Event Marketer
JULY 18, 2024
You couldn’t miss it. A bright red, branded shipping container with its doors and walls propped open to reveal several interactive sampling stations surprised passersby when it popped up in the usually quiet parking lot at The Loop’s ABC Fine Wine & Spirits store in Orlando on July 11. It was Hennessy’s Made for More Tour, which had rolled into the city, one of the tour’s last stops.
EventSource
JULY 18, 2024
On a balmy summer day, beneath the opulent chandeliers and grand arches of the Liberty Grand Entertainment Complex , Alycia and Vince celebrated their love in a wedding that was straight out of a modern fairy tale. This landmark event space, complete with its blend of historic and contemporary charm, provided the perfect backdrop for a day that was both luxurious and intimate.
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Prestige Events Magazine
JULY 17, 2024
Moving Venue has announced an exclusive five-year partnership with Freemasons’ Hall to serve as the official caterer for external commercial events and in-house lodge dining for members. This collaboration marks a significant milestone for both organisations and looks to enhance the dining experience at one of London’s most prestigious venues.
Smart Meetings
JULY 15, 2024
Hospitality leader Lisa Messina is leaving Las Vegas to take the role of chief sales officer at Visit Orlando. The Smart Women in Meetings Hall of Fame winner held the same title at Las Vegas Convention & Visitors Authority for the last two years and at Caesars Entertainment before that as part of her 30-year meetings and events career. The Cornell University Hotel Administration graduate also had numerous sales leadership roles during 16 years with Hilton Worldwide and was chief marketing o
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
JULY 15, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones. OATLY TAKES A BIG SWING AT BIG DAIRY WITH A POLITICAL STUNT We love a proper brand trolling moment, and Oatly delivered last month when it showed up at the International Dairy Foods Association’s (IDFA) annual Capitol Hill Ice Cream Party and lobbying event in Washington, D.C., with a political message and free cups of p
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Prestige Events Magazine
JULY 17, 2024
Martyn’s Law has been included in the King’s Speech, 17 th July, committing the UK Government to passing it into law. “Martyn’s Law” is named after Martyn Hett, a victim of the 2017 Manchester Arena attack, and is part of the Terrorism (Protection of Premises) Bill, aimed at preventing future tragedies. His mother, Figen Murray, has been a vocal campaigner for the law and has pushed the Government to adopt it.
Smart Meetings
JULY 19, 2024
Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world. Read More: How to Build a Risk-assessment Checklist Smart Meetings reached out to Kevin Coffey , travel security and meeting risk advisor and trainer, to get some insights on what planners can lear
Event Marketer
JULY 18, 2024
At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.
Conferences that Work
JULY 15, 2024
Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Prestige Events Magazine
JULY 16, 2024
· Groundbreaking initiative aims to create a more inclusive and diverse events industry · Tailored specifically for young people facing barriers in entering the industry.” · NewGen programme will provide career pathways for talent aged 18-25 Elevate, the pioneering not-for-profit mentorship programme that has supported and inspired nearly 2,000 event professionals since its inception eight years ago, announces the launch of Elevate NewGen, a brand new initiative to provide equal access t
Smart Meetings
JULY 18, 2024
Insights on creating success and leading with heart In this episode of the What One Thing? Smart Meetings welcomes Deborah Gardner, a former swimming champion and performance expert known for her competitive mentality and dynamic presentations. Gardner shares her unique journey from crashing weddings to becoming a key figure in the hospitality industry.
Event Marketer
JULY 16, 2024
There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying away from the topic.
Velvet Chainsaw
JULY 17, 2024
Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Having too many cooks in the kitchen — and no clear owner — leads to wasted time, energy, and frustration.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Prestige Events Magazine
JULY 17, 2024
The Hospitality Professionals Association has revealed early details of its 2024 HOSPACE event, which is set to bring together some of the industry’s leading minds at its annual conference this November. Confirmed for the Royal Lancaster London on Thursday, November 14, 2024, HOSPACE will once again play host to an array of discussions and workshops covering everything from technology advancements to enhancing the guest experience.
