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I had the pleasure of attending Henderson Brewing Co’s Open House – an evening that perfectly blended style, taste, and sophistication. Stepping into the brewery space , guests are greeted by a cool, industrial-chic vibe perfectly setting the tone for the evening. The exposed brewing barrels and equipment added an authentic touch, creating the perfect backdrop for a hip couple’s big wedding day or a fun and casual corporate event.
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with NVIDIA, collocated the formerly separate Atmosphere event by its Aruba Networks brand at Discover, and is welcoming its biggest audience (more than 14
Sustainability by definition is meeting the needs of the present without compromising those of the future. It provides us with the opportunity to not only protect the environment, but to ensure that we are contributing and promoting the well-being of people long beyond our event. This fits so well with our—the impression that we leave on our attendees at events today will keep them coming back in the future.
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different? You’re in luck! Karen Hill is the Director of Meetings and Events & Engagement at Barcami Lane , an Association Management Company (AMC) that works with national and regional n
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
As we step toward a vibrant 2024 summer, the world of Toronto catering is abuzz with exciting new culinary trends and delicacies. From refreshing twists on classic favorites to innovative presentations that celebrate local flavours, this summer’s food scene is all about creativity and sustainability. Whether you’re planning a backyard barbecue, a chic rooftop soirée, or an intimate garden party, these summer food trends are sure to inspire and delight your guests.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. THE REALREAL MAKES A STATEMENT ON FAKEFAKE LUXURY GOODS New York City’s Canal Street has been a mecca for counterfeit designer handbags and other luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is giving swindlers a run for their money.
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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. THE REALREAL MAKES A STATEMENT ON FAKEFAKE LUXURY GOODS New York City’s Canal Street has been a mecca for counterfeit designer handbags and other luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is giving swindlers a run for their money.
Washington, D.C., has always been a place people go to tell their stories, advocate for change and find inspiration from those who have gone before. It was only fitting that the first ASAE women’s leadership event, The Exchange , was staged at Omni Shoreham Hotel, a grand, chandelier-bejeweled venue that has been welcoming changemakers since 1930. Last week, 200 association leaders of all ages joined together to voice the truths that too often go unspoken. “ In a world where women’s voices have
Skift Take: Sustainability is top of mind for event planners around the world today. Consider hosting your next meeting in a smaller city already introducing green energy, waste reduction, and nature conservation solutions in the local community.
In the heart of Toronto, where history whispers through the halls and tradition dances in the air, Dave and Josh’s love story unfolded with a grace and grandeur befitting of a timeless romance. Set within the illustrious walls of the The University Club of Toronto , a venue steeped in unparalleled grace and charm where echoes of the past mingle with the promise of the future, their wedding day became a symphony of love, joy, and everlasting commitment.
Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. From kinetic LED walls to intricate projection mapping, there was plenty of design inspiration and wish-list-building on the showfloor.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs. The conference, which moved to Henry B.
Skift Take: A smarter Siri will help you with your schedule, tell you what’s in your email, and when your attendees’ flights are landing. But will this upgrade really change the way technology is used for events?
When love is as pure and profound as that between Rina and Sungjun, it deserves to be celebrated in a way that is both elegant and true to the core of their bond. Hotel Ocho , with its perfect blend of historic charm and contemporary chic, served as the idyllic backdrop for their bohemian-inspired, minimalistic wedding. As the sun dipped below the horizon, casting a golden hue over Toronto, the stage was set for a day filled with intimate moments, heartfelt vows, and the kind of joy that lingere
“We have a lot of giveaways across all 11 cities—everything from hotel stays to etched wine glasses or Savannah watercolor kits… This allowed [our small businesses] to have some representation with a minimum of 10 items. We covered the shipping costs; they just had to provide the items.” –Lauren Cleland, VP-Strategic Marketing, Visit Savannah and Visit Tybee Island Surprisingly Savannah: The Mobile Tour will make its way to 11 cities this summer.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In today’s fast-paced and demanding work environment, the importance of supporting employee mental health cannot be overstated. Meeting professionals, often at the helm of high-stress projects, are uniquely positioned to influence their teams’ well-being. However, balancing the need to maintain productivity while addressing mental health concerns can be challenging, especially since managers are not trained therapists.
Skift Take: Visit Atlantic City’s content program is designed to give event planners the resources and knowledge to intertwine sustainability into their entire programs and to get a better appreciation for the destination as a whole.
Event planners and staff members have fast-paced roles with many responsibilities, from establishing event ticket prices to acquiring auction items to setting up the venue. This can result in them feeling stressed, overwhelmed, and eventually burned out. That’s why it’s your business’s responsibility to implement strategies that encourage them to create events that support your company’s goals.
There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote , “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on Earth,” with its 1.2 million LED lights, immersive sound system and landmark futuristic vibe.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Luxury hotels debut exciting new spaces The golden ticket question to beginning to plan an incentive retreat: where to go? We’ve got you covered. These new and renovated hotels each stand in sought-after destinations, but those which are not so overly trendy that you’ll have to battle with crowds who all want do experience the same things as you. Instead, you and your group will get to enjoy that sweet spot where true, luxurious serenity meets a heart-stopping destination.
Skift Take: Is Vancouver the new darling of the tech world? The provincial government is betting on it by partnering with a major conference to lure the tech community. The first of three confirmed editions is set for May 2025.
Event planners and staff members have fast-paced roles with many responsibilities, from establishing event ticket prices to acquiring auction items to setting up the venue. This can result in them feeling stressed, overwhelmed, and eventually burned out. That’s why it’s your business’s responsibility to implement strategies that encourage them to create events that support your company’s goals.
Amanda Finck, Senior Director-HR and Administration, LEO Events Once an event professional, always an event professional. While some seasoned members of the event marketing industry left roles in the wake of the pandemic as they faced instability and the unknown, many have returned this year to what they know (well) and love. It’s one of several people and policy insights we picked up from our quarterly agency HR conversation.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Carl Rogers and Biljana Djokovic Carl Rogers (left) and Biljana Djokovic (right), Delta Hotels Orlando Celebration Delta Hotels Orlando Celebration makes two new leadership appointments. Rogers takes on the role of general manager. He brings nearly 40 years of hospitality experience across numerous leading hospitality companies, including 20 years with Starwood Hotels & Resorts.
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the new norms when it comes to producing live events.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
In this Episode of What One Thing? JT Long, vice president and content director, continues her conversation with interviews Edward Perotti, an experienced event strategist. Perotti discusses the importance of taking initiative, staying true to oneself, and managing the inherent stress of being an event professional by using humor and continually striving for improvement.
The Jockey Club , a collection of prestigious racecourse event and hospitality venues across the UK, explains its proactive and community-first approach to surplus food waste which sees them donate excess food to a network of local charities and community groups in need. By: Peter Jardine, Operations Director, Jockey Club Catering How did this initiative come about?
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