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By Greg McEwan, head of communications at Interprefy. I was on a flight from Barcelona to London recently and found myself contemplating the predicament event organisers face today when it comes to the use of technology. The reason for my trip was to attend an industry trade show at which my company was exhibiting. These shows are good way to keep a finger on the pulse of the industry and to that end, I managed to find some time to attend some of the keynote speeches.
I spoke at IBTM in Barcelona ( you can read the “review” here ) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences. The session was entitled “Fresh Formats and Engagement” and I thought it would be worth doing a blog post around the key points from my session which are: Conferences need to change.
If companies seem a little less jolly this holiday season, it may not be your imagination. Only 65 percent of companies plan to host a party this year, according to the 2018 Holiday Party Survey Report released by Challenger, Gray & Christmas. This is the lowest number since 2009. Last year, almost 73 percent of companies held holiday parties. It may not be because your boss is a Scrooge.
Event planning is a 24/7 job — which means even your vacations are interrupted by texts, calls, and emails marked “URGENT” from your staff. That’s why taking some time off to enjoy some downtime at home during the holidays is the best kind of vacation: It’s the one time of year when no one else is […]. The post 11 Sensational Staycation Ideas for the Holiday Break appeared first on Eventbrite US Blog.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
We are biased against creativity. Though most people say they admire creativity, research indicates we actually prefer inside -the-box thinking. “In an article for Slate, Jessica Olien debunks the myth that originality and inventiveness are valued in US society: “This is the thing about creativity that is rarely acknowledged: Most people don’t actually like it.” She cites academic studies indicating that people are biased against creative minds.
Selecting the venue for your next event is not as straightforward as it used to be. RFP, security breaches, in-house AV. I know your head is already hurting. Yet, making the right choice for the hotel that will host your guests has many crucial implications. Events are not enough anymore. Attendees […]. The post 10 Hotel Technology Trends for 2019 That Will Help Your Event by Julius Solaris appeared first on [link].
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Selecting the venue for your next event is not as straightforward as it used to be. RFP, security breaches, in-house AV. I know your head is already hurting. Yet, making the right choice for the hotel that will host your guests has many crucial implications. Events are not enough anymore. Attendees […]. The post 10 Hotel Technology Trends for 2019 That Will Help Your Event by Julius Solaris appeared first on [link].
From shielding yourself, your clients and your livelihood from data breaches and legal liability to protecting your attendees in case of an emergency, here are the apps, tips and checklists that will help keep you and everyone else safe and secure. -->. The post Your All-Encompassing, Need-to-Know Security Guide appeared first on Smart Meetings.
Four out of five people will consider flaking on an event they’ve already bought tickets to. In fact, 47% of people flaked on an event in the last month, according to new research from Eventbrite and OnePoll. What’s going on here? Are people just jerks? The truth is, Americans are a spontaneous bunch. In fact, […]. The post Why People Flake on Events — And How to Get Them to Come appeared first on Eventbrite US Blog.
Free Post-Event Survey Software to Try Right Now. There are some services that allow the creation of event survey tools and online surveys to be as simple as possible. However, what kind of service should you choose, and how do such services differ? Top 10 free post-event survey software. Survey services are constantly working to expand their functionality in an attempt to offer users something unique.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Three weeks after Hyatt Corporation confirmed that it would cut planner commissions, thereby following the lead of three other large hospitality companies, Meeting Planners Unite held its first conference in Washington, D.C. The group that started in the wake of Marriott International’s decision to pay 7 percent instead of 10 percent commission brought 70 event professionals to Walter E.
Your time is a scarce resource — and that’s an understatement. Whether you oversee one event a year or are responsible for several events each month, event managers are always one step away from burnout. So when it comes to the most basic of event management tasks — getting your events live online — you […]. The post Everything You Need To Know to Simplify Your Event Creation Experience appeared first on Eventbrite US Blog.
As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Some event app features are so seamlessly incorporated into the event experience that you may not even be aware!
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
A college elective changed the trajectory of Holly Valenti’s career from prepharmacy to hospitality. During a summer semester at University of New Orleans, she was inspired to switch majors after taking Harsha Chacko’s course, “Intro to Hotel, Restaurant & Tourism.”. “He is so passionate and knowledgeable about the tourism industry, I didn’t think twice about starting over,” she says.
Live events give you an opportunity to connect with prospects in a way that can’t be done online. But just like other forms of lead generation, your efforts will only be worth the investment if your event attracts the right people: those who are likely to become customers. Follow these steps to improve the quality […]. The post Are You Attracting the Right Audience to Your Lead Gen Events?
Paris is the perfect city to host your next event. A rich history, striking architecture and world-class cuisine are just a few reasons why it draws millions of international visitors each year.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. “ Data Benchmark Study ,” which was produced in partnership with Chief Marketer , showed that collecting and analyzing everything from attendance to leads and sales has the potential to positively influence decision-making and help event marketers and planners significantly improve the attendee experience.
One of the fastest growing trends in the live music business, particularly within music festivals, is the rise of VIP ticketing programs. These programs allow fans with deeper pockets to skip lines, access reserved lounges, and enjoy a slew of other deluxe perks. Even better: They allow venues and festivals flexible, innovative pricing structures. At […].
The key processes of online management of an event budget include defining tasks, setting tasks for people, monitoring execution, charting financial performance, etc. All of this is necessary to rule the mobile and online events. Therefore, GEVME provides functions for both task management and budget management for event organisers. Reasons to manage your event budget and event ROI online.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
On the heels of multiple studies showing that event professionals are increasingly being asked to do more with less, Smart Meetings asked a veteran planner for tips on how to create “wow” on a budget. Doug McPhee , Experient senior global account manager, recently spoke at CMP Conclave in Birmingham, Alabama, on this very topic and shared the 10 things that can trim the bottom line without sacrificing the end-product.
This is a guest post from Emma. Do you know your average email open rate? More importantly, do you know what it means? You might be cruising along with your event’s email marketing campaigns, assuming you’re doing just fine. Some people are opening your emails, and you’re selling tickets. But what you might not realize […]. The post New Data Reveals Email Engagement Benchmarks for the Events Industry appeared first on Eventbrite US Blog.
Marketers and event planners are aware and know too well how stressful their life can be. Planning a conference, planning an event for a huge crowd, an event where you are supposed to present your company, products, services, etc. That isn’t easy. Even the most seasoned event planners sometimes have to take a breather and step down. In order to reduce the chances of that happening to you, take a look at some tips and tricks that will help you deal with stress better and boost your productivity.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Photo credit: International Association of Exhibitions and Events. Suppliers are lured to IAEE Expo! Expo! by the opportunities to do business with existing clients and to establish new partnerships. Much of the action takes place on the trade show floor and during social gatherings. “Getting just one good introduction or contract accomplishes my goal if I can book something because of it,” says Greg DeSandy, director of sales and event services at Cobo Center Detroit Regional Conven
Your goal is to make your events the best they can be — for the attendees, but also for you and your team. But that alone isn’t a goal you can rally around for 2019. “Events are fun, but for most organizations, you don’t do them for their own sake,” says Joshua Zerkel, the Head […]. The post How to Set Achievable (But Still Ambitious) Goals for Your Event in 2019 appeared first on Eventbrite US Blog.
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