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Before the arrival of modern event planning tools, planning great events was no easy feat. Instead, it was a daunting task, with numerous moving parts and massive potential for overwhelm. The development of today’s tools has allowed organizations and teams alike to unlock their creative potential, maximize resources, and deliver exceptional events with ease.
Event lead retrieval has evolved from sharing business cards to scanning QR codes. It’s faster, easier, and can be done on the fly—but how do you optimize the process? Microscanners might seem like a simple answer, but what if you want to include additional information or your exhibitors want to access their leads in real time? A comprehensive event tech solution supports your event’s needs in one place and makes lead retrieval a natural part of the event experience.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events.
Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. Especially with the high pressure to generate a profitable return in today’s increasingly expensive world. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. And with 91% of event organizers believing an app is critical to event success , it seems clear that not harnessing the power of this digital tool could mean
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Data helps deliver impactful business events, and with emerging technologies, there are even better tools and strategies to leverage for next-level results.
Your wedding day is truly special, thanks to the presence of your loved ones at the bridal party. Whether you’ve known them since childhood or became friends later in life, these are the people you can’t imagine tying the knot without. They often go the extra mile to ensure everything leading up to the big day goes smoothly. So, why not express your gratitude with a thoughtful gift that shows how much you appreciate them?
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Your wedding day is truly special, thanks to the presence of your loved ones at the bridal party. Whether you’ve known them since childhood or became friends later in life, these are the people you can’t imagine tying the knot without. They often go the extra mile to ensure everything leading up to the big day goes smoothly. So, why not express your gratitude with a thoughtful gift that shows how much you appreciate them?
Hanif Mohammad Mohammad is executive chef for TownePlace Suites Nashville Downtown/Capitol District in Tennessee. Mohammad comes from Nashville Airport Marriott, where he spent the last 14 years as executive chef for its four dining outlets. Brooke Tadena Tadena is Hawaii Convention Center ’s executive chef. His more than a decade of culinary experience most recently saw him working as executive sous chef at Hilton Hawaiian Village in Waikiki, a position he held since 2014.
Event lead retrieval has evolved from sharing business cards to scanning QR codes. It’s faster, easier, and can be done on the fly—but how do you optimize the process? Microscanners might seem like a simple answer, but what if you want to include additional information or your exhibitors want to access their leads in real time? A comprehensive event tech solution supports your event’s needs in one place and makes lead retrieval a natural part of the event experience.
Step into the world of Hilary and Dan’s extraordinary wedding, where modern midnight jungle meets boho accents. Their union was a celebration of love, individuality, and boldness, perfectly captured at the iconic The Globe and Mail Centre. The breathtaking venue left a lasting impression—its unparalleled panoramic view of the city’s majestic skyline was simply stunning.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
6 steps to finding the right event tech vendors and product Finding the right event tech can be a long, tedious process. The journey of locating vendors and the resources that best match your needs can send any planner into a tailspin. To help planners avoid the inevitable headache, Smart Meetings sat down with Huong Nguyen, CEO and founder of Shiloh Events , to find the best path forward for meeting planners looking for the right event tech for their needs.
At Innovate Marketing Group, we are absolutely thrilled with the fantastic events we organized in May. It’s an incredible feeling to help our partners celebrate their remarkable milestones and celebrate them with the community. What an exhilarating and bustling month it has been! We have immense affection and gratitude for our clients and a deep passion for the work we do.
You’ve exchanged the vows, you’ve committed to the love of your life, and you’re ready to eat and dance the night away. But first, the walk back down the aisle, this time together as a married couple! So how do you want that moment to be celebrated? While it’s customary to throw rice at the end of the service, here are a few alternative creative ceremony toss ideas if you’re looking for a ceremony exit that is a little less traditional.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The Hospitality Show Las Vegas will place eco-friendliness front and center The first-ever Hospitality Show is coming to Las Vegas and its producers are making strong sustainability efforts from the get-go. In addition to three days of speakers, networking opportunities and idea-sparking content, The Show’s sustainability efforts—a big topic in the hospitality industry in general, and a topic of focus at The Show in particular—will be on full display.
