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In the event industry today, accessibility extends beyond wheelchair ramps and sign language interpreters. With 1.3 billion people globally requiring accessible websites , the digital component of events has become crucial for true inclusivity. Yet, a startling 90% of websites remain inaccessible to people with disabilities, creating significant barriers to participation.
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third of them only do it every few months or less.
HeadBox, the UK’s fastest-growing B2B meetings and events platform, is proud to announce the release of its latest whitepaper, “How AI is Solving the Event Industry’s Biggest Challenges.” HeadBox for Business, an award-winning service-led meetings and events platform supercharged by AI software, manages the meetings and events programmes of enterprise customers.
Love was truly in the air on a gorgeous sunny day at The Arlington Estate , where Christine and Djo celebrated their luxurious garden wedding. With its exotic gardens, sprawling landscapes, and fine interiors creating the perfect backdrop, this chic venue was ideally suited for a picture-perfect wedding. As the opulent backdrop to their ultra-luxe garden soiree, The Estate ‘s stunning greenery and sophisticated surroundings were a match made in heaven for these two lovebirds who have an ey
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Throughout the travel industry, sustainability has become a primary focus for both guests and hospitality providers. As travelers grow increasingly engaged with environmental issues, hotels and restaurants around the world are implementing innovative programs to create the greatest environmental benefit while minimizing their impact, allowing guests to feel good about partnering with companies that share their values.
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support
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Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653 billion annually and affirming its resilience following the challenges of the COVID-19 pandemic.
With the crisp autumn air and stunning seasonal colors afoot, the fall season is always an exciting time to sample the creations of Toronto’s top caterers. This season, local caterers are embracing rich flavours, comforting dishes, and sustainable options culminated in the most creative of ways! From your classic comforts to warm apps to delicious desserts, here’s a look at the top fall catering trends that you’ll be sampling in the coming months.
Refreshes for your next Marriott hotel meeting Take a journey through Marriott history with these new and renovated properties. From an expansive renovation of one of the brand’s first hotels to an innovative new build, the event of your dreams, whatever your style or desired location, is at your fingertips. Marriott Saddle Brook Marriott Saddle Brook One of the Marriott brand’s first hotels, and the second-oldest operating in the system, Marriott Saddle Brook , unveils phase one of a $15 millio
Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Envoku a groundbreaking new product pioneered by Live Group is designed to refocus the events industry on audience engagement and inclusion. The product harnesses advanced technology to drive both meaningful connections and enhanced personalisation of experiences. Envoku integrates with Live Group’s proprietary AudienceDNA profiling tool and GDPR complied delegate management platform.
Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! However, you also need to consider your volunteers and sponsors since they make your event possible in the first place.
Award 1: Best Event Management Platform Map Your Show (MYS) is a leading event technology choice for organisers worldwide, powering 8 of the top 10 trade shows in the United States.
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University, merging academia, beauty and motorsports. The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadiu
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Celebrations were in full swing last night after an auction of 41 penguin sculptures raised £330,000 for St Richard’s Hospice. The great Waddle of Worcester, a Wild in Art event brought to the city by St Richard’s, captured the hearts of the community and attracted thousands of visitors this summer. With more than 200 guests, the auction sponsored by Hawksmoor Investment Management and hosted by DRPG in their Hartlebury studio complex, was a huge success – with people bidding in the room and onl
After our recent webinar, What to Do When Things Go Wrong: Crisis Management, Security, & Risk Mitigation Insights from Disaster Experts , panelist Juliette Kayyem addressed the top questions raised by participants. From communication strategies and registration best practices to working with hotels and public safety officials, her expert answers provide actionable insights to help you navigate emergencies with confidence.
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. • Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. By blending the physical and digital worlds, it allows guests to stay present in their environment while experiencing tech-driven enhancements.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The Design Museum’s major new exhibition, “The World of Tim Burton”, is now open with its launch event drawing a star-studded audience to preview the show which runs until 21st April 2025. To celebrate the launch of the exhibition the Design Museum worked with its event partners to create a Burtonesque world, from canapes and spooky bites and bubbles by Nyetimber English Sparkling Wine to gothic inspired styling and a specially curated dance performance by Trinity Laban.
Creating a memorable catering event often involves a feast for the eyes and palate. However, such gatherings can also generate a significant amount of waste. Today, more caterers and event planners are turning to zero-waste practices, often supported by innovative catering software, to reduce environmental impact and attract clients who value sustainability.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. FANS SPREAD JOY—AND DROPLETS—IN ‘THE GERM ZONE’ If your post-pandemic brain has already forgotten key stats around how disease spreads—like the fact that shouting can produce up to 100,000 droplets in one minute—you’re not alone.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Powwow Events, a leading events agency is proud to announce its recent certification as [KC1] a B Corporation (B Corp). This prestigious accreditation recognises the company’s commitment to meeting the highest standards of verified social and environmental impact. B Corp Certification is awarded by B Lab, a non-profit organisation that serves a global movement of people using business as a force for good.
This article introduces you to the top Eventdrive competitors and alternatives. In 2024, the need for comprehensive and feature-rich event management platforms continues to rise within the event management industry. Whether you’re an experienced event planner or new to the industry, this guide will help you navigate the available options and select the platform that best fits your organization’s needs.
Skift Take: With the transformation of events into experiences, planners say that independent hotels offer distinct advantages, such as flexibility, creativity and authenticity.
Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics. There’s a helluva lotta conversations going on across the experiential ecosystem as brands, agencies and partners get next year’s events moving today—in hopes that tomorrow’s experien
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
BMA House, one of London’s leading sustainable event venues, will proudly showcase its innovative, eco-friendly practices at the Sustainable Events Show on 31 st October. In recent years, the beautiful Grade-II listed venue in London’s fashionable Bloomsbury district, has emerged as a trailblazer in sustainable event planning and operations. Home to the British Medical Association since 1925, BMA House today offers an exemplary model for venues worldwide.
This article helps you discover the best Hopin alternatives and competitors. In 2024, the demand for robust and feature-rich event management platforms continues to grow. Whether you’re an experienced event manager or new to the field, this analysis and comparison will help you navigate the landscape and choose the best platform for your organization.
Skift Take: The meetings industry has always been one where the booze flows freely. But a new generation of non-drinkers is paving an alcohol-free path forward.
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