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How do you hit the sweet spot for staggering ticket sales? The reality is there are multiple sweet spots. By using tiered pricing you can hit each attendee's perfect price. The post 4 Ways to Make More Money With Tiered Pricing appeared first on Eventbrite US Blog.
Event participants are always hoping to get more bang for their buck, and as event coordinators, we must ensure that they retain event learnings and also satisfy our attendees’ desires. One sure-fire approach to educating attendees is through various trainings: workshops, classes, gatherings, meetings, boards, and, obviously, general sessions. How can you guarantee learnings from an event while offering benefits to both the participants and your event technology brand?
It might seem like conferences are an ideal place to do business, with so many people in attendance and the high potential for interpersonal interaction. But the reality is, very few deals or sales actually happen because of the lack of opportunity to build relationships from conferences. Everyone has a tight agenda when attending an event, so the window of opportunity is much smaller than it would seem.
Stay on time! Though it’s clearly sensible to keep a conference running on schedule, we’ve all attended meetings where rambling presenters, avoidable “technical issues”, incompetent facilitation, and inadequate logistics have made a mockery of the published program. So one of the agreements I always ask for at the start of a session or conference is for organizers and participants to stay on time.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Looking for ways to stay competitive in an increasingly crowded industry? Help your event shine with this useful planning checklist for conferences and corporate events. The post Your Essential Conference and Corporate Event Planning Checklist appeared first on Eventbrite US Blog.
This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. Years ago, event branding generally mirrored that of the hosting organization. Event ‘branding’ was reduced to easily recognizable stylistic elements – fonts and colors, a logo. Now, event branding has evolved past that and is more about messaging, sentiment, […].
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This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. Years ago, event branding generally mirrored that of the hosting organization. Event ‘branding’ was reduced to easily recognizable stylistic elements – fonts and colors, a logo. Now, event branding has evolved past that and is more about messaging, sentiment, […].
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Therefore, first of all, it’s necessary to learn about the use of technology and to know how to interpret the results. Reasons to measure event marketing success.
On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. It’s kind of like pulling a good shot of espresso or making a salad as well as sweetgreen does—except on a much larger scale. It sounds super doable, and then you try it and quickly realize it’s difficult. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide.
An event is only as good as the vendors you hire. Here is your step-by-step guide for choosing the right event vendors to uplevel your event experience. The post How to Hire and Work With Event Vendors appeared first on Eventbrite US Blog.
At EventMB we review a lot of event technology. We decided to put together all the apps we have reviewed in the last year, to give you a highlight of the technology we see impacting events in 2019. This is by no means an award, some sort of ranking, or a top ten list. […]. The post 22 Event Planning Apps to Watch in 2019 by EventMB Studio Team appeared first on [link].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Tito recently introduced Period Days at work—an optional, but encouraged, extra paid day off each month for when you're on your period. We're not the first company to do this. In fact, Japan has had a law since 1947 granting seiri kyuuka (“menstrual leave”) to women enduring painful periods. That said, Tito is the first —and so far only—company that I know of personally who’s doing something like this.
Having a unique niche or speciality area for your event can be a huge advantage when attracting a loyal following. Marketing for niche events is less competitive and it can be easier to target advertising in the category that your event specialises in. The downside is that this market may be limited, so you’re going […]. The post 8 Ways to Reach More People for Niche Events appeared first on Eventbrite UK Blog.
Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? Get all your questions answered in this post. The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog.
We are happy to present some of the most comprehensive research on event apps ever released. If you have ever downloaded a copy of the Event App Bible, you want to get a hold of the 2019 edition. A new format, new data, more strategic advice. We researched 120 apps to bring you the […]. The post New Research Reveals What You Should Look For in Event Apps [Free Report] by EventMB Studio Team appeared first on [link].
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Entertainers Lil Wayne, Dua Lipa, and Lady Gaga have made this Collins Avenue resort their location of choice for concerts, music videos, and photo shoots—and your clients can bask in Miami Beach glam, too. Located between the energy of South Beach and.
