attendees are looking for. The best events are ones that are memorable, and nowadays the same ol’ tricks just aren’t cutting it. The good news is that new technology has created a modern style to the event experience that organizers can incorporate while planning.
Event promotion isn’t just limited to pre-event promotion strategies, nowadays, pre-event, during event and post-event promotion; requires an event organiser’s attention. There are many useful event marketing strategies that prove worth applying post-event. Post-event engagement is a crucial part of the event planning and event management process. Here are some of the essential event promotion ideas that can prove to be effective post the E-day: 1.
A big-picture approach and the right templates generate the most useful results. Last month , we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
This is the second interview feature in our How to Run Events for Tourists series looking at the individuals behind successful tourist events. Fed up with endless auditions, actor Tom Brace decided to turn his talent to entertaining a more receptive audience – tourists. Tom and his business partner, Ferry Hunt, founded See Your City 18 […].
Though event technology has now been around for a while, newer and newer advancements in the field keep fascinating event profs across the world. The newer technology that is coming up is filled with capabilities of further enhancing attendee-experience and is making the job of event organisers easier by providing a quicker and more efficient virtual alternative for simpler manual jobs.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. To do this, you need to make your conference memorable. Not planning conferences? These tips can apply to almost any event. For example, start with venue design that both attracts and engages people as they enter your venue.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
We are pleased to share that a2z is on the 37th annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Distinguished companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, and Zillow gained their first national exposure as honorees on the Inc. 5000. This is the 9th time a2z has made it to the Inc. 5000 list. a2z would like to extend a special thanks to the Inc.
Story Events have opened applications for their #StoryGivesBack CSR initiative, inviting new and small event suppliers to apply for a free stand at the London Summer Event Show on 22 – 23 January 2019 at Banking Hall. Since its inception in 2017, #StoryGivesBack has helped small, start-up event suppliers present their offerings and services to over 3,000 event buyers.
(Pretty Darn Quick) The food and beverage industry isn’t easy. It takes people who have experience and extensive knowledge. Do you want to know the secret to pretty, darn quick food and beverage success? It’s easy! The quick answer is Caterease and here’s why: 1. Management & Reporting Great management is the cornerstone of making. The post PDQ F&B Success appeared first on Caterease.
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