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There’s no question that Account-Based Marketing (ABM) is a hot topic this year. The strategy—which involves deep alignment between Marketing and Sales teams to better target, nurture, and convert your most valuable accounts—has been around for a while, but is finally seeing its heydey in large part because of technology that facilitates team alignment and personalization at scale.
Your event may be brilliant, but no one else will know that unless you tell them about it first. That’s what a strong and clear description of an event is for. What is an event description? An event description is copy that aims to tell your potential attendees what will be happening at the event, who will be speaking, and what they will get out of attending.
When it comes down to it, event planning is a details game. That’s because there are SO many to keep track of. Between your multiple audiences (vendors, volunteers, attendees, sponsors, staff) and their various needs and wants.it’s enough to make even the most veteran event planner’s head spin! But whether you ARE a veteran or a total amateur, juggling all of that makes it easy to forget something.
If you’re in charge of campus programming, the pressure is on to create events college students will not just love but share on social media. Here are some innovative ideas. The post 10 Clever Event Ideas College Students Will Love and Share appeared first on Eventbrite US Blog.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Meeting planners typically default to squaring the circle when specifying room sets. They persist in seating attendees in long straight lines whenever possible, ignoring the benefits of curved and circular seating at their events. (See Paul Radde’s Seating Matters: State of the Art Seating Arrangements for more information.) The architecture of assembly where curved theatre seating dominates, teaches us otherwise.
The Québec City Convention Centre is expanding on traditional, formulaic event spaces by working with event planners in innovative ways and specializing in new event formats. Here’s our review of the space: When some event planners envision using a convention center, they usually do it out of space considerations rather than a desire for innovation. […].
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The Québec City Convention Centre is expanding on traditional, formulaic event spaces by working with event planners in innovative ways and specializing in new event formats. Here’s our review of the space: When some event planners envision using a convention center, they usually do it out of space considerations rather than a desire for innovation. […].
The venue you use is likely to be one of, if not the biggest, expense on your event budget. So any tips to help you secure a better rate are going to useful. So what about 15 tips for negotiating with a venue? . The venue is so important. I love creative spaces! But these tips are useful no matter the type of venue you are negotiating with. The first venue I booked was a Stately Home in Angus in Scotland, over 25 years ago!
You’ve just wrapped a major event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about sponsors? Are they likely to support your event next year? Surveys tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it […]. The post 21 Survey Questions To Ask After Your Event appeared first on Eventbrite US Blog.
For their son's first birthday, philanthropists Christine and Gabriel Chiu hosted an over-the-top, carnival-inspired bash at a new venue in Santa Monica.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
To be recognised as true professionals #eventprofs have to adopt more tools: we have to act and be seen to be more professional. Looking at the Event Canvas is a great place to start. . Many professions are defined by the tools they use. Just imagine if a car mechanic slipped under the hood of your car with a fork and a candle. You would be right out of there!
If you intend for your event to be a business — to make money and become a career — you need a plan. That’s true for any kind of event, from a festival to a fundraiser to a funhouse. Writing a business plan might sound like a major project, and it kind of is. That’s because it’s […]. The post 8 Steps to a Solid Event Business Plan (With Examples) appeared first on Eventbrite US Blog.
[link] Ever wondered how best to maximize Millennial Engagement at your events? Let’s start by propagating the belief that Millennials in this day and age encompass a mindset. This mindset translates onto the Millennial or Generation Y demographic: the generation that already comprises the largest segment in the workplace and is expected to make up 75% of the workforce by 2030 in the US alone.
A new study by Loughborough University and Imago Venues has revealed the most and least effective ways to network at meetings and conferences. Conversation analysts, Professor Elizabeth Stokoe and Dr Magnus Hamann, observed how people behave and communicate in networking spaces and how their actions were influenced by the environment in which they were and that objects that were around them.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We think podcasts are awesome because you can easily stream them from home or in the office or download them to your smartphone. Whether you’re driving to an event, washing the dishes or stuck in traffic, podcasts are a great way to stay current and up-to-date with the latest trends and happenings in the event industry. So, which are the best event planning podcasts to listen to (and learn from)?
