Picatic by Eventbrite
OCTOBER 25, 2021
Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? In short – yes. For event creators, using Black Friday discount codes is a fantastic way to boost sales. Everyone […].
Event Marketer
OCTOBER 25, 2021
Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. While some speculated that the pared-down show, this year Oct. 7-10 at the Javits Center, would be a flop, the 150,000 superfans who sold out the pop culture convention begged to differ.
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Conferences that Work
OCTOBER 25, 2021
What do we need to understand to mediate connection effectively today? Inventor and computer scientist Danny Hillis gives us some helpful context: “We humans are changing. We have become so intertwined with what we have created that we are no longer separate from it. We have outgrown the distinction between the natural and the artificial. We are what we make.
EventSource
OCTOBER 29, 2021
While your wedding should be one of the best days of your life, the countdown to your big day and all the further planning that it entails can be rather stressful. So how do you take the stress out of wedding planning? Don’t make every day about the Wedding! . Once you’ve announced your engagement, your wedding will be one of the only things friends and family will want to talk about.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Picatic by Eventbrite
OCTOBER 27, 2021
In the 1860s, the red brick building at 159 Pioneer Street in Brooklyn, NY echoed with the clang of metal as laborers turned out iron railroad tracks, boilers, and grain elevators for America’s industrializing landscape. The hammering sounds continued through the 1940s, with Pioneer Iron Works’ employees building ships for the war effort abroad. Fast […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Farm
OCTOBER 25, 2021
Event organizers are eager to bring people back together safely. To help attendees feel comfortable and confident about the event experience, put yourself in their shoes so you can understand the event journey from their point of view. Attendees naturally have different expectations now. You must placate their anxieties, answer their questions, and get them excited.
EventSource
OCTOBER 28, 2021
Jessica and Tommy’s tented backyard wedding exhibited modern elements mixed with personal touches to create a celebration unlike any other. Alongside the brilliant team at Muse Event Co. , the couple was able to create the big day of their dreams set at the breathtaking St. Basil’s Church before moving onto a sophisticated tented backyard wedding reception.
Smart Meetings
OCTOBER 28, 2021
Editor’s Note : This is part of a monthly series on the planning process for producing IMEX America , the 10th anniversary of the landmark industry gathering scheduled for Nov. 9-11 at Mandalay Bay Resort and Casino in Las Vegas. After news that the United States would open to vaccinated international travelers starting Nov. 8, a fresh round of registrations poured in, bringing the total number registered for the now mask-optional IMEX America at Mandalay Bay Resort and Casino to 10,000.
Event Marketer
OCTOBER 25, 2021
Signing bonuses, valet parking, all-time high wages and greater flexibility on scheduling. These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. At a time when many marketers begin returning to in-person events and venues start to reopen, they’re being confronted with a supply and labor shortage that affects their ability to execute the kind of events they want.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
OCTOBER 25, 2021
The US is easing its travel restrictions on international visitors as of November 8. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events? The easing of the United States travel ban on international travelers is fast approaching. Some people are delighted with […].
EventSource
OCTOBER 25, 2021
Let’s be honest- when you’re pregnant, you’re most likely more concerned about surviving morning sickness than deciding on the perfect dress for a wedding. However, that doesn’t mean you don’t deserve to look and feel stylish. After all, you do have that natural glow going on! Sometimes, choosing a fashionable silhouette can be challenging when your belly is growing rounder by the minute.
Smart Meetings
OCTOBER 26, 2021
Meeting planning always seems to have another trick up its sleeve no matter how prepared you thought you were. With this and ever-changing rules and regulations about Covid-19 safety, what is a meeting professional to do? While every case of planning differs, there exists a general idea as to what you should ask and do to keep yourself and your attendees in good health.
Event Marketer
OCTOBER 25, 2021
The Austin-centric campaign features elements of Visible’s Red Rocks Unpaused and Pride programs. Building on lessons learned from a previous takeover campaign in Denver, Visible, the cheeky, all-digital phone service brand owned by Verizon, set its sights on the Austin market with a 12-week campaign involving experiential and local partnerships across the lifestyle, food, music and sports categories, as well as an activation that made its debut the during the Austin City Limits music fest
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
OCTOBER 28, 2021
The rise of virtual and hybrid events has dramatically changed the industry. While many event professionals have learned to master event tech, engagement remains an ongoing challenge. That's where neuroscience can help. Before the pandemic, virtual and hybrid events were less common –– especially as the high-production, immersive experiences they’ve now come to be.
