Conferences that Work
APRIL 15, 2024
Seth Godin points out that many organizations fear connecting because their leadership fears losing control. Even though the control they think they have is a myth. “Organizations are afraid of connecting. They are afraid of losing control, of handing over power, of walking into a territory where they don’t always get to decide what’s going to happen next.
EventMB
APRIL 18, 2024
Skift Take: Rich in natural beauty, a proud and vibrant cultural heritage, warm hospitality with unique and luxurious accommodations and venues; Northern Ireland should be on your radar as the next must-visit incentive travel destination.
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Attendease
APRIL 16, 2024
Fundraising events are mutually beneficial for all. Not only do these events provide nonprofits with funds to power their mission, but they also offer a meaningful experience for donors, allowing you to steward stronger relationships. One of the best events to raise serious funds and engage donors is a charity auction. A charity auction is a high-energy, flexible event that is sure to excite any audience, whether it’s taking place online, in-person, or as a hybrid combination of both.
Event Marketer
APRIL 17, 2024
Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its exp
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
ePly
APRIL 18, 2024
For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Industry News
APRIL 16, 2024
Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.
Event Marketer
APRIL 18, 2024
A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.
MeetingsNet
APRIL 15, 2024
A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.
EventMB
APRIL 19, 2024
Skift Take: Societal transformation and the future of association meetings were the themes an ICCA conference, part of Business Events Industry Week, held in the most apropos setting, ASAE's headquarters.
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Event Industry News
APRIL 15, 2024
The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.
Event Marketer
APRIL 18, 2024
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.
Prestige Events Magazine
APRIL 16, 2024
Marylebone Cricket Club (MCC) is delighted to announce Tom Shepherd will be the next chef to host in its unique series of food events – Lord’s Dining Club. Bringing together the age-old traditions of MCC with innovative cooking from world-renowned Michelin-starred chefs, Lord’s Dining Club has gone from strength to strength in recent years and the Club has today revealed the next chef to star at the Home of Cricket.
EventMB
APRIL 19, 2024
Skift Take: In the meetings and events industry, excellence stands out. With the Skift Meetings Awards now accepting entries for the 2024 program, this is your chance to celebrate your achievements.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Industry News
APRIL 15, 2024
The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.
Event Marketer
APRIL 17, 2024
“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.” –John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile.
Smart Meetings
APRIL 17, 2024
Feeling classy? These New and Renovated spaces are for you. These new and renovated hotels all share one fabulous commonality: rich, luxurious spaces that transport visitors to what feels like a European castle, with jewel-toned hues, plush furnishings and ambient lighting. Whether you’re meeting in Washington’s wine country or lively New Orleans, you’ll find your event brimming with a feel of decadence and elegance.
EventMB
APRIL 16, 2024
Skift Take: ELX, an invite-only community for global heads of events, gains new leadership as it looks to expand its member base.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
APRIL 15, 2024
A major expansion and renovation project, in excess of £80 million, has begun at the multi-award-winning Belfry Hotel & Resort in the West Midlands. The impressive project, due for completion Autumn 2025, will see a flagship 852sqm event space, The Masters Suite, built and designed to host 648 guests for banqueting with a max capacity of 920, making it perfect for conferences and product launches, mini expos and weddings.
Event Marketer
APRIL 18, 2024
Pavan Pardasani, Chief Marketing Officer, TAO Hospitality Group The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Hospitality Group, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than 20 markets across the globe.
Smart Meetings
APRIL 18, 2024
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary. The program is headed by Stephanie Miller , a local expert on zero waste.
EventMB
APRIL 16, 2024
Skift Take: OVG plans to certify more than 60 convention venues to the EIC Sustainable Event Standards in a phased approach.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Planner's Lounge
APRIL 19, 2024
Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Cillia Marion from San Antonio/Austin, TX Amanda Noel Photography Name: Cillia Marion Business Name & Location: Marion Matrimony Events San Antonio/Austin, TX Years Working in the Event Indust
Event Marketer
APRIL 15, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. MCDONALD’S AROMATIC BILLBOARDS MAKE TOTAL SCENTS If you’ve ever walked by a McDonald’s and caught a whiff of the brand’s French fries, you know how alluring the scent of those iconic deep-fried potatoes can be.
Smart Meetings
APRIL 19, 2024
Susan Arts , CMP Fellow, shared her favorite quote: “Begin and end each day with a grateful heart.” “If I start with gratitude, it makes it easy to continue being thankful throughout the day,” she says. And of course, her career is one of many things to be thankful for—and proud of. When she was eight years old, she told her parents she dreamed of growing up to be a big-rig truck driver.
EventMB
APRIL 15, 2024
Skift Take: Explore how Visit Phoenix leverages meetings and events as powerful engines for economic growth and community engagement, redefining the impact of destination marketing beyond the confines of tourism.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
SmartMeetings
APRIL 17, 2024
Expert Lyn Lewis-Smith speaks on gender inequality Smart Meetings is keeping Women’s History Month going and acknowledging the underrepresentation of women in leadership roles. Lyn Lewis-Smith has been a leader and a visionary in the Sydney, Australia , events industry and is now a events speaker regarding the gender underrepresentation issue. Smart Meetings sat down with Lewis-Smith, CEO of BESydney , to discuss her ideas on women in leadership roles within the meetings and events industry, P
Event Marketer
APRIL 16, 2024
Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.
Smart Meetings
APRIL 18, 2024
The word “partnership” gets thrown around a lot in the events world, but when there are too few ballrooms for too many functions being planned, meeting planners and hotel and destination counterparts often find themselves on the losing end of negotiations that could be win-wins. At Showcase during Business Events Industry Week, a diverse group came together to get to the bottom of what the term really means and how to better replicate the collaborative implications.
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