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You have countless event marketing options. And with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts? What if you decide wrong? The thought of spending your marketing budget for naught sends you into a panic spiral. Your anxiety […]. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog.
(3 Minute Read). How To Get Exhibitors To Adopt New Technology. Are you interested in sharing your industry insights click here and share you story! . The “If it ain’t broke…” mentality sounds good if we’re talking about a bicycle or a toaster. But when we’re talking about business tech, people in every industry have a natural reluctance that blinds us to possibility.
How many times have you attended an event, had a great booth with an energetic staff, handed out popular swag and collected contact information from hundreds of leads, but still had an underwhelming amount of sales meetings as a result? It's not for a lack of trying, but a lack of context. A huge topic we often discuss here is the need for capturing event lead context, and we thought it would be beneficial to go into some more detail about why that contextual data is so important.
By Michelle Bruno. Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Tony Duffy always assumed he’d follow his family’s footsteps and become a police officer. But from the time he was a teen planning parties in his backyard, live events were his calling — and even his police administration degree couldn’t change that. Fast forward to today: Duffy and his wife Gina are the principal owners […]. The post Utah’s Most Awesome Live Events Run on This Guy’s Passion appeared first on Eventbrite US Blog.
This is a sponsored post from Québec City Business Destination. More information about Event Manager Blog’s sponsored posts. The perfect host city can make a critical difference in your sporting event. A city’s venues are important, but its planning services/offerings and relationship with you, the sporting event planner, are what create the foundation for a successful […].
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This is a sponsored post from Québec City Business Destination. More information about Event Manager Blog’s sponsored posts. The perfect host city can make a critical difference in your sporting event. A city’s venues are important, but its planning services/offerings and relationship with you, the sporting event planner, are what create the foundation for a successful […].
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
Americans define themselves by the experiences they have. As an event creator, you need to understand how your event factors into this sense of identity. By creating an experience at your event that speaks to people deeply — that resonates with attendees and makes them want to share — you can build an event brand that […]. The post Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions appeared first on Eventbrite US Blog.
Event management is an integral part of event organisation. After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Is there anything sweeter than summer? The sun’s shining, the birds are chirping, and event planners have more options at their disposal than arguably any other season. After all, there’s the heightened possibility of holding events outdoors, a heaping helping of rich, colorful palettes to play with, and endless summer event themes that promise to surprise and delight attendees.
Offering polls and feedback surveys through an event app provides a great way to create meaningful attendee engagement and connection. At the same time, you also get to capture important data straight from attendees that can help you develop insights and define event success. It’s a win-win for both event attendees and event organizers. Attendees get to participate in having their opinions heard and event planners get guidance on how to design a better event experience. .
Americans are attending more live charity events than ever. One out of five of us recently attended an event to support a cause. If fundraising events are your passion and your job, this is good news. The interest — and the dollars — are there. The challenge is to cut through all the noise. With […]. The post The Secret to Fundraising Event Success: Storytelling appeared first on Eventbrite US Blog.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Earlier this year, we started a little Social Tables tradition we like to call Friday Finds. The idea? End every week with a bit of knowledge about this crazy, compelling industry that we all know and love. Each week, we email a short survey to a mix of over 23,000 planners, venues, and hotels. And with each survey and stat, we learn a little bit more about how all of us can come together to create better face-to-face events.
While Liberating Structures include many useful ways to improve meetings and organizations, one of the “simplest” offered — “ 1-2-4-All ” — has a big problem. It claims to uncover a group’s “important ideas” in just twelve minutes. But in practice it invariably misses innovative ideas that need time for the group to understand and value.
When a hurricane strikes a coastal community, images of the destruction spread rapidly through social media. Seeing the painful images, the sympathetic public acts fast to set up online fundraising campaigns and raise funds for the relief effort — all before the storm victims can register their shock. The ability to fundraise online and leverage […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Great events require great staff. But sometimes you just don’t have the time (or the experience) necessary to hire the right people for the job. Which is why learning how to work with an event staffing agency is an important skill for any successful event planner. So before you start looking for staff for your next event, make sure you keep these helpful tips and ideas in mind: Reasons you should hire an event staffing agency Before you even consider which event staffing agency to partner with,
No matter how successful your event is, there’s always room for improvement. Whether it’s adding new features or optimising your event planning processes, there are lots of ways you can improve your event. And by striving to get better each time, you can become more effective as an event planner, proactively analysing your performance and […].
Today we’re unveiling the Eventbrite App Marketplace, the next iteration of what we formerly called Eventbrite Spectrum. With a brand new look and feel, the Eventbrite App Marketplace was reimagined to make it even easier for event creators to find and leverage 100+ trusted apps to help them save time, run events more efficiently, and, […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? We know we couldn’t have! After all, being an events professional requires as much continued education as any other gig out there. Which is part of why, here at Social Tables, we believe “every day is a school day.
Writing an event description that wins over attendees is both a science and an art. How do you sum up the blood, sweat, and tears of your work in a few sentences? By knowing what information to prioritise, you can write an event description that helps you reach more people and sell more tickets. Here […]. The post 9 Steps to Write an Event Description That Drives Attendance appeared first on Eventbrite UK Blog.
This is a guest post by Scott Schoeneberger, managing partner at Bluewater. Imagine stepping foot outside a conference: You’re greeted with ambient wilderness sounds and surrounded by real trees, woodland creatures, and even a small mountain range — but inside four walls. This 40,000-square-foot “campground,” which Salesforce brought to life at the 2018 Dreamforce Expo, […].
Craig Mitchell, a judge in the Superior Court of Los Angeles County, and members of the Skid Row Running Club, rest after a morning run. (Mark Hayes/Skid Row Marathon). As the sun rose in Los Angeles on April 9, the second day of the Institute of Scrap Recycling Industries 2019 Convention & Exposition, a group of 140 attendees laced up their running shoes for a common convention morning activity: a fun run.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Two of east London’s top players in the events industry, the ArcelorMittal Orbit and Boulevard Events, are joining forces to offer event hosts an unmissable experience. Following a competitive process, the UK’s most exciting viewing platform, the ArcelorMittal Orbit, is upping the wow factor for its events with the appointment of Boulevard Events as its official catering partner.
[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion. At the offset, EventBank started with a quick presentation to get the audience thinking about what event marketing data truly means to them, in hopes that thro
Today, the very first shows for exciting new venture, The Arc, went on sale and we have to say—there’s nothing we love more than seeing those shows up and selling on Eventbrite Music. The Arc is a unique independently-owned 20,000-sq.-ft. live concert and event space—the first major venue of its kind in Queens, New York. […]. The post Eventbrite Music Lands New Long Island City Venue—The Arc appeared first on Eventbrite US Blog.
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