Sat.Oct 23, 2021 - Fri.Oct 29, 2021

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How to Create Black Friday Discount Codes for Your Event

Picatic by Eventbrite

Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? In short – yes. For event creators, using Black Friday discount codes is a fantastic way to boost sales. Everyone […].

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Mediate connection in the Age of Entanglement

Conferences that Work

What do we need to understand to mediate connection effectively today? Inventor and computer scientist Danny Hillis gives us some helpful context: “We humans are changing. We have become so intertwined with what we have created that we are no longer separate from it. We have outgrown the distinction between the natural and the artificial. We are what we make.

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20 Pandemic-Related Changes to Make in the Attendee Journey

Event Farm

Event organizers are eager to bring people back together safely. To help attendees feel comfortable and confident about the event experience, put yourself in their shoes so you can understand the event journey from their point of view. Attendees naturally have different expectations now. You must placate their anxieties, answer their questions, and get them excited.

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What the U.S. Reopening to Global Travel Means for Events

EventMB

The US is easing its travel restrictions on international visitors as of November 8. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events? The easing of the United States travel ban on international travelers is fast approaching. Some people are delighted with […].

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Events at Brooklyn’s Pioneer Works Spark New Ideas and Unusual Collaborations

Picatic by Eventbrite

In the 1860s, the red brick building at 159 Pioneer Street in Brooklyn, NY echoed with the clang of metal as laborers turned out iron railroad tracks, boilers, and grain elevators for America’s industrializing landscape. The hammering sounds continued through the 1940s, with Pioneer Iron Works’ employees building ships for the war effort abroad. Fast […].

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Why Team Building Should be Job #1 in the Post-COVID Return to Work

Best Corporate Events

The practice of corporate team building has been around for almost a century. But it’s never been more critical than today, as businesses struggle with the “new normal” of the post-COVID economy. Here’s why. Although business is constantly evolving, rarely has so much changed in such a short time in terms of human resources. The word “unprecedented” has been thrown around a lot recently, but in terms of the speed and scope of change in the workplace, that word fits what enterprises face today.

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15 Attendee Engagement Tips Based on Neuroscience

EventMB

The rise of virtual and hybrid events has dramatically changed the industry. While many event professionals have learned to master event tech, engagement remains an ongoing challenge. That's where neuroscience can help. Before the pandemic, virtual and hybrid events were less common –– especially as the high-production, immersive experiences they’ve now come to be.

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6 Professional Hybrid Events to Inspire You in 2021

Picatic by Eventbrite

As times change, companies have found ways to capitalize on livestreaming. What’s come of this is the ability to record an event with live attendees and broadcast it to people who are watching anywhere they please. This doesn’t sound too different from sports programming, but it’s impressive how far we’ve come — now any business […].

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How and why to partner with the local community for your event.

Expo Pass

Cities, communities, and businesses are finally getting back to doing all the in-person things they’ve been wanting to get back to. But given the changes to how we meet now, how can organizers make sure that their events fit seamlessly into a city’s reopening? Also, how can events help businesses collaborate and boost the local economy like they used to?

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to beat boredom at your next virtual event

Event Age by Swapcard

Networking isn't the only way to keep people engaged at a virtual event. Swapcard found that the best way to keep virtual attendees engaged at an online event is through speakers and content.

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Looking Beyond Basic Reporting: How Event Engagement Scoring Supports Marketing and Sales Teams

EventMB

Events are seen as an offline activity yet they collect a huge amount of data that, when packaged properly, can empower sales and marketing teams. One way to do this is by scoring event interactions. We delve into what scoring is and how you can set it up. Events have always been a major facet […]. The post Looking Beyond Basic Reporting: How Event Engagement Scoring Supports Marketing and Sales Teams by Cvent appeared first on [link].

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6 Professional Hybrid Events to Inspire You in 2021

Eventbrite UK

As times change, companies have found ways to capitalise on livestreaming. What’s come of this is the ability to record an event with live attendees and broadcast it to people who are watching anywhere they please. This doesn’t sound too different from sports programming, but it’s impressive how far we’ve come – now any business […].

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When Responsibility & Creativity Collide: Designing Safe Event Layouts

Endless Events

In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Now that we’re making a return to in-person events , we can start talking about many event-planning topics we had no use for since March 2020. Let’s start this conversation with the basics: event layouts !

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Five Compelling Activations from a Pared-down New York Comic Con

Event Marketer

Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. While some speculated that the pared-down show, this year Oct. 7-10 at the Javits Center, would be a flop, the 150,000 superfans who sold out the pop culture convention begged to differ.

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Bizzabo Acquires TeeVid to Double Down on Video Production

EventMB

Bizzabo has acquired TeeVid, a little-known Israeli video production startup, to power its brand new video production suite. Video production is a top priority for all major virtual and hybrid event platforms, yet Bizzabo claims its approach is different. Bizzabo announced today the acquisition of interactive virtual event platform TeeVid and the launch of its […].