Smart Meetings
JULY 19, 2024
Alberto Rojas and Jaqueline Mitchell Alberto Rojas (left) and Jaqueline Mitchell (right), Savannah Convention Center Savannah Convention Center (SCC) announces two distinguished leaders to new positions. Rojas joins as assistant general manager. He brings over 25 years of experience across finance, events and facility management. He most recently served as general manager with Jackson Convention Complex and the Oklahoma City Convention Center.
Event Marketer
JULY 18, 2024
As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission. California has already taken a strong stance on disclosure in trade show exhibits and events, and Europe is well known for its stringent requirements.
EventMB
JULY 15, 2024
Skift Take: Australia's incredible scenery, boom in state-of-the-art meeting venues and accommodation, and commitment to sustainability have placed it top of mind for incentive trip and association meeting planners.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Prestige Events Magazine
JULY 15, 2024
With less than six months to go until the festive season kicks off, 30 Euston Square has created a range of exclusive Christmas packages to suit every budget and preference across its event spaces including the Penthouse State Rooms, Rooftop Terrace, the cosy Princes Gate Heritage Room and grand Exhibition Hall. This Christmas, 30 Euston Square is offering a selection of festive packages designed to ensure a fun and memorable celebration whether it’s an intimate private dining experience, extrav
Smart Meetings
JULY 17, 2024
Historic Hotels Alongside New Debuts New and renovated hotels, from a secluded Florida island to artsy downtown Austin to New Hampshire’s pristine White Mountains, offer stays rich with opportunity. Each brings a strong local pride seamlessly infused into their elegant atmospheres. Meeting in a space like the ones available at these properties is to offer your attendees a destination experience, within and without the hotel itself.
Event Marketer
JULY 15, 2024
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation into the brand space to bridging the past-present-future continuum to full immersion, tunnels are a key part of creating a staged experience, tak
EventMB
JULY 18, 2024
Skift Take: Planned has secured a significant round of financing and added a travel industry heavyweight onto its board. Up next is expanding AI functionality and travel booking capabilities.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
JULY 17, 2024
The North London venue has hosted many memorable parties for New Year’s Eve, notwithstanding Rick Astley’s concert last year featuring Sharleen Spiteri and Rylan Clarke for the BBC’s celebrations. Over 2 million people tuned in to watch Rick bring in 2024 at Camden’s Roundhouse. Now, for the first time in years this iconic rock ‘n’ roll venue in Camden is available for this New Year’s Eve.
Smart Meetings
JULY 19, 2024
Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world. Read More: How to Build a Risk-assessment Checklist Smart Meetings reached out to Kevin Coffey , travel security and meeting risk advisor and trainer, to get some insights on what planners can lear
Expo Pass
JULY 17, 2024
Micro-events are making waves in the events world, and it’s easy to see why. These intimate gatherings are quickly gaining popularity because they offer the unique ability to create personalized interactions, build stronger relationships, and lessen environmental impact. For brands looking to make a big impression with a smaller audience, micro-events are a fantastic option.
EventMB
JULY 19, 2024
Skift Take: Vaibhav Jain’s run at the helm of the company he co-founded in 2014 has ended. Former engineer and product manager Shailesh Hegde takes over.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Prestige Events Magazine
JULY 17, 2024
Independent communications agency, Davies Tanner , has extended its growing portfolio, winning the World Travel Market (WTM) PR account, for an initial two-year term, following a highly competitive tender process. The account will be led by Client Services Director, Becca Krug and Senior Account Director, Evie Kennedy, supported by an expert team blended from two of Davies Tanner’s agency brands, consumer travel specialists The Audience , and business events specialist agency, DT.
Smart Meetings
JULY 19, 2024
Belonging is a fundamental human need that sits at the heart of Maslow’s Hierarchy of Needs, as a gateway to our full potential. In recent years, the concept of belonging has gained renewed importance for business as a key factor in driving employee engagement, productivity and overall success. As companies navigate post-pandemic challenges, including decreased productivity, widespread loneliness and difficulties in reintegrating employees into physical offices, the lens of business has id
Event Industry News
JULY 17, 2024
Maverick Live is thrilled to announce that Victoria Van Wyk has joined the team as Business Development Manager. Victoria brings with her a wealth of experience and a proven track record in Business Development at some of the UK’s best conference venues, including The Light and Carden Park Resort.
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