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Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. There was a backlash against ESG investment and climate change regulation in the U.S. last year, “with similar examples of watering down or postponement of sustainability-related regulation in some parts of Europe,” according to the most recent issue of Arthur D.
There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour , which hit more than 40 locations across the country, from New York to L.A. and Chicago to Dallas, with its final stops taking
The playing of an anthem by Welsh superstar Katherine Jenkins, OBE, at a ceremony in Asia will be the launchpad to Wales hosting a global culinary event in 2026, described as “a once in a generation opportunity”. Members of Team Wales, who led the winning bid to host the Worldchefs Congress & Expo 2026 at ICC Wales , Newport, will be flying out to Singapore for next week’s 40 th staging of the prestigious international event.
Every love story deserves a setting that reflects its beauty, and for Melissa and Matthew, The Arlington Estate was that perfect place. Set against a backdrop of vast landscapes and stunning architecture, their wedding day was a lavish affair. Each thoughtfully curated detail and the warm, inviting ambiance reflected their deep connection and the love they shared with loved ones on a crisp fall day. bb Blanc Audiovisual played an essential role in setting the perfect mood, ensuring the music kep
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? A collaboration among Las Vegas Convention and Visitors Authority, InVision Communications, Allegiant Stadium Private Events and IMEX Group set its collective sights on wowing the leaders tasked with impacting hearts and minds every day—and the result was a masterclass in making an impression.
Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, Johnnie Walker, launched a multipronged “Pick Your Player” campaign that kicked off with a high-energy live-action shoot and fan experience that took over New York’
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Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, Johnnie Walker, launched a multipronged “Pick Your Player” campaign that kicked off with a high-energy live-action shoot and fan experience that took over New York’
Hotel Indigo York is set to welcome guests to its immersive festive-themed room for a second year in a row. This enchanting experience aims to spread Christmas cheer while raising much-needed funds for SASH UK, a charity dedicated to preventing youth homelessness. The festive-filled retreat allows guests to enjoy a warm and nostalgic stay, with a blend of traditional and modern elements creating the perfect getaway ahead of the holiday season.
I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. “We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news? We’re here to help you speak the same language as your stakeholders and overcome the obstacles that prevent progress.
One of the most important steps in your wedding planning journey is figuring out when should wedding invitations be sent out. It’s more than just a formality timing can influence how smoothly your day unfolds and how many guests can actually make it. Whether you’re planning a grand celebration or a more intimate destination wedding, sending out your invitations at the right time ensures that your loved ones have enough notice to join in on your special day.
The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. 24-26. The show is the place to see the latest tech in mining equipment and some huge pieces of equipment.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Belfry Hotel & Resort , in the heart of Royal Sutton Coldfield, has appointed Katie Niland as Commercial Director. Testament to her proven ability to inspire excellence and drive growth, the promotion will see Katie lead the award-winning resort through the next exciting phase of its £80million expansion project. With a background in hospitality spanning more than three decades, and 10 years of experience as Sales Director at The Belfry behind her, Katie’s vast leadership expertise make
Hawai’i is at a crossroads. It needs tourism, including groups, but its residents—especially but not only Native Hawaiians—have been increasingly upset about overtourism and degradation of the state’s fragile environment and treasured cultural sites. The aftermath of the tragic West Maui wildfire only sharpened divides. What to do? Hawai’i Tourism Authority (HTA) has a new answer for bridging these divides and building trust: Qurator , a certification program for the widest possible swath of vi
The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International. Located at Frankfurt Airport, Europe’s busiest airport, it is also one of the largest airport hotels in Europe. Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. TABLE FOR ONE: INSIDE THE PERSONAL PAN PIZZA HUT The Personal Pan Pizza has been a Pizza Hut staple for decades, but for National Pizza Month, the brand is adding a modern twist to the concept: customization.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Vine Tree Connections, an award winning hotel representation company, announces partnership with Kenzi Hotels, marking a significant expansion into Morocco. The agreement encompasses five distinctive properties across Morocco’s key destinations, including the Kenzi Menara Palace and Rose Garden in Marrakech, Kenzi Tower and Sidi Maarouf in Casablanca, and Kenzi Solazur in Tangier.
Where Meetings End Too Soon This is where meeting spaces of every size boasting the latest technology share the stage with vibrant communities and breathtaking natural beauty. Beyond the insights and connections gained within the boardroom, The Palm Beaches take care of the rest with inspiring venues, unique opportunities to connect, and Between-The-Sessions experiences that set meetings apart.
For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and connection is vital. Below are four strategies association volunteer leaders can implement to foster a sense of belonging among their members. 1.
New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” movie, now available on home media, with the Big A$& Bus Tour (you read that right) that rolled around Manhattan featuring the “Deadpool Co
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
LGH Hotels Management is proud to announce the remarkable success of its largest-ever B2B campaign, Summer Pops. Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. Nearly 500 participants took part, with four corporate bookers and agents sharing a total prize pot of £12,000.
With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for event management from registration to post-event evals. Our core strengths lie in polling, compliant voting, surveys, quizzing, and Q&A, allowing organizers to derive diverse responses and data from audiences, speakers, and sponsors.
You probably know that managing a successful event requires meticulous organization and clear communication. But you might not know that one of the most essential tools for event detail management is the Banquet Event Order, or BEO. You might know this type of document by another name, like Event Order or Event Resume. No matter the name, the purpose is the same: ensuring everyone involved in the event is on the same page and can contribute effectively to its success.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and noting planned increases in meetings budgets, as revealed in the 14th Annual Global Meetings and Events Forecast by Amex GBT Meetings & Events.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
At its Annual General Meeting held yesterday at The Lansdowne Club, leading venue consortium Westminster Venue Collection announced its new, expanded board formation. Barbara Wutte – The Royal Society, resumes the Chair of the Board of Directors position, taking over the mantle from Paul Martins, who remains a board member. Wutte has been integral to the Collection’s board since 2017, helping to drive its vision and portfolio growth, in the roles of Chair, Vice Chair and supporting board member.
In the heart of Montreal, the United Hatzalah Montreal Cocktail Event by C3 Events, a Montreal-based production company, transformed a luxury showroom into a beacon of hope. The event, hosted at LA Leasing’s newly minted venue, aimed to introduce potential benefactors to the mission of United Hatzalah, an international volunteer emergency medical response network.
Skift Take: A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
30 Euston Square has reinforced its dedication to charitable giving and community impact through a recent collaboration with Smart Works, further cementing the venue’s focus on making a difference. This initiative is part of a broader effort that already includes partnerships with Euston Foodbank and Hotel School London. The award-winning venue partnered with Smart Works for its client event, where guests were invited to contribute an item of womenswear, shoes, or accessories to the charit
As the holiday season approaches, hosting memorable celebrations means more than just creating a festive atmosphere. Prioritizing safety is crucial to ensure every guest has a positive and secure experience. From managing transportation and dealing with intoxicated guests to addressing food allergies and emergency procedures, here’s a robust guide to help event professionals keep safety at the forefront of holiday event planning.
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