Social Tables
OCTOBER 29, 2021
A well-designed stage can help you stand out from the crowd and can be a make or break factor of the experience for your audience. But before you commit to an event stage design, it’s important to consider all the factors that go into creating one. Support your event goals and impress your audience with the following guide. Whether you’re an event planning pro or a total beginner, you have the power to create your own stage design simply by mastering the basic concepts of production design.
Smart Meetings
OCTOBER 25, 2021
Jeremy Heyes. Heyes is managing director of the London office of design firm WATG. He joined the company in 1992 and has held his position as senior vice president since 2009. He is also serving his third term on WATG’s board of directors. In his 35 years in planning and architecture, Heyes has led the concept design and development of major hotel properties, including Emirates Palace in Abu Dhabi, Claridge’s Hotel in London and The St.
Picatic by Eventbrite
OCTOBER 27, 2021
As times change, companies have found ways to capitalize on livestreaming. What’s come of this is the ability to record an event with live attendees and broadcast it to people who are watching anywhere they please. This doesn’t sound too different from sports programming, but it’s impressive how far we’ve come — now any business […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
OCTOBER 26, 2021
Bizzabo has acquired TeeVid, a little-known Israeli video production startup, to power its brand new video production suite. Video production is a top priority for all major virtual and hybrid event platforms, yet Bizzabo claims its approach is different. Bizzabo announced today the acquisition of interactive virtual event platform TeeVid and the launch of its […].
Best Corporate Events
OCTOBER 28, 2021
The practice of corporate team building has been around for almost a century. But it’s never been more critical than today, as businesses struggle with the “new normal” of the post-COVID economy. Here’s why. Although business is constantly evolving, rarely has so much changed in such a short time in terms of human resources. The word “unprecedented” has been thrown around a lot recently, but in terms of the speed and scope of change in the workplace, that word fits what enterprises face today.
Expo Pass
OCTOBER 26, 2021
Cities, communities, and businesses are finally getting back to doing all the in-person things they’ve been wanting to get back to. But given the changes to how we meet now, how can organizers make sure that their events fit seamlessly into a city’s reopening? Also, how can events help businesses collaborate and boost the local economy like they used to?
Event Age by Swapcard
OCTOBER 27, 2021
Networking isn't the only way to keep people engaged at a virtual event. Swapcard found that the best way to keep virtual attendees engaged at an online event is through speakers and content.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
OCTOBER 27, 2021
Events are seen as an offline activity yet they collect a huge amount of data that, when packaged properly, can empower sales and marketing teams. One way to do this is by scoring event interactions. We delve into what scoring is and how you can set it up. Events have always been a major facet […]. The post Looking Beyond Basic Reporting: How Event Engagement Scoring Supports Marketing and Sales Teams by Cvent appeared first on [link].
Eventbrite UK
OCTOBER 27, 2021
As times change, companies have found ways to capitalise on livestreaming. What’s come of this is the ability to record an event with live attendees and broadcast it to people who are watching anywhere they please. This doesn’t sound too different from sports programming, but it’s impressive how far we’ve come – now any business […].
Endless Events
OCTOBER 29, 2021
In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Now that we’re making a return to in-person events , we can start talking about many event-planning topics we had no use for since March 2020. Let’s start this conversation with the basics: event layouts !
Prestige Events Magazine
OCTOBER 29, 2021
Hotel collection commits to being a socially conscious business. Privately owned hotel company Exclusive Collection has announced its certification as a B Corp, the first hotel group in the UK to achieve the certification. Exclusive Collection joins a growing group of companies reinventing business by pursuing purpose, as well as profit. The company has been certified by B Lab, the not-for-profit organisation behind the B Corp movement, as having met rigorous social and environmental standards w
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
EventMB
OCTOBER 25, 2021
The US is easing its travel restrictions on international visitors as of November 8, 2021. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events? The easing of the United States travel ban on international travelers is fast approaching. Some people are delighted […].
Event Industry News
OCTOBER 29, 2021
Leading technical AV provider PSP is delighted to announce the launch of B30 Studios. Representing an investment of over £1 million, B30 Studios has been conceived in part to address the enormous demand for virtual and hybrid events as well as the future needs of content creation. Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Irelan
Endless Events
OCTOBER 25, 2021
Halloween is upon us, which means it’s time for the Event Tech Podcast to cover a truly spooky topic: scope creep. See, it even has the word ‘creep’ in it! So, what does it mean? When your project’s vision and goals change so much that they no longer fit the initial agreement, you’ve got yourself a pretty bad case of scope creep.
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