Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? Even if they’re targeting the same audience, covering similar topics, and taking place in the same city, it’s possible that one might flop while the other draws a crowd. It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take not

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Velvet Chainsaw

OCTOBER 2, 2023

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

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Speakers Event Planning Events Meetings 417

Conferences that Work

OCTOBER 2, 2023

OK, maybe the title of this post should have an asterisk next to it. A more accurate statement would be that I’m running faster than ever before— since I started running almost every day at the age of 65, 7 years ago. I didn’t predict this would happen. When I decided in 2016 to start running on the dirt roads by my home , I was terrible at it.

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2016 Conference 268

EventMB

OCTOBER 4, 2023

Skift Take: The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.

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Education Events Meetings Event Tech 222

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Event Marketer

OCTOBER 2, 2023

“This was the first year there where we’ve really had a multicultural strategy with soccer. And it is important to have that based on the audience that we have—a strong Hispanic base, how are we talking to the Black audience? What really resonates with the multicultural audience? And looking at the data, music and art are two of those things. If you want to speak to that audience with soccer, how are you incorporating one, if not both, of those items?

Sports 131

Sports Sponsorships Retail 2023 131

MeetingsNet

OCTOBER 6, 2023

Knowland’s report on year-over-year events growth says Nashville’s meetings scene jumped more than 30 percent in September. Here are the other high-percentage growth cities, and the industries driving it. Knowland, a data-as-a-service provider for the hospitality industry, has some of the answers. Its meeting-volume report for September was released October 5, and it shows growth for the events industry is strong.

Healthcare 116

Healthcare Marketing Banking Meetings 116

EventMB

OCTOBER 3, 2023

Skift Take: As the meetings industry prepares for this year’s IMEX America on October 17-19 at Mandalay Bay, a potential citywide strike is brewing.

Meetings 218

Meetings Events 218

Event Marketer

OCTOBER 5, 2023

“This product is all about convenience—it’s quick and easy to use, has a match for everyone, and makes your beauty routine that much easier. We wanted editors, influencers and consumers alike to understand that through this activation. We really leaned into that notion and integrated a sense of nostalgia, mixed with surprise and delight. With every element there was a photo op, a brand touchpoint and a learning experience.

Fashion 124

Fashion Social Media Entertainment Transportation 124

Smart Meetings

OCTOBER 4, 2023

Meet to make a positive impact this October October is Breast Cancer Awareness Month. From Oct. 1 through 31 each year, the international health campaign organized by major breast cancer charities aims to increase awareness of breast cancer and raise funds for research into its cause, prevention and treatment. This year, a number of hotels around the United States host events and initiatives to raise money for charities that work to increase awareness of breast cancer and to fund research and pa

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Hotels 2023 Financial Meetings 116

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Events

EventSource

OCTOBER 6, 2023

Like it’s downtown cousin the Toronto Reference Library , the newly renovated North York Central Library is a stunning and vibrant event space. With its contemporary design and state-of-the-art facilities, this space caters to a wide range of events from workshops and seminars to cultural celebrations and even weddings. Able to accommodate up to 200 seated and conveniently located at Yonge and Sheppard, the venue has an underground parking lot, plenty of surrounding Green P, and is right

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Entertainment Venues Travel Events 112

EventMB

OCTOBER 2, 2023

Skift Take: Simon Thewlis, managing director of Event Pty, discusses the challenges faced by the events sector despite its contributions to society and the economy.

Events 218

Events Management Meetings 218

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they instantly rejected an RFP that mentioned the use of plastic disposable tchotchkes).

Sustainability 124

Sustainability 2013 Trade Shows Advertising 124

Event Industry News

OCTOBER 4, 2023

Neptunus is one of the largest providers of event structures and temporary buildings worldwide. With more than 80 years of experience, Neptunus supplies structures for top-class events and semi-permanent structures for commerce and industry. In fact, anywhere space is needed we supply it – fast.

Management 111

Management Events Event Design Event Marketing 111

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

MeetingsNet

OCTOBER 5, 2023

Are your meetings attendees deterred by the hassles of air travel? A new survey says yes. In fact, they find it as annoying as a trip to the DMV. The U.S. Travel Association released new research this week that finds that people are avoiding travel because of airport irritations and flight delays. “On average, air travelers are avoiding two trips in the next year due to air travel hassles specifically.

