EventMB

MARCH 12, 2025

Skift Take: When it comes to choosing an app for your meeting, more is not necessarily better.

Event Apps 142

Event Apps Meetings Events Event Tech 142

Event Marketer

MARCH 11, 2025

Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop. And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.

2025 284

2025 Education Retail Financial 284

Prestige Events Magazine

MARCH 12, 2025

– Gather25 uses Interprefy to engage worshipers in churches, campuses, arenas and living rooms across the world – Gather25 , a 25-hour international live-stream worship event, recently took place in Malaysia, attracting 53,000 participants from 192 countries. For 25 hours, Gather25, hosted by the global Church, engaged believers across the world to pray, repent, worship and share inspiring stories.

Technology 257

Technology Event Technology Events Marketing 257

Velvet Chainsaw

MARCH 13, 2025

Most conversations around the use of Artificial Intelligence in the event industry are around use cases that improve workforce productivity and performance for repeatable processes. Here are three other approaches. Tech strategy firm Future Point of View (FPOV) recently released its Humalogy Trends Report 2024, which includes responses from thousands of leaders across many industries, and provides strategic insight for digital transformation.

Government 195

Government Technology 2024 Speakers 195

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

EventMB

MARCH 14, 2025

Skift Take: Federal layoffs are sending shockwaves through the government meetings sector, leading to widespread event cancellations and millions in lost hotel revenue. The ripple effects extend beyond hotels to meeting planners, sourcing companies, and event tech firms who rely on steady government business.

Government 176

Government Meetings Hotels Event Tech 176

Prestige Events Magazine

MARCH 11, 2025

15Hatfields is using its insight from being the first business meetings and events venue to measure all three scopes of carbon emissions in its annual carbon footprint report to encourage and help the industry reduce its carbon footprint. The leading sustainable venue, which is based on Londons South Bank, is launching its Counting the Cost of Carbon campaign following work with Greengage Solutions and Smart Carbon to improve the data available for tracking carbon emissions at events.

Sustainability 246

Sustainability 2024 Banking Venues 246

Smart Meetings

MARCH 14, 2025

Neil Brownlee Neil Brownlee, PCMA Brownlee, the head of business events at VisitScotland , has been inaugurated as the 2025 chair of PCMA. He has spent over 35 years in the international hospitality and business events industry, having began his career in hotels. He joined VisitScotland Business Events in 2008 and has served as head of business events for the past 14 years.

2025 130

2025 Hospitality 2006 Hotels 130

EventSource

MARCH 11, 2025

Talia and Jordans wedding day was full of joy, sweetness, and memories to cherish forever. The atmosphere struck the perfect balance between graceful and comfortable, giving it a personal, intimate touch with a hint of refined elegance. From the very start, Assaf Friedman was there to capture every moment, creating a beautiful collection of memories that tell the story of their special day.

Venues 158

Venues Event Planning Events 158

Event Marketer

MARCH 14, 2025

A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FXs The Wreckage activation had a chance to step inside and uncover details from the upcoming Alien: Earth series, a prequel to the 1979 film Alien that started the franchise. Before receiving credentials and instructions to enter, participants were scanned for alien parasites by yellow hazmat-suited representatives from Prodigy Corp.

2025 212

2025 Marketing Event Marketing Events 212

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Prestige Events Magazine

MARCH 11, 2025

Creative experiential agency Identity, part of the Human Network, has released its latest white paper, Shaping the Future of Immersive Experiences , designed for brand leaders, event buyers, and CMOs. The white paper explores the rapid evolution of immersive experiences, the role of technology in audience engagement, and how brands can create meaningful, multi-sensory interactions that leave a lasting impact.

Technology 213

Technology Sustainability Tech Events 213

Conferences that Work

MARCH 10, 2025

I recently came across the poem Sacred Ground , by Rosemerry Wahtola Trommer. She reminded me that everywhere is holy. It’s easy for me to see aspects of my life as mundane. When I do, I gloss over the present moment, and the personal stories that surround it. Rosemerry prompts me not to: ‘And if, as I now know, the closet is sacred and the bare room is sacred and the sidewalk and classroom and the ER are sacred, then I trip into the teaching that everywhere is sacred not only the ch

Conference 156

Conference 156

Event Industry News

MARCH 11, 2025

By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.

Events 103

Events Event Tech Event Design Tech 103

Event Marketer

MARCH 11, 2025

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the National Kitchen & Bath Associations Kitchen & Bath Industry Show (KBIS) welcomed more than 124,000 attendees and nea

2025 146

2025 Trade Shows Sustainability Social Media 146

Advertisement

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Prestige Events Magazine

MARCH 12, 2025

Foxhills Club & Resort celebrated International Womens Day and the women behind the thriving business in Surrey on Friday, continuing its ongoing commitment to the wellbeing and development of its team. The event featured a series of thought-provoking and inspiring panel discussions focusing on vital topics affecting the progression of women in the workplace, including culture, leadership, and work/life balance.