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State-of-the-art new studio facility, B30 Studios, opens in the West Midlands this October

Event Industry News

Leading technical AV provider PSP is delighted to announce the launch of B30 Studios. Representing an investment of over £1 million, B30 Studios has been conceived in part to address the enormous demand for virtual and hybrid events as well as the future needs of content creation. Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Irelan

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Scope Creep In The Events Industry: When Client-Pleasing Goes Too Far

Endless Events

Halloween is upon us, which means it’s time for the Event Tech Podcast to cover a truly spooky topic: scope creep. See, it even has the word ‘creep’ in it! So, what does it mean? When your project’s vision and goals change so much that they no longer fit the initial agreement, you’ve got yourself a pretty bad case of scope creep.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Events Industry Leaders to Present Net Zero Carbon Events Pledge at COP26

PCMA Convene

The event industry’s Net Zero Carbon Events Pledge requires signatories to commit to targets aligned with the Paris Climate Accord, which includes achieving a 50-percent reduction in carbon emissions by 2030 on the way to net zero emissions by 2050. Leaders from the business events industry will present a Net Zero Carbon Events Pledge, signed by players in the industry, during a session at the UN Climate Change Conference COP26, which runs Oct. 31 through Nov. 12 in Glasgow, Scotland.

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Make America Meet Again: What the US Reopening to Global Travel Will Mean for Events

EventMB

The US is easing its travel restrictions on international visitors as of November 8, 2021. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events? The easing of the United States travel ban on international travelers is fast approaching. Some people are delighted […].

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Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars

Event Marketer

Consumers enter a solo pod, where they use their own gestures to power the Pepsi Pop Star experience. How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a contactless music video activation at Hersheypark in Hershey, PA.

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How to Alleviate Wedding Planning Anxiety 

EventSource

While your wedding should be one of the best days of your life, the countdown to your big day and all the further planning that it entails can be rather stressful. So how do you take the stress out of wedding planning? Don’t make every day about the Wedding! . Once you’ve announced your engagement, your wedding will be one of the only things friends and family will want to talk about.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Scott Galloway to Event Planners: Get Ready to Be Bold

PCMA Convene

Convening Leaders 2022 Main Stage speaker Scott Galloway hopes to inspire participants to find opportunities in the post-pandemic business industry. New York University business professor and New York Times bestselling author Scott Galloway spent the pandemic looking at how COVID-19 was impacting businesses. His brand-new book, Post Corona: From Crisis to Opportunity , is the culmination of that analysis.

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Hawaii Hotel Taxes Set to Rise

MeetingsNet

Next week, Maui adds its own levy on top of state hotel taxes. Oahu has moved closer to doing so by early 2022, and Kauai, Lanai, Molokai, and the Big Island might do the same. With the Hawaiian island of Maui—a top destination for incentive programs—preparing to institute a new three-percent accommodations tax on November 1, the Honolulu City Council, which presides over the entire island of Oahu, recently voted to advance a bill to levy the same tax on hotel stays there starting in 2022.

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Code Red! Your Fix-It Guide for Today’s Event Emergencies

SmartMeetings

Meeting professionals have always shouldered a hefty bag of tricks to fix the jagged edges that emerge at even the most meticulously polished events. Epoxies could range from repurposing florals for sterile rooms to finding gluten-free meals for the dozen VIPs who didn’t RSVP, to filling in for the speaker who missed a flight. All executed with a gracious smile and check mark on a clipboard, of course.

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Jessica and Tommy’s Romantic Tented Backyard Wedding

EventSource

Jessica and Tommy’s tented backyard wedding exhibited modern elements mixed with personal touches to create a celebration unlike any other. Alongside the brilliant team at Muse Event Co. , the couple was able to create the big day of their dreams set at the breathtaking St. Basil’s Church before moving onto a sophisticated tented backyard wedding reception.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Events and Carbon Offsets: What You Need to Know

PCMA Convene

As the city of Austin has worked toward carbon neutrality, the Austin Convention Center has been leading the charge by buying carbon offsets, converting to renewable energy, and focusing on ways to be one of the greenest places to meet in the U.S. When Munich Re, a global reinsurance company, tallied up the financial damage — $210 billion — from hurricanes, wildfires, and floods in 2020, the company traced the natural disasters back to the result of human activity: climate change.

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5 Questions for Your Next Site Inspection

Smart Meetings

Meeting planning always seems to have another trick up its sleeve no matter how prepared you thought you were. With this and ever-changing rules and regulations about Covid-19 safety, what is a meeting professional to do? While every case of planning differs, there exists a general idea as to what you should ask and do to keep yourself and your attendees in good health.

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A New Industry Initiative: Net Zero Carbon Events

MeetingsNet

Starting with a pledge made for an upcoming U.N. emissions-reduction conference, the Joint Meetings Industry Council has developed goals and strategies for drastically reducing carbon from events in the coming years. Kicking off on Monday, November 1 in Glasgow, Scotland, the United Nations Climate Change Conference—also known as COP26—will feature leaders from more than 100 nations presenting how their countries can achieve a 50-percent reduction in carbon emissions by 2030.

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