Velvet Chainsaw
DECEMBER 12, 2022
We are extremely excited to welcome David Beckett, Vice President, Business Model & Performance to the Velvet Chainsaw Consulting team! To me, this is kind of like getting the band back together! I had the privilege to hire and work closely with David at Experient as well as when I was on the board of Eventcore. He knows what it takes to pull off the largest and most complex events in our space.
Attendease
DECEMBER 15, 2022
Whether you’re launching a new product, hosting an event , or conducting business as usual, your customers’ experiences need to be one of your top priorities. Customer experience (CX) includes all of the interactions a customer has with your business that inform their opinion of your organization. These experiences and how your business responds to them can determine whether a customer stays loyal and recommends your product or service to others or seeks to do business elsewhere.
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Event Marketer
DECEMBER 13, 2022
A photo op with a pink throne, an icon tied to the Deadfellaz NFT project, was a centerpiece of the activation. Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow NFT
EventSource
DECEMBER 15, 2022
Elena and Andre’s wedding was a traditional affair with a modern twist, and were the results ever magical! The urban and chic Grace space was the perfect backdrop for their minimalist, modern reception, and their brilliant planner Kiera Caruso Event Company pulled out all the stops to create this understated-yet-sophisticated event. The couple’s elegant attire matched perfectly with their big day’s ambiance including the bride’s flawless makeup from Ivona via Glow by O an
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings
DECEMBER 16, 2022
Editor’s note: This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Massive Hotel Aquarium Explodes at Meetings Hotel. The BBC reports that a massive hotel lobby aquarium has exploded in a Berlin Radisson Blu hotel. The lobby design feature was called the “Aqua Dom” and was claimed to be the largest free-standing cylindrical aquarium in the world.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
DECEMBER 12, 2022
From the quirky to the creepy, these activations turned heads and delivered engagement. Three-course hot dog dinner, anyone? This year was one for the experiential books. As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention. In a bid to inspire an “I’ve got to see this for myself” sentiment among their audiences, marketers poured their efforts into designing peculiar, often culinary-based, expe
EventSource
DECEMBER 16, 2022
Whether you’re celebrating Hanukkah, Christmas, Kwanzaa, or Festivus, we can all agree that ’tis the season of joy, family and precious memories – whilst getting some well-deserved downtime to recharge for the upcoming new year. For those of you looking for some last minute catering options, Toronto’s top caterers are offering limited time special Holiday menus and packages to bring more delicious joy and cheer to share with your friends and family.
Smart Meetings
DECEMBER 16, 2022
When Keely Cat-Wells, founder and president of C-Talent , arrived to speak at an event about the importance of diversity and accessibility with her colleague, who was in a wheelchair, the two were met with a startling realization: the room that was booked for the event was entirely inaccessible. The event space was up three flights of stairs and had no available elevator.
EventMB
DECEMBER 12, 2022
Skift Take: Companies will soon be doubling down on events as their main source of data. Events that can break through data privacy concerns and continue to attract relevant attendees will win out. — Nick Borelli Read the Complete Story On Skift Meetings.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
DECEMBER 12, 2022
An unsettling statistic for the LGBTQ+ community and its supporters: in the 1980s, there were roughly 200 lesbian bars in the U.S.; today there are just 24. So for a third consecutive year, Jägermeister teamed up with the Lesbian Bar Project , a platform designed to bring “awareness and prosperity” to America’s remaining lesbian bars, this time for a three-city bar tour and first-of-its-kind metaverse experience.
Picatic by Eventbrite
DECEMBER 12, 2022
Over the last few years, health and safety for events has been at the forefront of creators’ minds. Finding ways to look after your guests and adhering to regulations are essential parts of your planning list. As an organizer, you’ll want to ensure the safety of attendees and staff. That means taking reasonable steps to […].
Smart Meetings
DECEMBER 15, 2022
The dazzling LED lights that line the ceilings of Albany Capital Center (ACC) are illuminated quite a bit more these days. Electric bill aside, that’s a good thing. Eventgoers and event planners alike are running full steam ahead in this new day-to-day norm we are all living in with the Covid-19 virus. Over 60 events already committed to the book for 2023 and with dozens of holds in place, the ACC is on its way to not having a weekend free until August.
EventMB
DECEMBER 15, 2022
Skift Take: Although small meetings are close to 2019 levels, larger gatherings are down over 23 percent. — Andrea Doyle Read the Complete Story On Skift Meetings.