Banking 179

Banking Speakers Government Education 179

EventMB

MARCH 14, 2025

Skift Take: As policy shifts create challenges for business events, Nicola Kastner, CEO of the Event Leaders Exchange, has voiced her concerns on LinkedIn. The industry response she has received highlights the need for advocacy to protect in-person gatherings.

Events 200

Events Meetings 200

Guidebook

MARCH 10, 2025

Getting people to commit to an event is no easy task. It requires strategic planning, clear communication and marketing, and a way to capture early interest. Thats where pre-registration comes in. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience.

Social Media 78

Social Media Speakers Marketing Event Management 78

Event Marketer

MARCH 14, 2025

Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.

Trade Shows 130

Trade Shows 2025 Social Media Conference 130

Advertisement

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Prestige Events Magazine

MARCH 14, 2025

– Shonali Devereaux named as new podcast host – New in Events , a podcast from IBTM World, has returned for a much anticipated second season with Shonali Devereaux as its new host. Designed to inspire and support IBTMs community of event professionals year-round with fresh insights, practical advice and innovative ways of working, series two of the podcast will feature ten fortnightly episodes, which run until the summer.

2025 200

2025 2024 Meeting Design Global Events 200

Event Industry News

MARCH 11, 2025

Nordic Wristbands expands its European reach with new UK Distribution to offer its full product range, including the new sustainable Recycled Ocean Plastic (R.O.P.) wristband, to UK event organisers, March 2025.

2025 80

2025 Sustainability Events Event Design 80

EventMB

MARCH 12, 2025

Skift Take: HumanX's move puts it next door to the companies defining AI's future, not just talking about it. The scheduling shift also avoids future date conflicts with SXSW.

Conference 176

Conference Meetings 176

Event Marketer

MARCH 10, 2025

Bubbles bring joy to any occasion from the way they float to the act of popping them. Its why Skincare brand CeraVe replicated the experience in its Soap POPera game where attendees who stopped by its Drama Free Cleansing Tour last summer popped bubbles to win prizes. But CeraVe isnt the only brand tapping into the playfulness of bubbles. Biopharmaceutical company Merck drew attendees into its VMX 2025 booth with large, metallic orbs hanging from rafters above.

2025 130

2025 Event Marketing Marketing Events 130

Advertisement

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Prestige Events Magazine

MARCH 11, 2025

Event planners are urged to secure their space on The Meetings Shows popular Hosted Buyer Programme as it opens for registration. The UKs leading event that brings together the worlds meetings and events community returns to Excel London on 25-26 June, giving buyers unrestricted access to high quality educational and networking opportunities, plus the chance to meet hundreds of global event suppliers under one roof.

Meetings 179

Meetings Education Venues Global Events 179

Event Industry News

MARCH 10, 2025

Melton Mowbray Town Estate has announced the launch of The Melton Pop Festival, a one-day live music event taking place on 21st June 2025 featuring top-tier tribute acts to Taylor Swift, Billie Eilish, and Ed Sheeran.

2025 80

2025 Events 80

Eventscase Blog

MARCH 14, 2025

The 2020 pandemic forced the event industry to rely on new event technologies to survive. Virtual platforms, hybrid formats, virtual reality worlds, and even blockchain-based ticketing were presented as miracle solutions at a critical time. While some of these tools served their purpose temporarily, many failed to deliver on their promises once the urgency subsided.

Technology 52

Technology Fashion 2022 Event Technology 52

SmartMeetings

MARCH 10, 2025

The crisis plan inspired by a protest that almost grounded an international conference Sometimes the worst-case scenario happens. The scene of this incident is Palexpo in Geneva, Switzerland. The time is May of 2023. A box truck full of protestors on bicycles breached fencing at Geneva Airport (GVA) during the European Business Aviation Convention & Exhibition (EBACE), and some of them managed to handcuff themselves to the multimillion-dollar private jets on display.

2025 52

2025 2024 2023 Conference 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Prestige Events Magazine

MARCH 12, 2025

Wildfire, a leading provider of interactive team-building and corporate events, is excited to announce the launch of its Ignite the Agency Partner Program , designed to reward and empower resellers who bring unforgettable experiences to their clients. With three partnership tiers Silver, Gold, and Platinum the program offers increasing benefits as partners grow their sales and deepen their engagement with Wildfires event offerings.

Corporate Events 165

Corporate Events Management Event Management Event Planning 165

Event Industry News

MARCH 12, 2025

The Event Supplier Network (ESN) has formed a strategic partnership with Major Events International (MEI) to provide UK event suppliers with enhanced access to global markets. The collaboration aims to strengthen competitive advantage for British event businesses seeking international opportunities.

Events 66

Events Marketing Event Design Event Marketing 66

StraussCA

MARCH 13, 2025

Many people view an audit/review engagement as a negative process; however, it should not be something you must fear. It can help you and your association. An audit can have many positive outcomes. An associations board should look at it as a chance to better the organizations financial processes for the future or at least double-check to make sure the methods you are using are appropriate.

Financial 52

Financial Management Meetings Events 52