Here are my suggestions on how to handle three kinds of metaphorical holes. A s We’ll begin with a s. They are people (usually men in my experience) who reliably exhibit mean, uncaring, selfish, disrespectful, and contemptible behaviors. Most of the time, they are pretty easy to spot. The best way to deal with a s is to avoid them whenever possible.
Skift Take: The new purpose-built venue significantly boosts the city's capacity to hold business events and stands as a strong symbol of the recovery of New Zealand's business events sector.
Summer is just around the corner! It’s time for long days and lots of sunshine – the perfect recipe for an outdoor event. But let’s face it, the heat can also bring unwanted guests like mosquitoes, flies, and sweat patches! Don’t sweat it though, we ‘ve got your back with some cool tips to beat the heat and keep those pesky bugs away, so you can host a comfortable outdoor event even in the hottest of months. 1) Stay hydrated.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Hanif Mohammad Mohammad is executive chef for TownePlace Suites Nashville Downtown/Capitol District in Tennessee. Mohammad comes from Nashville Airport Marriott, where he spent the last 14 years as executive chef for its four dining outlets. Brooke Tadena Tadena is Hawaii Convention Center ’s executive chef. His more than a decade of culinary experience most recently saw him working as executive sous chef at Hilton Hawaiian Village in Waikiki, a position he held since 2014.
Nightcap PLC , the leading, award-winning hospitality group led by industry entrepreneur and ex-Dragons’ Den investor Sarah Willingham is the latest member to join Zero Carbon Forum , the ambitious non-profit organisation dedicated to significantly reducing emissions and achieving net zero in hospitality and brewing. The forum features some of the biggest names in the Hospitality and Brewing industry.
Skift Take: Early mornings, late nights, and loads of time away from the comfort of your own home — being a meeting planner is hard on the mind and body. As Global Wellness Day approaches, take time to learn how to take better care of yourself with a challenge from Caesars Entertainment.
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Looking for hotels with an array of meeting options? We got that. One-of-a-kind themed event spaces? We got that, too. Experienced professionals who are passionate about bringing your meeting to life? Look no further. Partnership is our middle name – we are built on it. And it’s all in one amazing, awe-inspiring location. Learn more 18-30279 ME18 LPBH Meetings Loews Portofino Bay Hotel Meetings & Events Citrus Piazza Your guests will feel like you’ve brought them somewhere special, to a scen
Focus on helping clients understand and mitigate the impact of their events Wyboston Lakes Resort is partnering with event:decision to heighten sustainable processes, metrics and best practices at live and hybrid events held at the Resort. Louisa Watson, Director of Marketing at Wyboston Lakes Resort says: “This collaboration underlines our determination to provide event organisers with formalised processes to plan, deliver and track the impact of events and to make more sustainable decisions.
Skift Take: Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.
“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we bring to the event that get people thinking about White Claw?” -Kevin Hurd, Senior Manager-National Partnerships, Mark Anthony Brands Having made waves at Sundance Film Festival and SXSW earlier this year, White Claw’s Shore Club experience made its way to the Kentucky Derby, May 6-7.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sausalito, California —Smart Meetings, the premier media brand and leading choice for meeting professionals, is delighted to reveal the winners of the 2023 Smart Stars Awards. The prestigious awards platform, now in its eleventh year, recognizes meeting planners’ preferences for hotels, resorts, properties, cruise lines, and conference and convention centers worldwide.
The UK’s Film and TV industry is valued by the UK Government, and UKEVENTS Chair, Chris Skeith OBE, suggests the country could benefit if similar incentives were offered to the events sector. As we forge ahead, UKEVENTS’ primary focus is on fostering a co-ordinated approach to events right across the country. We want to ensure a populated calendar in the places where events are needed for the national good.
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