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After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.
Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions.
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. Trimmer—and the city—places a heavy focus on its agriculture, which makes up a third of its economic output, alongside other major industries like the military and tourism.
Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will make or break their overall satisfaction and future decisions to attend.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.” –Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing
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“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.” –Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing
For event planners, success is largely measured by the data gained before, during, and after an event. Event organizers are tasked with creating memorable experiences that resonate with attendees, but meeting business objectives and proving value through metrics is often how you win the budget for next year. Because of this, accurate event analytics and reporting are a must for most event organizers to prove event success beyond traditional attendee surveys and anecdotal feedback.
With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Providing sponsors and exhibitors with real value requires more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.
Skift Take: Andre Cholewinski champions supporting local causes over boycotting destinations. His forward-thinking approach to responsible event planning fosters positive change without sacrificing community engagement.
“As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets. And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” –Sonika Patel, SVP-Marketing, Ticketmaster Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance t
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
BlueJeans , a Verizon-owned software company, is sunsetting this year. Now, customers who have been using the video conferencing platform to host online events, conferences, meetings, or live streams, have to find a new way of connecting with virtual audiences. Are you a BlueJeans customer looking for an alternative solution? Losing access to the software you love is no walk in the park, but fortunately, choosing and implementing a new platform is easier than ever with Attendease.
This past week, the newly launched NewAge Events Centre opened its doors to industry professionals, welcoming clients, family, and VIPs to check out this super versatile 20,000 sqft space! Partnered with the Magen Group , with the help of some of Toronto’s top industry vendors, this furniture-store-by-day converts seamlessly into an oh-so-impressive event venue by night.
Skift Take: Music festivals bring a slew of performers together but their format may be causing ticket sales to plummet pointing to fan burnout on the status quo format of the large events.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S. fest—until now, that is.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. With so much on the line, there’s immense pressure on corporate event planners to get everything right. You have to wear multiple hats and juggle competing priorities: attendee preferences, corporate goals, vendors and suppliers, internal deadlines…the
The Basics Name: Mark McEwan Company: McEwan Group Years in Business: 40+ So how’d you get started? I had my first restaurant experience at age 16 working at Mindy’s wine cellar in Buffalo, NY. At that time, I just needed a job and a paycheque so I found an open position. The interesting thing was that I really enjoyed the dynamics of the restaurant as well as the customer buzz and interaction.
“I am and have always been a very firm believer in the power of experiential marketing and being able to really connect your brand with a consumer in a way that’s very meaningful to them.” –Molly Spychalski, Head of Brand Partnership Marketing, Uber A secret second room was hidden behind an installation of freezers and refrigerators. At the Super Bowl LVIII Experience, football fans had the chance to test their athletic skills, peruse memorabilia and meet NFL superstars.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Richard Oshiro Richard Oshiro is the inaugural regional sales manager for MacNaughton, a family-owned hospitality investment, development and management firm based in Honolulu. In this new position, Oshiro focuses on the wholesale, military, groups and travel agent markets for Lotus Honolulu at Diamond Head , Waikiki Malia and Hotel Renew. In his nearly decade of hospitality experience, Oshiro has worked with Hilton Waikiki Beach Hotel, Outrigger Hotels and Resorts, and Hawaii Island Air.
Central Hall Westminster morphed into a mystical world inspired by Indian and Nigerian folklore for the 40th anniversary of London Fashion Week (16-20 February 2024) as the venue showcased Ahluwalia’s Autumn / Winter 2024 collection. The venue’s Lecture Hall and Library merged into one large space to host the Reveries fashion show, curated by the multi-award-winning label’s creative director Priya Ahluwalia on Saturday 17 February.
Skift Take: The journey toward creating belonging at meetings and events need not be complicated. Small steps can be taken that will lead you on your way.
No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. From BroccoliCon to the Banana Ball World Tour, here’s what we found.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
First phase restorations and new all-suite towers The East Coast influence is strong at the properties below, from floral interior design to the activities and culinary experiences offered. These recent additions are something you may want to take a look at. La Concha Key West La Concha Key West guest room Following its addition to the Marriott Bonvoy family, La Concha Key West has recently completed the first phase of its restoration process, involving a revamp of its 160 guest rooms and 14 sui
The Victory Services Club is proud to announce it has achieved the prestigious gold accolade in the Greengage ECOsmart Hotel and Meeting Venues accreditation scheme. This recognition underscores the Club’s commitment to sustainability, environmental responsibility, and excellence in hospitality. The Greengage ECOsmart Hotel and Venues accreditation scheme is a leading industry standard that evaluates and recognises hotels and venues for their commitment to environmentally friendly practice
JLL, a leading Technical Production Partner Company, is proud to announce its continued support for the Oddballs Rally, an annual event dedicated to raising funds for various charitable organisations.
Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” From full-scale cafés to a single-pod machine, it’s also an opportunity for delicious, high-octane engagement. “Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Association of British Professional Conference Organisers (ABPCO) has joined forces with Lime Venue Portfolio and The Imperial War Museum London to produce a live discussion on how legacy is changing the way major events are produced. The event, which will take place 23 rd May, will include a roundtable discussion with input from Sammy Connell, Principle Official (Conferences and Events), and Chris Weavers, National Official (Campaigns and Communications), from NASUWT, The Teachers Union and
event:decision, the #1 global partner for event sustainability, has released a new tool for event planners, Impact. Impact assesses, benchmarks and certifies events in a wide-range of environmental, social and governance factors. Impact allows planners to submit responses relating to environmental, social and governance (ESG) elements of specific events.
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