Pulse of the industry: why engagement won’t be enough in 2019
Event Industry News
DECEMBER 13, 2018
By Greg McEwan, head of communications at Interprefy. I was on a flight from Barcelona to London recently and found myself contemplating the predicament event organisers face today when it comes to the use of technology. The reason for my trip was to attend an industry trade show at which my company was exhibiting. These shows are good way to keep a finger on the pulse of the industry and to that end, I managed to find some time to attend some of the keynote speeches.
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