Facebook is a free way to advertise events, and with millions of users actively engaging with Facebook Events each month, it’s an opportunity you shouldn’t miss. But yours isn’t the only event showing up in users’ feeds — you have competition. If you’re already listing your free event on Facebook but your events aren’t attracting […]. The post How to Improve (and Sell Out) Your Free Facebook Events appeared first on Eventbrite UK Blog.
This is a guest post from Emily Wiseheart, Content Manager for Constant Contact. Events aren’t always attended in person. In this day and age, many events are attended from a living room, or anywhere in the world, as long as there’s an internet connection. The best part? Online-only, or “virtual events,” give you the opportunity […]. The post How to Get Your Online Event Off to a Great Start appeared first on Eventbrite US Blog.
Event reporting process stays among the most problematic aspects of the event management for both members of staff and c-level executives. Is there a chance that there are tools that can fix this problem? Let’s find out! Investing in event marketing as a part of the company’s marketing strategy is becoming more and more popular. It’s because managers realized the value that this kind of activity brings for the company.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
[link] Move over millennials, Gen Z is the next generation to graduate. And with this new graduating class, comes the need to recruit them. The college industry is beginning to change , the rising cost of higher education, the abundance of online classes, and the heightened substitute-ability of colleges give businesses and colleges a greater difficulty in drawing in the best talent for open positions.
When you first launched your events, you chose the simplest (and cheapest) tool to track registrations: a spreadsheet. But as your event has grown, your event registration spreadsheets have quickly become a liability instead of a helpful tool. If you’re still using spreadsheets to track your event registrations, you might not realise how much extra […].
No matter how long you’ve been an event creator, there’s always a new challenge at each of your events. Here are event planning guides to help you through. The post 20 Event Planning Guides for Every Step of Your Event appeared first on Eventbrite US Blog.
(3 Minute Read). How to Test New Ideas at Your Next Event – Part 2. Best Ways to Test New Ideas and Measure Effectiveness. So you’ve decided that it’s time to make a few changes. It’s time to liven things up. How do you test new ideas at your event? How do you ensure that you aren’t alienating your key audience members and how do you make sure you don’t lose them, but rather, keep them wanting more and coming back with all of their friends?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
[link] Move over millennials, Gen Z is the next generation to graduate. And with this new graduating class, comes the need to recruit them. The college industry is beginning to change , the rising cost of higher education, the abundance of online classes, and the heightened substitute-ability of colleges give businesses and colleges a greater difficulty in drawing in the best talent for open positions.
On March 19, in the wake of 2019’s powerful celebration of International Women’s Day, over 40 event creators were invited to Eventbrite’s London HQ for a panel discussion and networking session, focussed on the theme of diversity and framed within the context of this global day of celebration and awareness. This year’s IWD saw a […].
You’ve been planning the launch of your new yoga business for a while now and can’t wait to open your doors. From the amazing teachers you’ve recruited to the beautiful space you found to call home, you know your yoga classes are designed to make people happier. But how confident are you people will be […]. The post How Much to Charge (& What to Sell) for a Profitable Yoga Business appeared first on Eventbrite US Blog.
How often do you wonder what’s the best video format for events? What may strike as a very simple matter, actually has quite a bit of juice to be squeezed! Choosing the best video format for events can get quite confusing, and here at Endless Events, we’ve kept our ears and eyes wide open. It’s a very common question, and it’s more than time it gets a valid answer!
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Speaking from the Launchpad Stage at Event Tech Live 2018, the CEO of the venue-finding service for event professionals, Turnedsee, described the impacts that technology and the Internet have had on the event sector. Using examples such as marketing, event planning and post-engagement, Pauline explained how each section of event-planning was handled before the Internet and compared it to how it is handled now.
ATEVENT COLLABORATES WITH MARKETO TO EXTEND ACCOUNT-BASED MARKETING CAPABILITIES TO EVENT MARKETING. San Ramon, CA – March 25, 2019 – atEvent , a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up.
Is there a “right way” and a “wrong way” to use social media? The answer is yes, especially if you’re spending money promoting said shows or events. The post The Ebb and Flow of Selling Tickets to Your Shows on Social Media appeared first on Eventbrite US Blog.
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