Sat.Oct 19, 2024 - Fri.Oct 25, 2024

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Event Organizers Double Down on Sustainability

PCMA Convene

Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. There was a backlash against ESG investment and climate change regulation in the U.S. last year, “with similar examples of watering down or postponement of sustainability-related regulation in some parts of Europe,” according to the most recent issue of Arthur D.

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Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. “We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news? We’re here to help you speak the same language as your stakeholders and overcome the obstacles that prevent progress.

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As New CEO of NYC Tourism, Julie Coker Aims to Replicate San Diego’s Convention Success

EventMB

Skift Take: Julie Coker, president and CEO of the San Diego Tourism Authority, is heading to the Big Apple to help revitalize business travel and group business.

Tourism 182
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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour , which hit more than 40 locations across the country, from New York to L.A. and Chicago to Dallas, with its final stops taking

Fashion 108
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Anthem by Katherine Jenkins to herald handover of global culinary event to Wales

Prestige Events Magazine

The playing of an anthem by Welsh superstar Katherine Jenkins, OBE, at a ceremony in Asia will be the launchpad to Wales hosting a global culinary event in 2026, described as “a once in a generation opportunity”. Members of Team Wales, who led the winning bid to host the Worldchefs Congress & Expo 2026 at ICC Wales , Newport, will be flying out to Singapore for next week’s 40 th staging of the prestigious international event.

2026 105

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MLB Pitches Ballparks to Planners

EventMB

Skift Take: Major League Baseball hopes to hit a home run with groups through a new strategic partnership. Competitors on the field are joining forces off the field to attract groups.

Meetings 178
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Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign

Event Marketer

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, Johnnie Walker, launched a multipronged “Pick Your Player” campaign that kicked off with a high-energy live-action shoot and fan experience that took over New York’

Fashion 114
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Lessons from an Over-the-Top Brand Experience Summit in Vegas

Smart Meetings

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? A collaboration among Las Vegas Convention and Visitors Authority, InVision Communications, Allegiant Stadium Private Events and IMEX Group set its collective sights on wowing the leaders tasked with impacting hearts and minds every day—and the result was a masterclass in making an impression.

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Immersive Christmas Experiences Return to Hotel Indigo York

Prestige Events Magazine

Hotel Indigo York is set to welcome guests to its immersive festive-themed room for a second year in a row. This enchanting experience aims to spread Christmas cheer while raising much-needed funds for SASH UK, a charity dedicated to preventing youth homelessness. The festive-filled retreat allows guests to enjoy a warm and nostalgic stay, with a blend of traditional and modern elements creating the perfect getaway ahead of the holiday season.

Hotels 104
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Aligning Incentive Travel With Next-Gen Values

EventMB

Skift Take: A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.

Travel 166
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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. 24-26. The show is the place to see the latest tech in mining equipment and some huge pieces of equipment.

2024 108
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Building a Strong Community: Fostering A Sense of Belonging Among Association Members

StraussCA

For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and connection is vital. Below are four strategies association volunteer leaders can implement to foster a sense of belonging among their members. 1.

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Broadcaster Lucy Meacock completes miaSummit line up 

Prestige Events Magazine

BAFTA award-winning journalist Lucy Meacock will moderate the Meeting Industry Association’s (MIA) annual miaSummit, when it takes place in Liverpool next month. Best known for her work in the North West of England as a main anchor of the ITV regional news programme Granada Reports, the broadcaster will complete the stellar line up of experts who are set to inspire leaders and future leaders through a series of topical discussions.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Falling Down Stairs, Talking to Strangers: How Planners Got Their Start

EventMB

Skift Take: The more you ask planners how they got their start in the meetings industry, the more random the stories become.

Meetings 164
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The Brief: ‘Overnightmares’ and Boring Phones

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. TABLE FOR ONE: INSIDE THE PERSONAL PAN PIZZA HUT The Personal Pan Pizza has been a Pizza Hut staple for decades, but for National Pizza Month, the brand is adding a modern twist to the concept: customization.

