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This is an exciting time for your brand. After countless months of R&D, you have a new product that you’re really excited to bring to market. But whether you’re an emerging startup or a well-established corporation, this phase marks only the very beginning. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity.
Companies bombard me with offers to check out online meeting platforms. Sadly, I simply don’t have time to explore most of them. But every once in a while I hear about a platform that intrigues me enough to schedule a demo. Butter is an online meeting platform that is designed to support the facilitation of great interactive meetings. The demo impressed me enough to delve into the platform, and I liked what I found.
In the past few months, ‘metaverse’ has become the internet’s favourite buzzword. And it’s not just gamers or tech enthusiasts who are talking about it, but also Big Tech companies like Meta and Microsoft announcing various developments in this space – clearly signaling that every business and industry needs to gear up for it. From real estate investments worth millions of dollars to organising musical concerts with popular celebrities , the metaverse is almost on everyone’s radar.
Imagine jamming to a live DJ set with the smell of sea salt in the air. The sun sets; ocean waves lap against the side of the boat. That’s the vibe at an ORLOVE boat party. The scene is dreamy, and last Memorial Day it was even dreamier. As Matt Orlove tells us, this boat […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
You’ve seen the branded spaces created in Fortnite and the activations hosted in Roblox , but some organizations are building their very own experiential digital destinations as a tentative first step towards cracking the metaverse code. These brand-owned virtual worlds reach well beyond the structure of traditional virtual environments, and are opening up groundbreaking ways of engaging and educating consumers.
With businesses finally starting to open back up and society once again heading in the direction of “normalcy”, there’s an ever-growing sense of excitement in the air! Add to that Valentine’s Day – and you’ve got yourself the perfect scenario for an intimate dinner for you and your loved one. There is certainly no shortage of fantastic restaurants at your disposal but if eating out is still not entirely in your comfort zone, or if you’d simply prefer sta
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With businesses finally starting to open back up and society once again heading in the direction of “normalcy”, there’s an ever-growing sense of excitement in the air! Add to that Valentine’s Day – and you’ve got yourself the perfect scenario for an intimate dinner for you and your loved one. There is certainly no shortage of fantastic restaurants at your disposal but if eating out is still not entirely in your comfort zone, or if you’d simply prefer sta
Wouldn’t you rather forget where you are for a moment and feel like you’re there? Spinning slowly in a grandiose ballroom or stepping inside a hotel suite, the ocean view through the doors to the balcony—the next generation of virtual reality (VR) can deliver so much more than pretty worlds through clunky goggles. For event planners, reality-shifting exhibitions are about experiencing a space, destination or concept, as the virtual exists as a thin film does, covering, challenging and contesting
Large races like marathons attract a lot of participants and raise money for charity, and their success can be recreated with smaller events such as 5k races or fun runs. Charity races are a great way to bring your community together for a cause. The combination of charitable donations with a healthy activity is appealing to many, […].
The Revolt Summit x AT&T, an annual conference produced by Black-owned and operated multimedia platform, Revolt TV, which was founded by music icon Sean “Diddy” Combs, returned to in-person after a two-year hiatus, Nov. 11-13, with an array of hyper-local cultural touchpoints for the Atlanta-based audience. The three-day experience, which offered workshops, panels, networking opportunities, keynotes and celebrity performances, was designed to engage and support future Black leaders.
Eva and Scott’s big day at Archive Studios is a love letter to both city chic and modern minimalism. The couple wanted a romantic vibe with sleek impeccable details – no easy feat – so they hired the brilliant planners at Blush & Bowties to help them pull it all off — and they totally did! All the chicness and the sweetest moments were fortunately photographed by the talented lens of Nikki Mills.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
With ongoing concerns related to Covid variants, a number of businesses and events are re-evaluating whether to postpone or cancel despite the relative loosening of federal, state and local restrictions. So, what happens when there aren’t specific government restrictions to trigger a force majeure event to postpone or terminate an event? Can the more recent trend of “fear” majeure be sufficient grounds to postpone or terminate an event?
It’s pretty much the teenage dream to be able to throw the coolest parties where everyone knows your name and you get to control the dance floor. For Oakland-based DJ and entrepreneur DAGHE, he made his dream into a reality. “I started doing events when I was 16 at a night called Preppy Sensation Ent,” […].
When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor.
