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Myspace. Blackberry. Nokia. . What do they all have in common? All three were dominant market players. Then, within a short time, they lost their top-dog status to up-and-comers who disrupted the status quo. . Just like these examples illustrate, there is more to a booming business than getting to the top. As any event planner knows, running a business successfully requires tremendous flexibility and adaptability – anticipating and responding to new trends, and finding new solutions to customers
Attendees use their laptops in the dining area of an event. O'Reilly Conferences / Flickr Skift Take: A lot of the same issues that plagued conference Wi-Fi 10 years ago are still around today, even as good internet becomes more and more of a necessity. — Isaac Carey Read the Complete Story On Skift.
Johnny Cupcake’s recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests. Johnny Earle (his actual last name), isn’t an event strategist. And even though his name may suggest so, he’s not even a baker. Almost 20 years ago, Johnny created a t-shirt brand from scratch. His stores look and smell like bakeries, but instead of pastries and treats in his refrigerated cases, he has culinary-themed t-shirts.
If you have an event website or application that asks a new user to confirm their email address when registering, a conference registration confirmation email will help make the registration process easier and more convenient for the user as well as allow you to increase the conversion rate of visitors to users. About registration confirmation emails.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
We surveyed 1,500 event professionals and the majority agree that engaging Attendees is the most crucial element of planning experiences. Event professionals do often a good job at engaging attendees live but what about the army of online attendees? Live streaming can add that tech element to your event and create an interactive platform […]. The post Live Streaming Events: the 2020 Guide by EventMB Studio Team appeared first on [link].
Whether you’re starting a brand new catering business or you’ve been at it for decades, figuring out how to set catering prices is a critical task that typically follows a fairly predictable sequence of steps. It begins with deciding (or reevaluating) what kind of catering business you want to provide. You need to have a clear idea of exactly what’s on your catering menu.
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Whether you’re starting a brand new catering business or you’ve been at it for decades, figuring out how to set catering prices is a critical task that typically follows a fairly predictable sequence of steps. It begins with deciding (or reevaluating) what kind of catering business you want to provide. You need to have a clear idea of exactly what’s on your catering menu.
The event begins with an invitation. It is the invitation that will come into the hands of a potential visitor to the event, and this will be the first personal point of contact. Just as a business card is important for a successful businessperson, the business event invitation email is necessary for a successful event. About event invitation email.
AI-powered personal assistants are having a moment in the spotlight. Google Home, Siri, and Amazon Alexa have made it normal to expect personalized information in an instant—indeed, a manual Google search feels increasingly archaic. Event managers wanting to tap into this trend need look no further than incorporating an event chatbot into their event app.
You already run a regular event and have established a formula that works, but what if you want to introduce some Christmas cheer to the proceedings? We take a look at established event organisers across the country and their plans for festive fun. See if Santa can make an appearance Whatever your usual event line-up, […]. The post How to Add A Seasonal Twist to A Regular Event appeared first on Eventbrite UK.
Successful events require a lot of planning, management, and promotion. Whether you’re organizing a business conference, charity events, or training classes, it’s important to pay close attention to the details. With this in mind, in this article, we’ll share some quick, actionable tips to help you plan, manage, and launch successful events. #1: Decide on […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
What’s it like to organize a festival? Whether you’re looking to scale your existing one, or just want to know what to expect, we have outlined a day in the life of a festival director from sunrise to sunset. A day in the life of a festival director – from sunrise to sunset.Click To Tweet […].
While we’re sad to bid adieu to our long daylight hours and warm, sunny temperatures, we’re still pretty stoked for the changing colours, crunchy leaves, and crisp breeze that comes along with Fall. Now, if you love food, you already know that fall’s also one of the most exciting times to play both host and guest at a special event!
For an excellent summary of the work I do, check out this interview and podcast , Creating Conferences That Work by Celisa Steele of Leading Learning. The podcast recording is nicely summarized in the show notes , so you can just read about what interests you, and then listen to any or all of the interview sections from the links on the page. Here’s an overview: Read the full article at Conferences That Work The post Creating Conferences That Work with Adrian Segar appeared first on Con
We know how hard it is to get budget approved for new software, but it’s equally difficult to get buy in to switch into a completely different platform. Whether you have outgrown your currently system, or feel like your current software is too clunky, considering a new solution may be the best path for you. But how do you get buy in from your team and/ or from your boss?
