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Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its exp
James Barnett James Barnett, Deer Path Inn Deer Path Inn welcomes Barnett as general manager and innkeeper. He will oversee all daily operations at the inn at the monumental moment of its 95 th anniversary this year. Barnett was born in Australia and began his hospitality career at New South Wales ski resort Thredbo, before moving on to general manager roles in London and Chicago.
Marylebone Cricket Club (MCC) is delighted to announce Tom Shepherd will be the next chef to host in its unique series of food events – Lord’s Dining Club. Bringing together the age-old traditions of MCC with innovative cooking from world-renowned Michelin-starred chefs, Lord’s Dining Club has gone from strength to strength in recent years and the Club has today revealed the next chef to star at the Home of Cricket.
Seth Godin points out that many organizations fear connecting because their leadership fears losing control. Even though the control they think they have is a myth. “Organizations are afraid of connecting. They are afraid of losing control, of handing over power, of walking into a territory where they don’t always get to decide what’s going to happen next.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.
Feeling classy? These New and Renovated spaces are for you. These new and renovated hotels all share one fabulous commonality: rich, luxurious spaces that transport visitors to what feels like a European castle, with jewel-toned hues, plush furnishings and ambient lighting. Whether you’re meeting in Washington’s wine country or lively New Orleans, you’ll find your event brimming with a feel of decadence and elegance.
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Feeling classy? These New and Renovated spaces are for you. These new and renovated hotels all share one fabulous commonality: rich, luxurious spaces that transport visitors to what feels like a European castle, with jewel-toned hues, plush furnishings and ambient lighting. Whether you’re meeting in Washington’s wine country or lively New Orleans, you’ll find your event brimming with a feel of decadence and elegance.
A major expansion and renovation project, in excess of £80 million, has begun at the multi-award-winning Belfry Hotel & Resort in the West Midlands. The impressive project, due for completion Autumn 2025, will see a flagship 852sqm event space, The Masters Suite, built and designed to host 648 guests for banqueting with a max capacity of 920, making it perfect for conferences and product launches, mini expos and weddings.
Skift Take: Rich in natural beauty, a proud and vibrant cultural heritage, warm hospitality with unique and luxurious accommodations and venues; Northern Ireland should be on your radar as the next must-visit incentive travel destination.
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary. The program is headed by Stephanie Miller , a local expert on zero waste.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Bowls Club have partnered with Great Ormond Street Hospital Children’s Charity (GOSH Charity) to support seriously ill children and their families at Great Ormond Street Hospital (GOSH). As one of the world’s leading children’s hospitals, GOSH has transformed the lives of so many families. From ground-breaking research into rare or complex diseases to the development of world-class facilities and equipment which help give children from across the UK the best chance to fulfil thei
Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.
“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.” –John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile.
Susan Arts , CMP Fellow, shared her favorite quote: “Begin and end each day with a grateful heart.” “If I start with gratitude, it makes it easy to continue being thankful throughout the day,” she says. And of course, her career is one of many things to be thankful for—and proud of. When she was eight years old, she told her parents she dreamed of growing up to be a big-rig truck driver.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Live events and communications agency Meet & Potato in collaboration with Butlin’s put on The Greatest Show in Town for Poundland. Meet & Potato brought their creativity, technical production, and audio-visual expertise to Butlin’s, Bognor Regis for Poundland’s annual internal event for 1200+ colleagues that is designed to bring to life the brand strategy ahead of the peak trading season.
Skift Take: Societal transformation and the future of association meetings were the themes an ICCA conference, part of Business Events Industry Week, held in the most apropos setting, ASAE's headquarters.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. MCDONALD’S AROMATIC BILLBOARDS MAKE TOTAL SCENTS If you’ve ever walked by a McDonald’s and caught a whiff of the brand’s French fries, you know how alluring the scent of those iconic deep-fried potatoes can be.
The word “partnership” gets thrown around a lot in the events world, but when there are too few ballrooms for too many functions being planned, meeting planners and hotel and destination counterparts often find themselves on the losing end of negotiations that could be win-wins. At Showcase during Business Events Industry Week, a diverse group came together to get to the bottom of what the term really means and how to better replicate the collaborative implications.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Fundraising events are mutually beneficial for all. Not only do these events provide nonprofits with funds to power their mission, but they also offer a meaningful experience for donors, allowing you to steward stronger relationships. One of the best events to raise serious funds and engage donors is a charity auction. A charity auction is a high-energy, flexible event that is sure to excite any audience, whether it’s taking place online, in-person, or as a hybrid combination of both.
Skift Take: In the meetings and events industry, excellence stands out. With the Skift Meetings Awards now accepting entries for the 2024 program, this is your chance to celebrate your achievements.
Pavan Pardasani, Chief Marketing Officer, TAO Hospitality Group The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Hospitality Group, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than 20 markets across the globe.
In this episode of “What One Thing,” Smart Meetings interviews Carina Bauer, CEO of IMEX, discussing the upcoming IMEX Frankfurt event. Bauer anticipates growth compared to previous years but notes that it may not reach the scale of IMEX America. Reflecting on innovations from the Las Vegas event, such as video content and immersive experiences, she highlights plans to introduce AI plugins for sessions at the European event.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Exclusive Collection was awarded ‘Most Sustainable Company’ at the headline Campaign Experience Awards last night. Campaign is known as being a definitive resource for marketing and where brands share their best practices. The Campaign Experience Awards celebrate everything live, experiential and face-to-face. Exclusive Collection won ‘Most Sustainable Company’ for its uncompromising stance on ESG and for using its business as a force for good.
Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.
A partnership born out of a long-term friendship is how ASAE President and CEO Michelle Mason described the agreement to work together with the association for destinations announced at Destinations International’s Sales and Services Summit in Washington, D.C., during Business Events Industry Week. The plan was to leverage the strengths of two industry associations in the areas of security, and diversity, equity and inclusion (DEI).
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The events arm of cinema chain Vue Entertainment has launched tiered DDR rates across its 93 sites in the United Kingdom and Ireland. The move comes as demand for competitive DDR’s has become increasingly important in the industry with organisers wanting better value for money. Simona Negretto, national head of conferences and events for Vue said of the initiative, “our new rates allow organisers to easily see what’s included, plus we want to ensure that all our clients will get the best from ou
After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. The research focused on the current needs of exhibitors and gaps in expectations, and details actions to take to meet those needs while aligning exhibitor and attendee objectives.
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