Sat.Jul 13, 2024 - Fri.Jul 19, 2024

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Ignore all previous instructions

Conferences that Work

Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.

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Streamlining Internal Communications

Velvet Chainsaw

Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Having too many cooks in the kitchen — and no clear owner — leads to wasted time, energy, and frustration.

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Groupize Acquires The Vendry, Adding Supplier Marketplace to Meetings Management Offering

EventMB

Skift Take: The combined platform promises to be a new type of all-in-one offering combining meeting and travel management with venue and vendor sourcing.

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Micro-events: The big impact of small gatherings.

Expo Pass

Micro-events are making waves in the events world, and it’s easy to see why. These intimate gatherings are quickly gaining popularity because they offer the unique ability to create personalized interactions, build stronger relationships, and lessen environmental impact. For brands looking to make a big impression with a smaller audience, micro-events are a fantastic option.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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2024 Paris Games Preview: Rolling Coverage of Brands Activating Around the Summer Olympics

Event Marketer

2024 118

More Trending

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Hubilo’s Founder Hands Off CEO Title

EventMB

Skift Take: Vaibhav Jain’s run at the helm of the company he co-founded in 2014 has ended. Former engineer and product manager Shailesh Hegde takes over.

2014 175
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LVCVA Sales Chief Goes to Visit Orlando in Latest CVB Shuffle

Smart Meetings

Hospitality leader Lisa Messina is leaving Las Vegas to take the role of chief sales officer at Visit Orlando. The Smart Women in Meetings Hall of Fame winner held the same title at Las Vegas Convention & Visitors Authority for the last two years and at Caesars Entertainment before that as part of her 30-year meetings and events career. The Cornell University Hotel Administration graduate also had numerous sales leadership roles during 16 years with Hilton Worldwide and was chief marketing o

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Field Report: Our Visit to a Surprise Hennessy Sensory Pop-up in Orlando

Event Marketer

You couldn’t miss it. A bright red, branded shipping container with its doors and walls propped open to reveal several interactive sampling stations surprised passersby when it popped up in the usually quiet parking lot at The Loop’s ABC Fine Wine & Spirits store in Orlando on July 11. It was Hennessy’s Made for More Tour, which had rolled into the city, one of the tour’s last stops.

Marketing 114
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ICC Wales welcomes Martyn’s Law inclusion in the King’s Speech as legislation is now committed to UK law

Prestige Events Magazine

Martyn’s Law has been included in the King’s Speech, 17 th July, committing the UK Government to passing it into law. “Martyn’s Law” is named after Martyn Hett, a victim of the 2017 Manchester Arena attack, and is part of the Terrorism (Protection of Premises) Bill, aimed at preventing future tragedies. His mother, Figen Murray, has been a vocal campaigner for the law and has pushed the Government to adopt it.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Why Australia Is Attracting Global Appeal Among Meeting Planners

EventMB

Skift Take: Australia's incredible scenery, boom in state-of-the-art meeting venues and accommodation, and commitment to sustainability have placed it top of mind for incentive trip and association meeting planners.

Meetings 171
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Victoria Van Wyk joins Maverick Live as Business Development Manager

Event Industry News

Maverick Live is thrilled to announce that Victoria Van Wyk has joined the team as Business Development Manager. Victoria brings with her a wealth of experience and a proven track record in Business Development at some of the UK’s best conference venues, including The Light and Carden Park Resort.

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Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

Event Marketer

At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.

Retail 109
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Elevate Mentoring Opens Doors for Underrepresented Young Talent with NewGen Initiative

Prestige Events Magazine

· Groundbreaking initiative aims to create a more inclusive and diverse events industry · Tailored specifically for young people facing barriers in entering the industry.” · NewGen programme will provide career pathways for talent aged 18-25 Elevate, the pioneering not-for-profit mentorship programme that has supported and inspired nearly 2,000 event professionals since its inception eight years ago, announces the launch of Elevate NewGen, a brand new initiative to provide equal access t

Events 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Stand Against Boycotts: Events Embrace Inclusion Amid Political Division

EventMB

Skift Take: What happens when a destination is committed to embracing DEI, but political leaders stand in the way?

