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A niche market is the subset of a market towards which a specific product is focused. It is also traditionally a small market segment. Thus, a niche events meaning is related to a narrow circle of events targeted at a single event segment at a time (meetings, weddings, corporate, tourism, etc.). Niche events meaning. Specialising on just one target market, such as corporate or social events, should make your focus narrowed within that market and will help you become the best possible event plann
Starting an event management business takes vision, gumption, and tenacity. But it doesn’t have to take a lot of money — not with smart planning, anyway. If you’re gearing up to host your first event (hopefully one of many), this is the time to put a financial plan in place. Understanding your budget means knowing […]. The post How to Start an Event Management Business With No Money appeared first on Eventbrite US Blog.
The dog days of summer are upon us but that’s no reason to hide inside. To make the most of the outdoors during the hottest months of the year, we put together a list of our favorite ways to keep things cool when you want to take your crowd outside. Soak up all of that office AC and read below for more. Keeping Beverages Cold . It’s simple: Hot people want cold drinks.
The global events industry is growing more and more every year. And with that growth is the need for event technology that will enable planners to meet the needs and expectations of attendees. Here are seven specific ways digitization is benefiting the event planning experience. 1. Paper Brochures. Who has ordered way more brochures, flyers or stickers from an online print shop just because they were cheap?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The past It’s been a long journey becoming brave. Fifty years ago, I was a teenager who, after a single embarrassing moment, gave up dancing in public. For forty years. Twenty-five years ago I was a college professor who spent hours preparing classes, fearful that students would ask me a question I couldn’t answer. And when I started convening and speaking at conferences I was scared of being “on stage”, even in front of small audiences.
There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try. The post 20 Ways to Advertise Your Event to Attract More Attendees appeared first on Eventbrite US Blog.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try. The post 20 Ways to Advertise Your Event to Attract More Attendees appeared first on Eventbrite US Blog.
Interactio is a mobile app that serves multilingual events by facilitating simultaneous translation without the need for specialized headsets or on-site interpreter booths. Here is our review: Interactio: What is it? Interactio is a mobile app that leverages the latest communications technology to update the way simultaneous translations are coordinated.
I had a brilliant chat with Ruud Janssen about designing meetings as part of the Re:Event Podcast. We looked at the Event Canvas, a design tool, that he co-created a few years ago. It is amazing to see how quickly it was adopted and how significant a role it can play when an organisation looks to redesign, or starts to design, an event. We covered quite a lot (hence the extended interview length) and it is well worth watching for some great background on the design process.
Google has suspended Viagogo from advertising after claims touts resell tickets at inflated prices on the site. The search engine says it is working with the Competition and Market Authority (CMA) who is taking Viagogo to court, claiming the secondary ticketing site has not been sufficient in changing its business practices. Last year, senior Google executives received an open letter from the Football Association, UK Music and several MPs, that urged them to remove Viagogo adverts.
Your ticket sales hit the ground running. You were getting great sales on the website, on Eventbrite, even over the phone. But then you hit a wall. Sales slump. The line goes dead. Some may panic and start throwing money around, hoping it will stick. But you don’t have to waste budget to attract buyers. […]. The post Best Practices for Top Eventbrite Reports appeared first on Eventbrite US Blog.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
When it comes to event internet, we always want the absolute best. You can actually scrap the event part of things. We just want the best internet always, period. However, Endless cares about making your events better at every turn, so let’s leave in it for now. As you’ve probably guessed by now, today’s Event Tech Podcast is serving all the freshest news on event internet.
[link] What are the rights and wrongs of event catering? So, you have everything set for your big event; guest lists, speakers, sponsors and an amazing event management platform however you are still working out the second most important thing- event catering! This is something that even the most experienced event organisers need to pay close attention to.
