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Beth Surmont, CMP-Fellow, FASAE, CAE No matter where we work, said Jamie Alexander, every job is a climate job. Since global warming has such widespread consequences, Alexander, the founder of Project Drawdown , a science-based nonprofit for climate action, is convinced that everyone has a role to play in driving change. While weve made progress as an industry toward more sustainable event practices, how can planners assume a climate-focused role to help move the needle further?
From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds is in their ecosystems and that of their customers, as CES invites attendees to Connect.
Lime Venue Portfolio is set to spice up the conversation on sustainable food with an interactive Quiz Show session, Whats New in Food, at Micebook Expo 2025. Hosted by Jo Austin, Sales Director and Conference & Events Sustainability Lead for Compass Group UK&I, alongside Glenda Carlyle, Senior Sales Manager at SEC, this session promises a fresh, engaging take on the most pressing questions about sustainable food trends.
Love, laughter, and joy perfectly describe Samantha and Christophers stunning winter wedding at the luxurious Chateau Le Parc. This breathtaking venue set the stage for their dream celebration, combining timeless sophistication with romantic charm. With the creative touch of Anna Lacivita Designs , every detail reflected the couples love story, while the stunning gallery captured by Mango Studios immortalized their magical day in the most beautiful way.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. This lack of representation has long hindered our ability to quantify our impact, advocate effectively, and access federal support.
What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G
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What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G
Event Production Network (EPN), an exclusive networking club open solely to event production companies, has launched. The private network encourages event production companies to meet in person and to talk openly and respectfully to assist in creating better industry standards. The first EPN meeting was held at Event Buyers Live in November and was attended by nine event production companies We Group, Proud Events, The Zoo, Slammin Events, Heartwood Events, Eye of the Storm Events, Go For, We O
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.
When youre an innovative company, how do you stand out among other equally innovative companies? Walking the exhibit halls of Las Vegas Convention Center during CES 2025, held Jan. 7-10, might give meeting professionals a few ideas about how to create engaging activations that have lasting effects. On the lookout for booths where attendees congregated most, they seemed to have two things going for them: attendee involvement and products in action.
Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. 7. The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The events team at award-winning venue 30 Euston Square have launched two new charity initiatives as part of their ongoing commitment to supporting the local community. The venue has partnered with Shelter, the housing and homelessness charity, and installed a clothing donation box onsite. Organisers and delegates attending events at the venue are being encouraged to bring clothing to donate, ensuring support reaches those who need it most. 30 Euston Square is also continuing its relationship wi
Skift Take: Meeting planners are often challenged to provide exceptional experiences on limited budgets. A city with ample leisure appeal, such as Portland, Oregon, can give people a compelling reason to attend. Add in sector-specific field trips and strong EDI credentials, and this Silicon Forest is a meeting destination on the rise.
Global meeting planners are exceeding expectations. Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. That number is up from 79 million in 2019. Fred Dixon The global travel trends represent a significant milestonenot just recovering from the pandemic but building momentum for future growth, according
First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Identity, the creative agency behind the Mayor of Londons New Years Eve celebrations, has delivered its most ambitious and visually stunning show to date. With around 100,000 attendees on-site and millions watching across the globe, the display combined cutting-edge fireworks, lighting, music, and world-first holographic technology to welcome 2025 with style.
Skift Take: Devastating wildfires in parts of Los Angeles forced the closure of tourist attractions and meeting venues. Multiple events have been postponed, and one convention center has been converted into an evacuation center.
In the competitive world of events, a robust sales process is more than just a series of steps – it’s the lifeblood of your business. It’s how you identify, qualify, and convert potential clients into paying customers that boost your bottom line. But even the most carefully crafted, well-intentioned sales processes can have unexpected leaks, leading to dropped leads and missed opportunities.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market. The sprawling dual exhibit featured emerging technologies from 24 startups on one side and thought leadership programming on the other.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
BAM Karaoke Box in London is the ultimate destination for belated Christmas parties and January team gatherings that are unforgettable, exciting, and packed with personality. This isnt just a karaoke nightits an experience designed to create memories that will have your team buzzing well into the new year. With 22 stylishly designed private karaoke rooms, each boasting state-of-the-art sound systems and customisable playlists, BAM sets the stage for laughter, connection, and those all-out power
How to help and what you need to know The most destructive wildfire in Los Angeles history began Tuesday in the coastal Pacific Palisades neighborhood. As of Thursday morning, over 27,000 acres have burned following the unprecedented growth of the Palisades wildfire as well as the cropping up of at least three other significant blazes: the Eaton fire, located in the Pasadena and Angeles National Forest areas; the Sunset Fire, located in the Hollywood Hills; and the Hurst fire, located in Sylmar.
Flint Hire and Supply, affectionately known in the industry as Flints, is a leading supplier of specialist materials and hardware for the theatre, broadcasting, and events industries. Flints is excited to announce the next phase of its partnership with Steeldeck Rentals with the launch of a new shop at Steeldeck Rentals Manchester depot.
(Photo credit: @nyc_ferry/TikTok) TikTok is set to go dark on Jan. 19 if the law that bans the social media app in the U.S. is upheld by the Supreme Court. Today, the nine justices are hearing arguments from lawyers representing TikTok, content creators and the government, and a decision is expected to come in the next few days. Back in April, Congress passed the law with bipartisan support and gave TikTok nine months to cut ties with its Chinese parent company ByteDance or lose access to app st
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Blenheim Palace is setting a benchmark for sustainable tourism and conservation, becoming a destination of choice for the conscious traveller. Through its many initiatives, Britains Greatest Palace, is preserving its rich heritage whilst taking steps to ensure a sustainable future for the Estate. With the themes of conservation, preservation, and restoration, Blenheim Palace has implemented various practices across the wider Estate, including reducing waste, promoting renewable energy, and foste
How to help and what you need to know The most destructive wildfire in Los Angeles history began Tuesday in the coastal Pacific Palisades neighborhood. As of Thursday morning, over 27,000 acres have burned following the unprecedented growth of the Palisades fire as well as the cropping up of at least three other significant blazes: the Eaton fire, located in the Pasadena and Angeles National Forest areas; the Sunset Fire, located in the Hollywood Hills; and the Hurst fire, located in Sylmar.
For decades, buffets have been a favorite choice for events of all sizes. Their appeal lies in offering variety, convenience, and efficiency. Yet, with shifting health standards, changing customer expectations, and evolving event trends, the traditional buffet setup is due for a reinvention. How can catering professionals modernize buffets to meet todays demands and ensure they remain a compelling option?
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team. Fullard brings extensive industry expertise to Identity, having most recently served as Associate Director of News and Content at Davies Tanner, where he played a key role in developing policy for the UK events industry through The Business of Events, an independent think tank f
Skift Take: As Boomers leave the workforce in record numbers, more companies are promoting the benefits of retaining mature employees. But are they walking the talk?
Versatile and Juice Immersive, two leading innovators in the Experiential and Immersive Technologies, are thrilled to announce a new strategic partnership which will bring together cutting-edge technologies, immersive content experiences, and industry-leading innovative structures to drive experiential events into the future.
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