Meetings 163
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What Planners Can Learn from the CrowdStrike IT Blackout

Smart Meetings

Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world. Read More: How to Build a Risk-assessment Checklist Smart Meetings reached out to Kevin Coffey , travel security and meeting risk advisor and trainer, to get some insights on what planners can lear

Banking 98
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The Brief: Basketball Bodegas and Dairy Deprogramming Zones

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones. OATLY TAKES A BIG SWING AT BIG DAIRY WITH A POLITICAL STUNT We love a proper brand trolling moment, and Oatly delivered last month when it showed up at the International Dairy Foods Association’s (IDFA) annual Capitol Hill Ice Cream Party and lobbying event in Washington, D.C., with a political message and free cups of p

Retail 106
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30 Euston Square launches its 2024 Christmas packages

Prestige Events Magazine

With less than six months to go until the festive season kicks off, 30 Euston Square has created a range of exclusive Christmas packages to suit every budget and preference across its event spaces including the Penthouse State Rooms, Rooftop Terrace, the cosy Princes Gate Heritage Room and grand Exhibition Hall. This Christmas, 30 Euston Square is offering a selection of festive packages designed to ensure a fun and memorable celebration whether it’s an intimate private dining experience, extrav

2024 102
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Four Ways to Take Meetings From Exhausting to Invigorating

EventMB

Skift Take: Explore simple ways to keep meeting attendees invigorated, engaged and on task that prioritize their physical and mental health.

Meetings 154
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Smart Moves in Sedona, Cayman Islands and More

Smart Meetings

Alberto Rojas and Jaqueline Mitchell Alberto Rojas (left) and Jaqueline Mitchell (right), Savannah Convention Center Savannah Convention Center (SCC) announces two distinguished leaders to new positions. Rojas joins as assistant general manager. He brings over 25 years of experience across finance, events and facility management. He most recently served as general manager with Jackson Convention Complex and the Oklahoma City Convention Center.

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Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience

Event Marketer

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation into the brand space to bridging the past-present-future continuum to full immersion, tunnels are a key part of creating a staged experience, tak

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HOSPA announces key HOSPACE details as annual conference lineup comes together

Prestige Events Magazine

The Hospitality Professionals Association has revealed early details of its 2024 HOSPACE event, which is set to bring together some of the industry’s leading minds at its annual conference this November. Confirmed for the Royal Lancaster London on Thursday, November 14, 2024, HOSPACE will once again play host to an array of discussions and workshops covering everything from technology advancements to enhancing the guest experience.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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60+ Tactics to Drive More Attendees to Exhibition Booths

EventMB

Skift Take: Discover creative booth activation ideas, effective marketing strategies, and proven techniques to attract and engage attendees effortlessly. Boost your next event's success and turn visitors into valuable leads.

Marketing 146
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What One Thing? Deborah Gardner on Building a Winning Mentality

Smart Meetings

Insights on creating success and leading with heart In this episode of the What One Thing? Smart Meetings welcomes Deborah Gardner, a former swimming champion and performance expert known for her competitive mentality and dynamic presentations. Gardner shares her unique journey from crashing weddings to becoming a key figure in the hospitality industry.

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Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing

Event Marketer

There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying away from the topic.

Apparel 105
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AV-CANADA

Canadian Special Events

AV-CANADA: Partnering in Corporate Event Excellence AV-CANADA, with over 30 years of experience in live events, is a leader in the industry by delivering innovative, customized solutions that consistently exceed client expectations. Their dedication to providing top-tier audiovisual and production services makes them the go-to choice for corporate event planners aiming to create memorable and impactful events.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Planned Secures $35 Million in Funding, Hopper’s CEO Joins Board

EventMB

Skift Take: Planned has secured a significant round of financing and added a travel industry heavyweight onto its board. Up next is expanding AI functionality and travel booking capabilities.

Travel 145
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New and Renovated: A Destination unto Their Own

Smart Meetings

Historic Hotels Alongside New Debuts New and renovated hotels, from a secluded Florida island to artsy downtown Austin to New Hampshire’s pristine White Mountains, offer stays rich with opportunity. Each brings a strong local pride seamlessly infused into their elegant atmospheres. Meeting in a space like the ones available at these properties is to offer your attendees a destination experience, within and without the hotel itself.

Hotels 98
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How Home Rule Petitions Impact Local Issues and Communities | Public Affairs Update

The Castle Group

With the current legislative session closing on July 31, headlines have covered down-to-the-wire deliberations around some of our most vexing issues. Housing, climate change, economic development, and healthcare—all huge bills that include funding, new policies, and tools to help the public and private sector progress on identified goals in each area.