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When it comes to planning events, you have more options and flexibility now than ever before. You can host a traditional in-person event, with all of the fun activities, engaging live speakers, and in-person networking your audience could want. You can reach an enormous audience (and save on budget) by hosting a virtual-only event. Or you could host a hybrid event that brings together the best components of virtual and in-person events.
Thirteen months ago, as everyone in the events industry was trying to navigate their way through a global pandemic, we started a journey to bring expert panelists together to learn and guide the event community toward once again hosting safe live events. Thousands of registrants and four panels later, we haven’t missed a beat, and in February hosted the fifth panel of our Pandemic Compliance & Safety at Live Events virtual series, which followed four others in the sequence: Public Health Sa
Some event platforms, like Expo Pass , can track registration, attendance, who’s watching what, when, and where, and just about every interaction people have with your event. But how does all that data actually help organizers create better events? And how can exhibitors use their event analytics to build lasting business relationships? It seems like a tall order.
Logo placements aren’t enough to increase sponsorship revenue this year. To win more valuable brands, you’ll need to offer sponsorship benefits like these.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In the beauty category, it’s all about ingredients and formulas. OGX zeroed in on this theme with a “Love is in the Hair” pop-up held Feb. 25-26 at the Santa Monica outdoor shopping mall to offer consumers an inside peek at the science behind its products. Brand ambassadors dressed in white lab coats directed consumers through the pop-up installation, which featured two “Love Labs” experiences called “Learn It” and “Love It.
Digital hospitality platform WhyHotel has procured a $90 million investment, which they will use to acquire properties, as well as put toward the operating company. The company, which began as a pop-up concept in 2017, is rebranding under the name Placemakr to “better reflect its business divisions of hotels and mixed-use apartment buildings,” reads a press release.
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Digital hospitality platform WhyHotel has procured a $90 million investment, which they will use to acquire properties, as well as put toward the operating company. The company, which began as a pop-up concept in 2017, is rebranding under the name Placemakr to “better reflect its business divisions of hotels and mixed-use apartment buildings,” reads a press release.
Alka and Fahad’s big day is both vibrant and elegant, and not to mention filled with gorgeous elements and cultural traditions you have to see. Located at the stunning Belcroft Estate and planned by the creative team at Attia Events , their wedding is picture-perfect from top to bottom. This beautiful gallery, shot by the talented Lindsie Grey , hits all the right notes.
The party scene is an ever-evolving, ever-changing beast. But the basic ingredients for throwing a successful soirée are fairly consistent: good music, good drinks, and lots of dancing. CJ Milan, the founder and mastermind behind Reggae Fest, knows this. As the creator of one of the largest and fastest-growing dance parties in the U.S., she […].
Sponsor activations included performers who depicted the past and future of the workplace. Life-sized 4K holograms are on display. NFT “digital employees” are up for grabs. Long, rectangular dinner tables set the dystopian tone. Welcome to the “museum of the future.”. In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the
Some destinations rise to the top of meeting bucket lists because of their history. Others for their natural beauty, and still others for their dynamic business credentials. Louisville, Kentucky—birthplace of Muhammad Ali—on the banks of the Ohio River, checked all those boxes. Smart Meetings brought top meeting professionals to The Galt House the same week Berkshire Hathaway hosted 5,000 real estate professionals at 300,000-square-foot Kentucky International Convention Center.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Who isn’t a sucker for a timeless and romantic feel? Wissam and Rahaf’s wedding at Paradise Banquet & Convention Centre has all of it, including elegant vibes and glam details! The bride looked absolutely breathtaking with gorgeous hair and makeup done by Makeup by Sabba and a stunning lace gown. Every element was perfectly coordinated and curated, and fortunately we’v e been blessed to have these gorgeous photos captured by the talented photographer Five Feet Above Produc
De Vere Grand Connaught Rooms , located in Covent Garden, part of the De Vere collection of historic mansion house estates and distinctive contemporary hotels and event destinations, has appointed Divya Chavan as Director of Sales. Divya joins the iconic venue with over 25 years’ experience in the hospitality industry having led high performing teams both in the UK and India.