GES, a global full-service provider for live events, has awarded a talented design graduate a full-time job as part of the New Designers competition. Held at the London Design Centre, New Designers celebrates the future of design, with 3,000 graduate designers presenting their work during the two-week long exhibition. As sponsors of the exhibit and events prize, GES has offered one lucky winner, Anika Chowdhury, a junior designer position in its studio in Sheffield which is the epicentre of the
The best events don’t always start with a business plan. Often, they start with a spark. Someone has a passion they want to share, and a great idea about how to share it. They’re moved to bring people together around a vision, so they make it happen — even with no event planning experience. Here’s […]. The post How a Passion for Running Gave Birth to the Sasquatch Scramble appeared first on Eventbrite US Blog.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
ESPN's 27th annual award show and its surrounding events were highlighted by eco-friendly decor, inspirational messaging, discussions of race and politics, and big wins for women.
Companies from all different types of industries are taking advantage of reaching niche audiences by hosting international summits, exhibitions, and trade shows.
A new study by Loughborough University and Imago Venues has revealed the most and least effective ways to network at meetings and conferences. Conversation analysts, Professor Elizabeth Stokoe and Dr Magnus Hamann, observed how people behave and communicate in networking spaces and how their actions were influenced by the environment in which they were and that objects that were around them.
When your business is booking live music, you need to make the most of every dollar you spend and every campaign you launch. We’re here to help you work smarter, not harder, so we’re excited to announce the arrival of a new email app, Emma! Emma allows you to sync contacts, drive ticket sales, track […]. The post Send Better Emails Today With Emma appeared first on Eventbrite US Blog.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Give the gift that everyone loves.ice cream! Scarborough & Tweed is excited to announce a hot (actually cold) new gift idea—gourmet ice cream delivered to your front door. Event guests will be delighted to receive this special treat after they arrive.
Event technology is evolving faster than ever. In the past decade, the events industry has experienced a complete digital transformation. Nowadays, you can’t walk onto a showroom floor without experiencing some of the latest trends in event technology. In this article, we will discuss the important role that event technology plays in organizing successful events.
By Nick Gold, incoming president of IASB & managing director at Speakers Corner. Fees and the speaking industry are often a hot topic. We see leaks about how much a certain high-profile person was paid to speak at an event, and the chatter about anticipated fees is often sensationalised in the media. . Recently, I was alerted to a few, somewhat viral, tweets about speaking.
Located less than 30 minutes from the booming tech hub of Austin, the City of Round Rock is expanding it tourism footprint with a rebranding initiative and a variety of new construction projects. “Go Round Rock!” is the new slogan for visitors, and is part of the of its new tourism brand designed to attract many other types of visitors beyond sports.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Even in a world with event apps that detail every element of your event, printed materials at events still aren’t dead. One timeless piece of event collateral? The printed event programme. For many events, a classic paper event programme is still a wise investment. This is especially true if: Attendees using their phone to check […]. The post What to Include in Your Event Programme (With Free Online Templates) appeared first on Eventbrite UK Blog.
By Jose Bort, CEO and co-founder, EventsCase. Feedback surveys have enjoyed something of an easy ride. In the face of much technical advancement, driven by the pursuit of big data (itself a bi-product of our growing interest in measurability), post-event feedback has been allowed to cement itself as the de-facto gauge of attendee opinion. Being easy to create, deliver and complete, most events use feedback surveys to glean insight on the very people that matter.
Let’s all take and seat and explore the world of event tech. We just did an awesome podcast on event tech and whether or not the industry is falling behind. But because we simply can’t get enough of the topic, there’s even more we want to share! And not just because we are a bunch of nerds…although we do get some kicks out of it.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
In 2018, 281 billion emails were sent and received. That causes a problem for event creators trying to compete for attention in event-goers’ cluttered inboxes. There are many email marketing strategies you can use to stand out in event-goers’ inboxes, but the most important is your email copy. Here’s what you need to know to […]. The post How to Write The Perfect Event Invitation Email appeared first on Eventbrite UK Blog.
A record-breaking 195,400 visitors made their way through the gates of the Royal Highland Centre (RHC) recently, as the event venue played host to the largest agricultural show in the country, the Royal Highland Show. . Delivering an estimated £65 million in economic benefit, the four-day event takes over the 180-acre indoor and outdoor events space at the RHC each year in June, attracting visitors from across the globe.
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