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Why might two similar events experience drastically different results? Even if they’re targeting the same audience, covering similar topics, and taking place in the same city, it’s possible that one might flop while the other draws a crowd. It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take not
This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.
“This was the first year there where we’ve really had a multicultural strategy with soccer. And it is important to have that based on the audience that we have—a strong Hispanic base, how are we talking to the Black audience? What really resonates with the multicultural audience? And looking at the data, music and art are two of those things. If you want to speak to that audience with soccer, how are you incorporating one, if not both, of those items?
In the embrace of nature’s grandeur and the serenade of gentle waves, Sarah and Daniel embarked on a journey of love that would forever be etched in their hearts. The stage was set at the breathtaking Spencer's at the Waterfront , where their dreams would come to life amidst the enchanting beauty of the Burlington shoreline. As we step into their world, guided by the lens of the extraordinary One and Only Studio , we invite you to witness the captivating tale of their waterfront wedding, m
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Meet to make a positive impact this October October is Breast Cancer Awareness Month. From Oct. 1 through 31 each year, the international health campaign organized by major breast cancer charities aims to increase awareness of breast cancer and raise funds for research into its cause, prevention and treatment. This year, a number of hotels around the United States host events and initiatives to raise money for charities that work to increase awareness of breast cancer and to fund research and pa
OK, maybe the title of this post should have an asterisk next to it. A more accurate statement would be that I’m running faster than ever before— since I started running almost every day at the age of 65, 7 years ago. I didn’t predict this would happen. When I decided in 2016 to start running on the dirt roads by my home , I was terrible at it.
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OK, maybe the title of this post should have an asterisk next to it. A more accurate statement would be that I’m running faster than ever before— since I started running almost every day at the age of 65, 7 years ago. I didn’t predict this would happen. When I decided in 2016 to start running on the dirt roads by my home , I was terrible at it.
“This product is all about convenience—it’s quick and easy to use, has a match for everyone, and makes your beauty routine that much easier. We wanted editors, influencers and consumers alike to understand that through this activation. We really leaned into that notion and integrated a sense of nostalgia, mixed with surprise and delight. With every element there was a photo op, a brand touchpoint and a learning experience.
Like it’s downtown cousin the Toronto Reference Library , the newly renovated North York Central Library is a stunning and vibrant event space. With its contemporary design and state-of-the-art facilities, this space caters to a wide range of events from workshops and seminars to cultural celebrations and even weddings. Able to accommodate up to 200 seated and conveniently located at Yonge and Sheppard, the venue has an underground parking lot, plenty of surrounding Green P, and is right
Master planner consultants offer 6 tips for negotiating your next corporate event Does this sound familiar? You have been tasked with producing a new event—or breathing new life into one that has been on rinse and repeat too long. What should you include in the RFP? What questions should you ask during sourcing to avoid surprises post-event? How can you word the hotel contract to protect your company?
Skift Take: The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they instantly rejected an RFP that mentioned the use of plastic disposable tchotchkes).
Following careful consideration, HOSPA, The Hospitality Professionals Association, has announced its impressive list of finalists for this year’s Inspirational Leader Awards — collating some of the industry’s top talent. The selection process, orchestrated by an experienced panel of judges, has narrowed down the nominees to those who have exemplified the qualities of inspirational leadership in the domains of finance, revenue management, marketing, IT and sustainability.
Jon Gersonde Jon Gersonde Turtle Bay Resort welcomes Gersonde as vice president and managing director. He brings over 30 years of experience in hospitality, having most recently served as general manager at 1 Hotel Hanalei Bay on Kauai. He will oversee all daily operations on the 1,300-acre oceanfront resort and work to ensure an outstanding guest experience.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if going by headlines alone, San Francisco is certainly getting the most heat. The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas.
This Christmas, Birmingham’s Eastside Rooms is turning back the clock to the roaring 1920s, as they present their Twisted Prohibition party offering. Twisted Prohibition promises unforgettable evenings filled with classic prohibition cocktails, live performances, glamourous outfits and an opportunity for guests to “leave their morals at home” as they immerse themselves in a world of 1920s decadence.
On this special episode of What One Thing? Smart Meetings Vice President, JT Long, sits down with IMEX Group CEO Carina Bauer to get a sneak peak in what is in store for attendees in Las Vegas on Oct. 17-19. Don’t Miss a Podcast Drop. Listen to Smart Meetigns on Spotify today! Listen on Brought to you by: Listen to more What One Thing? podcasts on smartmeetings.com here.
Skift Take: Simon Thewlis, managing director of Event Pty, discusses the challenges faced by the events sector despite its contributions to society and the economy.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing campaign: It became a global pop culture movement. The post Cover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign appeared first on Event Marketer.
Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community. The theme of the evening was to explore the explosive rise of people-first go-to market strategies, navigating the intricacies of community dynamics, and delving into utilising tech for community building initiatives.
Heike Mahmoud , CMP, was one of the first European meeting professionals to earn the Certified Meting Professional (CMP) designation through the Events Industry Council (EIC) in 2006. Now, she feels inspired as she sees the certification’s global spread. “It is a seal of quality that is immediately understood and is one of the foundations for success in the international meetings industry,” she says.
Skift Take: Meeting planners are facing shorter lead times while also working to meet higher expectations on almost every front. Here are the strategies and tools that will help you source venues as efficiently as possible — without ever missing a beat.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Knowland’s report on year-over-year events growth says Nashville’s meetings scene jumped more than 30 percent in September. Here are the other high-percentage growth cities, and the industries driving it. Knowland, a data-as-a-service provider for the hospitality industry, has some of the answers. Its meeting-volume report for September was released October 5, and it shows growth for the events industry is strong.
Church House, Westminster, a historic and iconic venue, is proud to announce a continuation in its innovative approach towards combating climate change. In a groundbreaking initiative, Church House has become the first Grade II listed venue to use carbon-absorbing paint, solidifying its commitment to sustainability and environmental stewardship. The decision to implement carbon-absorbing paint is a testament to Church House’s dedication to reducing its carbon footprint and contributing to
Florida Panhandle, New Orleans and Denver hotels renovate and reopen with style Locations across the US make their mark with a slew of reopenings and extensive renovations. Host your next meeting at a design-led Denver hotel, a historic New Orleans boutique hotel and music venue or a luxurious beachside Florida resort. Chic Design, Unbelievable Meetings Aloft Denver Downtown After a five-month, $3 million renovation project, Aloft Denver Downtown reopens.
Skift Take: For meeting professionals looking to combine unique cultural experiences with access to cutting-edge innovation, Québec City may hold the answer.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Neptunus is one of the largest providers of event structures and temporary buildings worldwide. With more than 80 years of experience, Neptunus supplies structures for top-class events and semi-permanent structures for commerce and industry. In fact, anywhere space is needed we supply it – fast.
Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. The research revealed that flexibility is the key priority for sports event organisers, who also place a high value on independent venues and in-house teams. Planners highlighted the importance of flexibility in relation to venue space, service, and event packages.
Meeting Professional Continuing Education Includes Sustainability Certification Meeting professionals are taking sustainability more seriously than ever before. Whether you’re incorporating sustainable measurements into your RFPs, tracking down low-carbon menus or combing through LEED certified venues, you know you’re a green planner. So, what’s next?
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