Soma’s top regional bra-fit specialists were enlisted for the pop-up experience. Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. So with a new “smart bra” to introduce and a desire to expand its exposure in a city brimming with influencers and fashion editors, the brand headed to the Big Apple’s SoHo neighborhood, Feb. 18-19, to deliver the Soma Innovation Lab experienc
The global pandemic is a topic that persists and is consistent only in its inconsistency. The obstacles and opportunities have continued to evolve as have the roles of everyone in the business events industry. This evolution has been arguably more intense in the past two years than in the collective past. As we come out on the other side, one thing is clear: business event strategists and destination organization partners really aren’t that different.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The price of gas is through the roof. How will that affect event planning in 2022? Just as the in-person event industry is starting to recover, it is being hit with rising prices across the board, but nowhere is the surge more glaring than with fuel prices. We’ve all noticed an increase in the cost […]. The post The Impact on Events From Rising Fuel Cost by Eileen Wennekers appeared first on [link].
Some things are meant to go together: bread and butter, cheese and wine, events and sponsors. Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. But like any good relationship, it needs to benefit both parties. No matter how good it […].
It was a typical “72 and sunny” kind of day in Los Angeles on Jan. 31—unless you were passing through the main courtyard at Santa Monica Place. The L.A. hot spot was transformed into a winter wonderland with real-life snow on the ground, and snow intermittently falling from the sky. But this wasn’t a freak weather phenomenon; it was an intricate stunt delivered by NBC Sports and its production partner, GDX Studios.
“Scarcity will be a critical issue for car rentals in 2022. There simply aren’t enough cars to meet corporate demand,” says Sesilia Kalss, senior consulting manager of Global Business Consulting for American Express Global Business Travel (GBT) in the company’s latest white paper, Business Travel in 2022. This is just one of the things anticipated to drive change in business travel in 2022 and beyond.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Episode #39 of the Event Manager Podcast features Patrick Delaney, Managing Partner at SoolNua in a conversation about the transformative power of travel. Here are a few of the topics we cover: Why destination marketing requires an alternative view How destinations have two masters, the visitors and the local community Why event professionals should get […].
“Someone to tell it to is one of the fundamental needs of human beings.” —Miles Franklin, Childhood At Brindabella: My First Ten Years , 1954. Miles Franklin , the Australian writer and feminist best known for her novel My Brilliant Career , wrote the above words in her autobiography. Like Miles, I believe that all people want and need opportunities to share how they’re thinking and feeling.
The high-tech projections featured historic NBA highlights from four decades across four cities. Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.
Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Otherwise, you spend the next 51 weeks second-guessing yourself. Perhaps the most important aspect is hiring the right trade show staff.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Do corporations and exhibitors have a duty to uphold their diversity and equity policies in the public sphere, even if it means boycotting some events? With SXSW taking place this week in the controversial state of Texas, the debate rages. It was not long ago that politics were considered a taboo topic to discuss in […]. The post Where the Event Industry Is Falling Short on Diversity and Inclusion by Angela Tupper appeared first on [link].
We get it. The serendipitous encounters at in-person events are hard to replicate in a virtual setting. That’s because virtual events are their own unique experience , which is why your networking should be tailored to those experiences!
A couple of years back, when lockdown restrictions were imposed in various corners of the world, many businesses were challenged to quickly adapt to those times. For companies that were routinely hosting in-person events before the pandemic, it was time to make a switch. And it was no different for one of our clients, Eco-Business. Eco-Business is an independent media and business intelligence company with sustainability and ESG-focused lens.
Some destinations rise to the top of meeting bucket lists because of their history. Others for their natural beauty, and still others for their dynamic business credentials. Louisville, Kentucky—birthplace of Muhammad Ali—on the banks of the Ohio River checked all those boxes. Smart Meetings brought top meeting professionals to The Galt House the same week Berkshire Hathaway hosted 5,000 real estate professionals at 300,000-square-foot Kentucky International Convention Center.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Characterized by their agile and dynamic uses, micro-events allow planners to explore out-the-box thinking, deliver unique experiences and utilize unusual spaces — like nature. Interest in micro-events, small events ranging from 10 to 100 participants, has increased over the past few months due to pandemic-induced event restrictions and the rise in remote working environments.
The #EventIcons podcast is back with a very special guest: Hubilo ‘s CEO Vaibhav Jain. Hubilo is the leading global virtual and hybrid event technology company. Under Vaibhav’s leadership, Hubilo has raised over 150 million in less than a year from a leading hedge fund and venture capital firms globally. And it still continues to grow exponentially internationally.
Leading events agency, emc3, has onboarded five new specialists in their London office following rapidly increasing demand for their strategic services. Sales and Marketing Director, Josh King, said “We’ve recently wrapped up some amazing events for Twilio, Google and Oyster and it’s fantastic to see that our business is expanding across EMEA and the USA.
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