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Event Marketer
DECEMBER 12, 2022
Partner activations included a series-themed nail decal station. If you’ve ever seen an episode of FX’s surreal comedy-drama “Atlanta” about the Black experience in America, you know it’s a conversation starter. So to celebrate the series’ penultimate and ultimate seasons, the network hosted discussions and wellness activations for HBCU students at an off-campus event in Atlanta.
Eventmobi
DECEMBER 12, 2022
When attendees start arriving and using your event check-in app , what impression will they get? . Will there be a long line, made even longer by clunky technology? Will they receive a plain badge that they forget about the moment they get past the gates? Or…. Will your badge design catch their eye right from the start, cementing your branding in their mind?
Smart Meetings
DECEMBER 16, 2022
Gilbert Bolivar. Bolivar is director of food and beverage for Innisbrook, A Salamander Resort in Tampa Bay, Florida, where he will oversee the property’s five F&B options, as well as its banquet operations. Before joining Innisbrook, Bolivar was vice president of food and beverage operations in the senior living industry, where he led 19 properties in Virginia and Florida.
EventMB
DECEMBER 16, 2022
Skift Take: Newly elected ICCA president Marta Gomes shares her ambitious plans for connecting ICCA's global membership. She seeks to inspire and drive forward a vibrant community of association meeting professionals. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
DECEMBER 13, 2022
Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant. And they’re doing it all at a time when event marketers across the board are balancing high expectations with limited budgets.
MeetingsNet
DECEMBER 16, 2022
If the way you handle attendees’ information doesn’t meet the EU’s GDPR standards, it may not meet some U.S. state’s standards being enacted in 2023. It’s been about five years since the European Union’s General Data Protection Regulation, or GDPR, went into effect, putting strict rules in place for collecting, storing, and processing data on EU citizens.
Smart Meetings
DECEMBER 12, 2022
Motivating the next generation of incentive travel winners will require a completely fresh approach, according to a new Leadership InSITEs study from SITE Foundation. Gen Z is an independent, digitally comfortable group that will require a new set of tools to design programs that resonate authentically to promote company goals. In an exclusive Smart Chat Live!
EventMB
DECEMBER 13, 2022
Skift Take: Women are rising through the ranks of the meetings and hospitality industries, but the corner office remains elusive for most. Is that about to change? — Andrea Doyle Read the Complete Story On Skift Meetings.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
DECEMBER 15, 2022
Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. From menus to venues, planning an event encompasses myriad choices that can affect its overall footprint, so what should event professionals consider to design more responsible and sustainable events?
Prestige Events Magazine
DECEMBER 15, 2022
Keele University Events and Conferencing has a new senior team at the helm with the introduction of a new leadership structure. Emma Woodcock now heads up the senior team as Head of Catering and Events, following a restructure earlier in the year, which, now also includes two new Senior Events and Conference Manager roles. Sharon Faulke now leads the University events team and business development through partnerships with academic colleagues and Kathryn Cannell heads up conference delivery and
Smart Meetings
DECEMBER 13, 2022
No one ever said waiting in line was supposed to be fun and welcoming, but a production company recently partnered with the Special Olympics USA Games to challenge the way attendees queue up. In November 2022, edgefactory, a full-service media production company, partnered with the Special Olympics Healthy Athlete Experience in Orlando, Florida, to host and give free health screenings to 12,000 athletes over a seven-day period with the help of 600 doctors.
EventMB
DECEMBER 12, 2022
Read the Complete Story On Skift Meetings.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Marketer
DECEMBER 13, 2022
Meta Boost Small Business Studios attendees could catch panels like “How I Did It,” featuring successful business founders. The pandemic pushed many businesses online into uncharted virtual spaces, and understanding how to effectively navigate digital and social platforms didn’t happen overnight. In 2021, Meta’s Good Ideas Exchange identified content creation and creative strategy among the top pain points for business owners.
Prestige Events Magazine
DECEMBER 14, 2022
Katherine White, Director of People at Wyboston Lakes Resort has been chosen to feature in the 2022 Women to Watch & Role Models for Inclusion in Hospitality, Travel & Leisure Index. The Index has been produced by Women in Hospitality, Travel & Leisure (WiHTL) and the MBS Group to showcase brilliant role models and highlight the valuable work done by those featuring in the Index.
Smart Meetings
DECEMBER 12, 2022
A sound body and mind makes for a sound meeting planner who creates fantastic events. But how does one create a sound body and mind? The same way one creates events. You take it day by day, communicate (internally rather than externally) and execute. Smart Meetings wrote a bit about how meeting planners can ensure their health and wellness is in top-tier shape, so they can pass on the good vibes to their attendees.
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