Fun fact: Did you know that the Toronto/GTA region is home to one of the biggest South Asian populations in North America and that South Asians are the largest visible minority group in the GTA? This means that there is a huge population of Toronto/GTA brides whose families hail from India, Pakistan and Sri Lanka and some of the biggest and most elaborate weddings in the region are South Asian.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
It goes without saying that the events industry has been one of the hardest hit by the pandemic. Now two years in we’re realizing our new normal and event planners fully recognize that their attendees’ health is a non-negotiable priority. Variant after variant and surges in cases time and time again, the reality is that this pandemic isn’t going away and it also seems like vaccinations and boosters aren’t the preventive solution we’d hope for.
Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights On Jan. 19, arts and culture advocates testified before the Small Business Committee in […].
Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20 th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach. Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums
The robot takeover in the hospitality industry is imminent, moving beyond cutesy chatbots and automated telephone operators and into formerly human roles, such as chefs, bartenders and bussers. Robots and hospitality in the United States have been merging at a glacial pace for some time now. Over the years, hotels all over the world have been bringing in robotic staff, answering frequently asked questions and delivering towels and soft drinks; but the last couple of years have served as a reason
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Software company twine, a specialized tool for networking, just announced its acquisition of Glimpse, part of the Zoom App Marketplace. This deal marks the launch of twine for Zoom, a tool that combines matchmaking software with Zoom Breakout Rooms. Twine’s just-announced acquisition of Glimpse is aiming to raise the bar on the way groups connect […].
This is an exciting time for your brand. After countless months of R&D, you have a new product that you’re really excited to bring to market. But whether you’re an emerging startup or a well-established corporation, this phase marks only the very beginning. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity.
Experiential vignettes within the pop-up space shined a spotlight on Black female creators and business owners. The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing their dreams, so to promote the premiere, the brand activated a pop-up designed to celebrate the “sisterhood,” energy and pride of Harlem through the lens of local businesses, entrepreneurs and creators.
Software company twine’s announcement today that it is acquiring the relationship-building technology company Glimpse is a sign of the evolution of virtual meetings and possibly the first step toward a more tangible virtual event world. The acquisition’s resulting new product, twine for Zoom, will allow meeting organizers to build and manage dynamic interactions using a trusted platform with an interface reminiscent of gaming platforms.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
In a normal year, approximately three million people would walk through the doors of Chicago’s McCormick Place, one of the biggest convention centers in the U.S. The past two years, however, have been anything but normal. The Covid-19 pandemic has created a tidal wave of trouble for the world, and convention centers like McCormick Place […]. The post How the Biggest Convention Center in the U.S.
Organising a local event is a great way to bring communities together. Planning all the elements of your perfect event is one part of the picture, but before you jump straight into that, it’s important to map out who you want to attend and how to reach them. Maybe you already have experience in ways […].
– Nottingham Forest FC to join leading venue group – Lime Venue Portfolio has once again built on its growing portfolio of venues, with the addition of iconic football club Nottingham Forest, and its famous stadium The City Ground joining the ranks. The addition is warmly welcomed by the brand; it will further bolster its midlands-based options, as well as support the growing need for organisers to fuse ‘locality’ with national – and global – recognition when choosing venue space.
This week, Frontier and Spirit Airlines announced a proposed merger, which would make the new airline the fifth largest in the United States. The merger is valued at $6.6 billion. On a call announcing the deal on Monday, Spirit’s CEO Ted Christie touted both airlines’ “commitment to affordable travel.”. John DiScala, travel influencer and owner of JohnnyJet.com, told Smart Meetings , “Whenever there is a merger, it’s almost never good for consumers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
UK-based event tech unicorn Hopin is laying off 12 percent of its workforce, including its chief marketing officer. Does the downsizing point to a real decline in business or just some housecleaning after riding the wave of virtual meetings? The company has confirmed that it is letting go of approximately 138 full-time employees. This number […].
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.
We often forget that meetings, hospitality and events feature in movies. Here’s our choices, let us know if you disagree with us! BLADE. ‘THE OPENING PARTY SCENE…BLOOD FROM SPRINKLERS’. The film that made superheroes supercool again. And an opening scene and party unlike anything seen on screen before. [link]. GLADIATOR. ‘ARE YOU NOT ENTERTAINED?’. The commander of legions of Roman armies falls into slavery and fights for his freedom as a gladiator to avenge his wife and son executed by the Empe
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