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Melissa and Matthew’s Opulent Wedding at The Arlington Estate

EventSource

Every love story deserves a setting that reflects its beauty, and for Melissa and Matthew, The Arlington Estate was that perfect place. Set against a backdrop of vast landscapes and stunning architecture, their wedding day was a lavish affair. Each thoughtfully curated detail and the warm, inviting ambiance reflected their deep connection and the love they shared with loved ones on a crisp fall day. bb Blanc Audiovisual played an essential role in setting the perfect mood, ensuring the music kep

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Patch Marketing launches Octoplus channel management solution for venues

Prestige Events Magazine

Specialist full-service marketing agency for the events industry, Patch Marketing, has launched Octoplus – an innovative new channel management product. The solution has been designed to overcome the challenges many venues face in maintaining their directory listings and keeping profile content up to date. Jackson Clark, Managing Director at Patch explains: “When Patch formed in 2010 there were just seven venue directory websites for clients to be featured on.

Venues 100
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Childhood Disability Meeting Recognized for Its Impact

EventMB

Skift Take: Association meetings can be life-changing. This year’s Incredible Impacts Award highlights another association leading the way.

Meetings 149
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Photos: How 20 Deadpool Variants Took Over Manhattan During New York Comic Con

Event Marketer

New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” movie, now available on home media, with the Big A$& Bus Tour (you read that right) that rolled around Manhattan featuring the “Deadpool Co

Fashion 112
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MeetingPulse is a comprehensive, browser-based, interactive events solution that provides every participant with a voice

Event Industry News

With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for event management from registration to post-event evals. Our core strengths lie in polling, compliant voting, surveys, quizzing, and Q&A, allowing organizers to derive diverse responses and data from audiences, speakers, and sponsors.

Speakers 104
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Katie Niland takes the helm as Commercial Director at The Belfry Hotel & Resort

Prestige Events Magazine

The Belfry Hotel & Resort , in the heart of Royal Sutton Coldfield, has appointed Katie Niland as Commercial Director. Testament to her proven ability to inspire excellence and drive growth, the promotion will see Katie lead the award-winning resort through the next exciting phase of its £80million expansion project. With a background in hospitality spanning more than three decades, and 10 years of experience as Sales Director at The Belfry behind her, Katie’s vast leadership expertise make

Hotels 104
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Delano to be Replaced by a W in Las Vegas

EventMB

Skift Take: Delano, part of the Mandalay Bay complex, is one of the few non-gaming properties on The Strip. It is being converted into a W, with the debut planned for the end of the year.

Meetings 148
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Streamlining event detail management with BEOs

Planning Pod

You probably know that managing a successful event requires meticulous organization and clear communication. But you might not know that one of the most essential tools for event detail management is the Banquet Event Order, or BEO. You might know this type of document by another name, like Event Order or Event Resume. No matter the name, the purpose is the same: ensuring everyone involved in the event is on the same page and can contribute effectively to its success.

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A Night to Remember: United Hatzalah’s Montreal Cocktail Event

Canadian Special Events

In the heart of Montreal, the United Hatzalah Montreal Cocktail Event by C3 Events, a Montreal-based production company, transformed a luxury showroom into a beacon of hope. The event, hosted at LA Leasing’s newly minted venue, aimed to introduce potential benefactors to the mission of United Hatzalah, an international volunteer emergency medical response network.

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Vine Tree Connections Expands Portfolio with Prestigious Moroccan Hotel Group 

Prestige Events Magazine

Vine Tree Connections, an award winning hotel representation company, announces partnership with Kenzi Hotels, marking a significant expansion into Morocco. The agreement encompasses five distinctive properties across Morocco’s key destinations, including the Kenzi Menara Palace and Rose Garden in Marrakech, Kenzi Tower and Sidi Maarouf in Casablanca, and Kenzi Solazur in Tangier.

Hotels 100
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Marriott Launches New Sustainability Tool for Planners

EventMB

Skift Take: Marriott is betting that Connect Responsibly is the right tool for planners pressured to showcase tangible environmental commitments for their events.

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Citi Resurrects its Sound Vault Platform with an Intimate Jack Harlow Show in Brooklyn

Event Marketer

When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus, served as the hip-hop star’s first live show in over a year and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation.

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BMA House hosts Global Good Awards for the seventh year, celebrating sustainable leadership

Event Industry News

Last week, the Global Good Awards (GGA) took place at BMA House. It was BMA House’s seventh year either in-person or virtually (due to COVID) hosting the major event. The GGA honours businesses, NGOs, charities, and social enterprises across the globe for their groundbreaking work in sustainability and ethical leadership.