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The elegance of Graydon Hall Manor was on full display in Meagan and Matthew’s stunning, garden-inspired wedding. The brilliant Love by Lynzie Events + Design helped the couple bring organic sophistication to life with stunning floral arrangements, minimal and modern decor, and natural greenery galore — all of which worked together to enhance the sophistication of the venue.
We’re excited to announce that Katie Winter has joined the Velvet Chainsaw team as Client Projects & Stories Specialists! Lucky for us, Katie and her family recently relocated to Cleveland, OH from Chicago, IL. Katie will work closely with our Director of Client Project & Stories, Michele Frania, to conduct in-depth conference audience analysis…the cornerstone for our client recommendations.
While it can obviously be difficult to predict the weather months in advance, there are several steps you can take to avoid it being as big a problem. How the weather can ruin your event……… Let’s set the scene. You’ve spent months on end planning for your event. You’ve got your marketing strategy down to a tee and have hundreds upon hundreds of guests booked to come along.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
From bombs to unwelcome gatecrashers, unreliable weather to angry crowds, 12 experienced organisers share their 'horror stories' of events gone wrong. The post 12 Stories of Events Gone Wrong and Lessons Learned appeared first on Eventbrite UK.
Courtney and Lucas’ farm wedding is perfect in every way. Set at the picturesque Northbrook Farm Weddings , and planned by the creative team over at The Event Design Co. , the couple incorporated a dreamy baby blue palette along with romantic details, and the results were simply divine. The country chic celebration was beautifully shot by Caileigh Langford , who captured every charming detail and heartfelt moment.
It’s time for another episode of Whiteboard Wednesday, and this time we’re building the ultimate event layout! Just like many other parts of your event, layout is something to think about. A messy layout can quickly become the downfall of the entire meeting or convention. But on the other hand, a great layout might just be the key to get your attendees to fall in love with the event!
By Chris Farrell, MD, Impact Reporting. Social value is an umbrella term used to describe any initiative that makes a positive contribution to society and the environment such as smart resource usage, working with suppliers that are social enterprises, providing good working conditions and environmental sustainability. Demonstrating a commitment to social value, welfare and sustainability is now an integral part of succeeding in the UK event sector.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
This is the third part in our Talent to Tickets series, where we speak to DIY creators about how they turned their hobby into an event series. Stumble upon one of Steph’s workshops and you’ll find mountains of magazines, bundles of clippings, and rainbows of colourful paper ready to be chopped, sliced and pasted into […]. The post Talent to Tickets: How Collage Club Grew from a Friend’s Gathering to a Successful Workshop Series appeared first on Eventbrite UK.
While it’s not something that we want to think about, there is always a possibility of theft at weddings. Whether it is wedding crashers, disgruntled staff or even a guest – it happens. Couple that with the growing popularity of giving money or gift cards rather than material items, it is easier to steal than ever before. Here are some simple and effective tips to keep your wedding gifts safe: 1.
Event Tech Brief is a proud media sponsor of Event Tech Live. Boasting five stages, 150 exhibitors and more than 70 educational sessions, the event is brimming with all the ideas, solutions and contacts essential for the modern event organizer. The five stages are each dedicated to a different sector within the event industry, allowing visitors to tailor their learning experiences and attend sessions that will most benefit them.
The organisers of a brand-new multi-venue music festival in Ipswich have said there is a need for more small- to medium-sized venues in the town. Liverpool Sound City partnered with the Smokehouse in Ipswich to demonstrate the town’s live music capabilities. The event sold-out with around 800 tickets bought to see performances at the Smokehouse, Corn Exchange, Manor Ballroom and The Cornhill.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
One of the best ways to spread the word about an upcoming event is through social media. With several platforms to leverage, you can get the message to different segments of your audience according to where they are active online. To maximise your social media event marketing efforts, however, it pays to put some strategy […]. The post How to Promote an Event on Social Media in 12 Steps appeared first on Eventbrite UK.
Working in the special event industry, you have the privilege of encountering all sorts of interesting clientele. Sometimes this means you find a client who perfectly compliments your personality, is open to all of your ideas, and communicates their expectations clearly; other days, well, not so much. The fact of the matter is that taking on challenging clients is inevitable for all of us – but especially true when you work in a creative field.
An event attendee works on her laptop. Wi-Fi issues remain a challenge at large events, even as the need for a strong, consistent connection increasingly grows. JD Lasica / Flickr Skift Take: Many planners treat Wi-Fi as an afterthought, when really it's become a central part of the event experience, just like food or beverage. — Isaac Carey Read the Complete Story On Skift.
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