Not feeling creative? Here’s a laundry list of event theme ideas to adopt or alter for your next event. The post 72 Event Themes to Inspire Your Next Event appeared first on Eventbrite US Blog.
[link] Planning something as simple as event room layouts can hugely impact attendee engagement. Although it is easily skipped over by organizers, it is key to creating memorable events and rewarding networking. Networking allows people to build an organic community that represents them and can foster their interests. Any possible collaboration that comes from it produces innovation that can drive future ventures forward.
Feasts from the Middle East , a specialised catering company, is taking the event industry by storm with its striking recipes, bold flavours and fearless menus. Tony Kitous, also founder of Levant, Kenza and Shawa, drew inspiration from his childhood memories in Algeria to launch Feasts from the Middle East. He is driven to deliver the fantastic flavours of the Middle East and North Africa to homes and venues across the UK, some of which include product launches, award ceremonies, weddingsand pr
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Webster’s Dictionary defines negotiation as “the act or process of having a discussion in order to reach an agreement.” Makes sense, but what does it really mean? According to veteran hospitality attorney Lisa Sommer Devlin, “Negotiating is about bargaining power. The more the other party needs your business, the more they will be willing to compromise.
After multiple attempts to communicate and secure funds back from the abruptly-canceled Roxodus Music Fest in Ontario, Canada, the organizers have provided no indication that they will refund ticket holders. We believe attendees deserve to get their money back now, so we have set up an Eventbrite-funded Fan Relief Program to make all Roxodus ticket […].
Is your event truly sustainable? Are you measuring the impact your event has on the environment and your local community? Do you want to reduce the negative footprint your conference or trade show has? If you’re even a little concerned about sustainability, then this article is for you.
Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They’re invaluable for introducing your audience to your theories, ideas and demonstrations. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Believe it or not, getting event clients isn’t always about your resume and how many events you’ve planned. With the events industry more competitive than ever and an anticipated growth rate of 10% by 2024, according to the U.S. Bureau of Labor Statistics, being an effective networker is important to your success. (BTW – that’s a faster rate than the average growth rate for all occupations!).
Are you haunted by a growing to-do list and never-ending deadlines? You’re not the only event planner feeling that way. Luckily, there are event management tools online that you can use to make your to-do list less daunting. Here are the most popular online event planning tools used by event creators of all shapes and […]. The post 13 Event Planning Tools to Make You More Efficient appeared first on Eventbrite US Blog.
Today is all about cultivating engagement at events! As you already know, during the next few weeks we’ll be feeding you little nuggets of information. And all of these awesome insights are courtesy of the most iconic guests. Endless kept busy during IMEX Frankfurt 2019. We already tackled inclusion at events , and we’ll keep bringing you even more awesome topics that we were lucky enough to gather precious inputs on.
Today, Friday 12 th July, the UK music industry declares a climate and ecological emergency. The declaration has been administered by the newly formed Music Declares Emergency group, an independent organisation created by music business professionals and artists. It represents a significant moment in the music community’s collective response to the climate emergency as Alison Tickell, MD of Julie’s Bicycle, a member of the MDE working group, explains: “It has never been more important to underst
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Nonverbal cues change the emotional life of attendees. The job of an event professional is to spread ideas. This is true whether you are on stage, talking to attendees, or working with a team to execute a program or one-on-one with a friend. The easiest way to communicate your message may not be to say it, but to show it. Understanding at First Sight.
Your event went on sale and event-goers are eagerly claiming their tickets — some are even buying a few extra for friends or family. Wouldn’t it be nice to use that revenue now rather than wait until your event is over? With Eventbrite, you are in control of the money made from ticket sales, registrations, […]. The post How to Use Payouts to Reinvest in Your Events appeared first on Eventbrite US Blog.
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