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Government Travel Technology Marketing 105

EventMB

OCTOBER 5, 2023

Skift Take: Meeting planners are facing shorter lead times while also working to meet higher expectations on almost every front. Here are the strategies and tools that will help you source venues as efficiently as possible — without ever missing a beat.

Venues 214

Venues Meetings Event Technology Technology 214

Event Marketer

OCTOBER 4, 2023

Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if going by headlines alone, San Francisco is certainly getting the most heat. The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas.

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Travel 2024 2026 2025 122

MPI

OCTOBER 4, 2023

Longtime MPI member James “O.D.” O’Donnell passes away on Oct. 3.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Smart Meetings

OCTOBER 3, 2023

Master planner consultants offer 6 tips for negotiating your next corporate event Does this sound familiar? You have been tasked with producing a new event—or breathing new life into one that has been on rinse and repeat too long. What should you include in the RFP? What questions should you ask during sourcing to avoid surprises post-event? How can you word the hotel contract to protect your company?

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Negotiating Contracts Hotels Consulting 105

EventMB

OCTOBER 3, 2023

Skift Take: For meeting professionals looking to combine unique cultural experiences with access to cutting-edge innovation, Québec City may hold the answer.

Meetings 213

Meetings Events 213

Special Events

OCTOBER 4, 2023

Increase your online presence with the right search components

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Social Tables

OCTOBER 5, 2023

In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started. In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event plann

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Event Technology Technology Sustainability Social Media 88

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Smart Meetings

OCTOBER 6, 2023

Jon Gersonde Jon Gersonde Turtle Bay Resort welcomes Gersonde as vice president and managing director. He brings over 30 years of experience in hospitality, having most recently served as general manager at 1 Hotel Hanalei Bay on Kauai. He will oversee all daily operations on the 1,300-acre oceanfront resort and work to ensure an outstanding guest experience.

Hospitality 98

Hospitality Hotels Food and Beverage Tourism 98

EventMB

OCTOBER 5, 2023

Skift Take: Cities from around the world demonstrate their commitment to social and environmental change as they compete against each other to top this coveted destination sustainability ranking.

Sustainability 213

Sustainability Meetings 213

Planning Pod

OCTOBER 4, 2023

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Event technology has become a powerful tool for event planners, offering wide-ranging solutions to elevate any event experience with a wow-worthy impact. From augmented reality to AI-powered chatbots and event management platforms, recent advancements in event tech are taking the events industry by storm.

Event Technology 88

Event Technology Technology Social Media Tech 88

Event Age by Swapcard

OCTOBER 5, 2023

After years of "Can you see my screen?" and "Nice to e-meet you," in-person events have made a triumphant return. Attendees and exhibitors are eager for genuine, face-to-face interactions, and event organizers have taken note. Yet, in this era of changing attendee expectations, the same-old approaches simply won’t cut it. With their fingers on the pulse of industry evolution, event organizers understand the need for innovative ways to enhance the on-site attendee experience.

Trade Shows 78

Trade Shows Event Tech Tech Events 78

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Events

Smart Meetings

OCTOBER 5, 2023

On this special episode of What One Thing? Smart Meetings Vice President, JT Long, sits down with IMEX Group CEO Carina Bauer to get a sneak peak in what is in store for attendees in Las Vegas on Oct. 17-19. Don’t Miss a Podcast Drop. Listen to Smart Meetigns on Spotify today! Listen on Brought to you by: Listen to more What One Thing? podcasts on smartmeetings.com here.

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EventMB

OCTOBER 6, 2023

Skift Take: D.C. is celebrating receiving the GDS-Movement Innovation Award for its DEI Fellowship program. Despite the win, it's clear that the U.S. lags behind other parts of the world regarding destination sustainability.

Sustainability 209

Sustainability Meetings Marketing 209

Planning Pod

OCTOBER 2, 2023

Thinking about turning your dreams of entrepreneurship into a reality? Starting a catering business can be an incredibly rewarding experience. Plus, the idea of creating delicious dishes, serving them to clients at events, and seeing your culinary vision come to life is undoubtedly exciting. So, how can you turn your passion for food into a thriving business?

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2024 Food and Beverage Contracts Management 88